Blogs on Blogs on en-us <![CDATA[Giving Back With Rewards]]> Thu, 03 Mar 2016 14:30:45 AEDT You’re starting your Pozible journey, the idea is solid, and now you just need to get people on board. Rewards are an important feature of Pozible campaigns. People really engage with exciting opportunities offered for pledging.

Rewards are a great way to encourage people to support you, and to include and thank them for their generosity in a way that is unique to you. We suggest you offer five to seven rewards, and make sure you cover the most popular pledge amounts of $25, $50 and $100.

‘The best rewards are those that are worthless and priceless.’

Think about it this way - the most effective reward costs you nothing, but is a unique offering or experience for your supporters. There are a whole stack of rewards you can give, and the best thing about them is your imagination is the limit.

We want to share some of our favourites that we have seen to help you plan some of your own memorable and exciting rewards.


This type of reward is usually the easiest to come up with and cheapest to give. A social media shout-out or thank you card is an awesome way to acknowledge people’s support.

The creators of this reward came up with a form of recognition that was interactive and unique. Pledge to be part of the film! To let someone be an extra isn't a huge undertaking for the creators, but something so special for the supporter.

Break your backers off a chunk; let them name a piece of equipment, put their name on a plaque or like in this example, make them a star!

Here as another delicious example; these guys were raising money to repair an old ice cream truck.

This reward makes it to our all-time favourite pile. It is a clever way to get people involved in their product in a really fun way. As well as this, the creators get awesome flavour-inspo direct from customers, and might even develop a new top selling product from it.


Things seem like the most obvious rewards to offer. A few creators found ways to give stuff that was particularly special…

An iconic Singaporean arts venue was raising money for renovations.

Clippings of the iconic Bunyan Tree were shipped out allowing pledgers to literally have their own little piece of the venue to look after and grow themselves, and an ongoing reminder of their impact.

So awesome! The clipping itself doesn’t cost the project a dime, but is incredibly unique and special for people committed to the venue and cause.

One of our weirder campaigns was based around researching maggots for medical purposes. Hard sell…

Maggot paintings?! The maggot art was a huge drawcard and easy and cheap for the creators to produce. No doubt these one-of-a-kind pictures are still pinned to fridges, with an awesome story behind them.


Some rewards include supporters in the process of your project, or providing them with something to remember through a lived, real-time experience. These can include tickets to events, workshops, tours, dinners, parties, picnics...

Ice-cream truck guys really went all out. They were able to come up with an amazing and unique experience relevant to backers of their campaign. And we all want to be king of an ice-cream truck for a day.

Your project may not naturally lend itself to an ice-cream joy ride, but think - do you have access to anything or anyone who could help you craft an amazing experience for your supporters?

The next project had the added benefit of star power, being a little bit famous usually helps when it comes to creating buzz about your cause.

Don’t let not being in a well known Aussie alternative rock band stop you. If you’re not a superstar, remember; almost everyone loves music and BBQs. Throw a party for your top pledger - it pays off!

There are plenty of ways you can allow people to be an ongoing part of what you make or do. You could offer sponsorship or advertising opportunities, mates rates or insider updates for future projects.

This final project gets an honourable mention. Need we say more? A memorable reward is a good one.

Go forth! Start brainstorming unique ways to thank people that are into what you do. Use rewards to praise, entice, and get everyone talking.

<![CDATA[Building a creative brand as an artist]]> Thu, 14 Jan 2016 10:20:09 AEDT Mia De Villa

Dan Christie is the Co-Founder and Publicist at The Rag and Bone Man Press, an independent publishing house dedicated to books for change. Rag & Bone's most recent publication BOLD:Stories from older lesbian, gay, bisexual, transgender and intersex people was released in November 2015 and is available at local bookstores and online.

For anyone out and about in Melbourne’s emerging music scene, you've likely experienced the sweet tones of Erica Bramham at Open Studio or The Paris Cat. I recently sat down with the talented singer, guitarist and composer to discuss how she built her personal brand as an emerging artist.

At what point did you start developing your current brand as a performer?

I only started performing under my own name about a year ago, it took me a really long time to feel comfortable putting my name to my work. Before that I was performing under pseudonyms, which gives you a certain amount of security, being able to hide behind a character. It’s much harder marketing yourself as a brand than it is a pseudonym or a band, so I’ve had to learn to separate myself as a person from myself as a performer. I’ve only just finished working on material for my first solo album, to be recorded and released early this year, so at the moment I’m focusing on building an audience for my work.

What influences your choices in the build and design of your personal website?

I am lucky to have web development skills left over from a previous career, so I built my website myself. It’s pretty simple and easy for me to maintain, and I worked on presenting a professional image with both the website design and my copy. Visuals are really important to showcase my work, probably more important than text, so there is space for video and images. I also made sure the site was responsive, as the bulk of my traffic comes from mobile and tablets. I think this is essential to any website now. You spend a lot of time and effort pushing traffic toward your website from social media and other platforms, so you want people to have a good experience once they get there.

What social media platforms do you use to promote your work and why?

I use primarily Facebook and Instagram. I have a Twitter account but I’m not very active on there, I tend to concentrate on visuals as they’re a better showcase of my work. Because I’m a musician video tends to be the best medium for showcasing what I do, so I make a lot of short promo videos for projects I have coming up. I taught myself to use Final Cut, so I do all the filming and video editing myself. It’s a lot of work but I’ve found videos get the best response across all social media platforms.

How different are your promotional strategies for your work as a composer and performer as opposed to your teaching work?

My promotional strategy is generally the same, I don’t really separate my teaching and performance work up too much. It all goes into promoting myself as a brand, and each part of my work supports the others. There’s a difference in the target audience of course, but there’s also lots of crossover. I do a bit of Facebook advertising for my teaching work and bigger shows, and I’ll target a different audience for each, but there are always those people who are interested in my music and then want to come for a lesson, or the other way around. I really love teaching songwriting, so by promoting my own work I’m also promoting my ability to teach what I do.

Erica will be sharing her music and discussing the art of improvisation at Scribble Salon: Words and Music coming up at Pozible HQ in Collingwood on Friday January 22. Tickets free here.

<![CDATA[Pozible 2.0]]> Mon, 29 Feb 2016 13:48:10 AEDT Pozible Version Two is here! Almost...

We have been busy here at Pozible HQ, with stacks of ideas about how to craft the future of Australian crowdfunding. It's growing, and so are we. There are so many amazing applications and we want to be there every step of the way. To be able to keep moving forward, we are gonna need a bigger boat...

Introducing Pozible 2.0! We are super excited to show you what we’ve been cooking up. Here’s some fun stuff you can expect;


We are focusing on being intuitive for users and keeping things clean and consistent. It is important to us that the site is simple and functional. We are also big fans of working smarter not harder. Tailored banners and notifications will guide you through the site, while the sidebar allows you to browse FAQs, check out upcoming events and workshops, and send and receive support straight from any page on our site.


It's ALIVE! You'll notice the real-time feel to the site. No more refreshing pages to see the latest dynamic content. Changes will happen before your very eyes - watch those pledges roll in!

More Secure

Security has always been high on our priority list, and we’ve learnt a lot in the last few years. On the new site, everything's encrypted. All of your info, sensitive or not, is in complete lock-down.

Greater Stability

See ya loading wheels of doom! Drop-outs and delays are inherently part of any website, but we've built our new baby to withstand much more traffic and keep chasing that 0% downtime dream.

More Versatility

Build-your-own. We've got a sweet new Plugins area which allows you to add useful tools and customising options to your campaigns.

Imagine running a project page directly from your own website, or adding automated postage quotes for shipping... This is just the beginning, and the possibilities are almost endless. If you've got an idea for a Plugin that would make your campaign even more awesome, we'd love to hear it.

There are also a few things that will be paused while we work across the two sites. Say a temporary bye bye to...

Currently when you make a project, you can create an embedded widget that shows real time progress of your campaign. These cute little boxes are not going to make it in the move, so if you have a widget embedded somewhere on your blog or page, we suggest removing him because he is probably gonna break.

Pozible Shop
Successful projects currently have the option to keep their page open as a selling platform for products and other project-related goodies. We are closing up shop till further notice.

Self Hosted Campaigns
We will be discontinuing self-hosted campaigns for the moment. You can still create a standard campaign hosted on our site, but we have some newoptions for creators hoping to integrate campaigns on their own sites, with personal branding and no Pozible re-direct. Keep your eyes peeled!

So Close...

To be able to show you around our shiny new site, we’re gonna need time to pack up and move in. The migration process might be a little bumpy and it's safe to say we'll experience some minor interruptions between April 2 - 6.

If you’re currently drafting a project, avoid starting or ending at this time, and talk to one of us here at Pozible about planning for these changes.

If you experience any problems using the new website or if you have any questions, please let us know. We are currently working to make this process a smooth move, and value your feedback. If you'd like to be a part of our early stage beta testing group then register here for a chance!

See you on the other side.

<![CDATA[Crowdfunding Analytics]]> Thu, 28 Jan 2016 16:24:06 AEDT Hey Pozi people, my name is Elliot and I'm Pozible's Customer happiness Ninja / Campaign Advisor / Panic attack consultant.

A big part of my mission here at Pozible is to raise number that is actually pretty meaningful to a lot of people. The number i'm talking about is the overall campaign dream come true rate (success rate) for campaigns across the entire Pozible platform.

On a daily basis I work closely with creators, providing advice at all stages of their campaigns. From the heart palpitation of the initial launch, to the heart palpitations of joy when they hit their target. Running a campaign can make one feel quite vulnerable and often all campaigners really need is a little reassurance that they're on track....... "So what is on track?".

This question sent me on quest for answers into the data stores of Australia's biggest crowdfunding platform. Sounds awesome right? In reality I was slouched in my office chair with biscuit crumbs and coffee stains between my arms and the desk..... yea, still awesome.

So I decided to find out a few key point. The first; are there any trends in what percentage of target a project ends on?

Below's graph represents the groups of projects that ended between each 10% denomination. You'll notice that barely any campaigns are in the 90-100% funded. This is basically at the heart of the psychology of sheep, sorry I mean people..... Also, the "It's So close, I can't watch it fail" mentality that we love about all or nothing crowdfunding.

What we can learn from this is that there seems to be a few key milestones and stubborn sub targets; The 30%, 50% & 70%. It's at these milestones that we see the biggest drop-offs, with each one, you're chance of hitting your financial target increases.

The next question I had was what is the average percentage funded per day for a campaign?

Below you'll see 4 lines, the lowest (red line) is the average for all failed campaigns. This is so shockingly low because all the campaigners who were invigorated with just enough inspiration to get them to the launch button, but then never worked any further on the campaign resulting in $0 in pledges. This really dragged down the average for failed campaigns.

The next line up from that (orange line) is the campaigns in-between the 30 - 50% funded milestones. These are probably due to targets that heavily outweighed the campaigner's network and/or the public traction of the idea.

The next up (yellow line) is where i'm focused on over the next few months - if this group could be bumped up over that stubborn 70% funded mark, their chances of hitting their target would be much higher.

Finally, the coveted green top line is the average for all successful campaigns.

Although this information is very general and doesn't really account for different peak activity times for different length campaigns, we can still learn a lot and at least we have some benchmark to compare to. The main thing we can all take from this is that after the 10 day line, you really start to know if you're in the top line, or the 50-70% line.

If you're wanting to enter the esoteric realm of 'The Green Line', then book in a chat and i'll do my best

Book in a phone chat for free here;

<![CDATA[Lean social media strategy for beginners]]> Fri, 06 Nov 2015 13:16:58 AEDT Mia De Villa

Claire Merquita is the General Manager for Pozible, where she works with creators and organisations to make their projects happen through crowdfunding

We know the look well - it’s the slight edge of panic that comes over our workshop crowds when you mention “social media strategy.” Because whether you’re doing it for work or leisure, social media is a big scary time suck - and one that can often be ineffective if you don’t know what you’re doing. The very platforms that started out open and accessible, are now putting walls up to push monetisation. Here are some easy ways you can trim the time you spend on social media, while also making sure you stay efficient.

1. Will it even help?

This is probably the thing most creators overlook, assuming that social media is just something they're supposed to do. Before you begin charting out a strategy, think about why you're doing it. Why will this help me? Why will it be different from other channels of outreach? Will I get a return on the time/money I'm investing in it?

Plenty of businesses and campaigns are simply not suited to social media, but get involved because they think they have to. Embarking on social media without a compelling reason why you're doing it is the easiest way to waste your own time.

2. Pick a social media platform that works for you

Don’t try to divide your time between 5 different platforms if your core community are only on Twitter. Think about where your networks are already engaging with you, and focus on that (for tips on which platform will suit you best, check out this great article ) Not only will it cut down the amount of time you spend on social media, it'll help you tailor your strategy to what works best for that platform.

Which of your posts have been most successful? Where do most of your new followers come from? Build a strategy around what you’ve already been doing well. If you’re managing updates across several platforms, pick one as the main one and use the others to repost (more on automating this below!)

New to social media and not sure which platform will work best? It's worth spending some time to build up an engaged network before you launch your campaign, rather than trying to create one as you go!

Great Forest National Park ran a highly successful Facebook-focused campaign built purely on great images.

3. Measure to your goal

There are two things you want with a social media campaign - a pledge, or a share. Likes are fun, but aren’t worth much in the larger scheme of things. Set a target for each of your posts so you can see which are doing well once they start going out. Then, refocus your efforts on replicating what is working best, saving time wasted on what you know isn’t helping.

(If you need a starting point for what people love to share, take a look at this handy infographic.)

4. Schedule

We always recommend planning out all your updates before you even launch, and then scheduling them using a free service like Buffer. These can often post across social media sites, BUT make sure you test out your preferred scheduling service first to make sure things like tags and images show up properly. If you're running a campaign purely on a Facebook page, you can also schedule posts within Facebook (see how here ).

Buffer lets you schedule posts, but works better for Twitter than Facebook

Scheduling might feel impersonal, but in reality it frees you to improvise with your social media posts while the campaign is running, rather than playing catch up to the stuff you should have posted last week. Schedule your "serious" updates, then vary them up with impromptu as-they-happen moments from the campaign, like thank-yous to recent pledgers, a screenshot of a funny comment someone left on your Pozible page, or a photo of your team member passed out from exhaustion on your couch.

5. Automate

There are plenty of tools out there to help you do what you’re already doing so you don’t have to. I love IFFFT for their dead easy “recipes” that bridge the different apps and platforms you use most often. You’re bound to discover things you didn’t even know could be automated, which is half the fun.

Here are a couple of my favourites:

There you have it. Comments? Questions? Leave them in the box below.


Top photo: Creative Commons 2013 Alexander Rentsch/Flickr

<![CDATA[Launching In the Silly Season]]> Tue, 01 Dec 2015 15:53:25 AEDT So the silly season is here but that doesn't mean your creative juices need to stop flowing. December's when people are getting together more often, making merry and feeling generous, so it can be a great opportunity to get the word out about your project.

Here are a couple tips on running a campaign over the festive season.

1. Launching & Ending are key
The first thing to think about is timing. Project creators often tell us they're worried about running a campaign in December, when people might be otherwise distracted, but the important dates are really when you launch and close. For almost every campaign, the majority of pledges come through in the first and final days of the campaign. These are the absolute most important times, so it makes sense that these key milestones don't coincide with everyone's christmas and new year's celebrations. Neither do you want to be the hungover baboon who can barely string a coherent project update together. Try to START & END your campaign at times without many other social occasions.

2. Opportunity aplenty
The next thing to consider is how to use these events to benefit your campaign. Can you offer any Christmas themed rewards? Can you angle rewards to new years resolutions? Can you tie in to events already happening by spreading the word at parties? There's a lot of opportunity in the season of giving. After all, Black Friday is the biggest day for most retailers in the west.

Some social good campaigns have had a lot of success with donation certificates as christmas gifts, "This year your christmas money went to XX in need" - A perfect gift for those who are impossible to shop for.

3. Elbowing out the competition
While we do see a drop off in projects submitted for review over December for obvious reasons, there isn't actually a drop off in pledges per project. In fact, in theory you'll be competing with less projects for that coveted front page real estate.

You'll notice in the graph that December is actually one of the best times a year to launch, with a greater average number of campaign supporters. By January, this drops back down to look a lot like the rest of the year.

So if you're holding back, don't. Make the most of all those people you're going to be talking to and get your campaign off to a great start in December.

<![CDATA[10,000 projects later]]> Wed, 30 Sep 2015 15:18:08 AEST Pozible has ticked past some pretty mega milestones recently, with our 10,000th project launching within a week of our $40 millionth dollar pledged. To celebrate, we did some soul searching, some surveying and some digging into our stats vault to see how crowdfunding has fared in Australia since we started 5 years ago. Here's a round up of what we learned and liked best -

Half a million supporters, you guys.

497,204 to be exact, with a whopping 15% pledging to more than one project.

We asked hundreds of supporters why they pledge, and the top response beat the others by miles - "I love supporting people and their stories." This is backed up by the fact that one in three pledgers across Pozible chose no reward. Projects by registered not-for-profits also raised nearly twice as much as regular ones.

"We've found crowdfunding in Australia is still more about giving than getting," says project advisor Elliot Chapple. "Especially when there's a really compelling story involved."

Take our biggest Aussie project to date - a campaign to rebuild a tiny Victorian town's only pub. Buchan itself had only 400 people, but their campaign saw over $600,000 pour in from 1,694 supporters - many of whom had never been to Buchan and probably never would. It was the story that moved them to pledge.

Comments from "Let's Build A Pub" suggested many pledgers had never been to the town they were pledging to

This year's winners

Our most active categories have always been from Australia's creative industries, with Film, Music and Performance getting the biggest project numbers. But it was Research and Community that saw the biggest growth.

"Funding cuts tend to hit the arts first, and then spill over to other areas. It's at the point now where everybody's seeing government funding getting harder and harder to come by," said Claire Merquita, who works with university and community partners. "So the question is, do you try to figure out a different way to get things done, or do you wait for it to disappear completely?"

"Researchers are finding that they have a better chance of getting the public to pledge to an interesting area of study than trying to get it funded through a grant process, and I think we're going to see more institutions that have traditionally relied on grant funding following suit."

The secret of failure

We also spent some time with the people who often get forgotten - unsuccessful campaigners. The killer? Not setting aside enough time to build networks and plan a promotional strategy.

"There's still a big misconception that crowdfunding is a free lunch, that this money comes out of nowhere," says co-founder Alan Crabbe. "But there's a lot of legwork that goes on behind the scenes of the biggest campaigns. You can't expect strangers to hand you cash if your existing customers or friends won't."

But it's not all bad news. "Failing actually puts you in an excellent position to succeed," says Elliot. "You know your supporters, where your traffic came from and what you did wrong." Our creators seemed to think so - 80% of those surveyed said they would run another campaign, even though their first go didn't go to plan.

From all of us at Pozible, thank you! Full infographic below:

<![CDATA[Insta-inspired: Five Pozi-gram feeds to feast your eyes on]]> Wed, 16 Sep 2015 15:44:22 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

We spend a lot of time trawling Instagram to learn more about our projects, find inspiration and indulge in procrastination (shh). But with more than 300 million active Instagram users per month, there's a lot of visual clutter to distract you from the good stuff. So, we set out to find some of the most creative and cheerful Instagram feeds run by past Pozible project creators. Here are five of our favourites.

Nice Digs | @nicedigs

In April this year, Melbourne-based fashion and textiles designer Georgia Havekotte combined her vocation with her love of dogs to successfully fund a Pozible campaign for Nice Digs, a contemporary doggy lifestyle goods brand. Perfectly capturing the languid life of a dog, Nice Digs' feed features the brand's stylish doggy beds, throws, collars and leashes alongside some cute furry friends. If you squeal in delight at the sight of sleepy puppies and playful hounds, this one's for you.

Long Street Coffee | @longstcoffee

One of the newer kids on the Instagram block, Long Street Coffee’s clean, deliberate feed feels almost like the carefully styled pages of a digital magazine (in a good way; there are no poor quality shots here!). The Pozible-funded Richmond café opened their doors in late June, employing and training young refugees to give them valuable hospitality skills – and to serve up great coffee and snacks to the hungry masses. Expect to see images of just that: coffee, snacks, and cool people working to make their slice of the world a better place.

Young Vagabond | @young_vagabond

For those jaded by the filtered sunsets and brunch spreads of Instagram, Young Vagabond's feed is a breath of fresh air. A magazine for young women that got its start on Pozible, YV uses their account to curate a selection of quotes, memes and art from around the Internet - all with their signature "You Go Girl" attitude. It's loud, funny and often inspiring. Not for those squeamish about rocking 21st century feminism.

Commune | @thecommune

For a business run by and for creative professionals, it’s little wonder Commune’s Instagram feed is heaving with, well, creativity. The Sydney co-working space recently crowdfunded the upsizing of their operation and their feed chronicles this progress as well as inspiring behind-the-scenes insights, beautiful murals and great typography. In short: you'll see shots of interesting people doing interesting stuff that'll make you want to hire a desk at Commune.

Evie Cahir | @_eviecahir_

Earlier this year, Melbourne visual artist Evie Cahir successfully crowdfunded a one-month residency at Arteles Creative Residency in Finland. Now back in Australia, Evie's Instagram presence showcases the fruits of her residency as well as pieces inspired by her everyday surrounds. You'll see beautiful watercolour paintings depicting sausage dogs, vegetables and emoji alongside alongside equally whimsical behind-the-scenes shots of her life and style.

Think we could do better? Post your favourite pozigrammer in the comments section - we're always on the lookout for awesome creators to feature!

<![CDATA[PR your way to an awesome campaign with jack+bill]]> Thu, 23 Jul 2015 11:49:32 AEST ** Melbourne winners have been chosen! Congratulations to Rum Diary's Spiced Rum, Forage Cookbook and Olympic Nick: A Donutumentary - we look forward to seeing your campaigns running in September! Sydney winner TBA Friday 4 September, check back! **

At our workshops, we say it again and again - good PR isn't a fix for a bad campaign.

But if you've got a great project sorted, good PR can take you miles further. That's why we're thrilled to have award winning agency jack+bill back to support the Pozible community again this year with up to $30,000 worth of free PR support for three lucky Melbourne-based projects and one in Sydney!

All you need to do is have a draft crowdfunding campaign that will be ready to launch on Pozible during the month of September (or create one lickity-split here) and you're ready to send in an application - details below!

How to apply

Submit your application here by 5pm Friday 21 August and let us know (in 100 words or less per answer):

- What you hope your crowdfunding campaign will do/create?
- What motivated you to run a campaign for this project?
- Why your crowdfunding campaign is so unique?
- How your campaign will benefit your target community?

You should also include a link to your project draft on Pozible.

If you're in Melbourne, join us for the launch party on 13 August for a night of networking & advice over cheese and wine.

All the awesome sauce from last year

Last year's winners were Bike Cabs, Bamboo Monkey and the Foster Care Association of Victoria. The three projects were chosen during a pitch night at Pozible HQ, and raised an amazing $55,000+ during their crowdfunding runs.

The Foster Care team after their successful pitch.

About Porter Novelli's jack+bill

Porter Novelli Melbourne is part of the Clemenger Group Limited, Australia’s largest and most successful group of communications companies. Porter Novelli Melbourne’s client portfolio includes Study Melbourne, Small Business Festival Victoria, Drinkwise, Vinnies, Bupa, Warner Bros Consumer Products and Alzheimer's Australia, demonstrating credentials in a range of sectors including consumer, corporate, government, agribusiness, energy, healthcare and not-for-profit.

<![CDATA[Why you can’t wait to be picked]]> Mon, 13 Jul 2015 12:16:12 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

We’re all guilty of it: sending out a CV and passively waiting for a response. Idly hoping that article you pitched to a magazine will be selected for publication. Anxiously waiting for that call when someone will say ‘I choose you’.

How’s that working out for you?

Though it may seem the only way to get from where you are to where you want to be, waiting for someone in charge to pick you is an outdated idea that bears little fruit. It’s time to change tack.

It’s time to pick yourself.

Don’t pass go

Making the decision to truly back yourself and ruthlessly pursue your dreams takes courage. While that faceless person in charge may very well choose you, it's dangerous to hang your entire chance of success on a strategy over which you have no control. The father of the ‘pick yourself’ mantra, American author and entrepreneur Seth Godin says although it's a cultural instinct to wait for permission, taking responsibility for achieving your goals – picking yourself – will inch you ever closer to your own definition of success in ways you never knew possible.

“If you're hoping that the HR people you sent your resume to are about to pick you, it's going to be a long wait,” Godin says. “Once you understand that there are problems just waiting to be solved, once you realise that you have all the tools and all the permission you need, then opportunities to contribute abound.”

There’s never been a better time in history to make your move and pursue your goals independently. Godin says the world’s gatekeepers – the hiring managers, the university selection boards, the sports team captains – are losing relevance and power thanks in large part to the door-opening possibilities of the internet.

“In the era of picking yourself, it seems to me that you're better off finding a path that doesn't require you get picked in order to succeed,” he says.

Fortune favours the brave

Nasty Gal founder Sophia Amoruso, the women behind the sitcom Broad City­, even singer Rebecca Black (remember her?): they all circumvented the accepted route to success by creating their own opportunities instead of waiting for someone important to validate them. Now, they’re the ones doing the picking.

Rejected from multiple entry-level jobs after university, CNN journalist Anderson Cooper also picked himself when he independently set off overseas as a foreign correspondent ­– without any promise of being employed or commissioned. The result? A network bought his stories and later offered him a job. He’s now one of the most respected journalists in the business.

“As it turned out, not getting that entry-level job there was the best thing that ever happened to me,” Cooper says via Fast Company.

Cooper highlights the need to get out there and actively pursue goals instead of waiting around to be noticed, something many people count on but few experience.

“It seems like a lot of people, especially young ones, are imbued with the sense that they can become successful (however they define it) in some sudden, magical way,” he says.

It sounds stupid: believing our talent will speak for itself and opportunities will find their way to us. But so many of us do it. And the reality is, waiting to be picked is form of hiding that places the onus of action onto others. If you're waiting for success to come to you, pull up a chair: you'll be waiting a while.

Pick Pozible, pick yourself

Equally, Pozible is all about people picking themselves, a tenet at the very root of the platform. Every Pozible project is an example of someone refusing to wait for external permission to pursue their goal and just doing it. A bunch of Perth go-getters launched an ambitious new restaurant, forgoing the usual route of taking out a crippling business loan. Instead of waiting for a retailer to stock her pieces, an Adelaide artist worked to open her own shop and studio. A Melbourne writer and editor recognised the need for a magazine focusing on sexuality and gender and just launched her own.

Applying for bank loans and making big, all-or-nothing investment pitches to businesses – ones that delicately hinge on the whims of a corporate bigwig – are no longer the only way to see your big ideas come into fruition. That’s something self-published children’s book author and illustrator Jennifer Cossins experienced firsthand. Jennifer successfully crowdfunded two children’s books through Pozible after initially exploring the traditional (and notoriously tough) route of pitching her idea to publishers.

“I imagined I could spend hours and weeks – even years – of my life submitting ideas and drafts, and just getting rejection letters. [Instead], I could just go and do it myself and see what happens,” Jennifer says.

Jennifer says picking herself was a difficult step but one she felt compelled to take when she realised her dream would likely remain unfulfilled if she waited for success to find her.

“I never believed I could make a living as an artist, and the idea of publishing a book seemed like a pipe dream,” she says.

“When I eventually got up the courage to put myself out there and publish my work, I was amazed at the response it got.”

How to pick yourself

So you’ve heard the inspiring outcomes of people picking themselves and you’re motivated to follow suit. But how? At the risk of sounding trite, you just have to do it. Seriously. Start by taking your big overarching goal and break it down into actionable steps – it’s less intimidating that way.

Say you’re a budding recording artist and you want to release an EP. You’ve recorded the tracks (or not … work on it!), you’ve sent out demos to record companies and agents, and now you’re waiting.

Don’t. Self-release. Self-distribute. Self-fund. You’re reading this on the Pozible website! Put together a crowdfunding campaign to acquire the funds you need. Set up a SoundCloud account and get your music out there. Put your music on iTunes, YouTube, your website, even MySpace (that’s where Lily Allen got her big break!). There are so many platforms available for sharing your work, no matter your field. And if you still really want to be picked – externally validated – the odds increase considerably when you’ve shown you believe in your abilities enough to pick yourself.

In the age of the internet, the road to becoming a published writer, recording artist, illustrator or entrepreneur is literally a click away. All you need to do is do it. Says Godin: “If you want to be responsible for making music, make music. If you want to be responsible for writing, speaking, making change happen: go do that.”

Hero image: © US Army.

<![CDATA[A horse, a selfie wall and $190,000 - crowdfunding community projects]]> Wed, 19 Aug 2015 15:48:37 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

When it comes to successful community-based Pozible projects, few campaigns come close to the mind-blowing success of the Pit Pony Experience. The project aimed to fund a commemorative monument to celebrate the legacy of coal mining ponies in Collinsville, a Queensland town located 250 km south of Townsville. The team raised more than $190,000, smashing their already intimidating target of $150,000, and are on track to unveil the monument by Christmas this year.

So, how did they do it? We spoke to project organiser Sue Clark to find out the team’s winning formula ­– and how to apply it to your own project.

Hitting up supporters in the right order

Despite having zero prior involvement in crowdfunding, the Pit Pony Experience team approached the process with serious smarts, building a strategy around who to approach for support first. They understood the need to get the average community member on board before hitting the local council and corporations for larger sums of sponsorship dollars, who'd be more likely to help once they saw the community behind the project.

In a bid to attract this support, the team held a community meeting at the Collinsville town hall, which was at capacity for the occasion.

“Within the first two weeks we had nearly the first $50,000 – that was from individual people,” Sue says.

“That showed that the community was behind it, giving us the leverage to go to the council [to access their funding]. They pretty well couldn’t say no to it at that stage.

“After we got the council on board, we went to the unions [to whom we] offered corporate sponsorship. Once they realised that for $5,000 they could have their name in perpetuity on this wall, they jumped at the chance. They were keen as mustard.”

Don’t underestimate the importance people place on seeing that a project has already attracted significant support. Everyone wants to back a winner – and things are no different in the world of crowdfunding. Work hard at the beginning to secure support at the ground level and you’ll find the domino effect can be powerful.

Sue is adamant her project would have struggled to gain traction with corporate purse-string-holders if not for the initial grass roots support.

“The community sold it. If the project hadn’t had that sort of input at first, neither the council nor the corporates would have run with it,” she says.

Appeal to your community’s sense of collective pride

People often need to feel some kind of a personal connection to a project before they’ll part with their hard-earned money. That’s human nature. Luckily, the proud residents of Collinsville are passionate about where they live, so the Pit Pony project appealed to their sense of community pride and identity from the get-go.

But according to Sue, the driving force behind the entire campaign’s success was one reward in particular: the promise of a supporter’s name appearing on the monument’s wall of fame. The collective sense of pride and ownership imparted by that simple reward proved to be priceless.

“For hundreds of years this statue is going to stand in our park with a huge wall behind it saying these people helped put this here,” Sue says.

“People getting a reward of a toy pony or a sticker or a book was fine, but it was getting your name on that wall that sold it.

“The people own that pony, that’s how I feel about it.”

Let’s face it: everyone loves to receive rewards in the form of tangible goodies (hello, toy pony?). But for many people, the idea of gaining recognition for a project they backed is irresistible – particularly in the form of a laser-engraved granite monument there for all to see forever. Think about how you can get people to feel like they’re part of the process ­– any reward that puts people’s names up in lights can be very effective.

Drill your unique selling point

An intriguing point of difference is crucial to any money-raising endeavour – what’s exciting about something that’s been done before? The Pit Pony Experience team knew this, aiming to forge a new identity for Collinsville as the pit pony capital of Australia. Being the last place in the nation to use pit ponies in their local coalmine, Sue says this unique claim to fame generated interest in the project from the very beginning.

Even better, the team cleverly coincided the campaign launch with the 25th anniversary of the pit ponies’ retirement from coalmine service. This gave the project some local newsworthiness, drumming up even further interest.

What’s something your project offers that no other project can? Is it blazing a never-before-walked trail, or celebrating something distinctive and noteworthy? By figuring out your point of difference and highlighting it, you’ll make people feel like they’re part of something innovative, and that can be really powerful.

Seek corporate sponsorship from relevant businesses

To secure the all-important large sums of sponsorship money, Sue and her Pit Pony Experience team approached companies that had a direct interest in the very essence of the project. As Collinsville’s history is steeped in mining – and the project aimed to commemorate the town’s coalmine ponies – local mining companies were an obvious fit.

If your campaign aims to fund a new school in Africa, hitting up Gina Rinehart’s people for some coin maybe isn’t going to get you far. Instead, think about organisations that might have a vested interest in your campaign. Approach it from their point of view: why would they want to invest in your project? How would it benefit their interests? Determine this and you’ll find yourself a step closer to securing sponsorship.

<![CDATA[Real Australians Say Welcome! 5 minutes with Peter Drew]]> Thu, 02 Jul 2015 15:43:50 AEST If you live on the internet like us, there’s little chance you’ve missed the work of Peter Drew. Since April this year, the Adelaide artist has been travelling around Australia to share his ‘Real Australians Say Welcome’ message, pasting up his posters around our capital cities and major centres while talking to people about their views on refugee policy along the way. His project just about broke the internet in Australia, with everyone from BuzzFeed to the Design Files spruiking his message. And it all began with a Pozible campaign, during which Peter raised more than $8,000 of his modest $6,000 target.

At the conclusion of his Australian tour, we had a quick chat to Peter about his experiences, from the crowdfunding process to how his project was received by the people on the street.

Where did you get the idea for the project?

The project was inspired by the second verse of the Australian national anthem. It's often forgotten but it states: "For those who've come across the seas/We've boundless plains to share/With courage let us all combine/To advance Australia fair". I especially like the line about courage because it reveals the truth about this issue being a contest between courage and fear.

How did you find the crowdfunding experience?

It's really changed the way I think about funding my projects. For a long time I've wanted to undertake a project on this scale but I couldn't figure out how it might be possible. Now that I know it can work I'm really excited about the possibilities.

Can you talk us through your tour? What have been the highlights?

Too many to choose from. As a whole, the experience has been really intense. People on both sides have a great deal of passion for this issue and it can easily become overwhelming. As the project progressed it become more and more important to remember my own aims and avoid being swept up in other people's agendas.

Did you feel nervous at all before setting out on this project?

Yes, but mostly excited! There was so much that I had to figure out as I went, especially in cities like Brisbane and Hobart where I'd never been before. I'd never set up meetings with senators or even done much public speaking so it's been pretty intense, but all came so quickly that I really didn't have time to get nervous.

How was the project received on the road? Did you experience any negativity or backlash?

The response on the street was overwhelmingly positive. There were a few confrontations with people who really didn't like my message. Some weren't interested in a discussion – they just wanted to explain to me why I should be afraid of the same things that scare them. But there were far more people who were happy to just chat about it, to find where we agree and where we don't. Those were the discussions I enjoyed the most.

Can you describe a particular exchange or moment on your tour (negative or positive) that really stuck with you?

In the first week of the campaign I met a man in Bondi who wasn't sure about my message. I've since met dozens of others like him who support immigration, just not so-called 'illegal' migration. Those are the people I really wanted to reach with this project. I usually ask them why we've changed to a policy of turning people away when previous generations of asylum seekers were welcomed. Inevitably the conversation drifts towards a general suspicion of Muslims. I asked the man in Bondi if he'd ever met a Muslim and he said 'I've seen 'em, but I can't say I've ever spoken to one,' and he smiled as if to admit he sounded a bit silly. I think there are plenty of Australians who are like that, who've perhaps forgotten that it takes courage to combine.

What's next for you?

'Real Australians Say Welcome' will continue. In the next few weeks I'm going to pass the project over to everyone that’s supported it. I'm also in the process of moving on to the next project but I need to choose between a few ideas ... Or maybe I don't need to choose, I'm not sure. Either way I will launch another Pozible campaign before too long.

Images © Peter Drew

<![CDATA[Need a creative breakthrough? Do the same thing over and over.]]> Thu, 18 Jun 2015 12:23:03 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and repetitively painting in her spare time.

Every day since April 6th this year, thousands of people around the world have sat down to repeat the same creative act they performed yesterday. A drawing, a photograph, a typographic image – whatever the theme or medium, they’re making an effort to repeat this act for 100 consecutive days. Why? Well, among other reasons, in an effort to unlock their creativity.

Hang on – what?

How can repeating the same thing over and over again possibly yield a creative breakthrough? Isn’t that the complete opposite of creativity, which is all about exploring new ideas and processes?

Rinse and repeat

At first glance, repetition seems like the least creative action ever. But while it may seem counterintuitive, it actually ignites creativity by building your basic skills to free up your brain for exploring more complex ideas. Repetition takes you from novice to master, subconsciously reinforcing the skills you’re working so hard to consciously hone. Prolific author David Foster Wallace made this observation in his 2006 New York Times essay about tennis. He notes:

“Hitting thousands of strokes, day after day, develops the ability to do by “feel” what cannot be done by regular conscious thought. Repetitive practice like this often looks tedious or even cruel to an outsider, but the outsider can’t feel what’s going on inside the player – tiny adjustments, over and over, and a sense of each change’s effects that gets more and more acute even as it recedes from normal consciousness.”

When you look at repetition from this perspective, it makes a lot more sense as the harbinger of creativity. Artist Elle Luna, who’s spearheading the aforementioned 100 Day Project this year, recounts a conversation she had with fellow artist George Zisiadis. He was surprised to see sketches exhibited alongside Picasso’s Guernica, and says via Luna: “You mean it didn’t happen in one fell swoop? No! Guernica was a long process of experimentation, and I’ll never forget realising that.”

From seemingly impossible to Pozible

Like Foster Wallace’s observations on tennis and Zisiadis’ realisation about Picasso, the same principle applies to any other skill-based activity – even launching a successful Pozible project. The team behind artisan coffee liqueur Mr Black, successfully funded via Pozible in 2013, went through more than 240 iterations of the drink before hitting their eureka moment. That’s more than 240 repeated attempts at making – and failing at – their product. It’s now stocked nationwide at Dan Murphy’s and the team was one of only six liqueur makers globally to win a gold medal at the 2012 International Wine and Spirits Competition in London.

Mr Black’s Tom Baker says the Japanese principle of kaizen – greatness achieved through small improvements over a long period of time – underpins the company’s operations and is the reason they’ve come so far.

“You make something once – yeah, ok, maybe it’s fine. Make it 400 to 500 times and you really start getting somewhere. Keep chipping away,” Tom says.

Tom says the key to hitting that creative jackpot is to simply start – and once you start, the refinement process will take care of itself if you put in the work.

“This is certainly not a new idea, but the mistake I see countless people make is they sit in a dark room and think for years about what their big idea will be,” he says.

“Make something. Test it. See what people think. Change it. Then chuck it up on Pozible. If all that fails, I find a generous pour of Mr Black can certainly help!”

Once, twice, a hundred times over

The near-cult 100 Day Project is the brainchild of Michael Bierut, a partner at legendary New York design studio Pentagram. Also a tutor at Yale School of Art, the project was born as a way of instilling in his students the importance of creative discipline. Bierut himself undertakes the project annually, speaking volumes about the practice’s value even to people from the highest echelons of success.

The creative world abounds with examples of people striking gold through their commitment to repetition. American designer Matt Stevens did something very simple: he repeated an image of a Nike sneaker for 100 days, which led him to a successfully crowdfunded book project, an art exhibition in New York, and the holy grail: client work with Nike. Closer to home, Melbourne graphic designer Spencer Harrison gained lucrative client work through his personal MNML Thing project, during which he created a new minimal image every day. This kind of success is not going to happen to everyone, but your creative repetition will definitely develop your proficiency enough to get you close, as opposed to waiting around for creative inspiration to strike from the blue.

How to make it work for you

What would happen if you practiced playing the piano for an hour every day over the course of a year? By the end of it, you’d probably be able to tickle the ivories with minimal thought or effort. You might even be well on your way to putting together your own original pieces of music. That’s because mastering the basics frees up your mind to focus on the complex. It’s why many of our best ideas come when we’re out for a jog or in the shower: those actions are so ingrained they free our brains to hit the valuable lightbulb moments seemingly out of nowhere.

The beauty of unlocking your creativity through repetition is that you don’t need anything special in order to strike gold, just your most basic tools – a guitar if you’re a songwriter, a camera if you’re a photographer, pen and paper if you’re a writer. Commit to repeating your chosen craft regularly – not necessarily every day, but frequently enough for it to gain traction and yield measureable improvements. Schedule it as you would an appointment (that old chestnut!), and share it if possible – the 100 Day Project advocates sharing via Instagram, keeping participants accountable and providing a sense of confidence in seeing their body of work improve and grow.

There’s no doubt: the repetition of a creative endeavour is an exercise in discomfort. But the important thing is to embrace that discomfort in order to grow. Do so often enough and you’ll soon be striking creative gold.

Hero image: © Paurian

All images copyright.

<![CDATA[The Truth About Beer, Coffee & Creativity.]]> Fri, 05 Jun 2015 14:42:54 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

We’ve long known alcohol and coffee affect our brains in various ways. Alertness, inhibitions and even circadian rhythms are impacted by our choice of beverage, but does it go beyond that? Can alcohol or coffee improve our quality of thinking, work and output?

Rejoice, ye beer and coffee lovers – the answer is a resounding yes! We love this genius infographic by Ryoko Iwata that shows the surprisingly profound impact our two favourite legal drugs have on creativity and productivity. In a yin and yang-type relationship, one fosters creativity but hampers follow-through, while the other builds focus and the ability to perform. The science behind it is enough to make you thirsty. Also, knowledge is power, but drink in moderation!

You guessed it: alcohol lubricates your creativity, with the equivalent of two standard drinks serving to loosen up your brain’s centre of conscious thought, the cerebral cortex. For the same reason you called your ex 17 times in an hour or thought jumping off the roof into the pool was a great idea, hitting the juice puts your brain in a relaxed state that sparks new creative connections and ideas. You care less about what’s happening around you, which frees up your brain to wander into lightbulb territory. The downside is you’re less focused and your memory is impaired, so it’s difficult to buckle down and work.

Enter coffee. Coffee is the quiet workhorse that can help you execute that amazing idea your inebriated brain generated but was unable to complete because, you know, you were tipsy. A strong cup of joe gets you focused and alert, taking over where beer left off. It’s like beverage tag!

Coffee and beer aren’t a panacea for creativity – you still need to put in the work, and you don’t want to develop a dependency on either substance (or on backflipping from rooftops into pools, for that matter). But it’s certainly food (drink?) for thought. Perhaps it’s time to suggest an office keg to your boss? You know, for the good of the company.

See the full infographic below:

Infographic: Ryoko Iwata.

<![CDATA[Social Media That Doesn't Suck - This Infographic Shows You How]]> Mon, 18 May 2015 11:08:55 AEST Mia De Villa

Claire Merquita is the Public Relations Manager for Pozible, where she works with creators and organisations to make their projects happen through crowdfunding

With so many social networks already out there - and plenty more launching every month - figuring out an effective social media strategy for your campaign, product or idea can feel incredibly overwhelming. What platform should I use? Where will I get the most reach? What approach will be most effective?

The truth is, even if you pride yourself on being the first of your friends to get on Facebook way back when, you could still be using social media totally wrong. Like all the best decisions, having good hard data always helps. We love this illuminating infographic from Go-Gulf that tracks not just what people are sharing, but why. Because it's time to stop sucking at social media.

1. Pictures rule

Pictures are the most shared posts across major social networks (Twitter excepted). Take advantage of this by converting your text updates into eye-catching images that are easy and fun to share. Add a good caption underneath, but remember that some social networks strip away the text description when an image is reposted - if there's an important message you need to relay (like the link to your project), it's worth embedding it onto the image with Photoshop, or easy free tools like Canva and Piktochart.

2. People overwhelmingly consume and share positive content

When your project isn't doing as well as you hoped, it can be really tempting to play the pity or guilt cards to get people to pledge before its too late. However, research suggests that positive messages, especially those that contain humour or the awe-inspiring, are far more popular than ones that suggest sadness, anger or even empathy. Try to put a positive spin on your updates, or failing that, throw in a joke and a silly picture of yourself.

3. Give them a cause

More than any other reason, people seem to share as a way to show that they support and care about a particular issue. Think about the different causes that are important to your target audience, and how your project relates to them. Then, craft your posts along those lines. Even the most personal of projects can have a larger cause behind them - for instance, supporting the local arts scene, or being proactive and determined in achieving a lifelong dream.

4. Know your audience

Different age groups, genders and even nationalities prefer sharing different things. If there's a particular target audience you're after, take a look at where they hang out, and make notes on what posts prove most popular. This should also help you decide which social network you should be focusing on.

See the full infographic below and get planning!

What People Share On Social Networks - Statistics and Trends
Infographic by-

Main image by Jason Howie CC 2013

<![CDATA[Aphra Mag Teaches Us Not To Be Annoying]]> Thu, 21 May 2015 13:45:31 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

It’s one of the less obvious issues facing Pozible project creators, but one we hear about time and time again: how do you promote your project and gain supporters without, well, annoying people? Not enough promotion of your campaign and you’ll struggle to reach your target. Too much and it could actually have the opposite-to-intended effect, prompting people to tune out.

Having successfully crowdfunded the first print issue of Aphra Magazine with matchfunding support from Arts Tasmania’s Crowbar initiative, editor-in-chief Lucy McDonald talks to us about how to maintain that fine balance.

Planning is everything

We get it: marketing is not everyone’s cup of tea. It might run counter to your creative spirit, it might seem pointless as your excellent project speaks for itself, or you might be afraid of coming across as an insufferable braggart. But while the way you promote your campaign may be an afterthought to your actual project, it’s actually in your best interests to plan your approach well before you launch.

Lucy says if they had to do it again, the Aphra Mag team would pay even closer attention to their marketing strategy.

“It’s such a big undertaking that you want to know you’ve done everything you can for it to succeed,” she says. “You don’t want a good project to fail to launch simply because you didn’t put enough work into the campaign.”

Rather than being reactive, Lucy says it’s important to devise contingencies for rough or slow patches before they happen.

“Will you add new prizes halfway through? When will certain promotional videos drop? New incentives? What if it’s not going well?” she asks.

It can be helpful to prepare marketing tools such as a social media calendar or media outreach timeline – nothing overly formal, just something to give you and your team a clear direction so you're not scrambling for content and ideas halfway through the campaign.

Sell it, baby

There are very few people who enjoy asking for money. But if you're launching a Pozible campaign, it’s something you need to get comfortable with – your project depends on it.

Apart from perhaps your nearest and dearest, asking people for money straight up is probably not the friendliest approach. Lucy says the key to remaining in people’s good books is how you frame it.

“Find different ways to ask people to donate without just asking for it,” she says.

Consider what might drive someone to back your campaign, and work towards highlighting that in your marketing. What will people get out of it? Is there a philanthropic component they’ll feel good about? Amazing rewards they can’t get anywhere else? As Lucy says, “We tried to motivate people to see our goal. People need to get passionate about your vision – you need to capture their imagination and hope.”

Push your campaign regularly – but not too regularly

“The biggest challenge was getting it out there without annoying people too much,” says Lucy. “A lot of people want to donate, but are lazy at the time and will forget. You want them to remember, but you don’t want them to feel overwhelmed.”

People respond well to changing stimuli, so try to think of ways to connect with your audience and deliver your message in unusual, varying ways. “We didn’t want every post to say, ‘we have this much [funding] to go, please donate’,” Lucy says.

Instead, they approached the campaign’s promotion from different angles to keep it a fresh, inoffensive item in people’s social media feeds.

“We tried to find different and interesting ways of linking our campaign in. We’d post teaser photos of the print, and articles from online and slip the Pozible link in below. We also had an ad on our own site, which was helpful,” she says.

Think of it like a mum waving to her son from the sidelines of a soccer match to remind him she’s still there, rather than the crazed dad flailing his arms and shouting out instructions from afar. You want to be the quietly confident mum, classily making her presence known, and not the annoying, in-your-face dad that everyone’s wishing would just go away.

Put on your PR hat

Though Aphra Magazine was essentially a competitor to the very publications it looked to for promotion, Lucy says it was an important component of the project’s marketing strategy.

“We found that the little [media coverage] we did have went a very long way. I certainly think contacting people, organisations and media that believe in the campaign you are running is a great way to get out there and introduce it to people who might not have come across it otherwise.”

Enlisting the help of any friends or acquaintances with far-reaching influence is also a great way to get your campaign seen by more people.

Says Lucy: “We contacted people we knew who had influence and asked them to share the campaign – Ella Hooper and Wil Anderson both shared it for us.”

You don’t necessarily need to have access to celebs (though it wouldn’t hurt!), just anyone with a sizeable network. Think outside the box – that could be anyone from your teacher aunt who can share your campaign with her staffroom colleagues, to your Insta-happy younger brother and his thousands of followers.

Arts Tasmania's Crowbar initiative offers up to 50% matchfunding for Tasmanian-based arts projects. Applications for the 2015 season are open until November. Click here for more information or to apply.

Images courtesy of Aphra Magazine.

Hero image: © The Bitten Word.

<![CDATA[5 tips for Crowdfunding Theatre]]> Tue, 05 May 2015 12:27:16 AEST Mia De Villa

Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time.

Theatre has long been one of our most active categories on Pozible, so we thought it’s about time someone gave some expert advice on the matter. For this week’s blog post, we picked the brains of Loud Mouth Theatre Company’s co-founder Campbell McKenzie, who last year successfully funded the company's Hamlet: Heads and Tails project through Pozible with Arts Tasmania’s Crowbar initiative.

1. Location, location, location

It’s one of the more difficult obstacles to successfully crowdfunding a theatre project: your entire product and many of your rewards are tied down to one specific city. You want to cast your fundraising net as wide as possible, but you’re not sure how people will respond to a project delivered outside of their home city.

“Theatre faces potential problems of location bias,” Campbell says. “People are less likely to support a campaign in another city or state, and theatre is usually tethered to a specific location.”

When crowdfunding a performance, the bulk of your rewards will no doubt be in the form of show tickets, and that’s a great, relevant reward. But the key to overcoming the seemingly impossible obstacle of location specificity is to offer rewards unbound to location. You’ll greatly diversify your supporter base if you offer something of relative value that’s accessible to anyone.

Campbell says he was initially very concerned about the Hamlet project’s location specificity, but his worries proved unfounded.

“Looking back at our success, it turns out [the issue wasn’t] significant. A large percentage of our supporters were from interstate, and many people either selected the contribution with small rewards, or elected to receive no reward for a larger donation.”

Though people often do pledge funds for no reward or a reward they can’t physically claim, it’s probably best not to hang your entire campaign on this strategy. Instead, more bankable rewards such as performance posters can spur lots of people to pledge small amounts. Feel-good rewards such as Facebook shout-outs and videos individually thanking your supporters can also encourage out-of-towners to make what they consider a worthwhile pledge.

2. Offer something fresh

One of Pozible’s most successful performance-based campaigns to date was Inspiring Eileen, which funded a performance choreographed by 100-year-old dancer Eileen Kramer – who was also the star of the show. Unfortunately, we can’t all be amazing 100-year-old dancers, but we can certainly draw inspiration from her. The campaign’s novelty and feel-good factors certainly played a part in its success – a centenarian in a modern dance performance is not something you come across very often.

Similarly, the crux of Loud Mouth Theatre Co’s Hamlet: Heads or Tails project was in the novel idea of flipping a coin before each performance to determine which actor would play which part.

“The novelty of the coin-toss casting was incredibly well received,” Campbell says.

“A well-known show, or an extremely exciting idea, will likely have more success than a conservative retelling of an obscure or unpopular work.”

The guys at Loud Mouth upped the novelty factor by performing their season of Hamlet: Heads or Tails in an unexpected location: a pop-up theatre in an old Hobart warehouse. Decked out in various eclectic accoutrements such as corrugated iron and random couches, the grungy location and set made “a perfect counterpoint to a play about a rich nation falling apart”, according to Campbell.

We’re not saying you should to turn to cheap, insincere gimmicks to drum up interest in your project – just think about what you might be able to offer that no one else can.

3. Get everyone involved

Inviting the public to have a say or claim some credit in the execution of your project can be a great approach to drumming up interest.

“Crowdfunding of performing arts projects lets people get behind and contribute to the creation of ideas that are exciting to them personally,” Campbell says. “[This] leads to an arts environment populated by shows and performances that the theatre-going population is both invested in and genuinely interested in experiencing.”

If you can find a way for your supporters to be a part of the making process, this can sway fence-sitters into making the leap from admirer to financial backer. Whether this involves actually contributing content to the show, casting by coin toss, or even just giving them special access to behind the scenes photos and footage as you progress through rehearsals, people who feel like they’re an actual part of what you’re doing are more likely to pledge and, more importantly, to spread the word.

4. Don’t give up when things get tough

There are no two ways about it – crowdfunding can be daunting and intimidating. You’re baring your soul, hoping people will respond positively to your creative project and funnel their precious, hard-earned money into it.

“The crowdfunding stage was intimidating and stressful – and incredibly fun and rewarding,” Campbell says of Loud Mouth’s campaign. “We were pretty unprepared for how much the speed of donations would fluctuate, which led to some pretty scary weeks in the middle of the process. As we always find, though, trust in the community and you will be rewarded.”

Most campaigns experience a slow period in the middle, only to have pledges shoot up again in the final days. Don’t let a slump define your campaign. Instead, think of creative ways to get people’s interest back, like a new reward or a photo of the team slogging away to remind everyone of the real people and vision depending on their support.

5. Give your network some love

Like any other Pozible campaign, your network – and your visibility within it – is often the key to your success. Cambell says a theatre company’s connection to its community is instrumental to its crowdfunding success.

Though it’s important to have established a network prior to launching your Pozible campaign, Campbell stresses that giving your community attention and continuously letting them know about your project is imperative.

“Remind [your network] ceaselessly about your campaign through every mouthpiece you have,” he says. “Keep pushing your marketing, keep your social media active.

“[You need to] engage with the people who will be excited to support the project.”

Arts Tasmania's Crowbar initiative offers up to 50% matchfunding for Tasmanian-based arts projects. Applications for the 2015 season are open until November. Click here for more information or to apply.

Hero image: © Virginia Tech School of Performing Arts.

<![CDATA[Why crediting your collaborators benefits us all.]]> Fri, 17 Apr 2015 12:48:33 AEST Mia De Villa

Tim Webster moonlights as an artist and heads up product at Kllective. This article was made a whole lot better thanks to editing by Quentin Wallace.

Why crediting your collaborators benefits us all.

Crowdfunding is hard work! Irrespective of what platform you’re using, planning and executing a campaign is a big job. Whether it’s drumming up support, fulfilling backer rewards or actually delivering a funded project, a dedicated team is usually needed. And this is one the things that is so often missed. With all the talk about the project, and the people who generously donated their hard earned money to make the project a reality, recognising the team behind the project is often forgotten. While there a lots of articles talking about how you can thank project supporters, there are very few that talk about ways to celebrate and show gratitude to the people who actually worked on the project being funded. So, let’s fix that.

A campaign is a project, but it’s not THE project

People often confuse crowdfunding campaigns with the projects the campaigns are funding. While the two are related, they are quite different. Just as a failed campaign doesn’t guarantee a failed project, a successful campaign doesn’t necessarily lead to a successful project - it helps, but it’s no guarantee. Campaigning for a project and making the project happen are related, but separate activities, which may also have separate teams. That being the case, how do you ensure that everyone gets the lasting credit they deserve?

Many creative projects have a convention for crediting the people that work on them. Films have a credit roll. So do computer games. Performances and exhibitions have catalogues and musical albums have liner notes. Those who don’t have a formal credit on these types of projects are usually given ‘Special Thanks’ instead. It’s generally known who did what in those fields because the credits the collaborators have are part of the project itself. However, what about other types of projects? Websites? Apps? Consumer products? Events? A crowdfunding campaign? How do we credit people who worked on these type of projects?

The importance of saying thanks

A creative team that publicly credits their collaborators can yield benefits that go beyond just the outcome of that project. A study published in the Journal of Personality and Social Psychology, researchers Adam Grant and Francesco Gino found that thanking someone not only doubles the likelihood that they will help you again, it also doubles the likelihood that they will help someone else. The reason: being thanked made people feel socially valued.

It’s important to recognise that gratitude is more than a social convention (although it may start that way). In The Psychology of Gratitude, Robert Emmons and Michael McCullough argue that “gratitude is a philosophical emotion. It is, in a phrase, seeing the bigger picture.” Recognising and understanding the relationships between everyone associated with a project reveals that it is more grey than black and white. This is also true for the relationships between collaborators on a campaign funding a project, or those who are later involved in delivering the project itself.

As mentioned previously, there is a lot of discussion about thanking supporters for funding a project, but this is only half the story. While crowdfunding platforms are designed around making project supporters feel socially valued (as they should), how do project teams demonstrate that same gratitude to their campaign and project collaborators?

The many ways to say thanks

We’ve already looked at examples of creative fields where crediting is the norm, but rather than examine every creative field, let’s consider how a project team can acknowledge the contribution of their collaborators for projects that are funded through platforms like Pozible.

While the team working on a campaign might be the same as the one that eventually works on the funded project, it is often not the case. A campaign might involve a bunch of people whose role ends when the project is funded. For example, the person helping you manage your social media, the videographer who shoots and edits your campaign video, the copywriter who writes the video script and shapes the pitch on your project page, or the marketing friend who gives you strategy advice. Oh, and don’t forget the producer from Pozible who keeps you on track! Even though some of these people might not be there at the very end, it’s important to recognise that they helped you along the way, even if it seems like you did the majority of the heavy lifting.

Giving thanks starts at the beginning of a campaign - not at its end. Most Pozible campaigns run from three to six weeks, which is a long time for anyone to be fully engaged. People will come and go, but their contribution will remain.

Let’s take a look at the varied ways you can thank your collaborators:

Pozible campaign page

This is where the main action is. As well as highlighting your pitch, and project team, it’s also the place where you can highlight your campaign team. Projects like Black As give props to their campaign manager and others I’ve seen call out people performing other campaign related roles. It demonstrates a project team can delegate and to focus on delivering an awesome project. It also highlights who your supporters are communicating with through the project page and on social media, personalising and engaging them.

LinkedIn Projects

LinkedIn has made a lot of improvements in recent times, one of which is the ability to add projects to your profile. While creatives may not see the benefit of this, people involved with the campaign, like those involved with the social media, PR or pitch video, will appreciate the credit.


Kllective is a similar to LinkedIn, but approaches things from a different angle - everyone on Kllective is linked by the projects they collaborate on together, not that they just “know” each other. On Kllective people create folio projects and credit their collaborators for their contribution to that project. Every project on Kllective is collaborative, so every project member can credit collaborators and add images, text or videos to show their contribution to the project. The great thing with Kllective is that you can credit people with multiple roles, so you can create a credit roll and repository for both the project and the campaign. You can also connect your LinkedIn account to Kllective to make it easier to find and credit your collaborators.


Crowdfunding campaigns can potentially generate a lot of visual assets: bespoke email templates, supporter cards, posters and pitch videos. If you’re working with a designer, there’s a good chance that they’ve already added their campaign work to their folio. Be sure to credit everyone on the campaign itself and link to the relevant project pages. Even better, create an account and credit everyone as co-owners of the project.

Youtube and Vimeo

Campaign videos are embedded on your project page from Youtube. Use the description field to credit everyone involved in shooting the clip and to link to the project page. Vimeo has a specific crediting tool for you to thank the people you worked with. Remember to not just copy and paste all the details from your Pozible campaign page, otherwise Google might penalise your search ranking for linking duplicate content.

Project website

So far, we’ve looked at other platforms to credit your team. This is very useful during and immediately after a campaign. However, sometimes platforms evolve and links break, so having a project website might suit you better. By having a project website, you can create your own credit roll for the different project components, aggregate your project updates and show links to their personal websites or social media profiles. My personal preference for building a website is Squarespace


Throughout your campaign, there may be times when you host a fundraising party. Or when your project launches, a launch party. These events are a perfect opportunity to specifically thank your collaborators in front of the audience you’ve built together throughout your campaign. But it doesn’t have to be a big event - in a pre-Pozible era, I hosted a BBQ for my crowdfunding campaign collaborators. They all knew I appreciated their support in keeping me on track - but who would say no to free food and good company!

Giving thanks to the people who help us isn’t difficult. To acknowledge the “giants” whose “shoulders we stand on” does more than help deliver a project or make people feel valued. It fosters a culture of perpetual collaboration and supports the notion that no contribution towards an amazing creative project is too small to be celebrated.

<![CDATA[2015中国区项目申请开放公告]]> Mon, 02 Mar 2015 14:28:46 AEDT 近年来,众筹作为一种新兴的互联网金融模式,为创业者们带来了:低门槛的融资机会;产品试水市场的机会;早期种子用户的积累;品牌在海内外的建立和集中曝光机会;来自专业用户的产品使用及功能反馈;产品的市场价格预期,等天然的低成本利好,因此得到了越来越广泛的硬件创业者们的认可和青睐。



1 科技类



为了更快、更好的为需要使用众筹平台的用户提供帮助,对于智能硬件类型以外的项目,我们将开通绿色通道,发起方在pozible网站上申请企业/团体/个人账号之后,可以直接在后台提交项目申请,我们会在72小时内给予反馈。您也可以直接下载“ 项目上线通关攻略”,它可以帮助您在pozible平台上顺利地发起一个众筹项目。









若您将要发起的项目不符合以上条款中的任意一条,那么您的项目不适合使用Pozible平台进行众筹。若您的项目满足以上全部七项条款,那么,在您阅读并同意“ Pozible众筹平台使用协议”之后,即可以在Pozible平台上发起项目了,我们将在您提交审核的72个小时内给予您反馈。

<![CDATA[MATCH 2015 & Pozible]]> Thu, 12 Feb 2015 09:48:18 AEDT Calling all Aussie artists! Our great friends at Creative Partnerships Australia are back with an amazing matchfunding program for local projects – MATCH 2015. If you have an arts-based creative project that you’re planning to raise funds for (and could do with an extra $10,000), here’s the chance to double your money.

How does it work?

Eligible artistic campaigns that apply for MATCH 2015 before 9 March could be selected to receive up to $10,000 in matched funding from Creative Partnerships Australia.

To participate, you must –

  1. Be a practicing artist or part of a group of artists
  2. Use the funds raised only for the purpose you specify
  3. Launch a crowdfunding campaign after 23 March, and complete it before 29 May 2015
  4. Be an Australian Citizen or permanent resident
  5. Have an ABN and be ready to receive project funds
  6. Be at least 18 years old
  7. Apply online before 5pm AEST on 9 March 2015

Count me in! What should I do next?

Running a successful crowdfunding campaign can be pretty hard work, so we’re making special resources available for Pozible creators who want to participate in MATCH 2015. Here’s how you can make the most of the opportunity -

  • APPLY to be featured in the special Pozible collection we’ll be promoting through our newsletter and social media for the duration of the campaign. Simply start a project on Pozible and tell us you'd like to be considered!
  • ACCESS exclusive one-on-one campaign advising from our designated manager for the campaign who’s worked with hundreds of successful projects
  • ATTEND our workshops in Melbourne & Sydney this month to learn what it takes to make your campaign a success

I’ve got more questions!

More information and full guidelines on the program can be found here.

If you still want to ask something that isn't covered there, get in touch with the right person below.

Queries on Creative Partnerships & the Match 2015 program:

Matt Cox, Creative Partnerships

Queries on crowdfunding & the Pozible Match 2015 Collection:

Scott Mitchell, Pozible

<![CDATA[2014, its a wrap!]]> Fri, 09 Jan 2015 14:55:03 AEDT We took some time out today to reflect on what Pozible did in 2014 and the results were pretty awesome. We started off the year in a new office space in Collingwood, Melbourne - our new Pozible HQ and a home for our events, workshops and project residencies.

This year Pozible hosted over 3000 projects and collectively they raised a massive AU$14,151,243. Our Food and Drink and Social Enterprise categories all grew well over 200% from 2013. And our Technology category grew a whooping 2000% since our launch in China in April 2014.

Each month in 2014 we launched at least one new initiative or partnership to better support the projects we host. The matched funding initiatives hosted were "Crowbar" by Arts Tasmania, "Match" by Creative Partnerships "Pick a Pledge" by Bank Mecu and our ongoing Technology "One-2-One"initiative by the Shanghai Nanxiang government and IDG. On behalf of the projects and the Pozible team - we say Thank You!

We also partnered with a bunch of local organisations to provide resources, services and support. Our GiveNow Partnership, for one, allowed Not-For-Profits in Australia to run project-based campaigns and also provide a means to facilitate donations (and potentially tax deductible incentives) for supporters.

There were some truly special moments - the people behind "Stand Out Stand Up" and the "Jack and Bill PR popup" pitches were very proud to see live crowdfunding pitches hosted at the MCA on the Sydney harbour and in our new office in Melbourne. Also, the hugely popular collaborative Popup Shops at "Workshop" in Sydney and in Fort Delta in Melbourne brought the best and brightest of our community together for two great nights out.

From the engineering team - it was a near-constant release of new functionality and services - from Self Hosting in January, to the introduction of payment services Stripe, Bitcoin, Alipay, NZD & SGD credit cards, Chinese Language packs and of course lots of UI enhancements that most people never notice. We love our tech guys for putting up with our never ending demands.

Below, we've put together a visual timeline to reflect and recognise the best bits of 2014. Happy New Year everyone - we can't wait to see what you've got in store for us in 2015.

Thanks You,

From Alan, Rick and the Pozible Team

Our 2014 timeline to recognise just some of the achievements the Pozible community has realised.

<![CDATA[Pozible Sydney Residency 2015]]> Fri, 09 Jan 2015 16:29:34 AEDT As a followup to our very successful residency in 2014, Pozible has partnered again with the COMMUNE co-working space and invite two new project creators who are about to launch a Pozible crowdfunding campaign to come work with us!

COMMUNE is a creative warehouse space in Sydney’s Inner West. It provides co-working hot desks, event space, art gallery and photo studio facilities as well as offering a complete range of commercial creative services from its broad network of creative talent.

Read about the 2014 Commune Residency

We’re partnering up to offer you your own desk space at the COMMUNE for one week with access to their creative services and expertise in the lead up to the launch of your campaign. We’ll coach you to make sure you have everything you need to smash your funding goal!


- Your own inspiring warehouse office space at the COMMUNE with all the things you need to get stuff done
- Regular consultations with the COMMUNE’s experts in Branding, Marketing, Web Design, Production, Photography, Film plus Pozible’s Campaign Advice
- Access to events, parties and workshops planned during your stay
- And of course the local creative vibe and support of co-working spaces!


This year we are broadening the focus on who gets selected - so if you're a creative, social or tech entrepreneur and plan to crowdfund the launch or expansion of your enterprise or community project please get in contact.

Your project should also meet our guidelines:


If you would like to apply for the Pozible Sydney Residency at the COMMUNE, simply tell us some brief info about you and the project and send them to

- Your Name and your contact details
- What is your project about?
- Approximately how much are you looking to raise?

Applications now open.

Submissions close 5pm, Monday the 9th of February, 2015.

Successful applicants will be announced on Tuesday the 10th of February, with the week long residency starts on Wednesday the 18th of February. Daily workshops will be running for 3 days till Wednesday - Friday.

For more information about the COMMUNE, head over to

PLEASE NOTE: You must be available business hours during the Wednesday - Friday period to complete the Pozible Residency.

<![CDATA[Pozible Open Residency]]> Wed, 17 Dec 2014 09:45:47 AEDT We ran our first crowdfunding residencies this year and saw some great projects get funded. We’re doing it all again in 2015 but we’re adding a few small changes to make it more inclusive.

We’re opening up our Melbourne office to anyone who’s about to launch their crowdfunding campaign, free of charge, so you have the resources you need to get your project off the ground. This includes:

- Free wifi

- A desk and chair

- Camera equipment for your pitch videos

- Whiteboards for a planning session

- Tea and coffee

- Ping pong

- And of course, access to our crowdfunding expertise.

We’re calling it the Pozible Open Residency.

At the moment it’s only available to anyone in Melbourne but a Sydney residency is being planned as we speak!

If you’d like to be part of it, simply drop in to our office and tell us what project you are working on.

We’re looking forward to working with you in 2015!


Level2, 108-112 Langridge Street

Collingwood, 3066


10am - 5pm

<![CDATA[How To Be A Copy Ninja!]]> Mon, 24 Nov 2014 11:21:57 AEDT Mia De Villa

Written by Apostrophe Copywriters, Melbourne's first copywriting collective

Is your heart pounding? It should be. The moment your crowd funding campaign goes live, the clock starts ticking. Countless hours of research, endless coffees and too many late nights have been invested in a single idea. Whether or not it becomes a reality hinges on what happens next. So you’d better be sure that your crowd funding pitch sells the hell out of it.

While that may seem like common sense, a poorly worded pitch is one of the most common reasons a campaign goes down in flames. Having consulted professionals on all other aspects of a project, people stumble at the final hurdle.

So, here are 5 writing ‘dos’ to ensure campaign success, presented with the people who demonstrate the ‘don’ts’.

Be succinct – unlike Nick ‘Honey Badger’ Cummins.

Nick ‘Honey Badger’Cummins may earn a living on the rugby field, but it’s his unique turn of phrase that has propelled him to online fame. And while we enjoy watching him mangle the Queen’s English, we wouldn’t let him anywhere near our pitch.

Pro Tip: Don’t ramble – be succinct, be articulate and sell it in the opening lines.

You have seven seconds to grab the attention of a potential backer, so summarise your idea in the first sentence, two if you must. Research says the average length of a successful campaign pitch is between 300-500 words, so use them wisely. Cover the what, when and how. Make your reader nod, say “uh-huh” and sweat with excitement. Then finish with a fierce closer that’ll have them saying “dude, you need to see this” to anyone nearby, while reaching for their credit card.

Be as warm as Vladimir Putin is cold

Putin is so icy he could stunt in a hip-hop video clip. While it’s useful for keeping 140 million Russians from killing each other, it doesn’t make you want to invest in his ‘vision’.

Pro Tip: Get personal – emotion is a powerful motivator, and enthusiasm is infectious.

Fact is, people buy when they ‘feel’. So your crowd-funding campaign needs to garner emotion. You’re not going to do that with a bunch of numbers and a personality bypass.

Instead, use cues that’ll make your audience smile, well up and cackle with inspiration. Give them goosebumps .Instead of “we aim to”, say “we’re fighting for”, “we believe in”, or “we’re making it our mission”. Instead of “we want to”, say “we won’t give up until…”

To help the audience feel your idea even more, let them inside your mind (and heart) with a personal video. Studies have shown, campaigns with a short personal video raise 105% more in funds than their drab, faceless counterparts.

Be clearer than Beaker (The Muppets)

It’s all very exciting isn’t it? You’ve got this great idea; it’s going to revolutionise the world. But before that happens, you need everyone to understand it – and that includes everyone from your mum, to the random dude in the street.

Pro Tip: Present your idea in a way every type of learner will understand

We all process information differently. So to ensure your pitch is understood by the masses, try different avenues of explanation. While words are perfect for the linguistic learner, others may need some added stimuli to really digest the idea. A video with a voiceover is an excellent way to break it down for the visual and auditory learners, while rational types might like a step-by-step approach.

At the end of the day, if the public doesn’t understand what you’re pitching, you may as well be talking about rainbows and unicorns.

Avoid the narcissism of Kim Kardashian

Kim Kardashian has elevated narcissism to a (highly profitable) art form. Problem is, you’re not Kim K, and it’s going to take more than some glossy images and Photoshop for the money to start rolling in.

Pro Tip: Make your supporters feel special.

Imagine for a minute, you’re standing beside a complete stranger. They pitch you an idea then ask for $100. Chances are you’d raise an eyebrow and ask “what’s in it for me?”

Treat your backers with some respect. What can you can offer them in exchange for their money? ‘Making the world a better place’ doesn’t count. We mean real things. It could be a limited-edition product, early digital access or a thank you in the credits. Whatever the reward, make sure it’s articulated as a grateful thank you.

Some worthy examples:

$5. An audio thanks from Mike Bassett himself.

$200. 40 hours of personal coaching with the founders of XYZ.

$500. A one-liner cameo in the opening scene of the short film you’ve helped create.

Don’t write like a drunken ex at 3am.

Desperation and poor grammar make for an ugly combination. Which is why no crowd funding campaign should ever read like a drunken 3am text from an old flame.

Pro tip: Spell check, grammar check and avoid desperate pleas.

If you want your crowd funding pitch to be treated seriously you need to approach it seriously. Avoid capital letters and exclamation marks (we’re here to inspire, not shout). Take time to proof your spelling and grammar. And lastly, don’t use language that carries the slightest whiff of pessimism.

Instead of “we might” or “we’ll try” say “we will”.

Be positive, be definitive and have confidence in your campaign. Your idea deserves it.

<![CDATA[A yummy Four Pillars Gin cocktail!]]> Mon, 17 Nov 2014 16:19:17 AEDT Summer is well on its way so we chat to Matt Jones, founder of Four Pillars Gin, to share his favourite gin cocktail and update us on what he's been up to since his crowdfunding campaign.

Matt's favourite cocktail recipe at the moment is The Army & Navy, using Four Pillars' Navy Strength Gin. Matt says, "This is a variation on a classic sour which uses bitters and an almond–flavoured syrup called orgeat, which you can buy or make at home."

The Army and Navy

- 60mL Navy Strength Gin

- 40mL lemon juice

- 20mL orgeat syrup

Shake all ingredients over ice, then strain and serve in a cocktail glass with a dash of Angostura bitters floating on the top (it should have a nice foam to it). Too easy!

Tells us more about this cocktail recipe. Why is it your favourite gin cocktail?

We think that (at 58.8%) our Navy Strength Gin really stands up in cocktails, and this classic harks back to the gimlet of the nineteenth century. A cocktail of gin, sugar and lime juice the gimlet was created by the British Surgeon-General Gimlette to persuade naval officers to drink their lime juice as a counter to scurvy. In an Army & Navy the orgeat takes the drink to another level when used instead of straight sugar syrup.

Aside from getting the money, what were the other benefits of crowdfunding your gin?

We really wanted to test the appetite for craft gin in Australia as much as anything. Our aim was to sell about 150 bottles from the first 420 produced in the four week Pozible campaign. As it turns out we sold 150 bottles in the first 8 hours and all 420 in less than four days! And in this way we created our ‘Batch No.1 Club’, a highly passionate community of gin lovers who continue to support us to this day. All members of this club (and it’s grown to include those who have purchased from our first first batch releases of Barrel Aged and Navy Strength Gin) get priority access to new products and receive invitations to exclusive events.

What have you been up to since your super successful crowdfunding campaign?

It’s been a busy year! We’ve released two more gins (the Barrel Aged, and most recently Navy Strength). And we’ve won a few medals too. Our original Rare Dry Gin has won Double Gold at the San Francisco World Spirit Competition, Silver at the London International Wine & Spirits Competition, and Gold at the Hong Kong International Wine & Spirits Competition – all prestigious international competitions. And our Navy Strength Gin was only just out of tank when we entered it in the Hong Kong International Wine & Spirits Competition where it also won Gold (the highest medal in the IWSCs).

Plus we’ve been having fun doing gin and cocktail masterclasses in the Yarra and Sydney, introducing ourselves to the gin-lovers of QLD, WA and SA, creating some fabulous partnerships with other Australian craft producers and artists, and working on getting Four Pillars gin to an international market (we’re already distributing in New Zealand, Singapore, Hong Kong, Denmark and the UK). Oh and we’re making a kick-ass marmalade out of the oranges used to make the gin too!

What’s next for Four Pillars Gin?

We’re pretty excited to be releasing our second solera of Barrel Aged Gin next week (only about 1000 bottles), but the biggest thing coming up is the move to our very own distillery in Healesville next year! More on this to come but we’re aiming for a state of the art craft distillery combined with distillery door, hospitality and local Yarra Valley events.

But before we open our doors to the public, we want to offer some exclusive experiences to the wonderful Pozible community. We’re going to be running a new Pozible campaign in early 2015 to raise funds to fulfil our dream that this space will become the leading craft gin distillery experience in Australia. So stay tuned for more details…

What advice would you give new project creators keen on crowdfunding their own liquor projects?

What we found worked amazingly well was two things – great content (video, photography, and a compelling story) as well as great interaction with the gin-loving community (through Pozible, and social media channels). Hit the ground running, and you can generate some buzz which will help continue the momentum of the campaign beyond your immediate friends and fans to reach (gasp) the general public. And finally, something which we were a little naïve about, is having some rewards up your sleeve so that if you’re successful beyond all your expectations you can continue the campaign beyond your initial target. If we have one regret it’s that we sold out a bit too quickly!

Matt Jones comes to Four Pillars Gin as a brand strategist with an unusual background. Matt’s career began in economics and then politics. At the tender (and completely unprepared) age of 27, Matt was made Chief Political Adviser to the UK Conservative Party.

In 2006, Matt moved from London to Sydney, and from political strategy into brand and marketing strategy. Matt moved to New York in 2009, to become chief strategy and creative officer for Jack Morton, the world’s largest brand experience agency. In 2012, Matt returned to Sydney and set up his own consultancy, Better Happy.

Better Happy’s focus is on building purposeful brands through compelling storytelling, creative partnerships, and experience design and works with AMP, Bianca Spender, IAG, NRMA, Renault, Sydney Festival, Triathlon Australia and Voyager Estate.

Matt also has built two brands from scratch since returning to Australia, a political party and Four Pillars Gin. Only one has failed so far.

What's your favourite summer cocktail? Share in the comments below!

<![CDATA[10 Collaborative Economy Australian Startups]]> Wed, 26 Nov 2014 14:57:45 AEDT Mia De Villa

Written by Mia de Villa, the Community Coordinator for Collaborative Consumption.

You’ve no doubt heard about Airbnb and you’ve probably already caught a ride in an Uber but are these 10 local collaborative economy start-ups on your radar? These companies will change how we think about work, logistics, mobility and more, so we wanted to give you the rundown on who to look out for.

Airtasker (

Founder: Tim Fung

How it Works: Airtasker is a platform that allows anyone to outsource their everyday tasks such as deliveries, office work or odd jobs to other runners to complete these tasks.

Last year, it partnered with job seeking site CareerOne to offer temporary task work as an additional job search category.

By the Numbers: Airtasker now has 130,000 runners and processes $5 million a year worth of jobs.

Car Next Door (

Founder: Will Davies

How it Works: Car Next Door is a platform that lets locals list their cars so others in the neighbourhood can borrow them for as little as $25 a day.

By the Numbers: Car Next Door currently has 150 car owners and 2,200 borrowers in their member pool. In August, the number of rentals facilitated by the platform was 5,431. Car owners make around $200-250 per month.

Founding story: CEO Will Davies was on his way to pick up a GoGet car when he observed the rows of idle cars around Bondi. He thought, why not rent one of those cars instead?

Divvy (

Founder: Nick Austin

How it Works: Divvy uses smart technology to connect drivers to unused private car spaces that sit idle every day in high demand areas. The platform handles all bookings, payments and reporting.

Members with listed parking spaces in the CBD receive between $2,000 and $3,500 per year.

Divvy by the numbers: Divvy now has 3,000+ users on the platform and 1,000+ listings. There are about 150-200 bookings made on the platform per month.

Garage Sale Trail (

Founders: Andrew Valder and Darryl Nichols

How it works: Garage Sale Trail is a national initiative that enables and organises communities across Australia to hold garage sales on the same day.

Founding Story: What started as a community event in Bondi in 2010 has become a national program with over 100 participating councils in Australia, 7,000 sales nationally, 360,000 participants, 35,000 sellers and 2.1 million audience over the course of 3 years.

GoGet (

Founders: Nic Lowe and Bruce Jeffreys

How it works: GoGet is a national car sharing service that lets you book cars by the hour, unlock and access the car using a smart card and return the car to a dedicated parking spot.

By the Numbers: GoGet is in 86 suburbs across 20 local government areas in New South Wales, Queensland, South Australia and Victoria. Because of the introduction of shared GoGet cars, it is estimated that 12,690 private cars are removed from the roads.

Society One (

Founders: Matt Symons, Greg Symons and Andy Taylor

How it works: SocietyOne is Australia’s 1st peer-to-peer lender; the online platform connects savvy investors to creditworthy borrowers. It offers borrowers cheaper loans and investors access to a new asset class.

Westpac invested $5 million in SocietyOne making it the first equity stake a bank has taken in the peer-to-peer world.

By the Numbers: To date, SocietyOne has made 200 loans totalling $4 million and has assessed applications for loans totalling $26.5 million.

TuShare (

Founder: James Moody

How it works: TuShare is an online marketplace to gift the things you no longer want to the community—from cameras and couches to bikes and baby goods.

Interesting partnerships: NRMA Motoring and Services recently invested $700,000 in the platform, and offers sponsorships of its different hubs to corporate and community partners such as 1MillionWomen.

Ripe near Me (

Founder: Alistair Martin

How it works: RipeNearMe is a platform that allows users to share, sell and swap produce that they grow. If you are a buyer, you’ve got first dibs on local produce that’s fresher and cheaper than in the supermarkets, and if you’re a grower, you can share your surplus produce.

Cool feature: RipeNearMe has a subscription service that allows users to keep tabs on the individual fruit-producing trees of their neighbours. When you subscribe, you will receive email notifications when the grower marks the produce ripe for picking.

MeeMeep (

Founder: Rob Emett

How it Works: MeeMeep is a peer-to-peer delivery platform that connects individuals or businesses to a network of approved drivers when they want something delivered. It is the delivery service partner of eBay and GraysOnline.

Price comparison: If you compare jobs completed on MeeMeep against quotes from stand-alone delivery companies on Temando (a price comparison site for courier delivery) the average MeeMeep job prices were 55% cheaper.

Zookal (

Founders: Ahmed Haider, Chris Zaharia, Jon Tse and Vicky Lay

How it works: Zookal lets you rent, or buy used university textbooks with slashed prices compared to traditional bookstores. It also allows you to sell your used books to others.

Founding Story: The four university friends raised money from their family and friends, bought 300 textbooks and started releasing flyers to students at the University of Technology Sydney (UTS) business faculty that the books were available for rent. All 300 books were rented that first semester!

<![CDATA[Calling all tech - want US$81,000 for your tech project?]]> Wed, 05 Nov 2014 08:54:19 AEDT Hey tech-heads! Do you have a gadget you'd like to take global?

This November, Pozible is teaming up with IDG Capital Partners and the Shanghai-Nanxiang government to offer tech projects on Pozible dollar-for-dollar matchfunding up to US$81,000. Starting from 15 November and lasting three months, any Internet of Things (IoT) project on Pozible will be automatically eligible for the program, which will reward the top 7 crowdfunding campaigns that raise the most money.

On top of all that wonderful cash, winning campaigns will also get amazing business-development opportunities and support from the Chinese government, including exposure to investment opportunities, manufacturing and prototyping resources, and free business-entity set up in China. With China set to be a leading player in the US$8.9trillion IoT market, this is invaluable help that could launch your garage-made idea into a global phenomenon.

Full details are up at the official announcement page. When you're ready to go:

Let's Get Started

We can't wait to see what you've got for us. Any enquiries, please email us.

Thanks to our Partners & Collaborators

<![CDATA[SG & NZ - Direct credit/debit cards are here!]]> Thu, 06 Nov 2014 15:11:50 AEDT Singapore & New Zealand creators - we've heard you loud and clear. Today, we're super excited to announce that credit card payments are now available for SGD & NZD projects, in addition to the PayPal and CoinJar options already up.

Credit card payments will be debited directly into your bank account once your campaign ends, without having to go through a third party account. To set them up, head on to the Payments tab under your Project Editor and fill in your bank account details. Hit save and you're all done!

Credit card payments have a standard transaction fee of 3.4% + 30c for each successful charge, similar to other payment methods available on Pozible.

<![CDATA[炮福分享返利教程:如何获得和使用Credits]]> Mon, 27 Oct 2014 20:47:51 AEDT 各位PO友,Pozible推出用户分享即可得福利的计划啦(以下简称炮福)


想想是不是还有点小激动呢 终于有机会免费占炮友的福利啦!!!!


















<![CDATA[Crowdfunding Tips from bankmecu]]> Fri, 10 Oct 2014 10:27:16 AEDT Written by Ayeesha Cain, Communications Consultant at bankmecu.

bankmecu is Australia’s first customer owned responsible bank.

Crowdfunding planning doesn't end when your project is funded. It just begins.

We know you’re a passionate entrepreneur first, and a financial whiz second, or third or… But here at bankmecu we believe that a little financial knowledge goes a long way.

So here are some tips on how you can be responsible with your money.

Before you start your project:


Using a budget and sticking to it can help you take control of your finances. By planning ahead, you can make your money go a lot further.

bankmecu’s budget planner is an interactive tool that can help with your personal budgets. To get you started, make sure your budget is realistic – estimate using a worst-case-scenario approach.

It’s a good idea to put together a business plan

A business plan can help you secure funding, define where you want to go and how you’re going to get there. To help you get started, the Australian Government has free Business Plan templates. Arts Victoria also has useful guides.

Think about promoting your campaign

A good marketing plan links with your business plan but it’s about how you get yourself noticed – and how you get people through the door. Have a look at Business Victoria’s Marketing plan template.

Social media

Social media is economical way to develop your presence and connect with a potential audience. The right channels and messages will make you stand out and keep people coming back to hear what you have to say. Sometimes it helps creating your own hashtag – or using an appropriate existing one, as anyone who searches it will see your Tweet or Instagram post. Follow pages that you enjoy to get an idea of people’s interests and of the sorts of posts that are successful. Mashable has a good digital archive of inspiring social media trends and tips.

So you were funded... What now?

  • Your ultimate objective is to end up with that amount left at the end of the crowdfunding process so that you can actually get your project completed.
  • Stick to your budget – remember this is the operational costs, not the goal money you hoped to raise.

Calculators for borrowing and investing

If you’re looking to borrow or put some money away for a while and want to know what your capacity is or what your repayments or return will be, use one of our handy calculators to find out.


Figuring out how much tax you pay isn’t always an easy task. Money Smart has useful tax resources and calculators. If you want free help filling out your tax return and you are on a low income, the ATO’s trained and accredited Tax Help volunteers may be able to help you.

Take part in Pick a Pledge

Pick a Pledge turns social action into social benefits. This month bankmecu teamed up with Pozible to fund a new social enterprise that is passionate about the environment. We all lead busy lives but would like the chance to do some good. By voting for your favourite project, you’re making a difference with your Facebook likes. The project with the most pledges on Oct 31 will receive $500!

Vote here.


A bit about us

We believe that strong synergies exist between social and environmental responsibility and our cooperative approach to banking. What makes us different is our genuine commitment to translate our customers’ expectations for value as well as social and environmental responsibility into the way we run the Bank.

What are you crowdfunding tips? Let us know in the comments below.
<![CDATA[How Landcare and Pozible work together]]> Wed, 08 Oct 2014 16:52:34 AEDT Written by Jen Quealy, Creative Partnerships Manager at Landcare NSW.

Landcare is a community-based approach to managing and restoring our environment, and improving the sustainability of our agricultural activities.

G'day, I'm Jen from Landcare, and guest blogger for Pozible, with a bit of a story about our new partnership, that will assist grassroots project creators to bring their projects to the world of crowdfunding.

So why would Landcare pick the Pozible platform to work with? Well, I recently found a great comment that reminded me of the creativity inherent in farming - and that farming and environment projects would be a perfect fit for the creative-focussed fundraising platform, Pozible. The quote was this:

"Farming is a creative practice with a final product more spectacular than anything manmade: fresh produce, delicious meat, fragrant flowers, and a well cared for landscape. So in the social media age, when people are willing to donate money in support of a stranger’s creativity through platforms like Kickstarter, it makes sense to try to extend that generosity to the world of agriculture, allowing people to give to small farms whose missions they support". (Farmhopping beta).

Why would Pozible want to work with environment and farmers? Pozible is a young and dynamic Australian company that loves working with grassroots project creators - and the Landcare and environment networks were definitely in the market for new ways of sustaining interest and raising funds in landcare and environment.

Both organisations went through a bit of 'speed dating', on tech and crowdfunding (by Landcare) and on environment and landcare (by Pozible). The synergies were obvious.


Since then I've worked alongside Pozible and our grassroots Landcare leaders, over a wonderful but busy few months, creatively developing a new category with Pozible, to bring the world of crowdfunding to environment and farming. We are working the social media networks and platforms hard, to support the first twenty-five projects of our new Landcare & Environment Collection. We initially got 100 expressions of interest from groups all over the world, and narrowed them down to a startup group of 25 projects, to start the Collection in the 25th anniversary year of the formal Landcare program starting 25 years ago. Our first project suggestion was the lemur lodge in Madagascar - and we were off and running.

Grassroots community landcare networks in Australia, led by Landcare NSW, and representing thousands of communities across Australia, recently created and launched their new partnership with Pozible. Together we created a new environment category and the Landcare & Environment Collection on the global crowdfunding platform, that brings a 'digital shopfront' to communities seeking to fund important local projects, with broad community benefits. And the groups are thrilled! This is a bit of a game changer for the community, who are used to having to put in massive hours of work and planning to compete for small funds from government. So what is Landcare about?

Landcare is the name loved and used by grassroots community networks, across Australia and now the world, who care (locally) for the land and environment. Landcare groups have been around for over 25 years now in Australia and many have a distinct farming focus. Environment groups have been around since the 1960s. Australia had a fortunate coming together of farmers and environmentalists when 25 years ago the farmers and the environmentalists made an historic partnership in forming Landcare as a formal partnership. This partnership continues today and is now spreading across the world - Landcare is now found in about 25 countries, and many Australian Landcare people are now assisting overseas groups to start their own groups, networks and projects.


To get a 'mindmap' of Landcare, imagine a layer of social networks, of family, friends, neighbours, locals, schools, and then overlay that with environmental, science and farming expertise and networks. Then if you can imagine a step further, and bring all this together to see the diverse, important and multi-layered way that our communities, in coastal, urban, as well as rural, regional and remote communities operate; their members and friends are people in touch with, and deeply connected with their landscapes and country. Imagine this - some groups have been meeting for over twenty years, once a week and getting immense amounts of Landcare works done, whilst at the same time making deep and lifelong friendships and connections. Some groups are over 25 years old - and their works in Landcare regions are really obvious and well regarded. I remember a great story about a Doctor writing out a prescription to join the local active Landcare group as a positive antidote to the constant stress of looking after an ill partner. So Landcare in Australia is a wonderful map of thousands of independent local community groups and their voluntary networks, who get together to deal with local challenges. Their work is as diverse as fixing the impacts of rabbits, erosion, salinity, poor water quality and loss of biodiversity, to the repair of landscapes after natural disasters, as well as being leaders in the important work by farmers and producers to find the best way to continually balance farming and environment outcomes.

Landcare was pretty keen to find new ways of bringing important local projects into being, projects that have long competed for dwindling government funds. Landcare felt certain we could make a great new category for partnership with Pozible, knowing how many millions of people care these days about environment in a way that they can and do 'put their money where their mouth is' and would be willing to help fund great projects.

Right now there are 24 of the 25 projects underway (one is still in the planning phase) and are actively seeking and getting pledges. We now appeal to other individuals and groups keen on environmental and Landcare activity to check the Landcare & Environment Collection and to plan and create a project to take to the world through the platform, and their own networks and contacts. Project creators can apply at any time now to be included in the Collection, and to be assisted with their thinking by Landcare and Pozible Ambassadors and staff.


Landcare has had a great experience working closely with Pozible. We have both committed to co-training project creators, both in person and in online forums, and have actively supported project creators with their questions and strategies.

I am thrilled to have been a part of creating the Collection and look forward to seeing these wonderful first projects meet their aims and get underway with their important work. Please visit the Landcare & Environment Collection and pledge a little support. There are brilliant ideas for Christmas presents - if you get in early! What a great way to assist in making the planet a better place all round. I thank all the project creators for their passion, motivation, for moving through the anxiety of taking on new ways of doing things - but I feel a blossoming in this Australian Spring of a whole new way of doings things that Landcare and environment individuals and networks are leading and driving. Thanks everyone and keep the project ideas coming! jen

<![CDATA[Five minutes with The Feast]]> Thu, 09 Oct 2014 09:42:05 AEDT

Written by Xandra Yuwono, Hub Leader at The Feast Worldwide Melbourne.
The Feast Worldwide is a dinner party, with a difference!

So what is The Feast Worldwide?

The Feast is a dinner party series with a difference. We aim to provide a platform for a group of people with various background to connect, and instead of talking about problems, talk about ways to support each other, collaborate, and make things work a bit better.

We are creating a space where magic can happen!

What’s the goal of The Feast Worldwide?

At a high-level, it’s to celebrate the power we each have to make the world work better — and to foster the cross-disciplinary, cross-sector collaborations that make it happen.

At the dinner-level, we strive to:

  1. Give a voice to incredible changemakers who we believe the world needs to know about.
  2. Share perspective and build relationships across a global community committed to making the world work better.
  3. Spark conversations and collaborations within your local community of social entrepreneurs, creatives, influencers, artists, activists and generally awe-inspiring folks.

What inspired you to be a part of The Feast?

In 2013, I heard about The Feast encouraging people around the world to do their own Feast dinner. So I gathered a group of friends and had our own little dinner party where we would talk about topics and issues we don't normally touch on and try to seek a solution. It was exhilarating to see how all of us dived straight into it. Everyone was full of ideas and thoughts and opinions on issues we never even spoke to each other about (our theme was Education). It was refreshing to spend our dinner time talking about ideas and trying to be innovative, instead of the usual chit-chats.

We all came from different backgrounds so it was really cool to hear about the different insights from different industries on the same topic. It made me feel like we were capable of so much more – we're more than what we thought we were, that we were much bigger. It was Awesome. I wanted to share this amazing feeling to everyone I know!

When The Feast was looking to launch official dinners in cities around the world, I took my chance and volunteered to do this even though I don't really have any relevant event organising experience.

What tips do you have for people who are organising an event like The Feast?

It's easy to get overwhelmed and stress out when you are organising such an important event. Some tips could be: Try to focus on the intangible outcome - how awesome people would feel after the event, what kind of connections people would form by the end of the night, etc. Always tell yourself that it will be fine. Because it always will be. (This is something I personally had to keep saying to myself!) Believe in your event, in your team and yourself! Passion is contagious, if you believe in your cause, others will see it and believe it too. Never afraid to ask for help, you'll never know what you're gonna get. People are much nicer and more supportive than we think. Believe in them as they will in you. The absolute worst you're gonna get is a 'no' and that's not really a step back. And this is something I was told just recently: Trust the process and outcome. You cannot force an outcome you want out of an event like this. The outcome will be organic and it will be worth it.

What aspirations do you have towards the feast?

We are not expecting our first dinner to be a massive success that would launch one of the biggest social incubators in the country (like they did in Kuala Lumpur) - we are not focusing on what projects would come out of this dinner, we want to focus on the relationships that are formed as we put our heads together over something bigger than ourselves. Relationships that would ultimately be the thing you remember the most about the dinner - meeting new people, learning new things from them, connecting with people on a deeper level and realise how much strength and power we have combined together.

Ultimately we want the people leaving the dinner feeling great about themselves and empowered to do better (in whatever benefits them and the world) - like how we felt when we did a small Feast dinner last year. It feels good to be a part of something bigger than yourself that you truly believe in. Like we always say, it's a movement to get full on good.

Why would Pozible get involved with The Feast?

Pozible is all about realising good ideas, presenting great projects to the worldwide audience, and supporting the creative community. The Feast is all about connecting amazing people with a shared vision, allowing them to cultivate ideas together, realise their purpose and transform the community (and the world!) we live in. Our ideals go hand in hand, we simply have to work with each other!

Why should you get involved with The Feast?

Because nothing can make dinner time more exciting than great food with great company. We believe that everyone has something to bring to the table, so why not bring your ideas forward and see where that takes you? You can still purchase your tickets here.

What other ways could I get involved with The Feast (other than attending the dinner)? The Feast is always looking for new city hubs, so if you don't have any dinner in your city and would like to join the movement, please contact and apply to be a Hub leader!

There are also many other ways to be involved with The Feast - like our page on Facebook, follow us on Twitter, be a sponsor at one of our dinners or just be a general awesome person by telling all your friends about us.

What do you think about The Feast Worldwide?
<![CDATA[Where Are They Now with Matt Huynh]]> Fri, 03 Oct 2014 09:00:31 AEST

Written by Matt Huynh, Vietnamese-Australian artist based in NYC.
Matt Huynh was one of Pozible's earliest project creators.

Crowdfunding was relatively a new idea back in 2010, why did you choose to crowdfund for Alluvia?

I wanted a way for my audience to be engaged in a longer term creative journey with me. One that would divert from my usual work and was sure to confuse. I wanted a greater engagement with my audience than simply a once off, simple buy-sell transaction. Crowdfunding let me speak with my audience over the process of putting together a creative work, rather than simply selling a result. For me, it was to corral and excite energy around my latest collection of paintings, drawings and prints, as well as a book release, an exhibition and workshops with school children and open talks with fellow artists.


What has been happening since your crowdfunding experience?

I've moved to NYC, put out a bunch of comic books and focused on my storytelling, comics and illustration work. My work has become more poetic and elegant, stripping much of the bells of Alluvia away to deliberate, gestural zen calligraphy influenced brush work.

How do you think crowdfunding has changed since 2010?

I would speculate that the idea needs less explaining. That it's a model for supporting work and entrepreneurs that is no longer so alien to the regular joe, and so I think the potenital audience has broadened significantly.

What's on the horizon now for Alluvia?

Next, I have a 192pp Australian Gothic ghost comic book trade paperback, 'Magpie, Magpie'. The book will launch November 7th at New York City's BSpace's Nolita space on Mulberry St with an exhibition and a party. Please come along and bring only your most dashing friends!

Alluvia was a once off exhibition and book, and that chapter's been closed now. I still have admirers of work from that show, so it's something that has been enduring, but it is such a specific snapshot of work from such a specific time in my artistic arc, that it's not something I often revisit.

Photo by Veronique Debord-Lazaro / CC BY
<![CDATA[Creative Hacks with Sayraphim Lothian]]> Thu, 02 Oct 2014 09:11:56 AEST

Written by Sayraphim Lothian - Ambassador, public artist, and craftivist.
Sayraphim is also Constructive Communities Manager at Pop Up Playground

Describe a typical day...

Oh, there is no typical day! Everything starts with getting up and taking our dog for a walk, which is always lovely, and a cup of coffee, which is usually very welcome. But then there could be making of game props at the studio, op shopping for costumes (and for fun), emailing, social media and web updates, meetings with various game runners, designers, cultural institutions or anyone else who would like to work with us. There’s always applications to write and tiny artworks to make, projects to be designed and all our games need to be playtested and then run, so you’ll often find us on the streets of Melbourne or in various buildings or parks with a group of friends and strangers running around like loons and having a big pile of fun.


When are you most productive?

During the day. When I was younger, it was early afternoon to late at night but now I like working during the day and not working at night. It seems the right way to do things!

How do you get yourself out of a creative block?

Turn to another project. I usually have a bunch of things on the go at once so if one’s stuck somewhere I do work on something else for a while. That gives me time to think about the first project in a different context which helps me find the solution. Or I’ll talk to my partner about it. He’s an academic (as well as an artist, game designer, playwright and a good bunch of other things) and he’s good at dissecting ideas and figuring out the best way forward.

Where do you get your inspiration from?

Everywhere! From ideas that spring to mind when walking the dog, to being inspired by artworks and theatre shows, things I find on the internet, people I know, people I don’t know, street artists (especially the artists leaving their work on Melbourne walls) and things I’d like to see in the world.

How do you unwind?

Sitting on the couch with the dog. She’s an older dog, so she snoozes a lot and likes being patted. There’s also going to galleries, walking through parks, breakfasts at cafes (although that’s usually gearing up for a day rather than unwinding from one!), having nice dinners and a good glass of wine or working on a craft project that has no deadline. At the moment I’m hand stitching a hexie quilt from our old clothes, which will eventually be a queen sized blanket that keeps us warm while holding our histories close, it’s really restful to work on because there’s no deadline or public outcome, it’s just for us whenever I finish it. I’m also knitting small works for an upcoming exhibition but it’s 6 months away, so currently it feels like there’s no pressure on those works either.

Photo by Futurilla / CC BY

What’s the best advice you’ve ever received?

I’ve got two that I continually go back to. If you have something you want to do, just go out there and do it. Don’t wait for permission, don’t wait for people around you, just get out there and do it. Otherwise, you’ll spend your life waiting for the right conditions, permissions and people. Don’t let anyone stop you, get out there and do the things you want to! The other piece of advice fits in nicely with that for when I’m contemplating whether I’m brave enough to ask for something is a Dutch saying that translates as “You already have no…” Basically, you’re already not in that festival, you’re already not presenting in that gallery or working with those people. So you might as well ask for what it is you want. If they say no, you’ve lost nothing at all and now they know about you and your work. And they might say yes, and then you’re doing the thing you wanted to! These pieces of advice seem a bit at odds with each other, but then I guess they cover all bases!

What's your creative hack? Share your tips in the comments below!

<![CDATA[Five minutes with UPPERCUP]]> Wed, 01 Oct 2014 09:06:47 AEST

Pozible interviewed James McKay.
James is the creator behind UpperCup.

What have you been up to since your crowdfunding campaign?

Heaps! We’ve been super busy spreading the love about good design, and a positive culture of reusing and sustainability in coffee and takeaway culture. We’ve teamed up with Coffee Supreme on a Limited Release UPPERCUP. We also threw a pop-up / live illustration event with Melbourne artist Alexandra Lederman, with Alex hand-illustrating 5 one-off UPPERCUPS. We’re starting to spread the international reusable vibe too, with stockists in Brazil, Singapore, Colombia and London.


What advice would you give someone considering crowdfunding a design product like yours?

Make working prototypes! Speak to as many potential customers as you can during the design and prototype stage so that you can get feedback, especially when it comes to the user experience and how people will engage / interact with your product. The more insights you can get the better.

What was the most important thing you learnt from your crowdfunding campaign?

Embrace, love, and communicate with the community that are supporting your product - they are the people that will help your dream become a success, especially in the early stages. Plenty of things won’t go as planned, but crowd funding is a two way street and the more you communicate with your community during the crowd funding process, right through to the manufacturing and fulfilment process, the more they will feel a part of the process and will support and embrace the journey.

What’s next on the cards for UPPERCUP?

We’re really excited to be building and growing an international community around coffee culture, sustainability, art, design and making a positive change to our global culture. We’ve got some more collaborations and artist releases coming up which should be lots of fun too, especially as we start to bring in more international collaborations.


We have some black & white UPPERCUP's to giveaway to our Pozible community.

To be in the running, simply comment below with "Black" or "White" depending on your preference by the 5pm (AEST) 15th October 2014.

<![CDATA[Learn to Code Giveaway!]]> Tue, 30 Sep 2014 10:57:48 AEST Melbourne, Sydney, Brisbane and Adelaide do you want to learn to code?

The Coder Factory are offering a giveaway exclusively for Pozible supporters and creators. It includes a free pass to their Learn to Code Weekend Workshops in November (valued at $395).

Even if you have no experience at all, this Learn to Code weekend workshop will have you feeling confident about what technology can do for you. Find out how fast and easy it is to build web applications for fun or profit.

The workshop will cover:
  • HTML5
  • CSS3
  • Ruby on Rails
  • Databases
  • Application design process

For more information on the workshop including dates click here.

To enter email with the following:
  • In 25 words or less tell us why you want to learn to code
  • Which city you would like to attend (Please note: Sydney workshop is 29 & 30 November)
  • Contact mobile number
  • Include the subject heading "Coder Workshop"
Successful applicants will be notified on the following dates:
  • Adelaide: Monday 27 October
  • Brisbane: Monday 3 November
  • Melbourne: Monday 10 November
  • Sydney: Monday 17 November
<![CDATA[When Crowdfunding Met MOOCs]]> Fri, 26 Sep 2014 10:19:57 AEST

Pozible interviewed Professor Mushtak Al-Atabi.
Professor Mushtak is the Dean of Engineering at Taylor's University in Malaysia.

Crowdfunding and Massive Open Online Courses (MOOC's) are not usual terms you’d see side by side… that is until we partnered with OpenLearning and started a new innovative union! Earlier this year we jumped on the MOOC bandwagon and joined the Global Entrepreneurship course taught by Professor Mushtak Al-Atabi from Taylor’s University Malaysia. We’ve recently gotten back in touch with Prof. Mushtak to discuss his motivations behind the course and unique collaboration.

What inspired you to create a MOOC on Global Entrepreneurship?

The 21st Century is an age of grand challenges and amazing opportunities. It is also the time where expression of both individualism and global trends is coming together in a very harmonious manner. Entrepreneurship and entrepreneurial behaviour are one of the traits that will define our time and creating the Global Entrepreneurship MOOC is an attempt to give access to the masses to hone their entrepreneurial skills in a fun and effective manner.

What sparked the idea of incorporating crowdfunding into your MOOC curriculum?

Both crowdfunding and MOOCs are disruptive innovations that are aimed at empowering communities and individuals. The marriage of these two innovations seemed a very interesting experiment. Often those thinking of starting an entrepreneurial endeavour cite the lack of funding as one of the obstacles facing them and crowdfunding seemed like an opportunity not to be missed!

Is there a specific reason you wanted to teach students about the process of crowdfunding in comparison to other funding methods?

Yes. There are many books and many courses on how to use the traditional methods of funding. For Global Entrepreneurship to add value through presenting something different, I thought that putting a framework to teach crowdfunding is an interesting idea.

How do you see crowdfunding working within tertiary education, what opportunities does it present to future students?

I see endless opportunities. Students will be encouraged by the successes of their colleagues and they will go to raise even more funds and do even more interesting and life changing projects. The combination of passion and ‘know how’ fuelled by access to huge amount of funding from the crowds can literally change the world.

Would you encourage other institutes to follow suit?


As an academic, where do you see the future of tertiary education within the new age of MOOCs? What opportunities (or threats) do you feel they create to ‘traditional’ education structures?

I see the future of tertiary education to be very bright! The challenges that MOOCs represent will only strengthen the educational systems forcing them to evolve and develop.

Global Entrepreneurship is open for enrolments and continues to run as a self-paced course on OpenLearning.

Photo by velkr0 / CC BY
<![CDATA[Five minutes with The Substation]]> Wed, 24 Sep 2014 08:57:58 AEST

Pozible interviewed Chelsea Chua.
Chelsea is the marketing manager for The Substation.

The Substation is Singapore’s first (and much-loved) independent arts space, so we were delighted when its campaign for a long-deserved renovation shot past its target after just a week. We chat to marketing manager Chelsea Chua about crowdfunding in Singapore and the secret to their success.

What did you know about crowdfunding before you started your campaign?

We knew next to nothing about crowdfunding as this was our first campaign, but we tried as much as possible to read up on how to run a good campaign and speak to others who have run campaigns before.

We decided to go with Pozible because of our target audience. As Pozible hosts more creative projects, visitors to the website would naturally be more inclined towards supporting projects related to the arts. We thought that our campaign to renovate The Substation Gallery would resonate more strongly with that audience.

Did any aspect of the experience surprise you?

We couldn't have asked for a better response to our crowdfunding campaign. We hit our target within a week!


What preparations did you make before your campaign and which paid off the best?

The way the campaign was structured really forced us to articulate our value proposition clearly and succinctly, which I think helped to get our message across effectively. We also took care to create rewards that we thought would appeal to not just long time supporters of The Substation, but to anyone who might want a special token created by a local artist.

We also made sure to post regularly about our campaign in our social media networks and keep our supporters informed about the progress of the campaign. I think all of the actions we took above had a part to play in the campaign's success.

Is there anything you would change if you could do it again?

I think that we could have structured our reward tiers a bit differently. We expected our lower tier rewards to be more popular, but it turned out that rewards between the 50 to 100 dollar range went the quickest. But I'm also aware that this might not work for the next crowdfunding campaign that we run!

What do you think is the most useful application of crowdfunding in Singapore?

In terms of arts projects, I think that there is a lot of potential to be had here. Many independent artists or designers may not want to rely on government grants, and crowdfunding would be a great option. It also helps that crowdfunding forces artists and arts groups to communicate the objectives of their project to new audiences, and I think this helps them streamline their messaging and project objectives.

What tips would you give would-be crowdfunders?

Do your research and make sure that you have a strong base of supporters that you can encourage to pledge to the campaign AND spread the word about it.

The Substation is holding a special silent auction of works by Singaporean artists until 27 September, 8pm, with 90% of proceeds going to their fundraising efforts. More information available at

A pay-as-you-like fundraising concert featuring Electrico will be held at The Substation on Oct 19th, 6pm.

<![CDATA[在国际舞台,玩转中国式众筹 - 深圳站]]> Thu, 18 Sep 2014 16:04:32 AEST

<![CDATA[5 Reasons Why Creative Crowdfunders Should Learn To Code]]> Mon, 22 Sep 2014 10:32:41 AEST

Written by Dan Siepen, co-founder of Coder Factory.
Coder Factory is a coding and technology school based in Sydney.

It has been an ongoing debate about whether or not you should learn to code, and if you do, which language is best, what method do you use to learn and how is learning to code going to help me achieve what I want to accomplish.

But whether you’re a crowdfunder, a graphic designer or a tech startup founder, the ability to code is one of the most innovative and creative skills of this century.

Yet coding is more than just a skill, it’s an opportunity. There are so many ways that coding can open up the horizons to amazing prospects, not to mention a highly demanded skill, particularly in design (but that’s another issue for another time).

Should Creatives, like you, learn to code?

You might be thinking it’s funny that the co-founder of a coding school is telling you why you should learn to code. But the answer is simple: YES.

One of the biggest companies today exists because one person simply had an idea, knew how to code, and showed his friends. I’m sure you know who I’m talking about here – and he is only one of many.

Why I believe coding is creative

The word ‘creative’ is kind of fuzzy. Is coding a form of basic literacy – like learning how to read or write? Or is it a medium for creativity, like music or film?

Coding is both. It is in the way that writing is as fundamental as communicating via text message or as complicated and creative as writing a novel.

Here are the 5 reasons why Creatives should learn to code:

1. The innovative possibilities of understanding technology

Software is eating the world, whether you like it or not. So are you in, or are you out? The opportunity to be part of an innovative century has never felt more surreal. With the recent announcement of the iPhone 6, could you create a tech startup that is crowdfunded and change the world?

Not only will coding help you understand how software and technology is built, it will also make you appreciate how fast you can build something in a matter of days, or better yet, hours. The possibilities are endless when you have the hottest and most in demand skill on the planet: coding.

2. It enables the ability to enhance your DESIGN capabilities

It’s one thing to draw a design on paper or create a logo on Photoshop, but what about if you had the ability to control a site by the tips of your fingers? Front-end development and user interface design (UI) are some of the most important skills in the technology industry. It’s one thing to build a great product, but if you don’t provide a nice experience for the user, they may not stick around long.

As a crowdfunder, the ability to understand digital design elements and how you can build a simple website with enhanced front-end skills could be the difference of gaining extra pledges for your campaign.

3. Code creates a creative approach to problem solving

Learning to code will open your minds to the amazing possibilities of technology, and give you new neural pathways, allowing you to think creatively, potentially solving some of the world’s biggest problems.

“Is there an app that can cure poverty?”

“How can I use technology to get my work done faster and easier?”

Your ideas could be endless, in not only solving a problem, but you can create a business that can turn your idea into millions, all by the ability to learn to code.

4. Ability to communicate with your tech buddies and web developers

A recent blog post by Steve Blank, a Silicon Valley startup veteran, outlined one of the main reasons why all creatives and founders in the digital age should understand coding – “I was able to explain my belief that all founders in a web or mobile startup need to learn how to code. Not to become developers but at a minimum to appreciate how to hire and manage technical resources and if possible to deliver the next level of MVP’s themselves.”

It’s understandable that people don’t have the time to code, or simply aren’t interested in taking it on full-time, however, understanding the basics of programming and code can make you realise how much can be done in a space of time, which in the end saves you money.

5. Change the way you think, futuristically

Being a creative type myself, I always love to stay ahead of the game. When I first learned to code I was into art and sports, which I thought had no connection to what I was doing. But everyday I was using a smartphone and apps whilst also reading the news or looking up inspiration for artwork on the internet, and it made me realise how these sites and apps are built and how people are making millions from them.

It wasn’t the money that caught my attention though, it was about understanding the world in another way, a way that some of the greatest founders saw. What could they see that I couldn’t? Well now I know.

<![CDATA[triple J Unearthed talks to Alan Crabbe]]> Tue, 16 Sep 2014 11:32:32 AEST

Written by Rosie Beaton for triple J Unearthed.
triple J Unearthed is a national digital radio station dedicated to independent Australian music.

Recently, Pozible's co-founder spoke to Rosie Beaton about all things crowdfunding. Here are just a few tips from this interview, the full article can be found here.

There are so many crowdfunding sites to choose from – can you explain some of the differences?

Fundamentally there are two kinds of crowdfunding platforms - one provides a technical solution and the other has a human element that works to ensure project creators have the highest chance of successfully raising their target. This is reflective in the success rates of projects on the platform - be concerned if the platform is not transparent about this. Technically, some platforms work on a model whereby they let you take whatever you raise, even if you don’t get to your target, but you pay a higher percentage in fees. Some platforms work only within a particular industry (i.e. music).

What should you look out for when crowdfunding?

The best thing you can do is get off to a good start. If you get money coming through in the first 48 hours you start to build momentum and there is a very high chance you will be successful with the campaign. People will see money going in to it and be more likely to click on it themselves, it might start trending on the Pozible website, it might get picked up by the media or shared through social media. If you get off to a good start it will snowball; if you don’t it can be hard to recover.

Re-posted with permission from triple J Unearthed - full article here.

<![CDATA[5 minutes with Alistair Marks from Sweatshop]]> Mon, 15 Sep 2014 09:12:14 AEST

Written by guest bloggers over at LateNightFilms.
LateNightFilms is an established creative production company.

The Sweatshop TV project smashed it's targets to help make their pilot. LateNightFilms caught up with creator Alistair Marks about the campaign and the future of the TV show. Previously, Alistair wrote and directed the short film Shotgun! which won Best Director and Best Comedy at the 2010 New York Independent International Film Festival. He also recently wrapped production on his first music video called Werewolf, for new band Hey Frankie, which will be released next month.


Tell Us About Sweatshop?

Sweatshop is a TV series that I’ve been writing with Phil Spencer for about two years now. Think Clerks meets Wilfred, set in a gym. It’s a place where pop culture meets fitness, and nothing is quite as it seems. It’s a TV show made by fans of great film & TV, so, naturally, it has all those quirky elements you’d come to expect from the aforementioned shows, as well as things like Workaholics, Louie and just about anything Kevin Smith has done. It’s not straight comedy, it’s not straight drama – it’s a melting pot of genre bending hilarity.

Where did the idea come from?

The idea was loosely based on my life and the things I was going through circa June 2012. I’ve never been a PT (although I’ve gone to a fair few), but it seems to me as though the politics and incidents that occur in a gym are the same as in any environment. But on steroids. Punintentional. It’s a turnstile environment, with people from all walks of life constantly coming and going, and in today’s age of superficial gratification, is the perfect setting to put my own experiences, and people in general, under the microscope.

(On a side note, it was on this project that I figured out how I could get the ABC to commission me as a writer – join a crew as an assistant in a department, and then during down time, sit in the back of a truck and type type type.)

How have you managed to get such an great cast attached?

As with all my projects, I am always concerned with getting the best people attached. Working with someone like Samuel Johnson gives the project great authenticity, so I’m then able to approach great people about working with me. The first person we hit up was Michala Banas, whom Samuel had just done a play with. She was on board straight away, and from there, we could use her name and Samuel’s name. From here, I set about casting the show with my good buddy, and the best casting agent I know, Sarah Hallam (also a pretty damn good actor & director). I’m never interested in just packing the show with ‘name’ actors. They have to be the right fit. But having a couple of names attached allows us to shoot for the top. We were pretty fortunate to get a cracking cast full of up and comers, the next big lot of actors, Luke McKenzie, Tegan Higginbotham, Steph Lillis, Lee Beckhurst & Jesse Velik are wonderfully complimented by Michala, Samuel, Rhys Muldoon, Tottie Goldsmith, to name a few.

How have you found the experience so far/any tips for people looking at crowd funding for their projects?

I have really enjoyed the process so far. It’s stressful at times, especially when you’re about to put it out into the world, but it is also your first opportunity to engage with an audience. And, at the end of the day, we’re all here to tell stories for an audience.

The first thing I’ll say is, do research. I remember years ago when I was working with LateNite we were talking about doing crowdfunding. And Chris very aptly pointed out that you really only get one crack at getting it right, and building an audience’s trust. That has stuck with me ever since, and I have poured over many, many crowd funding campaigns since. Studying the rewards on offer, the structure of the campaign, the videos, the updates… Leaving no stone unturned in the life of the campaign.

To be completely honest with you, I didn’t give too much thought into how I would run the campaign via social media, such was the nature of getting this together in such a short amount of time. However, after a couple of days of positive traction and audience interaction, I quickly figured out that what the audience wants is to see the show coming to life. Introducing actors, crew, parts of the show and stunt offerings all help drive pledges and traffic.

Be grateful, gracious and humble, and let your audience and supporters know that they are an integral part of your show. They ARE your show. Without them, there is no show. Don’t forget that. The story may be the thing, but the audience is the what. Coin a phrase for them. Our supporters are all part of the Sweatshop Nation.

Why did you choose the crowdfunding route?

I’ve always been petrified of crowd funding. I have had projects before where I’ve thought about it, but I’ve always found a reason not to do it. “You only get one chance”; “I don’t want to be another one of those campaigns”; and “what if no one likes the idea” are common thoughts that roll through the hollow cavity that sits on my neck.

I’d also been apprehensive about the association that I have had with crowd funding campaigns, predominantly related to a sense of entitlement I see in some campaigns, where it seems like just turning up and putting your project onto pozible should be enough to get you a cool $10k. No thought given to the rewards on offer, no real effort put into a video, and certainly no more than 5 minutes put into engaging the audience at this early and crucial stage.

So, naturally when it was suggested to me that we crowd fund to raise a short fall of our budget for Sweatshop, I was hesitant and skeptical. But when I crunched the numbers, and worked backwards from our shoot dates, I realized that I didn’t have time to hesitate. I had to pull the trigger and bite the bullet. Which is hard to do without blowing your head off.

I think I had about 6 days to get the campaign together, to launch it on a date that would allow for a 4 week campaign, with enough time to process the money before the shoot at the end of the campaign (still with me?). This included working out how much we wanted to raise (the easy part), allocating parts of the budget to the crowd funding pledges, scripting a video, shooting the portion with Samuel, shooting the portion with me (thanks Nato), shooting some stuff with some actors in a park, in a gym and some voice over (because I never script anything straight forward), figuring out interesting rewards that are relevant to our show, figuring out an approach to the copy within the body of the campaign (story of the project; funds allocation; challenges). I worked around the clock for those 6 days to make the campaign as strong as it could possibly be.

Thankfully, I’d done those 2 or 3 years of research. I established what I loved about some campaigns, and common areas where I felt that others were weak. From there, it was a race against time, but we got there. And now we have a little under 2 weeks to try and smash our stretch targets out of the water. What a position to be in!

How did it feel to reach your target so quickly?

Out of this world, staggering, humbling, amazing, sexy, stunning, mind blowing! Forgetting the fact that it meant we were definitely going to make the show, the generosity and interest that the campaign has sparked in the project is truly remarkable. To reach our goal in two weeks was a pretty amazing feat, but to then blow, not one, but TWO of our stretch targets out of the water in 15 days (a little over half) of our campaign… I was, and still kind of am, speechless.

To me, it backs up my point earlier about really using the crowdfunding campaign as your first port of call for your show, project or product. Engage the audience, introduce them to and get them excited by that thing that you’re more passionate about than anyone else. I guess it’s a modern “build it and they will come” kinda deal.

What is next for Sweatshop?

We’re not done yet. While we didn’t expect to get this far, this quickly, we did make a “best case scenario” plan. So, we are launching into phase 2 of our crowd funding – stretch targets. Here, we have identified some areas of the production that would be improved, given bigger budgets.

The important thing to note here, is that hitting our target means we have enough to make our show, and make a very good show. The stretch targets just mean we can take it from a very good show, to a great show, thus giving us the best possible chance of getting attention, and being a success.

By way of example – currently, the plan is to shoot it on a Canon C100 with stills lenses. This would give it a great look, as the C100 and the glass is very nice. However, if we can hit around the $15k mark, we’ll be able to get a RED Epic and some cine lenses, upping the ante on our aesthetic and production value (not to mention make the shoot even more enjoyable for our crew, who are all working for next to nothing).

Beyond the crowd funding campaign, we will be shooting the pilot episode, packaging it, and taking it to ABC2 and SBS. Failing a pitch with either of these networks, we go back to the public, and look at other options. Maybe we go back and crowd fund for the whole season. Maybe we just make the whole show, and then self distribute. Maybe we just give it away for free, and create an entire world around the life of the show – BTS, Director’s Commentary, Deleted Scenes, Gag Reels, Merch – are just some ways you can recoup your output.

The Netflix model, that has seen so much success for shows like House of Cards, is becoming a more realistic approach – make the whole show, and give it to the audience. Let them, no sorry, let YOU decide when and how you watch it. We just need a platform to launch that from. Any ideas?

Republished with full permission from LateNightFilms.

<![CDATA[Show + Tell us your story to win a campaign video!]]> Mon, 29 Sep 2014 08:57:17 AEST As part of The Brisbane Edit, we’ve partnered with Show + Tell Productions, a local Brisbane video production company to offer two Pozible project creators the opportunity to have their campaign videos made pro bono.

Hemma Kearney from Show & Tell

We know that many of our project creators find it daunting to get in front of the camera and that’s why we want to mix up the process to make it simple and fun.

Show + Tell specialises in hand-crafted videos that are uniquely tailored to each brand, person or event. After all, we each have a different story to tell! From concept to completion Show + Tell like to think of themselves as your friendly Brisbane-based video nerds whose focus is to produce effective, stunning videography that leaves clients prouder than ever of their projects. Go on and check out other stories they have told so far: Ecobud Water Bottles, Gluten Free Cooking Shows, Your Friendly Local Dentist and so many more!

As part of this awesome initiative you will receive a one-on-one consultation with Hemma from Show + Tell to create your fantastic 2 minute video followed by making that amazing idea a reality.

Lights, camera... Pozible!


  1. Go to The Brisbane Edit page
  2. Click ’Start Your Project’
  3. Create your draft project including your description, images and rewards
  4. Email with the subject heading ‘Show + Tell’ and include the link to your draft project
  5. Get in before 5pm on Sunday 26 October.

Applications open Monday 29 September and close 5pm on Sunday 26 October.

Hemma from Show + Tell Productions will also be running a Videography & Photography Workshop with Jen from Industrial Arc Photography on Saturday 8 November. If you would like to be part of it, please email your interest to

<![CDATA[Building Your Following: Online & Offline]]> Wed, 17 Sep 2014 10:07:42 AEST

Written by guest blogger, Anna O'Brien.
Account executive for The Loop.

Building your following is an integral part of ensuring your campaign is as successful as possible. However, playing the numbers game and having thousands of followers on your social channels for popularity’s sake is not necessarily an asset to your fundraising goals.

It’s important you build the right following by targeting your efforts and reaching out to specific people: those who would be most likely to have an interest in your creative project, and therefore more likely to assist financially.

Here are some tips on how you can build a loyal following of like-minded creatives.

Find your tribe

Research, research and research some more. If you’re creating a mind-blowing, knock-your-socks off indie film, start by reaching out to your contacts – filmography friends, old bosses and managers etc. but don’t stop there. Most capital cities in Australia have a local Tourism or Arts and Culture department, and businesses that are sometimes interested in funding big projects as part of community development. Your ‘tribe’ can be beyond the obvious.

Be known in the creative community

Australia’s largest creative community The Loop is the perfect place to network online with other creative professionals. Follow individuals who inspire you, contact people you may want to collaborate with, and watch your network grow. With The Loop, you can create a free profile, upload a project showcasing your campaign’s work-in-progress, and gain more exposure. Plus if your creative work is of high quality, you may get featured on their Facebook page and across their Inspiration section.

Be involved in networking and industry events

Several industry events exist across Australia for creatives, entrepreneurs and changemakers. They range from networking and social events, to professional development and mentor meet-ups.

Here’s a list of our top picks:


Be original

Still struggling to get the attention you feel your project deserves? Think outside the square. Create a campaign video with wit and punch to increase shares and engagement, make a visual infographic to showcase your project’s various stages, hand out original rewards for each stage completion to your backers. The world is your oyster – you’re a creative individual, showcase this in every facet of your campaign.

Be consistent with your online updates

Start a newsletter or blog to consistently update your followers on your project’s progress, the more visual – the better. A dedicated social media page for you budding idea is also a fantastic way to reach out to both friends and strangers who may be interested.

Ensure your written communication is engaging and proofread. There’s no easier way to turn away potential followers than a fundraising campaign or social media updates that are poorly written with grammatical errors to boot!

Act with integrity

Is your project running behind schedule? Let your fans know. Did you underestimate your budget? Please communicate this! Glitches are part of every creative project and a natural part of its evolution. Keeping your followers in the dark about it will do you no favours. Who knows, one of your backers may help you fix that nagging issue that’s been plaguing your project for weeks.

Be engaged

Like and comment on posts in creative forums, blogs or social media networks. Have a voice and an opinion, but be nice. Whilst this creates a sense of community, it also ensures that you maintain a presence and build a relationship with other bloggers.

<![CDATA[Rosie’s Easy Vegan Scone Recipe]]> Wed, 10 Sep 2014 09:09:41 AEST

Written by guest blogger, Rosie Catalano.
Pozible ambassador and musician.

Rosie Catalano is not only a kick-ass musician, Pozible ambassador and all-round awesome person, she is also a wicked baker. So we thought we'd ask her to share her favourite recipe while we catch up with her.

Thanks so much for submitting a recipe for our blog. We love that it’s vegan and super easy to whip up! How did you come up with the recipe?

Let me start by saying that although I can’t make a nutritious savoury meal to save my life, I am exceptionally good at making three things: jam, poached eggs and scones.

This recipe was borne out of a need to offload the warehouse-worthy amounts of jam I made last summer, and my genius plan was to invite some friends over to eat their way through my strawberry, apricot and plum concoctions on homemade scones. The only issue was that two of my friends were vegan, and most of the vegan scone recipes on the internet resembled rocks or required vast amounts of fruit, vanilla or sugar to insert flavour into their Nuttelex-infested dough. The only alternative it seemed was to create my own, which in the end simply involved replacing the milk and cream from a recipe I’d been using for years with coconut milk. The result was as fluffy and delectable as their dairy counterparts, but with the added bonus of staying fresher for longer and having a hint of coconut flavour to compliment the jam.

What makes a good scone?

Some good company and a fresh cuppa.

It’s been almost two years since you crowdfunded your last EP “Dreams Are Just Movies” (which we love, by the way). What have you been up to?

How good is crowdfunding? I’m so proud of Dreams Are Just Movies and feel so blessed that I can hold it in my hands and know that I own it completely. Since the launch and Australian tour I’ve been playing shows every month or two and taking some time out to write and record bits and pieces that will hopefully blossom into a larger body of work.

You’ve recently made a music video for your single “Hearts” with Triple J Unearthed and NIDA. What was that experience like?

Equal parts excitement and nerves. The concept the director came up with is really unique and I think it’ll take a lot of people by surprise. We shot the music video on location in the Royal National Park (NSW) and it was pretty amazing to have a group of friendly and passionate creatives in charge of everything from costuming to adjusting the focus of the camera. The footage has yet to be edited so I still have no idea what the end result will be, but I know that it’s going to be beautiful and will be premiering on Rage in late September.

So what’s next for you and your music?

Finish a new collection of songs, add some percussive elements to my live performances, and I’d quite like to embark on a DIY tour of Tassie with Packwood if he’s still up for it!

Rosie's music video for Hearts will premiere on Rage on September 27.

She'll be performing at The Vanguard with Julia Why? on October 8. Get your tickets here.


Rosie’s Easy Vegan Scone Recipe

(Adapted from Norma Allen's Famous Scone Recipe)
  • Four cups of self raising flour
  • Two and a half cups of coconut milk (non-refridgerated)
  • A pinch of salt
  • Teaspoon of baking powder


Sift all the dry ingredients. Add most of the coconut milk to the dry ingredients. Mix it with a knife, as it makes for a better texture and saves a lot of kneading. If necessary add the rest of liquid, until the mix is a nice, soft dough.

Put onto a floured board. Pat the mixture out, gently smoothing the top as you go (it can help to powder your hands with flour if your dough is sticky).

Cut with an open cutter (or slice into squares and neaten edges with your hands).

Place on a tray and bake at about 220 degrees for 10 to 12 minutes.

So here are the delicious finished products! Get out your mixing bowls and try out Rosie's recipe.

Let us know what your famous recipe is and why in the comments below.

<![CDATA[My 3 big Apple predictions (and why you should care)]]> Mon, 08 Sep 2014 09:35:13 AEST

Written by guest blogger, Murray Galbraith
Freelance digital creative & program director at Pause Fest.

Recently I wrote about the tidal wave of super cheap, super smart devices coming from China. As Chinese ex-pat and Pozible co-founder Rick Chen said;

It can be a bit overwhelming to think just how many game changing products are coming out of a single, tiny area known as Shenzhen. Things we use every day like iPhones, laptops and tablets all seem to come from one place - and often - just one factory.

Well if you weren't already blown away by the Chinese manufacturing capacity, (and the incredible opportunity it represents to Australia!) maybe you should take a seat.

iWatch mockup by Todd Hamilton

As I'm sure you're aware, Apple is about to drop it's new line of products in less than a week, and by all reports the iPhone 6 is going to be a doozy. Big screen, faster processors and all the usual junk will likely make it the fastest selling device by a long way, beating out only it's earlier models... Because well, Apple, right?

But I'm not here to waste your time predicting which size screen they'll 'amaze' you with (4.7 & 5.5 inches) or ponder over some every tiny detail they 'may or may not include'... You can read about that stuff on every tech blog on the planet.

Love it or hate it, Apple is arguably the most valuable brand on the planet, so I thought it was about time I revealed a few things I've been thinking about for a while now. I'm certainly no futurist, but for what it's worth, I spend a great deal of time thinking about where things are heading and let's be honest... As one of the Big Four tech companies (Apple, Google, Facebook and Amazon), I believe Jony Ive and Co will continue to play an enormous role in all our lives.

So without further ado, here are my 3 big Apple predictions, along with why I think you should care.

1. You will fall in love with Apple all over again

Remember that feeling when you first heard about or actually held a first generation smartphone? There aren't many words that can do a moment like that justice, but I'm willing to bet you said something like 'This is magic'.

The jump between old and new was so significant, we almost literally can't remember a world without smart phones. Technology had never been so personal, or so valuable before.

All of a sudden, smart phones were the new normal.

Moments like that don't just happen. They take years, even decades of design and planning, but as well all know, Steve Jobs was the kind of guy who loved making people fall in love with things, so to him, it was always worth the effort.

Over the past few years, it's become increasingly cool to write off Apple as a rapidly fading dinosaur, living off tiny iterations to a single product because they're unable to create another unicorn.

As a lifelong Apple fanboy, I'll admit I came pretty close to jumping off the bandwagon. But I believe they are about to unveil some things that will blow us all away (again). In fact, I'd go as far as saying I think the marketing machine at Apple has actually kept us waiting longer than necessary, in order to have another global 'aha moment'.

Later this year, we’ve got the best product pipeline that I’ve seen in my 25 years at Apple - Eddy Cue, Apple Vice President

Think about that statement for a second. And take into consideration the past 25 years at Apple... The iPhone, the iPad, Macbook Air and of course the original, super colourful iMac... This is a MASSIVE call.

How can Apple possibly believe they can top success like this?

After attending a ton of health tech related sessions at this years SXSW conference and recently doing a series of podcasts with some medical professionals and marketers doing their part to make us all get proactive about our bodies, I believe the next generation of wearable tech has the potential to change the world.

In the US alone, people spend over $4 trillion dollars per year on health, yet they don't even make the top 10 in global health outcomes.

You are a smart and super creative person, so I'm sure you know exactly what those statistics mean... But either way, let me spell it out for you.

Whoever can help solve issues with human health (even just a tiny bit), will win. Big time.

There is more money to be made, with more fame and legacy to be created with a well designed and wearable 'iPhone for health' than with 100 iPads or iMacs.

And if there's one company on earth that craves the adoration of a cheering, cultish crowd... It's these guys.

2. Apple will make more money between now and Christmas than at any other time in their history

I don't pretend to know much about the stock market, but there's one piece of Apple news that has really stood out to me over the past year or so.

We’re confident in Apple’s future and see tremendous value in Apple’s stock, so we’re continuing to allocate the majority of our program to share repurchases - Tim Cook, Apple CEO

The head of software says 'we've got the raddest, baddest stuff to come' and the richest brand in the world says 'we don't own enough of ourselves, so we are buying a bunch more'.

Long story short, I think the iPhone 6 and the iWatch will be the most in-demand products the world has ever known.

Apple will get all our money in time for Christmas gifts and end of year upgrades, but when you own $90B of stock that everyone wants to buy as well, you can't get much richer than that.

3. Apple will launch their own telco

Aren't you sick of paying for data and phone calls you don't need?

Don't you get sick of going through 20 page phone bills and ridiculously complicated phone plans?

Imagine how annoying this must be for poor old Apple.

Apple makes more profit just from iPhones than all of General Electric or Microsoft do with their entire company.

Let's go over that one more time for those playing at home: The iPhone accounts for around 3/4 of Apple's profits. Which means anything Telstra or Vodafone do to annoy you or make you think about switching to the new Samsung takes away from their EPIC bottom line.

Needless to say, I know about as much about the telecommunications industry as I do Wall Street, but if there's one sure fire way to guarantee an easier customer experience for iPhone customers, it's doing away with monthly bills and mobile phone plans.

Think about it - it's the final step in the vertical 'ecosystem' Apple want us to live in.

  • iPhone
  • iWatch
  • Apple TV
  • iTunes
  • iWallet

If they 'free up your data', you're free to download all the apps and movies and music you possibly can... All of which, Apple make a clean 30% on.

More importantly, something like this would make it super hard for Google to muscle in on your internet, phone and everything else. Apple would pretty quickly become the first choice for so many things, almost by default.

They did it before with iTunes, changing the music business forever.

Now, with the far reaching Apple retail division, I'm confident they can do it again with the outdated (and increasingly irrelevant) telco's.

So there you have it.

I'm not saying any of this is a particularly good thing, I just wanted to share what I've been thinking about, so you can listen to next week's Apple announcement through slightly different ears.

But I also promised to explain why I think you should care about all the things I've mentioned above, so here it is in the briefest format I can.

3 reasons why you should care

1. No matter your feelings about Steve Jobs or any of their products, Apple are the masters of capturing our attention. As a creative entrepreneur or future crowd funding super hero, there are lessons to be seen in almost every move they make... But none more so than right now.

Think about all the time, effort and practise that's going on in California right now. Meetings cancelled, families eating at home by themselves while Cook and the gang go over their speeches and video literally hundreds of times a day.

All of that practise means a perfect performance, streamed live around the planet... Meaning people trust Apple will do what they say, making it much more likely they will fork out a bunch of cash for whatever they choose to sell.

2. For a brief moment, the whole world will be talking about this next week. If nothing else, hopefully I've given you a slightly different perspective, and a few new things to add to the conversation.

3. But most importantly, I just want you to think and (hopefully) get super excited at the opportunities that will come from this.

What opportunities am I talking about?
  • Design the next killer app for the iPhone 6 or even the first EVER killer app for the iWatch.
  • Use Pozible to crowd fund a t-shirt that says 'I don't iCare'
  • Invest in some of the mind blowing, cheaper alternatives to all this great tech coming straight from China and other emerging economies.
  • Design something better.
  • Get famous by making a video of yourself smashing the first iWatch.

Or, best of all... Realise that one thing Apple don't do very well at all is caring for their community. This is literally the BEST THING about crowd funding, particularly on a great platform like Pozible, because project creators can develop a one to one, powerful and unique relationship with their community.

Be honest. Be authentic and get people excited, just like Apple.

But go one better, and say a very personal thank you to your loyal and raving fans... That's one thing the world's biggest technology company could never do.

<![CDATA[8 Dynamic Steps To Pitch Your Story To The Press]]> Wed, 03 Sep 2014 13:08:08 AEST

Written by Pozible intern alumni, Gabrielle Sparano.
Content and On-Air Promotions Coordinator at LightFM.

Do you have a fascinating story to share but the idea of pitching to the media intimidates you? Don’t let this get you down - you can still pitch that killer byline and attract good PR!

So how exactly do you go about pitching your story to the press? Excellent question! Can I answer it? Probably not. There is no guaranteed method for gaining media attention but there are several techniques that can make your pitch more marketable for media coverage or a simple mention in a news story.

Happy pitching!

1. Know your target audience

What kind of people do you want to reach? Saying “everybody” doesn’t really narrow it down. Your audience fulfil certain criteria. Are they male or female? How old are they? What are their interests? This will help you find relevant organisations to whom you can pitch.

2. Do your research

Before contacting anyone, learn which media outlets, reporters and programs cover stories that are similar to your own and appeal to the same audience that you’re trying to reach. You will be able to ally with these ones more successfully. Develop a list of those that align closely with your values.

Madelaine’s Organic Eggs achieved incredible success on Network Ten programs “Wake Up” and “The Project”

3. Uniquely frame your story

Your organisation or product can really shine when it’s part of a broader story. You might choose to give a reporter an exclusive, frame your pitch as something outside the box or even present yourself as a local angle on a big national news story. Human interest stories also personalise your pitch and may be interesting enough to make the media want to cover it.

4. Do their work for them

Your story should be easy to research and write about. Always give people your direct contact information and make sure you’re available to answer any questions they might have. Send them a press kit with data/statistics, a report, photographs, an event, access to an authentic voice from the community, links to your website and other background information they might need.

Community Castle’s strong suburban focus saw them successfully pitch to The Dandenong Leader and 774 ABC Melbourne.

5. Write your pitch

Capture their attention immediately by starting off with all the best you have to offer, and keep your pitch short and sweet. Focus your energy into one idea or story rather than cramming in lots of possible angles. Also be wary of the tone you use in your pitch. You want to build a rapport with those to whom you’re pitching so remain friendly and professional, and always personalise your pitch.

6. Engage in the chase

Time to send it in!! Email it first and if you don’t hear back within a few days, call and refer to the earlier message. Regardless of whether the reporter or producer has seen it, you are in the position of highlighting the main points and ensuring your message has been received.

YOU ARE HEAPS DECENT reached various audiences via inthemix, Arts News Portal, You Only Live Once, APRAP and Business Review Weekly.

7. Call until you speak to a live person

If you reach their voicemail, leave an initial message with your phone number and a quick description of your story idea. Then call back (but don’t leave any more messages) until you reach the reporter or editor so you can introduce yourself and gauge their response to your pitch. Be honest and transparent. Advise them what your story is and why you think it’s a good idea. If they give you a “yes”, follow through quickly with the next steps. If not, ask if it would it be better for you to pitch to someone else.

8. Respect their decision and trust their judgement

You should always follow up with reporters, journalists or producers if you have not heard back. While it is important to be persistent, be sure to respect their time as they are often working to a deadline. Be patient and courteous and thank them for reviewing your story.

If your pitch gets rejected, don’t hesitate to ask why but do not be disrespectful; they have been generous with their time in providing you with feedback and your relationship with them might be useful in the future.

Some key things to remember
  • Be savvy and always on the lookout for opportunities to make your pitch
  • Remember that it might be just as powerful to get your story into local media if it’s a better fit for your story
  • Is the story an exclusive? An idea or a slant that hasn’t been offered to anybody else? Will it be of broad need and interest to the reporter’s readers or viewers, and does it give them strong news or an angle on the information that hasn’t been presented before? All of these ideas will help.
  • Don’t underestimate spellcheck! Always get a fresh pair of eyes to proofread your work, use your computer’s spell-check function, and make final changes before sending out your release. You want to appear credible and professional
  • Be original - this will make your story stand out!
<![CDATA[Best Workspace Ideas]]> Mon, 01 Sep 2014 17:23:16 AEST

Written by guest blogger, Anna O'Brien.
Account executive for The Loop.

According to a highly scientific, educated guess by The Loop, your workspace could impact on your creative output. Why? When you invest most of your time, energy and resources into your brilliant Pozible campaign, an uninspiring space could negatively influence your workflow and performance.

So... how can you make the most out of your office? Here are some tips.

Collaborate and Co-Share

Two heads are always better than one, and co-sharing spaces are a great way to start your crowdfunding campaign. Surround yourself with individuals in a similar industry as yourself so that you can bounce off creative ideas and spread the word about your budding brand or project. A few favourites include Commune, The Green House, White Space, Collins Collective, Space & Co, York Butter, and Electron Workshop.

Work somewhere inspiring

Old, gentrified warehouses or spaces with historical significance are often visually and mentally stimulating places to work. If working at a paid space is outside of your budget, State libraries or wi-fi friendly cafes are a cheap starting point. Even better? Living expenses in Australia can be huge. Skip off to Bali for a few weeks, where the rent is cheap, the cocktails sweet with a budding start-up scene to boot.

Capitalise on your space

Are you a bit of a homebody? Would you rather work from the comfort of your home, in snuggies and uggies? Find a space with great natural light, and decorate it simply in various ways such as hanging terrariums, creative wallpaper, or comfy furniture.

Create purpose in your workspace

If you have a mission statement, project goals or fundraising targets, create visuals to remind you why you do what you do. It will boost your motivation and improve your outlook on your project.

(Credit: Notebook Mountaineering by Meeri Anneli)

When a messy desk is a good desk

Order is not always the answer. As Einstein said, “If a cluttered desk is a sign of a cluttered mind, of what then, is an empty desk a sign?” Some creatives work better in cluttered spaces. Discover what level of order suits you best and stick to it. Consistency is key.

Create a Zen environment... But not too zen

Whilst it’s important to be visually stimulated and comfortable in your workspace, scented candles, cushions and throws are probably taking the comfort thing a bit too far. When we’re in a relaxing environment, our mind naturally decreases its attentiveness. Ensuring that you have the correct chair and desk and plenty of oxygen are foolproof ways to increasing your alertness – bar from guzzling upwards of three cups of coffee.

Banner image credit: The Green House

<![CDATA[10 ways to fight the boys club at work]]> Tue, 26 Aug 2014 13:37:41 AEST

Written by guest blogger, Sarah Cooper.
Creator of The Cooper Review blogger and comedian.

Like most women, I’m not a man. But as a working woman in the working world, I’m surrounded by them. The fact is men are dominating every industry from software engineering to Madonna impersonating and the boys clubs ain’t goin nowhere honey. But as my male father always used to say, if you can’t beat ‘em, join ‘em and if you can’t join ‘em, pretend to join ‘em. Here are my 10 favourite secret ways to fight the boys club at work.

1. Use sports metaphors

If someone did a good job, say it was a home run. If you’re almost finished, say you’re in the home stretch. If you’re going to the bathroom, say it’s par for the course. Using a sports metaphor is hands down the best way to skate to where the puck’s going to be and keep the ball rolling before throw in the towel.

2. Give good high fives

Giving a good high five is appropriate in almost any situation — nailing that big pitch, free bagels in the break room, washing your hands after you pee. Slam your high five hard and make sure he feels it. Make sure no one is looking before you wince in pain. No pain no gain.

3. Learn how to talk about cars

Go to,, and They’re all going to talk about cars eventually, so you may as well learn what they know, the same way they learned it — by visiting these websites.

4. Say "bro" a lot

Work “bro” into your normal conversation. Say, “that’s not going to scale, bro,” “you’re barking up the wrong tree, bro,” and “I got this gift for your kid from Hasbro, bro.” It will make him feel at home, like he’s talking to one of his bros.

5. Listen to weird music

Talk about how you love Radiohead and hate Nickelback. Be able to hum all the songs from Paranoid Android up to OK Computer and be able to name at least 3 songs from The Bends. Also, don’t call it ‘weird’ (to their face).

6. Compliment his socks

Men have only two opportunities in life to express themselves fashion-wise: their left sock and their right sock. So focus on his feet and compliment the hell out of them. Make him feel like the hundreds of hours he wastes picking out socks is totally worth it.

7. Watch 7mate

Only talk about shows on 7mate. Learn to be absolutely expressionless when someone mentions The Bachelor or Keeping Up With the Kardashians. Because then they’ll know you watch it. Like they all do.

8. Nail the handshake

When you greet a colleague, its the firm two handed handshake. When you greet a bro it’s an arm wrestle grasp and pat on the back. If it’s the janitor, it’s the two finger point and wink. If he’s into martial arts, bow.

9. Quote The Big Lebowski

Or The 40 Year Old Virgin. Or pretty much anything with Keanu Reeves or Jack Black. Whatever.

10. Prank early, prank often

Hide 20 bubblegum scented air fresheners in his desk. Schedule a meeting with him called “Chat” and then just keep postponing it. Leave a message on his voice mail in your boss’ voice saying that he’s been fired. You may think pranking is harsh or insensitive, but you need to rub that compassion right out of your heart if you’re going to have any chance of fighting the boys club at work.

Check out more from Sarah at TheCooperReview or follow @sarahcpr on Twitter

<![CDATA[The Adelaide Edit]]> Mon, 25 Aug 2014 15:15:18 AEST Adelaide, you may be known as the city of churches and for your amazing wines but we know that there’s so much more creativity behind your city. That’s why we’ve launched The Adelaide Edit, a page to highlight your successes, creativity and unique ideas.

Following on from The Sydney Edit and The Brisbane Edit, The Adelaide Edit is hereto make your crowdfunding experience as seamless as possible.

The latest edit is full of the awesome projects that your city has created, workshops that will tell you everything you need to know about crowdfunding and initiatives that will help you along the way.

To see all things crowdfunding in Adelaide, check out

Your city may be next, so if you'd like to get involved, email us at

Adelaide Residency

The Residency is open to three creatives and will take place from the 1st to the 3rd of October at Majoran. It will include your very own desk space and access to Pozible’s creative expertise in Project Management, PR, Social Media, Copywriting and more.

More on that here.

Crowdfunding Workshop

Join us on Wednesday 1 October for a Crowdfunding Workshop that will explore all the elements of a successful campaign. Our guest speaker for the night is Amanda Jane Pritchard, who successfully crowdfunded over $18K for the Adelaide Food & Wine Festival.

Elance-oDesk Credits

Elance-oDesk are offering five Adelaide Pozible project creators $200 worth of oDesk credits plus $400 HireUp support this month. All you have to do is launch your project before August 1st and you could receive these extra goods.

More on that here.

Our Partners

Thank you to all of our partners: Majoran, CityMag, Adelaide Food and Wine Festival, Aspire Magazine, Scenestr, Elance-oDesk, Adelaide Fringe Festival, Art News Portal, Yelp Adelaide, Renegade Collective, Lip Mag and Hub Adelaide.

<![CDATA[Adelaide Residency!]]> Thu, 21 Aug 2014 15:38:14 AEST As part of The Adelaide Edit, we’re co-hosting a Residency with Majoran, Adelaide’s co-working community for tech, creative freelancers and startups. This is an opportunity for you to get extra help with your amazing project.

Run by Pozible’s Marketing Campaign Manager, Romina Thaler, The Residency is open to three creatives and will take place from the 1st to the 3rd of October at Majoran. It will also include a ticket to the Crowdfunding Workshop on the 1st.

It will include your very own desk space and access to Pozible’s creative expertise in Project Management, PR, Social Media, Copywriting and more. Plus, you will have a session with a Majoran Resident to help you further your campaign’s success.

How to apply

If you are interested in applying email with the following info:

  • A bit about yourself
  • A bit more about your project
  • Your financial target
  • The rewards you will offer
  • What you want to get out of the Residency
  • Please include the subject heading 'Adelaide Residency'

Applications are open from 9am on Tuesday the 26th of August. Submissions close 5pm, Thursday the 18th of September 2014. Successful applicants will be announced on Monday the 22nd of September, with the Residency starting on Wednesday the 1st of October 2014.

Please note: You must be available business hours during this period to complete the Pozible Residency.

<![CDATA[A Digital China]]> Thu, 21 Aug 2014 10:42:23 AEST

Written by guest blogger, Julien Leyre
Festival co-director of the Marco Polo Digital Literature Festival, writer and Pozible Ambassador.

When we mention digital China, two things generally come to mind. On the one hand, we have the success stories of Chinese e-commerce – best embodied by Alibaba and Taobao’s eccentric founder Jack Ma. On the other, we have the great firewall, web censorship, and the blocking of major western websites in China, including Facebook, Youtube and Twitter.

What we fail to see is the myriads of discussion groups emerging on China-grown platforms, the new way that Chinese people exchange ideas or relate to each other, and the fast growth of a collaborative, interactive, ‘open-source’ culture made possible by digital technology. These new social connections can take many forms: finding friends with matching taste on cultural review site Douban, discussing ideas on the Zhihu forums, joining tech-start-up or local interest meetups, or even looking for a one-night-stand on WeChat.

Did you know that China developed a profitable model for online publishing? Qidian is China’s largest e-reading platform, with millions of subscribers. Readers pay micro-sums – less than a cent – to unlock sets of 1000 characters. Writers receive fifty percent of all profits, and the most successful among them have made millions this way.

In 2011, a Chinese publishing house commissioned poet Yisha to select and circulate one poem a day from online forums on his weibo micro-blog account. His project, called ‘Poems for the new century’ , gathered an online community of over four million readers, and was continued for two more years.

In 2006, Jiamin Zhao co-founded Yeeyan, a website crowd-sourcing the translation of English language news into Mandarin. Eight years later, in 2014, yeeyan gathers a community of over 500,000 registered users. Not only do they bring a wide range of magazine articles from around the world to Chinese readers; they subtitle MOOC videos for Coursera, work with the Gutenberg Project to translate public domain books into Mandarin, and last year, translated and published Steve Jobs biography in record time, and with great success.

From August 23 to August 30, the Marco Polo Project, in close collaboration with Melbourne Writers Festival and La Trobe Centre for Creative Arts, is organising the first Marco Polo Festival of Digital Literature . The Festival will offer a rich program of events, challenging the way we think about China – and inviting us to reflect on our own cultural and social practice in the digital world.

On August 25, we’re very proud to announce a joint event at the Pozible office. Join Melbourne journalist and cultural analyst Mel Campbell in conversation with Beijing journalist and cultural analyst Zhang Tianpan to reflect on economic pressures and opportunities that face non-fiction writers in the digital age. Join Jiamin Zhao, founder of China’s largest community crowd-sourcing platform, yeeyan, and Melbourne’s own crowd-funding platform Pozible, to talk about the role of digital crowds in producing and shaping culture.

For all details about our festival, please visit our website at, follow us on Facebook, Twitter or weibo.

The Marco Polo Festival is organized in partnership with the Melbourne Writers Festival and La Trobe University Centre for Creative Arts, and supported by the Department of Foreign Affairs and Trade, the Victorian Multicultural Commission, The Beijing Bookworm, Danwei Media, Paper Republic, Language Connection, Pozible, and Chin Communications.

<![CDATA[Tips from an 11-time crowdfunding veteran]]> Mon, 18 Aug 2014 14:07:19 AEST

Written by guest blogger, Thomas Mai
A successful filmmaker and crowdfunder who has raised more than $400k through 11 crowdfunding campaigns.

I have run 11 crowdfunding campaigns for filmmakers over the last two years. Collectively, these campaigns have raised over $400k, with an average donation of $194.30 per person.

These campaigns have taught me a lot along the way, and I am happy to share some tips with all of you.

Be prepared

There is a lot of work that goes into making a crowdfunding campaign successful. I usually spend a full three months making sure I get my strategy right before I go live. During this time I undertake research on who could help spread the message; I also put a lot of time into my rewards and campaign video.

In this preparation stage I also investigate which organisations share my projects' views/interests. But instead of asking them for money, I offer them genuine experiences and opportunities to partner with the project and help to spread the word… if you only ask without giving anything back they will most likely not respond.

Get ready to work hard

When your campaign goes live it is a constant mad rush to get it across the finish line. As soon as the clock starts ticking you and your team will have to work at least full time to get your message out there. Get all the help you can get from family, friends, interns etc, as you are under time pressure and your project is on the line. Fight for your project. If you don't who will?

Your video matters.. a lot

I cannot emphasise this enough: your video is the single most important tool to succeed in your crowdfunding efforts. And this is even more true for filmmakers.

Do not underestimate how important it is to get it right. When I launch a crowdfunding campaign, my team and I usually do about 10 drafts of the script before shooting the video, then we reshoot many times before editing. You are not ready to launch your crowdfunding campaign before your video is perfect: end of story.

Communicate to your audience.. quickly

Any well done commerial will get you emotionally involved in 30 seconds. Your video should ideally be a maximum of two minutes in length, or the length of a news bulletin; which is adequate time to convey a message.

I recommend that you choose someone to be your project’s presenter/ambassador. The person should do a 15-20 second personal introduction about WHY you are making this project. You should then cut to a minute of trailer/teaser footage/demonstrative footage about your project, and then end with an outro from the same person explaining WHY you need people to donate to your campaign. This is how I have structured my videos and it's a good way to personalise and present your campaign.

Switch your thinking from ‘what’ to ‘why’

In crowdfunding you are pitching directly to the audience and they don’t care about the WHAT. They only care about the WHY. Why are you making this film? Why is this film important? Why should I as a member of the audience care? And most importantly WHY should I give you my hard earned money when I can send money to a charity, go to the movies or have drinks with some of my best friends for the amount you want from me? If you can’t answer this paramount question then you are not ready to crowdfund.

What to offer for pledges

Do rewards matter? Yes and no. No because the average donation we got across the 11 films was $194.30 and most of them gave above and beyond on what the actual pledge level was. But yes, people will be happy to receive something from your film. The more personalised it is, the more it means to them.

The more exclusive the reward is, i.e. a dinner party, premiere tickets, afterparty tickets, the more valuable they are. These rewards should be at the higher end of the scale between $100 - $10,000. Try to offer unique rewards that are limited by time or quantity at the higher end of your campaign. Easily mass-produced rewards, i.e. digital downloads, can be attributed to a lower value.

Your network and your campaign target

Think of all of your friends, families and close social media contacts as your first circle of influence. These are the people who most likely will give you money and support your latest film idea no matter how bad it is. I estimate that 50% of the people in your first circle will give you support.

The second circle is friends of friends, old and forgotten roommates… They will only support you if they like your idea. I have found that about 15% of them will probably give you money.

The third and final circle are the most important if you are going for more than $50,000. These are people who have no idea who you are but who like your idea. You can contact them through PR, partnerships, blogs, ads, general awareness etc. However, of everyone you contact in this circle, you should not expect more than 1 or 2% of them to contribute.

The numbers above should give you a rough idea of how much money you can ask for. Find out how many people you can contact and do the math.

Crowdfunding gives you more than money

Most people are so focused on the money when it comes to crowdfunding, but in my opinion that is the least important part. At the end of the day it is a great test tool to see if anybody cares about your idea.

If they don't, be happy, change your idea and move on. Crowdfunding allows us to pitch the idea to consumers and if enough go for it then by all means make it happen!

Yes, you will get frustrated and want to give up many times during your campaign, this is normal.

Believe me, I have been there 11 times!

I wish you the best of luck

Thomas Mai is currently working with Pozible to help experienced filmmakers to raise more than $100k for their next project. To read about it, go to

<![CDATA[10 principles of good design]]> Thu, 28 Aug 2014 15:28:04 AEST

Written by guest blogger, Murray Galbraith
Freelance digital creative & program director at Pause Fest.

Over the coming months, we will be rolling out a new series titled 'The Art of Crowdfunding'.

I thought it might be helpful to illustrate some fundamental principles, across design, pitch videos, strategy and copywriting for your campaign, as well as highlight some key insights to incorporate into your next creative project.

As I was preparing to put together the first piece around design basics, I thought it might be good to start with these 10 basic principles of 'Good Design' by the father of modern minimalism, Dieter Rams.

In 1955, Rams joined Braun as an architect and interior designer. He soon became their Chief Design Officer, where he not only developed products that have gone on to influence everything from architecture to Apple, he also developed these 10 core principles for what he saw as 'good design'.

Just for fun, I've paired each one of these principles with a poster created as a tribute to Rams by Polish designer and Illustrator Marcin Szmidt.

Good Design Is Innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good Design Makes a Product Useful

A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.

Good Design Is Aesthetic

The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Good Design Makes A Product Understandable

It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Good Design Is Unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good Design Is Honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept

Good Design Is Long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good Design Is Thorough Down to the Last Detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good Design Is Environmentally Friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good Design Is as Little Design as Possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

What do you think of these?
Do you recognise any of these principles in the technology you're using right now, like your phone or computer?

And do you think any of it will be helpful with your next big idea? I'd love to hear what you're working on, so drop me a line @MurrayDG or via @Pozible

<![CDATA[5 projects we are loving right now]]> Wed, 06 Aug 2014 15:55:00 AEST

Written by guest blogger, Murray Galbraith
Freelance digital creative & keynote speaker at Pause Fest.

There are literally hundreds of incredible projects happening on Pozible every single day now. Thanks to our recent launch in China, we've been blown away by the quality and sheer variety of new projects arriving from Asia. Of course we could never do justice to all the creators and innovators from the Pozible community, but we thought it was time to start highlighting just a few of our absolute favourite projects.

In this edition, we've got everything from puppies in the Himalayas to one woman's powerful and artistic response to her experiences as a victim of rape.

A few of these are finishing in just a few hours, so be sure to support them if you like them too!


Joanna Sleigh
International Creative Media Co-ordinator

"My favourite project right now is The Village Hut. Reason being, I love how they have worded the rewards section. It’s so creative, engaging and fun. Overall the project is a really cool idea!"


Natasha Duckett
PR Manager, Pozible

"I love that they are working to both protect native animals and to care for neglected dogs. It's driven by a Singapore crowdfunder - It's such a wonderful campaign that highlights just how global Pozible is, and what a wonderful impact crowdfunding can have on the world."


Romina Thaler
Marketing Campaign Manager

"I think it has done so well because she puts her whole self into the project. She opens up about being a victim of rape and she uses her talent to create beautiful images that support women (she's teamed up with White Ribbon to raise awareness and funds to stop violence against women). She’s also constantly uploading unique drawings onto her Facebook page to thank her supporters."

Matthew Benetti
Marketing & Partnerships Manager

"I’ve been working with Meg since the beginning and it’s been incredible to hear how much of an impact the campaign has had on her life and on the lives of others. She’s managed to get a lot of media and support and has brought an important issue in to the light. I’m a believer in arts capacity to engage people with important social causes in a way that isn't overly confronting and which can have a genuine and lasting emotional impact. So yea, i think that one is pretty awesome."


Lisy Kane
Digital Advertising Coordinator

"I have enjoyed watching this project - it has had great rewards, great graphics and they’ve hit their target! There were a few projects like this running at the same time but this one really stood out to me."


Mat Wiseman
Lead of Product & Design

"Look at them. LOOK AT THEM."

What are your favourite campaigns right now?
Let us know in the comments so everyone can check them out!

<![CDATA[Why it sucks being a startup in Australia]]> Wed, 13 Aug 2014 14:45:03 AEST

Written by guest blogger, Stuart McKeown
Product marketing guy from Belfast, currently building & growing @GleamApp
and also running the SEO product at Sensis.

I’ve wanted to write this piece for a while now, after bootstrapping in Australia for over 5 years we’re finally getting traction. It’s been a long hard slog, we’ve failed at almost 8 ideas & taken absolutely no funding.

Maybe that’s another story – for now though I want to talk about how growing a Startup or idea in Australia is terribly difficult.

This isn’t a rant; instead I’m trying to highlight some of the current challenges I see in the Australian startup scene – which could be a reason why we don’t see more successful startups or investments in our lovely country.

Just to paint some perspective, here’s just some of the recent acquisitions in the Australian online space:


  • Hitwise – $240M by Experian (US)
  • Melbourne IT (DBS) – $ 152M by CSC (US)
  • Retailmenot – ~$50-100M by WhaleShark Media in 2010 (US)
  • Chomp – $ 50M acquistion by Apple (US)
  • Ebook Library – $30M by ProQuest (US)
  • We Are Hunted – $ undisclosed by Twitter (US)
  • Sessions – $ undisclosed by MyFitnessPal (US)
  • 5th Finger – $ undisclosed by Merkle (US)
  • VOLT Media – $ undisclosed by Alphabird (US)
  • – $ undisclosed by Delicous (US)
  • BuyInvite – $ undisclosed by OzSale (US)
  • Crowdmass – $ undisclosed by Groupon (US)
  • Grabble – $ undisclosed by Walmart (US)
  • Skitch – $ undisclosed by Evernote (US)
  • Tjoos – $ undisclosed by Internet Brands (US)
  • – $ undisclosed by Grays Australia (AU)
  • StyleTread – $ undisclosed by Munro Family (AU)
  • Vinomofo – $ undisclosed by Catch of the Day (AU)
  • MYOB – $ undisclosed by Bain Capital (US)
  • Buzz Numbers – $ undisclosed by Sentia Media (US)
  • Spreets – $40M by Yahoo7 (AU)

The first thing we notice is that the majority of acquisitions involve a partner that is located outside Australia.
There’s obviously a few potential reasons for this:

  • It’s difficult to scale products worldwide from Australia.
  • We’ve built a great products but other companies feel they an scale it to a much larger userbase through an integration.

Just look at what WhaleShark media have done with RetailMeNot in 4 years. They’ve scaled the business to $78.5M in revenue per quarter. To do this they’ve needed to get closer to the clients (who are mostly US based businesses) & also the customers. Something that Bevan & Guy would have struggled to do with a team here in Australia.

What’s also interesting to note is that quite a few of the companies above actually left Australia completely to setup base in the USA.
We hear so often in the media about founders like Josh Reich from BankSimple who was recently acquired for $117M, it’s like our media like to hold onto the fact that someone from this country is doing something great, even though they had to leave Australia to do it in the first place. Even Atlassian left Australia to register itself as a UK business:

Basically, for startups it’s super expensive to do business in Australia compared to other big cities—wages, compliance, tax and even software costs are high, and to make it even more tough, there’s typically less funding available to meet these costs.

An article surfaced recently from 99dresses founder Nikki Durkin who talks at length about braving visa issues to join Y Combinator in the USA at the hope of really making an impact with her Australian born startup.

The Government Does Not Support Online Businesses

There’s almost no benefits given to startup founders in Australia that actually help us accelerate our business.
In fact our government recently announced a new budget designed to reduce our $49.9Bn deficit, which involves big changes to how they support startups (even though Tony Abbott is quite happy to spend $12Bn on 58 F-35 Fighter Jets).

The Government has cut funding to over 8 innovation & research programs. One of the first areas to be completely cut was Commercialisation Australia, an organisation that was there to help startups from early stage right through to acquisition – they had roughly $88M per year to help Australian products & services. They also cut the Innovation Investment Fund & 6 others to give combined budget savings of $845M.

In a recent interview after winning a Pearcy award, Guy King the Co-founder of RetailMeNot mentioned how Commercialisation Australia was instrumental in helping them with the growth of their business.

Singapore is kicking our arse in the battle to become Asia’s tech hub and to secure the initial public offerings that would come with it.

The Government has however pledged $ 484M in a new Entrepreneurs’ Infrastructure Program, which we still have little to no information on.

Nor does it support venture capital

The amount of money invested by Australian VCs was at its lowest level in 2013 with just $111.44M invested, with the average investment around the $1M. Compare that to $1.71Bn in Singapore (which is a 600% increase since 2009).

There’s no sugarcoating the fact that the local VC environment is struggling; investors here are less experienced, they have to be pickier with the startups they back, there’s absolutely no support from the government & we have corporate VC like ANZ, Optus & that are more interested in funding startups that can benefit their own business.

To this end many Australian businesses continue to look for overseas investment:

  • Atlassian – $60M from Accel Partners (US)
  • The Iconic – $25M from Summit Partners (US)
  • LIFX – $12M from Sequoia (US)
  • – $1M (Formerly Kickfolio) from Multiple Investors (US)
  • Campaign Monitor – $250M from Insight Partners (US)
  • QuikFlix – $10M from HBO (US)
  • SiteMinder – $30M from TCV (US)
  • BigCommerce – $40M from Revolution Growth (US)

It is well known that the Australian VC scene needs a few large homeruns to see money be invested back into the ecosystem, but right now our banks view tech startups as high risk & not many are willing to take the calculated risks we see elsewhere in the world. After all, when you invest money in equipment & infrastructure – if it all goes bellyup you still have some assets to sell right? Australia still has some way to go (as with a lot of things) for this to change.

Foreign investors want you to have a global vision

Even though we are a large country, our population is still relatively small – only 22.68M people. When you compare this to 314M in the USA or 63M in the UK our possible customer penetration is small unless you plan to target your product globally (a pattern that you’ll see ring true in many of the investments above).

There have been plenty of companies that have made an impact locally when you consider industries like Travel or E-Commerce. But to attract the right kind of funding that will drive growth you need to be in an industry or have a concept that you can scale globally.

Australia is struggling to provide enough market competitiveness due to rising costs, just look at the the E-Commerce space – many international companies ( ASOS, Eastbay & Amazon) are cleaning up due to cheaper shipping costs & lower product prices. And even many of our own iconic brands like Myer or David Jones are just being left behind due to lack of innovation or just being too late to the party.

Take our business Gleam for example, our potential customer base increases by 1500% or more just by selling into the USA market alone. We’re lucky that most of our sales & growth don’t require physical sales people.

Employee share systems in Australia are a joke

An effective employee share scheme should help Australian startups attract the right talent (I mean who wouldn’t want to come live in our country?), foster innovation & in the end help us see more success on the global playing field.

The current regulations & treatment of tax towards employee share schemes in Australia makes them downright useless.

In a nutshell start-up employees are liable for the tax charge on shares when they vest (not when sold), even though the value can’t be realised properly yet. This means that employees have additional tax charges without any additional income to cover them – even if the startup is destined to fail 6 months into the future.

I know, total bullshit.

Just so you know, it is possible to get around these tax liabilities – but it’s extremely expensive. Which most startups don’t have the time, money or resources to cover.

Very few tax breaks or grants

Tax breaks are hugely important to help startups get through those tough first few years where cashflow is tight.

Take Singapore for example (again), if you incorporate your Startup there they will allow your first $ 100k of income to be completely tax free for 3 years, there’s even more benefits if you earn up to $300k they cap your tax at just 8.5% – plus it’s even allowed on dividends & foreign income! Not only that, Singapore provides 50% deduction on taxes relating to Angel investing, no wonder Singapore has seen a massive investment & startup boom – the government understands the value.

There’s a few grants in Australia, the first major one is the R&D offset. If you can prove that your startup is conducting research & development you can claim back up to 38.5% of your development costs – however the payment is extremely lagged & can take more than a year after the actual activities for you to be able to claim (which doesn’t really help startups).

Export market development grants can help you reduce the cost of exporting any products overseas, for example advertising your business in other countries, travel, marketing & communications. You can reimburse up to 50% of these costs, again this rebate comes almost a year after the actual activity has taken place. What about incentives to grow my business locally?

Problem I have here is none of these grants do much to help me as a startup scale my business, the grants & tax breaks you see in Singapore actually align with how someone grows a business – those guys have their shit together.

Australia is getting really expensive

Australia is fast becoming one of the most expensive countries in the world to live in, this means that good talent is very expensive, cost of living is expensive & wages are generally in line with that trend. Australia has the 3rd highest average wage in the world (behind Luxembourg & Switzerland).

Consider myself & John. We’re both in our early 30′s, with a family & mortgages. We need roughly a MMR (monthly recurring revenue) of $25k AUD just to cover ourselves in Australia (fully loaded, including 9.5% Superannuation). John is a fairly competent developer who could easily get a lucrative corporate contract paying crazy daily rates.

This hurts two-fold, it makes it expensive to hire & retain good people – as they can command extremely high rates by default. And we all know that startups generally can’t match those rates without some other incentives (*cough* share options *cough*).

Secondly, if your company is currency agnostic (i.e. could potentially exist anywhere in the world) you end up paying much much more to run your business. I could go on about this point forever but you just have the look at the price of a Macbook side by side:

Heck, we can't even get Game of Thrones in Australia without pirating it, apparently.

GST sucks

If you’re pure play Australian then GST is fine, but when trying to compete globally it just adds pricing complexities (Especially for SaaS). If your business earns more than $75,000 per year you must register for GST. This ends up screwing over people that want to buy your product in Australia.

For example, consider our $39 plan. If someone in the USA wants to purchase it, we charge them $39 AUD, however if someone in Australia wants to buy it we charge them $39 + 10%, or $42.90 – if we were a USA company Australians wouldn’t have to pay an extra.

You either take the GST hit, or hit the customer with it.

To make matters worse, we end up just collecting this 10% for the government & paying it back to them minus credits every quarter which is an admin nightmare (businesses can choose to claim back their GST credits).

Timezones make client communications hard

The majority of our business comes from the USA, which means they are awake mostly whilst we are asleep. This makes having meetings & communicating with customers very difficult – normally giving you at least a 24 lag on anything that crops up.

This lag definitely works against us in Australia in terms of the amount of business & efficiency of business we can do in the rest of the world. I’m guessing this is a big reason many startups move to the USA.

Lack of payment options, until now

Online payment options have been archaic to say the least for many years, here’s a good example of what a startup might have to go through.

We would have to get a merchant account with the bank, then find a payment processor, then do all the integrations.

Finally thanks to Stripe we were able to charge Australians in AUD from launch (as part of the beta), and only now they are rolling out the BETA of allowing Australian companies to charge in USD or GBP. It’s taken a long time, but finally there are solutions for Australian companies to play on a global field – without having to worry about the bureaucracy of banking.

None of this will stop us

Even though all this stuff makes Australia seem bad, there’s still thousands of entrepreneurs out there making it work day in day out – I’ve witnessed a huge explosion of enthusiasm in Australia, we’ve got more incubators than ever before, we got lots of amazing co-working spaces & everyone is really just trying to find their product market fit in the big bad world.

So here’s to all the Australian startups – maybe we’re all waiting for the next big thing to come along, will it be Australian? Who knows, but we’ll bloody well keep trying.

- - -

Stuart McKeown is a co-founder of Gleam, one of the fastest growing startups in Australia. He's passionate about growing businesses, whether it's his own or yours - that's exactly why he built Gleam. Check it out here

<![CDATA[在国际舞台,玩转中国式众筹]]> Mon, 04 Aug 2014 13:35:02 AEST

<![CDATA[The DOs & DONTs of Social Media for Crowdfunding]]> Fri, 05 Sep 2014 13:39:59 AEST Social media is an important part of most of our crowdfunding campaigns, so here are just a few tips for all the creators out there.


Include links to your projects Facebook & Twitter pages on your project and vice versa.


Just tell people how much money you've raised and ask for more.


Tell people about your project, what it hopes to achieve and what you’re offering them as Rewards. Make your posts count by being personal and emotive.


Just ask people to pledge. A share on Facebook or a retweet on Twitter can be just as good.


Include lots of visuals and video content.


Spam. Better to post less often with more engaging content.


Create Facebook events if something is coming up.


Ignore any questions that people ask you on social media. They could become the pledger that gets you over the line.


Share articles that have been written about you and your project with your followers.


Be disheartened. Remember everyone started with 0 followers and had to grow their networks (yes, even Apple).


Thank your followers.

<![CDATA[10 ways to screw up your crowdfunding campaign]]> Tue, 05 Aug 2014 10:43:00 AEST

Written by guest blogger, Murray Galbraith
Freelance digital creative & keynote speaker at Pause Fest.

  1. Hesitation

    PROTIP: Feel the fear and do it anyway.

    Come on - you're so close! You’ve read all the success stories and the earth shattering failures, you’ve read The Handbook to success and even live chatted with the team. Now you're sitting there staring at the big scary button.

    Sadly, too many great ideas come this close to existence without ever seeing the light of day. Why? Because what you're about to do is utterly terrifying to most people. But you're not like most people, are you? You know that courage only comes after the war, and no matter what happens, you'll be proud to say you gave it a shot and came out the other side with a great story instead of a sad, distant memory of hesitating too long.

  2. Giving up too quickly

    PROTIP: Don't show your campaign to your good friends and family all at once. They will always be your best supporters, so leave a few up your sleeve to get some positive feedback when things get tough along the duration of your campaign.

    You pressed submit, congratulations! Your crowdfunding campaign kicked off with a bang on the first day or two but now there's been a big drop off and it all seems a bit too hard.

    Joanna from Pozible says "Giving up after a slow start is probably the worst mistake you can make. Not only does it mean you won’t reach your target, but it’s also a blow to the ego".

    So don't stop now. This is where the real work begins. Remember, it's all about the numbers, every 'No thanks' is bringing you one step closer to a brand new supporter.

  3. Unrealistic goals

    PROTIP: Campaign strategy is my speciality, so if you get stuck, send me a tweet @MurrayDG.

    There are three important questions you need to answer here:

    1. What is the BARE MINIMUM required to bring my idea to life?
    2. Do I have the resources to do this myself, or will I need to pay for assistance?
    3. Have I considered all the additional elements required to complete my campaign obligations?

    Do you really need a million bucks to make your music video? Are you genuinely confident of delivering a smart watch for a few grand?

    Unfortunately, too many campaign creators simply focus on their idea, without considering how much it costs to design, print and ship rewards like t-shirts etc.

  4. Hiding behind your idea

    PROTIP: Analyse your own online behaviour for a day or two. Take note of the images and stories you click on. My guess is you'll realise the stuff that works is full of smiling photos and personal anecdotes. Now do exactly the same thing with your campaign!

    It's natural to think people will be more interested in your brilliant idea than in you, but the statistics tell us this simply isn't true.

    crowdfunding is often referred to as 'social funding' for one very good reason - it's about people, not products.

    Matt from Pozible says "People are far more compelled to pledge to a campaign when they feel an emotional connection, and can see and share in someones excitement or enthusiasm. Projects that just try to sell their brand or project idea without infusing their personal story in many cases sell themselves short and miss out on a lot of pledges".

  5. Not understanding your audience

    PROTIP 1: Use Facebook ad targeting as a free and super easy market research tool. There are plenty of great guides on how to do this via Google.

    As any entrepreneur or artist knows, there is a very fine line between giving your audience what they want, and having the confidence to lead the way by creating something brand new.

    At the very least, it's essential you know a bit about your intended audience before you start begging them to pay attention to what you're doing.

    • Market Demographics
      How many people does your idea appeal to?
    • Demand
      Do they care?
    • Behaviour
      What motivates them? Ownership or altruism?

    No matter how rushed you are before launching, there's always time to run your idea past a few trusted people and ask them what they think or, (more importantly) what they would pay for it.

  6. Biting the hand that feeds you

    PROTIP: Ask your best friend or big sister to become your Campaign Manager. Have them check in with you each day to pump you up a bit and maybe bounce your messages off them first to make sure you're sounding upbeat and positive.

    Putting your name out there is scary. You're nervous about not getting across the line in time, we get it. But getting annoyed with the support team at Pozible, or (even worse) your campaign backers won't help one little bit.

    Romina from Pozible says "Project creators have to be ready and prepare back up plans of how to get people interested and be willing to put a lot of effort in after the launch".

    Shu Shu from Pozible agrees: "I’ve seen a couple where people are like, “Guys, we’ve only raised $50 today! We need your support or we can’t make our film”. It sounds desperate and doesn’t show any appreciation for any of their current supporters."

  7. The value of a dollar

    PROTIP: Focus on getting as many supporters as possible early on. If things get tight towards the end, switch into 'upsell mode' and give them some damn good reasons to increase their support.

    Never, ever underestimate the value of someone cracking open their wallet and spending some hard earned cash to support you.

    Five bucks might not seem like much, but if it comes from someone with 5000 Facebook followers, it might just be the most important 5 dollars of your entire campaign (believe me!)

  8. Sell like hell

    PROTIP: Admit this to yourself early on. If you're not comfortable pushing yourself and your idea out there, you might not be ready for crowdfunding.

    Let's face it, successful crowdfunding is 90% marketing. Like it or not, for the next 30-90 days you're more marketer than artist or inventor.

    Tash from Pozible knows better than most. She says "A common mistake that people make when launching a campaign is not doing pre-launch networking & relationship building. Putting something up and hoping it will hit its target without creating a strong network around it, almost pre-destines it to fail. (With the odd exception)."

  9. Waiting to be picked

    PROTIP: Read this classic article by entrepreneur turned Venture Capitalist, Mark Suster. If you need more convincing, listen to this brilliant podcast by Seth Godin (or just read everything he's ever written).

    The world can seem like a cruel place. Particularly when you see other campaigns getting coverage in tech press or on the front page of Pozible. Successful creators (in any field) know the key to success is GSD: Getting Shit Done.

    As someone who now has the opportunity to help do some of the picking, I can confidently say the only thing that impresses me (or anyone else looking to give you a hand) is work ethic.

  10. Not following up

    PROTIP: Leave a comment below and let us know the most important lessons you've learnt from your crowdfunding campaign so everyone can learn from your experience.

    You've done it! You've nailed your campaign, convincing thousands of people to get behind your game changing concept and now you're sitting on fat stacks. Congratulations!

    Your work isn't over, my friend... You've just been promoted.

    With that pay rise comes a whole different set of roles and responsibilities. Your first task is thanking all the amazing people who helped put you there, but don't think of them as one-time donors, these are your people now.

    Next month we'll cover a few common mistakes people make post-campaign.

<![CDATA[Twitter Takeover]]> Tue, 15 Jul 2014 09:30:37 AEST We love our social media almost as much as we love our supporters and the projects that come from them. So we’re joining the two this month as part of The Sydney Edit and giving Sydney project creators past and present the chance to takeover the Pozible Twitter for a day!

We want to know all about your favourite things in your city. Your most loved gallery or local shop. Where you find the best coffee or just the one with the best view. The most relaxing spot in summer. Where to drink the tastiest Bloody Mary. Something awesome that’s happening in your city this week. We want to hear it all.

To get on board all you need to do is email the following:
- your Twitter handle
- something you love about your city that is unique to it
- please include the subject heading 'Twitter Takeover'

Applications close Monday 18 August. The winner will be notified on Wednesday 20 August.

<![CDATA[Five minutes with Jamie Ferguson from The Rat]]> Fri, 11 Jul 2014 09:31:45 AEST The Sydney Edit might have launched a month ago but the events and excitement keep on coming.

To celebrate our partnership with The Red Rattler, we’re co-hosting a crowdfunding workshop just for musicians and producers.

We’ve caught up with Jamie Ferguson from The Red Rattler that crowdfunded over $45K to Save the Rat. Want to find out his tips for success? Read away!

What have you been up to since your crowdfunding campaign?
Just over a year has passed since we ran our amazing crowdfunding campaign thanks to Pozible. Since then we have been refinancing our building mortgage and finalising a new strategic plan, as well as winning two environmental sustainability business awards, and purchasing the awesome new top-of-the-line, KV2 sound system to ensure the acoustics do justice to all the musicians and performers that use our space.

Aside from getting the funds, how else did crowdfunding help your project?
It certainly raised the profile of The Rat a great deal, and reminded our friends and fans that we were serious about being around for many more years to come. I was overwhelmed by the attention and advocacy we had across all forms of media ranging from local newspapers, through to radio and heaps of online attention.

What advice would you give to someone considering crowdfunding for their next project?
Make sure you have great rewards and tiered donation amounts. Not everyone has a lot of spare cash but if you have a staggered range of donation amounts this means most people can show some support. Also, have a well planned promotional strategy to carry the various stages of the crowdfunding campaign. This helps to keep the conversation active especially across social media channels which cost you next to nothing.


What was the most important thing you learnt from your crowdfunding campaign?
It's a cliche but planning is everything and so is having a strong proposition or story behind why folks should give to your project or organisation. The Rat has a great story, having been established through the blood, sweat and tears of the 5 founding female Directors, and hundreds of hours of volunteer labour. You need a good story to support your crowdfunding, and to promote WHY people should help you.

What’s next for The Red Rattler?
We will continue to run the venue as a low cost and inclusive space that balances to keep the doors open, our own inhouse "Rat's piss" lager affordable and continue to pay off our mortgage and cover operational costs. Doing these things in Sydney, Australia's most expensive city isn't easy! We want to continue our annual volunteer grants, fund sustainable initiatives and upgrades, and produce our own inclusive events. As everyone involved in the creative and not-for-profit spaces would know, every little bit of support makes a difference.

We thank Pozible for providing a platform to help make crowdfunding simple and accessible.

<![CDATA[The Great Haul of China]]> Wed, 09 Jul 2014 16:53:03 AEST

Written by guest blogger, Murray Galbraith
Freelance digital creative & keynote speaker at Pause Fest.

One of the hardest parts about writing or speaking on technology is how fractured an audiences appreciation can be. The term 'technology' no longer does justice to the spectrum of digital disciplines which make up our collective understanding.

But if there's one subject that seems to have most people outside Silicon Valley truly mystified, it's the 'Internet of Things', or IoT for short.

Not only is it a fundamentally difficult concept to grasp, but until recently there have been so few functional examples that (understandably), most people simply couldn't see the point.

From dumb appliances to smart homes.
I remember the first time I saw an ad for one of these ‘internet fridges’. I can’t say for sure if I threw something at the tv or just laughed my head off… Either way, I certainly didn’t understand why anyone would make them, much less spend thousands of dollars for the privilege of checking MySpace on a dialup connection while preparing a stew.

If you need further proof of how hilarious this concept was (and still is), check out this awesome Tumblr delicately titled ‘Fuck Yeah Internet Fridge’.

Needless to say, things have changed.

While internet fridges may be a dead concept to everyone except a few South Korean product designers, we now expect (and sometimes even receive) super fast broadband connections almost everywhere we go.

Our phones have become the centre of our busy lives and even my grandma checks Facebook while preparing a stew (or whatever old people eat while scrolling through pictures of their grandchildren).

But with the age of mobile well and truly upon us and computing power continuing to double every two years many are wondering what’s on the horizon for our digital lives.

I recently sat down with Rick Chen - co-founder of crowd funding platform Pozible - and a man who lives as close to the racing pulse of digital technology as is humanly possible.

Let's start with one of your favourite topics right now; Smart Hardware.
What exactly is it and why should anyone care?

Smart hardware is just the beginning of something called 'The Internet of Things'. It includes everything from Google Glass to cool new apps which can control your appliances, saving you time and dramatically reducing energy usage.

I think Australians should care because there is a massive opportunity for us to take the lead right now. It’s like anything that’s at early stage, the most opportunities are right now, even if sometimes they can be hard to see. Business and technology will enjoy huge financial gains… With the right approach, smart hardware might even be the kind of thing that could replace our current economy or at least plug some of the holes.

Think how different the Aussie landscape would be if we built the next Facebook or Twitter… But getting in early with tech hardware means you can literally change the world in a physical capacity, something that Silicon Valley and other places traditionally outsource to China, and that’s why I think this is such an exciting opportunity.

There’s no question in my mind this is where everything is heading. Just like when the internet started, nobody thought it would be a big deal, nobody thought the mobile phone would be a big deal… But they have changed everything, and it’s only increasing.

That’s great for nerds like you and I, but what about normal people who don't have the technical skills to write code etc?

That’s exactly why I’m so excited right now. This is the biggest opportunity for Aussies right now, even if you don’t know how to design or build new tech hardware, why not start selling some of the best stuff from our Asian neighbours on your own website? There are lots of websites in China like; who are just focused on selling smart hardware, but you could start by just checking out some of the great projects on Pozible right now.

What are your favourite examples of smart hardware startups from China?

Well in terms of Pozible projects, right now I'm loving the Knight Cube which is basically a portable generator which powers up as you ride your bike. I'm not surprised that's done over 5 times its goal - there are a lot of cyclists who need to charge their phone out there!

I also think the iLece Smart Thermometer is pretty incredible, particularly for new parents or people aiming to start a family.

It works on the principles of Basal body temperature to help predict ovulation but was originally developed by a new parent in China to monitor their sick child's temperature. Brilliant, huh!?

But my favourite by far has to be the Gyenno One.

It was one of our very first successful projects out of China and they managed to smash through a million Chinese Yen when all they wanted was ten grand.

You want to know why!? Because this little wristband is way better than most of the stuff out there already on the market like Fitbits and Jawbone UP devices at a fraction of the price. It offers way more functionality, for just $69! I know that's not necessarily the retail price, but if we are talking about the opportunity for consumers to get amazing products while supporting innovators and project creators, then come on, $70 is a bargain.

What are you most looking forward to seeing in the smart hardware space?

I always look forward to getting my mind blown. What I really love is stuff that changes our lifestyle or especially time saving stuff… The first time I experienced Google Glass blew my mind because it instantly changed the way I see and interact with the world. Right now I’d love to have a smart lock that recognised my friends or allowed me to unlock the house remotely… No more lost keys etc. That stuff is already happening, but I just haven’t found the one I really like yet.

I guess the truth for me is, it’s not really about the big things yet, I just like all the small things that improve my life a little bit. Like a rice cooker that starts cooking when you’re leaving work, or an air conditioner that knows when everyone has left the house and switches itself off. Not to mention smart devices that monitor our health and sleeping habits in order to suggest ways to look after ourselves better… It’s an exciting time right now!

As a proud Chinese Australian, do you think they are poised to be the next Silicon Valley?

If the definition of 'being the next Silicon Valley' means being ‘the centre of the internet’, then yes I think China is very well placed to become the dead centre of the Internet of Things.

Chinese manufacturing has developed a reputation for often being cheap and nasty, what has changed?

Things have changed a lot.

I believe people learn from copying, and China has gone through a long phase of copying and ripping off other people’s ideas but Chinese people now have a much better idea of what they want and how to do it themselves.

Chinese people are not necessarily interested in building the kind of megabrands like Apple and Samsung, but from a manufacturing point of view, China (or more specifically, an area called Shenzhen) is the world’s production factory. That means they are perfectly placed to take this practise of iteration to turn from a low level manufacturing service to an innovation and design powerhouse. For example, when I saw Apple preparing to release the iWatch etc I wasn’t really that impressed because when you spend time on just one street in Shenzhen, you probably bump into like 15 people talking about 15 different smart watches.

Not to mention 99% of crowd funded hardware (on any platform) is made in China. If you want to make a smart watch, it’s not something a single craftsmen in Collingwood would be able to produce. Think of all the sensors, and the intelligent processing… You need an entire production line, or ideally a complete production eco system, and that’s exactly what China has… More so, than anywhere else on the planet.

Why do you think China is uniquely positioned to take advantage of smart hardware?

Because the manufacturing chain is all there. Most Western countries have already lost either part or full capacity of manufacturing hardware, pretty much everything is either completely or partially built in China… So in many ways, China are already doing it.

My generation is kind of like the starting point, because we grew up in a country which was like the world’s factory, but we sw everyone else taking advantage of Chinese culture and it’s time to show the world what we can do. I’m not the only one excited about this… There are a lot of Chinese people launching great products out there!

Is this why you decided to launch Pozible in China?

Definitely. Being Chinese myself, I think one of the things I’m most excited about is the mind shift of Chinese people. Wages and living expenses are just low, which means they can make the whole movement and creation of awesome products so much more accessible to people outside of China.

Mostly, it's just really exciting for Pozible to be right here at the dawn of Chinese domination in this new market… I’m personally very proud of what they are building and what this will mean to efficiency and excitement in this space very soon. So yes, it’s a bit personal because I’m Chinese but mainly it’s just very good business to be there right now.

And finally, what aspects of Chinese culture do you think Australian startups could learn the most from?

I think most Aussie start-ups traditionally look at the US, but it’s so flooded and full of cash, it can be hard for us to get traction. In many ways, we are more geographically geared towards China and the APAC market… If we are happy to embrace the culture.

In China, things have to be done in the Chinese way, and that’s why many of the big Silicon Valley companies are failing in China, because they don’t respect Chinese culture. They come in and seem to say;

"We are the big boys, we are coming to China and you will love our products"

I think if you want to make the most of this opportunity and launch in China, get someone in your team from China, and have them heavily involved in the market push. Prepare to knock down your product to its basic level and launch it again in China. It doesn’t mean you need to start all over again, just be prepared that this might be necessary to gain the massive benefits of that market.

For instance, Pozible is a software startup, but we were prepared to smash everything and start again in order to win in China. From the design and UX, to the way we do business over there and develop community…

You need to ask yourself, does your product even fit the local market and the way Chinese people live their lives.

<![CDATA[Brisbane, here we come!]]> Wed, 09 Jul 2014 09:19:01 AEST The Brisbane Edit is the next in The Edits series and has kicked off today. With so many exciting initiatives, projects and events coming your way, it’s time to join in and get involved with the creativity that’s happening in your backyard.

To see all things crowdfunding in Brisbane, check out

Your city may be next, so if you'd like to get involved, email us at

Getting the excitement started is our Launch / Workshop tonight at The Cube at QUT. If you want to know all the ins and outs of crowdfunding, this is not one to miss.

Get your last minute tickets here

That’s right Brisbane, a Pozible Residency is headed your way. It will be held from the 6th to the 8th of August at River City Labs in Fortitude Valley.

For all the details on the Residency and to apply head to

Plus a Brisbane Crowdfunding Workshop will take place at RCL’s on the 6th too and is open to everyone! RSVP at

Join Pozible, Wandering Cooks and Yummbox at Southside Tea Room for a talk with Brisbane local foodies, innovators and entrepreneurs on their experiences working in the start up food industry.

To RSVP go to

Elance-oDesk are offering five Brisbane Pozible project creators $200 worth of oDesk credits plus $400 HireUp support this month. All you have to do is launch your project before August 1st and you could receive these extra goods.

More on that at

A BIG thanks to all of our partners that have made The Brisbane Edit take off: Scenestr, mX, Brisbane Fringe Festival, The Cube, Arts News Portal, Moustache Magazine, Judith Wright Centre of Contemporary Arts, Backyard Opera, Southside Tea Room, Yelp Brisbane, Lip Mag, 31 Digital, Film Ink and Design Montage.

<![CDATA[Brisbane creatives, your time is now]]> Tue, 08 Jul 2014 10:45:31 AEST As part of The Brisbane Edit, we’re co-hosting a Brisbane Residency with River City Labs for all you creatives who need a helping hand with your amazing projects.

The Residency will take place from the 6th to the 8th of August at River City Labs in Fortitude Valley and will also include a ticket to the Crowdfunding Workshop on the 6th.

It will include your very own desk space and access to Pozible’s creative expertise in Project Management, PR, Social Media, Copywriting and more. Plus, you will have a session with River City Labs’ mentor to help you further your campaign’s success and access to all our Brisbane events and workshops during your three day stay.

The Residency will be run by Joanna Sleigh, our residency specialist here at Pozible. If you are interested in applying email with the following info:
- A bit about yourself
- A bit more about your project
- Your financial target
- The rewards you will offer
- What you want to get out of the Residency
- Please include the subject heading 'Brisbane Residency'

Applications are now open. Submissions close 5pm, Wednesday the 30th of July 2014. Successful applicants will be announced on Thursday the 31st of July, with the Residency starting on Wednesday the 6th of August 2014. For more info on River City Labs go to

PLEASE NOTE: You must be available business hours during this period to complete the Pozible Residency.

<![CDATA[Great PR opportunity for Melbourne crowdfunders]]> Mon, 07 Jul 2014 09:27:48 AEST jack+bill wants to help you reach your crowdfunding target.

Australia’s first pop-up PR agency, jack+bill, is back to provide pro bono support to Melbourne’s most creative projects and ideas in partnership with Pozible.

An offshoot of Porter Novelli Melbourne (the name is derived from the agency’s entrepreneurial founders, Jack Porter and Bill Novelli) jack+bill originally launched in 2011 to identify and support emerging Melbourne fashion design talent. The model turned the pitch process inside out, selecting three business ideas from a casting call, offering three months of pro bono public relations support. It was conceived to provide a unique professional development and agency skills extension opportunity for agency staff as well as invest in great Melbourne ideas.

Pozible helps people raise funds, realise their aspirations and make great things possible through crowdfunding. jack+bill says that this aligns perfectly with their mission to support emerging creative and innovative Melbourne talent.

jack+bill are offering three Pozible campaigns pro-bono PR, social media and graphic design support to raise awareness of their projects and reach their funding targets to the value of $22,500.

Applications submitted by Wednesday 23 July, using the application process (below), will be eligible. The three winning campaigns will be decided by an expert industry panel and announced at a launch event at Pozible HQ on Wednesday 30 July.

Campaigns will be selected based on their crowdfunding proposal, unique vision, benefit to the community and realistic expectations.

To enter...
You must be based in Greater Melbourne and have a draft crowdfunding campaign that you will ready to launch on Pozible by 1 August.

Simply email with jack+bill in the subject line by 5pm Wednesday 23 July and let us know (in 100 words or less per answer):
- What you hope your crowdfunding campaign will do/create?
- What motivated you to run a campaign for this project?
- Why your crowdfunding campaign is so unique?
- How your campaign will benefit the community? And
- What you expect the greater outcome of your campaign will be (for your business/idea/for the community)?

About Porter Novelli

Porter Novelli Melbourne is part of the Clemenger Group Limited, Australia’s largest and most successful group of communications companies. Porter Novelli Melbourne’s client portfolio includes Study Melbourne, Stay Smart Online, Black Milk Clothing, Drinkwise, St Vincent de Paul Society Victoria, Bupa, Australian Sports Commission, and Special Olympics National Games, demonstrating credentials in a range of sectors including consumer, corporate, government, agribusiness, energy, healthcare and not-for-profit.

<![CDATA[Residency Mania]]> Thu, 03 Jul 2014 14:40:28 AEST Our Sydney Residents who worked with us and the COMMUNE team all of last week are all grown up. Jennifer Noorberger has even launched her project, Kaleido, which will join the Pozible Residency Collection.

Words with the COMMUNE


How did the COMMUNE come to be? I strongly believe in being the change you want to see in the world. COMMUNE is that change.

Did the Residency align with the COMMUNE's ethos? Definitely. A big part of our jobs as professional creatives is to help make ideas a reality. We've partnered with Pozible because they do the same thing. By overcoming a huge barrier for most projects, funds and social awareness, they make things... Pozible. Being able to pull together our network of specialists over the course of the week to help the Residents was a real thrill and a great way of highlighting what happens here on a regular basis. We'd certainly love to do it again.

What was the week like as a whole? It was great to see such motivated individuals working hard to make their dreams come to fruition. I think we all got something out of it. I know our Members welcomed the break from our own clients to give some guidance to projects we hand picked and were already passionate about. Biggest lesson was, you get out what you put in.

Did you have a favourite part? I think it was the Thursday afternoon. COMMUNE was full of people and there was a real creative buzz in the air. I looked at members working hard at their desks, Residents filming their campaign videos in the corner, a group up in the loft having meetings and it just felt amazing that they could bring all these amazing talents together under one roof. It felt like we were doing something right.

Words with Jennifer Noorberger

What was an average day like during the Residency? My days usually started off in research mode, setting up my workspace in a cosy area with a tea, tackling emails and planning my focus for the day. Each day I worked on a new challenge, like setting up rewards or storyboarding the video, and working through each phase of setting up the campaign. I was so lucky, that everyday also involved meetings with a whole range of talented creatives that work at the COMMUNE.

Where did you go for coffee breaks? There are endless options near King Street! Soda Pony makes a killer chai tea! I also visited Martini cafe for lunch, and Lentil as Anything at night.

How did you interact with the other members at The COMMUNE? The COMMUNE has such a welcoming and open vibe. I instantly felt comfortable in the space and with all the people working there. Everyone went out of their way to approach me and offer their assistance and advice, and were so genuinely interested in the project. I never felt like I couldn't ask a question or ask for help, as the people were always friendly and generous with their time. I think the insights I was able to gain from each of these people made all the difference in having the confidence to launch, and forced me to consider aspects of the process I hadn't thought about yet. The space allows you to work productively and independently, but is also such a relaxed and flexible environment that allows you to have meetings and discussions with ease. Sam also went above and beyond to make sure I had everything I needed for the week, and had some great contacts related to my project.

What was the most valuable thing you gained out of the experience? Having one on one time with a diverse group of creatives and strategists was the experience I needed to fit all of the pieces of the campaign together. This week has given me the confidence I needed to launch, and helped me answer any questions I had. It's also really reaffirmed the value of collaboration and bringing different creative skills together, which supports why I think Kaleido will be an important tool for young creatives.

<![CDATA[The Chicago Residency!]]> Fri, 27 Jun 2014 10:30:23 AEST As part of The Chicago Edit, we’ll be launching the Chicago Digital Residency, in partnership with VentureSHOT.

If you’ve ever wondered how to make a project successful or the secrets behind getting PR for your projects, it's time for you to apply to be part of the Residency. We'll be conducting workshops online via Google Hangouts with lots of support from the Pozible Team.

What you'll get out of it
The Residency will start on July 28 and end on August 1. Our workshops will cover:

- How to run a successful crowdfunding campaign
- How to use social media and digital advertising to help your campaign
- How to build and engage with your community
- How to best approach the media about your project

We’ll aim to film all the workshops so those of you who can’t make a certain workshop can watch it online. You'll also receive one-on-one support from our Project Advisor, Shu Shu Zheng so you're as prepared as possible before you launch. There might even be a chance for you to collaborate with or be mentored by an Ambassador.

While it’s not necessary, we’d like all projects involved in the Residency to launch on August 13, 12pm CT. We want to prepare a Collection to showcase your projects, and sometimes there’s just no better way to get stuff done then with a deadline.


How to Register
Fill out this form by July 24 at 5pm CT. We'll announce the successful applicants by the end of the week.

We can’t wait to work with you!



<![CDATA[Hello Chicago]]> Thu, 26 Jun 2014 22:00:05 AEST Pozible are taking the time to celebrate different cities across the globe with dedicated local pages that showcase their homegrown culture, change-makers and fantastic locally driven crowdfunding campaigns.

Following on from The Sydney Edit our next stop is Chicago.

We have chosen Chicago as one of our first pit stops, as it's a city with thriving green, artistic and foodie communities, plus it's rivaling Silicon Valley as the home of start-ups.

Pozible has launched The Chicago Edit and is excited to announce the first few local crowdfunding projects, meet-and-greets and initiatives that are kicking off as a part of the page.

Check it out at or keep reading to find out more.

F*ck My Job Socks

Hate work? So did Chicago inner-city local, Chris Stavistsky, the creator behind the cheeky brand of socks that tells your boss where to shove it: minus the confrontation! Chris printed a pair of socks for himself and got such a laugh out of his friends that he started realising there was a demand for them and it's only continued to grow. Chris is kicking off a crowdfunding campaign on Pozible this Thursday 26 June, as part of The Chicago Edit launch.

Meet Pozible Co-Founder Alan Crabbe

Global platform Pozible has defied trends to be the only crowdfunding site from the west to succeed in China. Meet Pozible Co-Founder Alan Crabbe at a free workshop this Friday. Head to VentureSHOT from 2pm to find out how and why Pozible has turned its attention to local innovations and projects in Chicago. Register to attend and find out more at this link.

The Humble Pen
Once upon a time it was commonly said that the pen was mightier than the sword. Chicago local Mihir Patel and the team behind The Humble Pen would like this to return to the everyday vernacular. They have created a pen that is made out of sustainable bamboo, is fair trade and raises money to fund educational resources in Haitian and Cambodian schools. The campaign is now live at this link.

Digital Residency at VentureSHOT
Global crowdfunding platform Pozible has a 56% campaign success rate, one of the highest in the world. Join the Pozible team for a Digital Residency, where we will share our skills on how to run a successful crowdfunding campaign. This will be hosted at the wonderful local Co-working space, VentureSHOT.

We'll be opening for nominations soon. Check out for details.

Coffee, conversation and beer What's better than good conversation over a great coffee? Join Pozible's US Manager Patrick Ip for a chat about crowdfunding over some delicious caffeine tastings this Friday morning from 10 at Chicago's Counter Culture Coffee. And we haven't forgotten about beer... We have a growing list of local craft brewers supporting The Chicago Edit with some great local specials this summer! Keep an eye on #thechicagoedit to make sure you don't miss out!

<![CDATA[Five minutes with musician Helen Perris]]> Wed, 25 Jun 2014 16:46:29 AEST After two successful Pozible campaigns we thought it was time for expert crowdfunder Helen Perris from Sydney to share her insights and experiences with the rest of us.

What have you been up to since your last crowdfunding campaign? Since the campaign ended, I completed recording my EP, released it, and have been promoting it. I did two launch gigs and did a house gig in Canberra, which was fun, plus a few support gigs. I also organised, hosted, cooked for, and played support at a house gig for Kate Miller-Heidke. I've continued teaching my own students, and I managed to fit in performing a lead role in a new musical as well. So, not much really ;)

You ran two amazing campaigns. What did you learn from the first campaign that you applied to your second campaign? I had done a lot of research prior to the first campaign, so I felt that I was pretty prepared, but I definitely stepped it up a notch for the second campaign. I made a better, more engaging, faster paced video. I used social media even more for promotion and worried less about annoying people. I was more creative with my rewards as well, and tried to have different kinds of rewards, including experiences, instead of just cumulative packages of merchandise, which is what I did the first time. I was also less shy about putting big ticket rewards on there.

Aside from getting the funds, how else has crowdfunding helped your project? I think that the supporters felt quite invested in the project. They wanted the campaign to succeed, they wanted the EP to be great, and there was definitely buzz from them around the release, which helped push initial sales. I felt like we were all on the ride together, which was really lovely. And one supporter's voice ended up in the final mix, so that definitely helped with getting the sound!

What advice would you give to someone thinking about crowdfunding for their next music project? I see so many projects fail because people haven't really done the maths. Be realistic. You might need $20000, but if you only have 50 fans on Facebook, you can't trust that they'll get you there. It's better to hit a slightly lower, more achievable target than to not make your funding goal and get nothing. It takes a lot of work, a lot of humility, and a lot of confidence to promote a campaign. If you aren't prepared to put the work in, if you aren't willing to ask for help, and if you aren't confident in your own ability and talent, then you are not ready to run a crowdfunding campaign. But if you are realistic and confident, then look at what is great about the successful campaigns, both big and small, learn from them and go for it!

What’s next for you and your music? ? I'm still focussing on promoting my current EP, Oneiro for the next few months. I'm gearing up to do my first film clip, which will likely call on my friends, fans and supporters for their creative input: crowdsourcing instead of crowdfunding this time! My friend (and fellow Pozible Ambassador) Alison Avron and I have plans for a collaboration, which will be lots of fun. Then it's more writing as I work towards my debut album, which will be crowdfunded through Pozible, of course!

Helen Perris, a self-confessed dork with a keyboard released Oneiro - a follow up pop record to her debut EP, Flesh - in November 2013.

Teaming up with Josh Schuberth of Endomusia Productions, Oneiro has managed to reveal the pure joy inhabiting Helen’s sweet melodies and honest lyrics, despite it being produced in the sleep deprivation of new motherhood. Helen has both heartfelt and tongue-in-cheek songs that combine the 1960s feel of the Beach Boys and modern sounds of some of her biggest inspirations, Tori Amos, Sarah Slean and Kate Miller-Heidke.

Since launching her solo career three years ago, Sydney-based Helen has shared a stage with Amanda Palmer, Brendan Maclean, Kim Boekbinder and The Jane Austen Argument, and performed at Peats Ridge Festival and TEDx Canberra.

Growing up, Helen was fed a diet of Fleetwood Mac, Leo Sayer, ABBA and Elvis Presley courtesy of regional AM radio, alongside her classical piano and violin training. Following her introduction into the world of musical theatre, it was probably inevitable that her musical style was destined to have a timeless feel with a storytelling bent.

Oneiro really sees her come into her stride as a recording artist. - Christine Caruana, Victim of Sound

<![CDATA[Elance-oDesk & Pozible Partner Up]]> Mon, 23 Jun 2014 09:17:56 AEST Pozible & Elance-oDesk partnered up as part of The Sydney Edit and now they're on board for The Brisbane and Adelaide Edits too. Together, we’re giving five lucky Pozible project creators $200 worth of oDesk credits plus $400 HireUp support - every month!

Today, more than two million businesses turn to Elance and oDesk to find and hire the world’s best freelancers. You can spend your credits on talented developers, designers, SEO experts, writers and more. Then comes the HireUp support which includes expert advice from oDesk’s executive team that will help you get your project over the finish line.

To be in the running to receive this prize pack all you need to do is launch a project today or tomorrow, or the next day. Too easy.

<![CDATA[Five minutes with drinks creator Tom Baker]]> Thu, 12 Jun 2014 09:28:36 AEST This month at Pozible we've been celebrating Sydney with a lot of drinks including a Crowdfunding Workshop that's coming up where Mr. Black, ISOS Vodka and SOFI Spritz will be offering tastings!

Lucky us, Tom Baker, creator of Mr. Black is answering all the tough questions about creating and crowdfunding for drinks. Here are his top tips.

What have you been up to since your crowdfunding campaign?
In the last six months we've consumed more world class boozy coffee than I ever would have imagined possible. It's been a caffeine fuelled whirlwind that has taken our growing team all over the country, spreading the good word of Mr. Black to thirsty drinkers. What started as two-men-in-a-shed has grown to a booze brand sold in over 250 outlets across the country and frankly we couldn't be happier.

Mr. Black Spirits was one of our first liquor projects. Why did you decide to crowdfund?
There's really no good reason not to crowdfund a new venture. We got to validate our kind-of-crazy idea with real people and start to connect with a whole bunch of drinkers who care about what they tip down their throat.

The $26k in cash up-front was certainly a drawcard and takes the sting out of starting a new business.

A lot of projects have difficulty raising more money after they reach their funding goals, but you tripled your funding goal! What did you do to keep the momentum up and encourage more pledges?
I don't think this is any more complicated than having rewards that people really want. Exceeding our funding goal caused our pledges to accelerate - it got us some publicity and everyone wants to back a winner. Have a story people buy into and a reward that lets them get on the program and it won't matter how much you've funded.

What advice would you give other liquor projects thinking about crowdfunding?
Don't be boring. The world has enough boring booze brands that are very good at the business-as-usual game. Do be beautiful. People drink with their eyes first and foremost, so make sure your pack looks as good as the juice inside the bottle.

What’s next for Mr. Black?
The Mr. Black team has got a bunch of really rad things on the cards for the rest of the year. I don't want to give too much away, but it involves a cocktail bar in a coffee shop, 19th century French hallucinogens, rum from Barbados and a few trips to the UK.

Lastly, what’s your favourite way to drink Mr. Black?
It's easy to over think these things, so I always go with something simple. A double measure of the black stuff on a lump of ice the size of your fist with a twist of blood orange zest to finish. Less, but better.

<![CDATA[Charities and Not For Profits Crowdfunding Roadshow]]> Wed, 11 Jun 2014 10:12:38 AEST Pozible was thrilled to recently announce a new partnership with Australia's premiere ongoing charitable fundraising platform, GiveNow. The groundbreaking relationship now allows Charities and Not For Profits to now accept straight donations as well as offer tax deductible receipts (assuming they have DGR status) as part of their crowdfunding campaigns. All the details of the partnership can be found here.

Now the option to accept donations on Pozible is available we have decided to hit the road to explain how it all works and to give Charities and Not For Profits a chance to learn all they need to know about running a successful crowdfunding campaign.

The Pozible / GiveNow Charities and NFP Crowdfunding Roadshow will incorporate Brisbane (25 June) Melbourne (1 July), Sydney (2 July).

You will learn:

-The very basics of how crowdfunding works.
- How you can accept straight donations via your crowdfunding campaign on Pozible
- How to set your target and timeframe
- 'Rewards’ that work for charities and not for profits.
- What to think about when creating your pitch video
- What to include in your project description
- How to successfully market your project before and during the campaign
- How to keep your audience engaged following the campaign
- The intricacies charities and not for profits need to think about when running a crowdfunding campaign

Tickets are available now at the GiveNow website.

<![CDATA[The Chicago Edit is coming!]]> Tue, 10 Jun 2014 16:54:58 AEST
Global Crowdfunding platform Pozible, is turning its attention and resources towards the vibrant City of Chicago!

If you've got a great idea that needs some cash to get it started – Pozible is keen to hear it.

We'll be taking the time to celebrate different cities around the US and our first pit-stop is in Chicago. We're creating a hyper-local page that puts the home-grown culture and change-makers in the spotlight, along with some fantastic locally driven crowdfunding campaigns.

Pozible can't wait to get started and plan to launch The Chicago Edit on June 26th! This is directed towards everybody and anybody who is interested; whether you'd like to run a campaign with us or supporting your local creatives by pledging towards a project, we'd love to have you on board from the outset to help make this happen & celebrate Chicago!

Image courtesy of Broadway Tour

We are currently teeing up a network of partners for the Chicago Edit including businesses, artists and community groups from across Chicago to formulate an online gallery of amazing local innovations and projects, which people can invest in through crowdfunding.

We’re so excited to have a huge lineup of partners on board already and can't wait to launch. 

We plan to utilise the Pozible global crowdfunding platform and international creative community to spread the word about local artistic, social enterprise and start-up endeavours that deserve everybody’s attention and will be coming to your city soon.

Come and join us in Chicago this summer, let us know about any great ideas or – if you can't make it – where we should head to next! Chat to us on facebook, twitter, instagram or Tumblr @Pozible or tag us on #TheChicagoEdit.

Full details will be launched on June 26 at:

For more information on our launch, or if you have an idea that you might like to be crowdfunded using Pozible, please contact our US Manager Patrick Ip
<![CDATA[Airtasker Videographer Credits Available]]> Mon, 02 Jun 2014 14:11:45 AEST Hey Sydney, at Pozible we’re all about celebrating great ideas from across the globe; and love creating opportunities to help people realise their dreams.

So we’ve partnered with Airtasker a trusted, online community marketplace that has access to people who have the skills to help crowdfunders to complete tasks that they may not be able to complete themselves.

One thing that our crowdfunders are constantly in search of is a videographer to create their campaign video. That’s why we’re giving Sydney project creators the opportunity to receive one of two $500 Airtasker credits to assist with the production of a video for your crowdfunding campaign.

There's only one string attached: you must create your draft project before June 21!

<![CDATA[The Sydney Edit has arrived]]> Mon, 02 Jun 2014 08:37:48 AEST Sydney we’re coming for you! You’re creative, inspired, cultural and everything in between. That’s why Pozible has launched The Sydney Edit - a dedicated page on our website to showcase a side of Sydney that most of us don’t get to see. It’s time to get involved in your city and make it better by celebrating the community and its creativity.

Massive congratulations to The Right Foot who won the Pozible Vivid Ideas event - Stand Up, Stand Out. The group did an amazing performance of their project, and has won $1,050 in pledges from the night plus an additional $3,000 thanks to Foxtel's arts & entertainment channel, STUDIO.

Check it out here.

If you want to work on your upcoming crowdfunding campaign somewhere awesome this June, you should definitely apply for the Pozible Sydney Residency at COMMUNE.

For more info and to apply, click here.

You have the opportunity to receive one of two $500 Airtasker credits to assist with the production of a video for your crowdfunding campaign if you create a draft project before June 21.

The Sydney celebrations keep kicking on! Join Pozible and General Assembly’s Happy Hour where all drinks are on us at GA's new Sydney campus, on Friday, 6 June. Grab a beer and chat to other makers and creators.

RSVP here.

You’re also invited to Pozible’s crowdfunded tastings event at Brand X in Sydney. Now’s the time to get all of your questions about crowdfunding in the food and drink industry answered, whilst sipping on the success of three recent campaigns - Mr Black, ISOS Vodka & SOFI Spritz.

Secure your spot here.

A big thanks to all the guys who made The Sydney Edit come alive: COMMUNE, Airtasker, Renegade Collective, General Assembly, Concrete Playground, MusicNSW, Awesome Foundation Sydney, Object Gallery, Art News Portal, FilmInk, Brand X, Peppermint Magazine, Art Pharmacy, Hertz 24/7, Lip Mag, Hub Sydney, Sydney Film School, Yelp Sydney and The Red Rattler.

To see how Pozible can help you raise funds and to find out what’s going on in the crowdfunding scene in Sydney head to

<![CDATA[Crowdfunding Workshop With Tastings]]> Fri, 30 May 2014 10:03:48 AEST Pozible has had some awesome Food and Drink projects over the past four years and its time to celebrate them with an evening of crowdfunded tastings.

If you're in Sydney and want to have all your crowdfunding questions answered by Pozible expert, Joanna Sleigh, head to Brand X on Thursday 26 June. Did we mention you will get to sip on the success of three recent drinks campaigns (and we're not talking about juice campaigns, either)?

Joining us are three top creators and drink enthusiasts.

Tom Baker, co-founder of Mr Black Coffee Liqueur
MR BLACK crowdfunded to create a rich, intense coffee liqueur that actually tastes like coffee by using the cold-drip method. This tasty drink received a gold medal at the 2012 International Wine & Spirits Competition in London - the highest award ever received by an Aussie spirit.

Dave Brown, founder of ISOS Organic Australian Vodka
ISOS Organic Australian Vodka is nine-times distilled using the best quality, 100% organic ingredients from New South Wales. Being handcrafted by expert distillers in the Hunter Valley sets ISOS apart from all other vodkas plus it has a sweet vanilla finish.

Tom Maclean, founder of Sofi Spritz
SOFI is an all natural, all Australian take on the classic Italian spritz. Locally grown Riesling grapes, blood orange, bitters and citrus zest are blended to create a complex, bitter-sweet taste and a crisp, refreshing finish.

You're bound to enjoy each and every taste and we look forward to seeing you there. Although the event is free, there are limited spaces so click here to RSVP.

<![CDATA[Our Top 5 of All Time]]> Wed, 28 May 2014 10:23:13 AEST We've recently announced that we hit US$20 million in pledges from 6,000+ projects. This is a huge milestone so we thought we'd take some time to reflect on some of our biggest projects.

1. IRL Shooter: Lazarus
US$332,403 (AU$359,122) Raised
Following on from the success of Patient Zero, IRL Shooter team came back to rise again with project Lazarus.

2. IRL Shooter - Patient Zero
US$225,438 (AU$243,480) Raised
Patient Zero was a fully immersive live action real life, multiplayer, first person shooter, role-playing game. The IRL Shooter team worked hard to create a unique experience that attracted a loyal supporter base that got them well above their target.

3. New Matilda Relaunch
US$162,808 (AU$175,838) Raised
In order to stay alive, New Matilda needed to raise $175K to keep their editorial website alive. 1,000+ people were supportive of this project and in order to keep the writers going.

4. The Ride - East Coast
US$97,571 (AU$105,380) Raised
Maxi and Jesse are lifeguards at the iconic Bondi Beach in Sydney and created a short film to help raise the profile of mental health charity, Headspace. Their journey started with a gruelling 2,500 km ride on jetskis which was included in the film.

5. Gayby Baby - the movie
US$96,993 (AU$104,756) Raised
This project was for a documentary showing the untold stories of kids in same-sex families and to allow the broader public understand what it means to be raised "culturally queer".

<![CDATA[Pozible Sydney Residency]]> Mon, 26 May 2014 09:56:58 AEST To celebrate Sydney’s local creativity and our partnership with the COMMUNE co-working space, we would like to invite two project creators who are about to launch a Pozible crowdfunding campaign to come work with us for a week!

COMMUNE is a creative warehouse space in Sydney’s Inner West. It provides co-working hot desks, event space, art gallery and photo studio facilities as well as offering a complete range of commercial creative services from its broad network of creative talent.

We’re partnering up to offer you your own desk space at the COMMUNE for one week with access to their creative services and expertise in the lead up to the launch of your campaign. We’ll coach you to make sure you have everything you need to smash your funding goal!

- Your own inspiring warehouse office space at the COMMUNE with all the things you need to get stuff done
- Regular consultations with the COMMUNE’s experts in Branding, Marketing, Web Design, Production, Photography, Film plus Pozible’s Campaign Advice
- Access to events, parties and workshops planned during your stay
- And of course the local creative vibe and support of co-working spaces!

If you would like to apply for the Pozible Sydney Residency at the COMMUNE, simply answer the following questions and send them to
- Tell us about yourself
- What is your project about?
- How much are you trying to raise?
- What do you want to get out of the Pozible Residency?

Applications now open.

Submissions close 5pm, Friday the 13th of June, 2014.

Successful applicants will be announced on Monday the 16th of June, with the residency starting on Monday the 23rd of June and running until Friday the 27th of June, 2014.

For more information about the COMMUNE, head over to

PLEASE NOTE: You must be available business hours during this period to complete the Pozible Residency.

<![CDATA[$20 million!!! Thank you!!]]> Wed, 21 May 2014 12:04:32 AEST Wow, what a huge week and a half we've had here at Pozible!

Only a few days ago we celebrated our 4th birthday and now have hit another major milestone: we just surpassed US$20million in pledges.

This is for more than 6,100 projects that have run on Pozible since it started in 2010.

These projects have been rich and diverse, spread across a number of categories. Here are our five biggest categories:

Film - received US $5 million in pledges
Music - US $3.7 million
Performance - US $2 million
Community - US $1.6 million
Art - US $1.3 million

These are followed closely by:

Technology, Writing, Events, Food & Drink, Social Enterprise, Design, Journalism, Game, Photography, Video, Other, Research, Fashion, Comics and Craft.

We are continually surprised by the wonderful ideas and innovations that you crowdfund for on Pozible, from parachute-delivered toasted cheese sandwiches to programs that empower men and schools in disadvantaged communities, men's bags with intricate story-telling features, to programs aimed at sterilising and look after stray dogs in the Himalayas, sanitary pads that raise funds for women in developing countries and everything in between.

And after opening offices in Singapore, San Francisco and Shanghai, we are excited by what each new market that we enter brings! (Including the Gyenno One Smart Wristband from China that smashed its campaign target within a minute and is now the third largest tech project in China's crowdfunding history).

Over the last few years we have seen some wonderful dreams be realised and we share in the joy of watching your journeys.

Thank you for choosing Pozible.

Please continue sharing your ideas with us and our community, and keep us in the loop when it's all over!

To the next $20 million!

The Pozible Team


<![CDATA[Government slashes the budget for the arts and gaming]]> Fri, 16 May 2014 16:27:50 AEST If you're in Australia, by now you are probably aware that Treasurer Joe Hockey announced massive funding cuts to the arts over the next four years and to the gaming sector in the national budget.

This is a huge disappointment to us at Pozible, as we believe that crowdfunding should work in conjunction with government support to the arts and offer an additional option to innovators. Not be one of the only options available to creatives.

Following the recent announcement of the budget cuts, in the next financial year Pozible has decided to invest $100,000 in support for crowdfunders in the industries directly affected by these cuts: film, gaming & the arts.

This extra support will comprise of consultations with a dedicated staff member to assist with pre-campaign planning, general workshops and education sessions and assistance with project promotion, PR & advertising.

To get started email us at and add 'Budget 2014' in the subject line.

Best wishes,
Rick Chen and Alan Crabbe
Pozible Co-Founders

Image courtesy of Nathan Dyer

Extra information

Since Pozible commenced four years ago (this week!) we have distributed almost AUD$20 million to successful projects.

Film is the biggest category on Pozible and has distributed $4.9 million to successful projects to date.

Pozible's largest ever project was IRL Shooter's Patient 0 - an 'In Real Life' shooter experience. They are currently running a campaign that looks like it may top that: for Lazarus, which takes the experience up an extra notch - with a pain belt.
The IRL Shooter team recently joined us for a chat about our 4th birthday, which you can watch here:

Pozible is also hosting a campaign currently run for a virtual reality game called Zero Latency, which uses the Oculus Rift, a virtual reality headset for 3D gaming.

<![CDATA[玩转国际众筹-北京站]]> Fri, 16 May 2014 13:26:52 AEST

<![CDATA[Thanks for a great 4 years!]]> Thu, 15 May 2014 14:02:45 AEST Thanks for a great 4 years!

Last week Pozible celebrated our birthday by hosting a Google Hangout. We were joined by crowdfunders past and present for a live chat to reminisce & share tips for future crowdfunders.

We wound up talking for around an hour and a half... slightly longer than we thought we would.

We’ve cut it down to 10 minutes, which you can catch here .

A huge thanks to all of you for your birthday shout-outs, and to our Google Hangout guests, including:

- The IRL Shooter team, who were behind Patient 0, Pozible’s biggest ever campaign.
They have three weeks left on their latest campaign, to bring Lazarus, a 4-dimensional real life shooter game, to Melbourne.

- The April Maze, who have one week left on their campaign to create a new album! If you’d like to check them they are performing at The Toff tonight with The Acfields. Check out details here, and a clip of them performing here

- Shawn Sweeney from the Jane Goodall Institute, which recently exceeded their ’Herbal Medicine’ campaign target.

- Fi Dalwood from the stop motion animation Good Grief.

- Roz Campbell from the social enterprise-driven Tsuno, (whose campaign hit its target the morning of our chat)!

- Bec Tilley from ‘Songs from a Cold Island’.

- James McKay from the newly launched Upper Cup.

- Quanda Ong, the men’s fashion designer behind Gnome & Bow - Pozible’s biggest ever fashion campaign.

- The iconic William Yang & Donna Chang from Blood Links and Friends of Dorothy.

William took pics around the office and shared them here with us.

Apologies from MR BLACK’s Tom Baker, Hani and Aisah Dalduri from Fictive Fingers, and Jeremy Beasely from Small is Beautiful - Tiny Houses, who would have all loved to have made it.

<![CDATA[Catch up with the Cranky Ladies]]> Thu, 08 May 2014 13:48:19 AEST Back in February, Pozible and Arts Tasmania announced our exciting Match Funding project called 'Crowbar'. We've had our first project successfully reach their target as well as receive the $2,000 in extra funding from Arts Tasmania. Pozible caught up with the project creators behind the Cranky Ladies of History Anthology.

Why did you decide to crowdfund Cranky Ladies of History anthology?
We firmly believe that creators deserve to be paid at a rate the reflects the time and skill that goes into crafting a story or an artwork. In a boutique press though, that can sometimes be difficult to achieve. With the Cranky Ladies project, we felt we had a book that would have a really broad appeal, and we wanted to invite writers at all stages of their career to participate -- to do that, we needed to be able to pay professional rates, and crowdfunding offered us a way to do that. Finding out about the Crowbar grant was fantastic icing on the cake in our campaign, that really made a difference to how we could expand the ideas we had.

What is the creative and arts scene like in Tasmania at the moment?
Thriving! There are so many creative people in the relatively small population, and the arts scene is well supported by both the local networks and government agencies like Arts Tasmania.

Your project well exceeded its target, what was the most effective thing you did to help reach your target?
Timing played a big part in helping us reach our goal -- we ran our campaign during Women's History Month (which also encompassed International Women's Day), and there was a lot of media interest thanks to that. To support that, we also ran an international blog tour, where anyone could write blog post about their favourite cranky lady of history and we linked to and promoted these, which helped maintain momentum -- this provided an opportunity to stay on people's radars while also reaching out beyond our personal networks. The NAME of the project also garnered a lot of interest -- we think the juxaposition of "cranky" and "ladies" really caught people's attention!

One month on, what's happening at team Cranky Ladies now?
Well, we've sent out the first of our rewards, for people who selected tiers that included FableCroft print and ebooks, and we already have some story submissions in hand. We're also working on some of the other rewards, such as the Cranky Ladies calendar, which we aim to have to backers in about November. Our artist, Kathleen Jennings, has already started sketching out cover ideas, which is very exciting! And believe it or not, Tansy has already come up with another fantastic idea for continuing the Cranky Ladies legacy. All systems are go!

What your advice be for other project creators about to go on the crowdfunding journey?
Do your homework! It's really important to check out similar projects, and if you possibly can, attend a Pozible information session -- Tansy and I both attended sessions in Tasmania, and we learned heaps and got some very helpful ideas. Don't be afraid to promote your project, particularly in the first few days, but make sure you figure out a way to regularly bring it to people's attention. And create at least one, if not two or three (to be distributed throughout the campaign, focusing on different angles), media releases that you send out to any news outlets that you think could even remotely be interested in talking about your project -- work out what will be a great hook, and play it up! The broader you spread your promotional net, the more chance you'll meet your goals. A lot of people struggle with self-promotion, but it's essential!

This initiative is still available to all you creative Tasmanian's - to get started check out the Arts TAS guideline on how to apply.

<![CDATA[Pozible's Digital Residency]]> Thu, 08 May 2014 10:15:43 AEST We received an overwhelming response to our Pozible Residency so we’re doing it again!

Except, this time, we’re opening it up to everyone, and we’re calling it the Digital Residency.

We want to invite project creators around the world to learn how to run a successful crowdfunding campaign. We'll be conducting workshops online via google hangouts with lots of support from the Pozible Team.

What you'll get out of it:
The residency will start on June 10 and end on June 16. We'll be holding online workshops that cover:

- How to run a successful crowdfunding campaign
- How to use social media and digital advertising to help your campaign
- How to build and engage with your community
- How to best approach the media about your project

You'll also receive one-on-one project advising from our project advisor Shu Shu Zheng so you're as prepared as possible before you launch. There might even be a chance for you to collaborate or be mentored by an ambassador.

While it’s not necessary, we’d like all projects involved in the residency to launch on July 2, 12pm AEST. We want to prepare a collection to showcase your projects, and sometimes, there’s just no better way to get stuff done than with a deadline.

What to include in your project proposal
Registrations to our Digital Residency are open now!

To register, please send Shu Shu a project proposal covering the following (it doesn’t need to be too formal!):

- What is your project about?
- How much are you trying to raise and what rewards will you be offering?
- How will you be promoting the project?
- What do you want to get out of the Digital Residency?
- Tell us more about yourself (include links to websites etc)

To be a part of our Residency, email your project proposals to by June 06, 5pm AEST.

We can’t wait to work with you!


<![CDATA[Five minutes with film maker Julian Knysh]]> Mon, 28 Apr 2014 11:03:52 AEST We catch up with Ambassador and film maker Julian Knysh about how he crowdfunded almost $26,000 for his documentary Battle for the Tarkine, with some tips for newbies.

Why did you decide to crowdfund for Battle for the Tarkine?
Apart from fundraising for part of the production budget, audience engagement and market testing for interest in a feature documentary concept.

You guys raised almost $26K for your project, which is massive feat. What do you think was the most effective thing you did that helped you reach your goal?
It was really hard going over the January summer holidays. Everyone’s broke after Christmas or away having holidays, so it was amazing that we met the target at this time of year. The most effective thing was the social media and having a few friends who promoted the project. Being available to answer people's questions and interact with them was great. Near the end of the campaign there were so many messages and emails that we just couldn’t keep up with them!

Aside from getting the funds, how else has crowdfunding helped with the film?
Has lead to publicity, interest from press, some new contacts, heaps of other filmmakers wanting to help out, screening opportunities ranging from art galleries to community groups to cafes; invitations to do talks about the film both during production process and upon completion.

Apart from working towards making a short film, it now lets us shoot some more material to see where the long term story is going and test how best to approach production of a feature documentary.

People on all sides of the Tarkine debate have approached us and asked to be interviewed or to have their say on film. Direct interest from a couple of broadcasters and also overseas interest in the story.

What’s next for Battle for the Tarkine?
Next shooting period planned for May, keep working towards completion of the short film and more fundraising for the next stage.

What advice would you give someone thinking about crowdfunding?
Planning, planning, planning! Have a team to help out. Work it every day of the campaign. Do a Pozible workshop and get advice, use the ambassador network for feedback. Be prepared for the campaign. Build a social media following before launching the campaign and build your email list and prepare your supporters before hand. Do a soft launch and work really hard to achieve 30% for your funding goal then do a big launch. Acknowledge every one of your supporters personally – it's amazing what new things come back from them along the way and how much they feel being a part of your project. Run a number of events to bring people together focused on your project – it's hard work but really worth it.

Julian is a graduate of Sydney Film School and board member of the SFS Industry Alumni Board. He has made a number of award winning short films and short documentaries.


<![CDATA[Pozible Partners with GiveNow - Enables Charities to Fundraise via Pozible Campaign]]> Wed, 30 Jul 2014 17:48:57 AEST Not for profit (NFP) organisations and charities have crowdfunded with great success on Pozible. Just over $1.5 million has been raised in the ‘Community’ category to date, not to mention the millions raised for artistic projects with a social outcome. What we’ve not been able to do though is allow registered charities/NFP's to accept straight donations as part of their crowdfunding campaigns.

Through an exciting and groundbreaking new partnership with Australia’s leading charitable fundraising platform, GiveNow, this has changed.

Different to Pozible’s all or nothing crowdfunding model, GiveNow provides a platform for charities/NFP's to undertake ongoing fundraising appeals and campaigns for their social causes.

Because they see great potential for charities/NFP’s to benefit from the Pozible project based crowdfunding model alongside their own, GiveNow are working with us to enable approved organisations to accept straight donations on Pozible next to, or even instead of, offering Rewards. Furthermore, charities/NFP’s with Deductible Gift Recipient (DGR) status will now also be able to offer tax deductible receipts as part of their campaigns.

To take advantage a charity/NFP will need to go through the following process:


Make sure you are registered with GiveNow! If not, go to and register with us now. When your cause is live with GiveNow, you are automatically registered with Pozible and you can kick off your crowdfunding campaign.


The first thing we recommend is to read everything Pozible has to offer on crowdfunding and how to run a successful campaign. Go to the Before You Start section and read the Pozible Handbook. Contact a Pozible staff member and have a chat about your idea. Give yourself the best possible chance to succeed by preparing properly.

When you feel you’re ready to roll go to -


Hit ‘Create’ to Get Started.

It is important that under Category, you choose Community.

Follow the simple steps to launch your campaign.

When you get to the Not-For-Profits and Charities section, tick the box to indicate that you are a registered Australian Not For Profit Organisation or Charity. You will be asked to enter your ABN. By entering your organisation’s ABN, Pozible can find your organisation and its details through the GiveNow system. GiveNow verifies that you have the relevant Authorities to Fundraise, and that if you are claiming DGR status, that you actually have it.

Pozible may contact you to ensure you really are authorized to run a crowdfunding campaign for your organisation. Don’t be offended – it’s a simple way of protecting you and your organisation from unauthorized fundraisers and troublemakers.

Note that your bank account details are those linked to your GiveNow appeal. If you need to change these then you need to send verification of your changed bank account details to GiveNow. Email a deposit slip or a bank statement with your organisation name, account number and BSB number to and GiveNow will update your account details as soon as possible.

To launch your crowdfunding campaign and collect donations follow Pozible’s step by step process.

Here is how it will look on your campaign:

If a charity/NFP does have DGR status and chooses to offer tax deductible receipts, once successful, it will be up to that charity to issue the receipts (not GiveNow or Pozible). Pozible collects all relevant information on the donor to make it easy for a charity/NFP to download the information (as a CSV) in the user backend and to issue those receipts.

If you have any questions about accepting donations as part of your charity’s Pozible crowdfunding campaign please get in touch with us at For enquiries regarding registering your charity with GiveNow please contact

<![CDATA[Five minutes with filmmaker Aaron Wilson]]> Tue, 15 Apr 2014 14:35:07 AEST In 2012, Australian filmmaker Aaron Wilson crowdfunded on Pozible and raised more than $23,000, to finish his feature film Canopy.

The funds raised were to help Canopy to have its musical score and final sound design and mix completed; and to reach an audience, by preparing the digital files of the film for cinemas and film festivals.

Canopy has since received critical acclaim at the Toronto film festival, opens theatrically at cinemas across Australia on April 24 and will start playing at cinemas across the globe in the next few months.

Melbourne filmmaker Aaron Wilson took some time out to join us and reflect on the role that crowdfunding has played in Canopy's evolution and how his supporters have become a major part of the film's journey.

1) Were you surprised by how many people showed their support for Canopy on Pozible?
What was surprising was the reach that the campaign had, locally and internationally. At the time, we were an unknown film. During the course of the campaign, we connected with a whole new audience from a diverse cross-section of the community. Pozible, with its extensive reach into the surrounding Asian region, were incredibly supportive when it came to presenting our film and the campaign to whole new groups of people, which in turn really helped to strengthen our existing supporter base. Being successful at raising our target amount was an obvious win for us, but reaching a larger audience - before our film was even completed - was priceless. 

2) Does this give you confidence that there's already an audience who are excited about seeing this film?
The success of our campaign made us very confident that there is a diverse audience for our film, CANOPY. Once our campaign ended, we made sure to take our new community of supporters on a journey with us. This involved finishing the film and eventually launching it at international film festivals.  Just like all of our cast, crew and pre-existing investors and sponsors, these new Pozible supporters were welcomed into Team Canopy and kept up-to-date with the film's progress. We received many messages from our Pozible supporters saying how excited they were to be part of a film they helped to create. It's incredibly rewarding for me as the film's director to nurture a strong community around the film.  

3) The film is set during Wartime, 1942 in Singapore where an Australian pilot is shot down and crashes into treetops and must navigate his way through territory where he's at risk of being attacked... what is the emotional journey that audiences can expect from Canopy?
It wasn't so much the theme of war that interested me, but rather the personal stories of the individual and the vulnerability that people felt when they were in a war zone. While CANOPY is a story firmly set in a time of war, it's very much the journey of an individual who must navigate a hostile, unknown world in search of safety. In doing so, he forms a bond with an allied soldier from a different background who is facing the same dilemma. For me, this embodies the spirit of 'mateship' that is such a strong part of our history and culture. It's through this journey of the individual - and the connection with another human being - that i hope audiences will connect with the film. As day turns to night and sleep deprivation and fear sink in, universal human emotions are being explored. And this is something that we as individuals, navigating our personal challenge and fears, can all relate to in some part. 

4) Canopy crowdfunded on Pozible to create the sound design and to get Canopy to film festivals - how has this sound design contributed to the emotional experience of your feature film?
The sound design is integral to the narrative of the film and the journey of our characters. The jungle itself is a character that proves to be just as much a threat to our human characters as the surrounding war, so it was incredibly important that we carefully craft the soundscape to create something truly haunting and threatening. 

Before our Pozible campaign, we had just a sketch of our sound design in our edit ... but it needed much work to shape and transform it into something truly powerful and affecting for our audiences. When people asked during our campaign why our sound was so important to me, I often said that it's like having Al Pacino in your film, but at this stage all you can see is an animated stick figure, without nuance or subtly or presence. What we needed to do was build the world of the jungle from scratch, and give it a voice that was powerful, dynamic and resonant. It took the film's sound designers, Nic Buchanan and Rodney Lowe, over seven months to build and create this character, and I'm incredibly proud of the special presence sound has in this film. 

5) Canopy has already been met with critical acclaim, what has been some of the stand out reactions/reviews that your film has received to date?
The soundscape, for sure, has evoked amazing reactions with audiences at film festivals all over the world. Many reviews have commented on how the integration of sound design, cinematography, production design, costume design and performances all combine to create something immersive and suspenseful. We're fortunate to have received some fabulous responses from critics, who've largely embraced the film and this has helped us reach a broad audience. 
I think the one quote that's really been able to position the film in people's minds is: "Tense. Epic. It's 'Gravity' ... on the ground." Succinct and effective. 

To celebrate Canopy opening in select cinemas across Australia on 24, Pozible has been offered a few double passes to give away. If you'd like to go in the running, please email your name and city to with Canopy in the subject line.

* Screening at select cinemas: 
MELBOURNE: Cinema Nova / Palace Como / Palace Dendy Brighton / Sun Theatre
SYDNEY: Dendy Opera Quays / Dendy Newtown / Palace Cinemas Norton Street / Chauvel Cinema
CANBERRA: Palace Electric
BRISBANE: Palace Centro
ADELAIDE: Palace Nova Eastend 

View Canopy's Pozible campaign here

<![CDATA[Changes to Fees]]> Wed, 09 Apr 2014 13:07:06 AEST We're tweaking our service fee* a little so you get as much of the funds you raise as you can, especially projects raising over $100K**.

Starting today, all new and currently active projects will fall into 1 of 3 brackets:

5%: total funds raised up to $100k***

4%: total funds raised between $100k - $500k (or projects issued an invitation code)

3%: total funds raised of $500k or over

We hope this change will make it easier for large campaigns to get their projects off the ground.

* The standard 5% service fee will be applied to all payments with a rebate given at project end if eligible.

** The service fee is determined by the final total and not the target set at launch (i.e. if a project's target is set at $90k but the total funds raised is $105k, a 4% service would apply).

*** All figures are in US dollars.

<![CDATA[Stand Up, Stand Out gives creatives the chance to win thousands at Vivid Ideas 2014]]> Fri, 28 Mar 2014 13:54:50 AEDT As part of Vivid Ideas 2014, Pozible presents ‘Stand Up, Stand Out’, a one night only live pitching event to take place at the Museum of Contemporary Art.

Four selected participants will be asked to deliver a 5 minute pitch of their creative crowdfunding campaign to a live audience as well as a 5-10 minute performance of what they do – be that a film screening, music performance, fashion show or anything else!

The event will be hosted by Sydney comedian, filmmaker, writer and successful Pozible crowdfunder Dan Ilic, who raised more than $50,000 to create a 10 week satirical comedy, A Rational Fear

On the night every member of the audience will have $30 to pledge to their favourite pitch. All projects must have a $30 Reward to offer in return for pledges. All support received by projects on the night will go towards their campaigns.

Once all pitches have been made the number of pledges for each project will be tallied and the one with the most will receive a further $3000 thanks to Foxtel’s arts & entertainment channel STUDIO.

Pozible is accepting submissions from creatives for ‘Stand Up, Stand Out‘ until April 20.


<![CDATA[Want a free beer from Pozible]]> Tue, 25 Mar 2014 11:45:10 AEDT You might have noticed these “free beer” badges popping up on some people’s Pozible profiles.

What are badges?
We’re introducing badges as a rewards system to recognise and thank Pozible’s top supporters for their ongoing support for crowdfunding! The first badge we’re rolling out is the “free beer” badge, which entitles you to a free beer, on our co-founders Rick and Alan, at any Pozible-run event.

Awesome! How do I get one?
Once you’ve supported at least 15 Pozible projects with a pledge total of at least $450, your “free beer” badge will automatically appear on your profile.

Will there be more badges?
Yes! We’ll be rolling out a few more badges soon. If you have a suggestion for cool badge ideas, let us know in the comments!

<![CDATA[New ways to get social]]> Mon, 24 Mar 2014 12:13:01 AEDT You crowdfunders are a social bunch! And we want to help you with even more ways to get connected.

We're introducing a few new ways to #getsocial here @Pozible.

1) They say a picture tells a thousand words, so first and foremost, we'd like to invite all Pozible crowdfunders past, present and future to get visual and use #PoziPics on instagram and twitter, to essentially create an online gallery of your campaigns. We'd love to see their progress, from inception and inspiration, through to their creation.

Every Friday we will sift through your pics from across the globe and will choose one that stands out as the most creative/inspirational or just plain old fun, for our 'Pic of the Week' which we'll be happy to share across all of our social platforms.

2) But that's not where all the online chatter ends! There's a great new app (that's an addon to twitter) called Flawk that enables crowdfunders and ambassadors to host a live Q&A with an audience of your twitter followers.

We highly recommend that all of you sign up to use it and host your own live Q&A about your project.

And if you are quick off the mark and book in with us early by sending an email to we are happy to help to promote at least one of these Q&As every week. (Based on Pozible traffic, we think the best time for this is around lunchtime on a Wednesday, but feel free to book in another time that may suit your audience better).

For some tips to help you log on and use Flawk.

3) Did you know that if your Pozible campaign includes a video it boosts its chance of success? And, if that campaign happens to be uploaded from YouTube, you are also in a better position to increase its traffic online.

And if you add Pozible in your campaign video title/description, we have more chance to find it to add it to our Pozible YouTube playlist. Which can't hurt, right?

And once a week, we'll showcase one of these vids as part of our #weeklywatch.


And last but not least, we recommend that you tag us @pozible and (providing you are not saying anything offensive/against our policies) we'll do our best to show you some love back. (Yes, sometimes we stop to eat lunch, sleep and other things we don't probably don't want to chat about.. #awkward).

So: share, like and get chatting folks! Coz we're ready to get even more social here at Pozible!

Twitter: @pozible
Instagram: @Pozible

<![CDATA[Pozible Pop Up]]> Tue, 18 Mar 2014 16:00:28 AEDT In the heart of the creative precinct Pozible pitched a tent and took over The Makery for one week – popping up to celebrate the phenomena of crowdfunding.

The Pozible Pop Up showed Sydney-siders the possibilities of crowdfunding and the diversity of projects. The Pop Up transitioned between being an exhibition space and creative hub by day, and at night hosted a number of events aimed at sharing creative skills and celebrating crowdfunding achievements. Workshops and talks taught by creative industry leaders and entrepreneurs who shared their insights into the fundamental tools, knowledge, considerations and skills that others should consider when crowdfunding their next project.

The week that was the Anything's Pozible Pop Up Sydney…

Thursday 6th March
An exclusive VIP Media Launch Night opened the pop up week. The raw vocals of Jess Beck accompanied by the spirited beats from her band filled the space. Attendees wandered through the exhibition of crowdfunded projects while enjoying drinks from Little Creatures, Xanadu Wines and cocktails from Pozible crowdfunded cold drip coffee liqueur MR BLACK. The night ended with an impressively fierce performance from Okenyo that electrified the room.

Friday 7th March
The party continued on Friday night with the public Pozible Pop Up Opening Night. A refreshingly enthusiastic energy running through the crowd, attendees were eager to find out more about making their next Pozible campaign better than ever. Sydney based duo, High Society set the tone with Minimal House beats, as Lauren Webster painted her latest artistic aesthetic onto the shop front window.

Sunday 9th March
A perfect way to spend a sunny Sunday, colourful characters Miss Helen and Vanessa Berry taught crafters the art of gocco printing and zine making. From hot air balloon stamps to sugar skull prints, creative juices ran as crafters designed zines, wrapping paper and cards.

Monday 10th March
Blankets and rugs covered the wooden floorboards of The Makery. Popcorn lined the palette as endless glasses of Xanadu Wine were drunk. A cosy group watched the screening of four crowdfunded short films from Sydney. Fat femme synchronised swimmers Aquaporko! started the night with a great laugh and inspiring message. The night continued by exploring the concept of doppelganger in Only One and having a look into homelessness in I am Hank. The evening ended with WOODY, a wooden doll who dreams of playing the piano, despite the fact that he only has wooden paddles for hands. The audience was amazed when given the chance to see the technicality and long hours spent making WOODY. After each film an intimate Q&A took place with each filmmaker, looking at their film, the creative process and advice on crowdfunding.

Tuesday 11th March
Inspirational and forward thinking design professionals Frankie Ratford (The Design Kids), Kiel Van Daal (Digilante), Flyn Tracy (Tractor Design School/Creative Mornings) and Ben Hoh (Digital Eskimo) discussed the fundamental design elements and consideration to give your next project edge. The night explored areas of branding, making “it” matter, and pushing the boundaries of design as a job title, within the community and within society.

Wednesday 12th March
The Loop gave us a look into the world of online portfolios - the importance, benefits and possibilities of having a digital presence. Attendees were then given the chance to ask successful Pozible campaigners/mentors how to construct a great campaign - their hints, tips, key learnings and feedback.

Thursday 13th March
We finished the week off with a spectacular grand finale. The night began with the crowdfunding workshop with Pozible Founder, Rick Chen and finished off with Train Tracks. Train Tracks lead over 500 people on a musical and artistic journey from Milsons Point to Wahroonga. Over 15 performers including Pozible crowdfunded duo Siskin River entertained passengers across five train carriages and in Wahroonga Park. Moving from carriage to carriage passengers were engulfed by music, art, poetry, comedy, and Idea Bombing Sydney. A youthful and magical fire sprawled through the carriages as the confines overflowed with culture and creative expression.

Photo credit: Boaz Nothman

What a memorable week, we hope you enjoyed it as much as we did.

Keep an eye out to see where Pozible will pop up next!

<![CDATA[Pozible Celebrates Women]]> Wed, 05 Mar 2014 14:36:46 AEDT Pozible is putting on its heels and going dancing this weekend!

In celebration of International Women’s Day, we are partnering with UN Women and turning purple. What was once a lovely turquoise will become the colour of one of the most important days of the year.

But it is not just our colours that will be supporting women, so too will our International Women’s Day Collection that will be dedicated to women focused campaigns. Like Angel, a short film about a woman’s great desire to be a mother yet her inability to conceive makes her spiral into depression.

Many female led projects will also be launching on the day, including a heartfelt comic detailing a young woman’s battle against breast cancer. Magalie's life changed drastically after finding a lump in her breast and she has documented her journey in the form of a comic. It will be available to those who pledge to her $3000 Pozible campaign.

Pozible itself will also be showing just how much we believe in equality for women with our own Pozible Purple Brunch which will launch as a crowdfunding campaign on the day. We’re inviting you to join us in what is going to be a delicious morning that gives back more than just tummy satisfaction - with all proceeds going to UN Women.

We also have two incredibly inspiring women’s projects which will launch just after the day...

The first supports women in more ways than one. Tsuno is an environmentally friendly and socially responsible sanitary pad that won’t break the bank even after 50 per cent of the profits are donated to programs helping women in the developing world. This incredible initiative will launch on Pozible on March 13 following a film screening of the documentary I Am A Girl.

The second is Little Blue Shed, a project developed in Mufibira, a small village in Uganda. There are 65 women currently involved in the workplace that provides skills based training and employment opportunities for vulnerable women. The Little Blue Shed will launch following their Residency at Pozible.


<![CDATA[Meet our Pozible Residents]]> Thu, 27 Feb 2014 15:38:54 AEDT The response to our Pozible Residency has been overwhelming! We received so many amazing applications for the Residency so it was a tough task to pick the five residents who will work with us for two weeks and access our crowdfunding knowledge. But we did it!

Are you ready to meet them?

Eco Speaks
The Eco-Speaks are a boutique retro-cycled, portable wireless speaker system for those with an ethical conscience, a keen eye for style and a fine ear for sleek sound. With the current market of portable sound systems being produced using cheap non- biodegradable plastics, we saw the need for an up- cycled al- ternative for our environmentally aware generation. Fashioned out of recycled fence palings and salvaged vintage hi-fi speakers, the Eco- Speaks combine their retro past with a neo-tech twist. Acoustically re-en- gineered for optimum sound with a fully custom designed audio circuit, wireless connectivity and an 8 hour battery life.

El Alamo
El Alamo is a take away food business that has a crowdfunding goal of $55k. They sell handmade em- panadas, which is a typical Argentinian and South American meal. The duo behind it are Ignacio Dorado, from Argentina and Andrea Cucciniello, from Italy. They both have a passion for food and are planning to not just sell a product, but an experience, through taste and store decor. We aim to position this product as a healthy take away option, for those who don’t have enough time to cook or sit down for a lengthy meal, but still want a quality meal. They have been involved with a few events, and now their objective is to open their first store in Melbourne this winter.

One Quarter Journal
One Quarter Journal is an online collection of short stories about big ideas. Since its inception in 2013, Vinisha, Alice and Ebe have spoken to a diverse range of people from across the globe whose original ideas have grown into tangible projects or concepts. Vinisha will be a Pozible resident for two weeks to help boost their upcoming campaign. Keen to continue their support the people behind these ideas, One Quarter Journal are planning to publish their interviews in magazine form through their Pozible crowdfunding campaign. One Quarter also plans to bring their journal to life through a series of interactive events, featuring talks and workshops run by their past interviewees and some surprise guests.

The April Maze
Husband and wife duo behind indie, roots band The April Maze, Todd and Sivan, are crowdfunding to record and promote their third album. The duo do not have a 'day job' and the stability of an office, print- ing and advice. They are also excited about Pozible's recent partnership with MGM's Waterfront Records, which enables any sales they make through crowdfunding on Pozible to count towards their ARIA/AIR Charts.

 The Little Blue Shed
The Little Blue Shed is a project developed in August 2010 in a small village in Uganda called Mufibira. The shed is small and blue and women in Uganda call it their workplace. The purpose of the project is to provide skills based training and employment opportunities for vulnerable women. The project is about creating, learning and growing. They now have 65 women involved. Tanja from The Little Blue Shed would like to use the residency to help her next crowdfunding campaign to raise $10,000 to grow it further this year, and employ and train even more women.

<![CDATA[Pozible Shorts: Our first film screening!]]> Thu, 13 Feb 2014 17:56:34 AEDT We are stoked to announce we are hosting our very first film screening with Xanadu Wines at our new office in Collingwood, Melbourne!

Pozible Shorts aims to celebrate the high calibre of film-makers in our community and show how crowdfunding can make anything possible.

We’ll be screening five short films. From animated documentaries to a homage to film noir, there will be something for everyone.

Directed by Jilli Rose
Produced by Katrina Mazurek and Jilli Rose
An animated documentary telling the true story of the once extinct stick insects from Lord Howe island.

What Remains
Directed by Will Storr
Produced by Frances Wang-Ward
A reckless young boy struggling with his father's disconnection befriends a drifter taking refuge in the family’s caravan.

Hungry Man
Directed by Jordan Prosser
Produced by Steven McKinnon
A short film about a man, his tapeworm, and the girl who comes between them

Good Grief
Directed by Fiona Dalwood
Produced by Jonno Katz
A short stop motion animated documentary that explores the lessons we learn from dealing with grief and loss.

The Man Who Could Not Dream
Directed by Kasamir Burgess and James Armstrong
Produced by Mary Minas and James Armstrong
After being fired from his job, Samuel looks to his childhood to recall the last time he was happy.

We want to create an indoor-outdoor cinema experience so bring your favourite chair, blanket, bean bag or cushion and enjoy the films.

Our film makers will participate in a Q and A session after the screening to answer all your questions about the film-making and crowdfunding process.

This is a free event so don’t miss out! Share it with your friends and family, and remember to RSVP:

Where: Level 1, 108 Langridge st, Collingwood, 3066
When: Wednesday March 12, 2014, 6:30pm - 9pm


<![CDATA[The Pozible Pitch is back at DocWeek for 2014]]> Mon, 10 Feb 2014 09:44:26 AEDT Pozible is super excited to once again partner with DocWeek - Australia’s international documentary event for the Pozible Pitch in 2014!

Four of the hottest crowdfunding films have been selected by Pozible and DocWeek for the Pozible Pitch and trust us, the competition was tough.

How does it all work? The four finalists will have the rare opportunity to pitch their film ideas to doco lovers, filmmakers and industry heavyweights at DocWeek in a bid to boost their crowdfunding campaigns’ funds and buzz.

Pozible Pitch campaigns will be 100% supported and featured during the event. Not only will the four hand picked film’s be showcased prior to all DocWeek screenings but a Q&A will also take place with the finalists.

Expect the unexpected and the extraordinary from the pitch with unique films such as 'Hunting the Divine'.

We’re excited about this one but if the quest for eternal enlightenment isn’t quite your thing, you can’t go past 'Stingray Sisters'. Don’t let the title fool you, this film is about three sisters fighting to save their mother’s town from ruin. We won’t divulge any spoilers, but we can tell you that they are the first indigenous group to stand up against petroleum and gas mining in Arnhem Land, a land filled with sacred waters.

And then there is 'Escape: The Great Unsigned'. All about rock, this South Australian band, decked out in horns and car parts, is literally exploding onto the music landscape and onto DocWeek’s screens.

Still not hooked? The final film is 'The Booby Trap' - enough said.

DocWeek will take place in Adelaide from March 4 - 9, 2014.

Pozible Pitch projects can be seen at

<![CDATA[Pozible and Arts Tasmania Raise the (Crow)Bar]]> Wed, 05 Feb 2014 10:49:56 AEDT We love you guys down in Tassie and this year we are excited to show just how much through a new partnership with Arts Tasmania!

Pozible and Arts Tasmania are happy to present ‘Crowbar’, a matched funding program that will help your projects jump that little bit higher off the ground.

Crowbar offers creative Tasmanian crowdfunders the chance to receive an additional matched investment of up to 50 per cent of their crowdfunding target once their campaign is successful, capped at $2,000.

Artists will need to work hard to create and run a successful campaign and there is a short submission process, but once you are through the matched funding will be yours!

‘Crowbar’ matched funding can be used to do things that might not be normally eligible for Arts Tasmania funding, like CD pressing, book printing and putting on awards.

Be a part of it, Tasmania!

<![CDATA[Introducing The Pozible Residency]]> Tue, 04 Feb 2014 10:47:15 AEDT After two great years of co-working at Hub Melbourne, we’ve found new place to call home.

We’re loving our new digs in Collingwood but it’s a little big for us.

So we want to invite five creatives about to launch a crowdfunding campaign on Pozible to work with us for two weeks! We’re calling it the Pozible Residency, but if you have a snazzier name, hit us up in the comments!

The Pozible Residency will give you a space for two weeks to work on your campaign with access to our crowdfunding expertise in the lead up to the launch of your campaign. We’ll coach you to make sure you have everything you need to smash your funding goal.

We’ll provide you with:

- An office space with all the things you need to get stuff done, a beautiful desk & chair, printer and scanner

- Regular team catchups with our experts in Marketing, Copyrighting, Public Relations, Graphic Design, Business Development and Campaign Advisory

- Access to events, parties and workshops planned during your stay with us

- And of course our internet startup vibe - we like to get stuff done!

If you can get to Langridge Street in Collingwood and want to work with us, simply send your answers to the following questions to

- What is your project about?
- How much are you trying to raise and what rewards will you be offering?
- What do you want to get out of the Pozible Residency?
- Tell us more about yourself

Submissions close February 18. Successful applicants will be announced March 3, with the residency starting on Monday, March 17 (St Patricks Day!) and ending March 28.


<![CDATA[Why Your Crowdfunding Project Should Accept Bitcoin - A Guest Post by Anne Wu from CoinJar]]> Tue, 04 Feb 2014 09:37:10 AEDT I first came across Pozible when I was invited to the Pozible Pop-Up Launch party. Following the music, I wandered down the steps to Fort Delta and stumbled across people chatting in groups around artwork on display that was funded on Pozible. It was wonderful to see the Melbourne community come together to celebrate collaborative consumption.

PozibleBitcoin Crowdfunding is fuelled by passionate communities seeking to support creatives. Bitcoin is a community-driven digital currency connecting people all across the world. Back in October 2013, Pozible became the first crowdfunding site in the world to announce that project creators can accept bitcoin. Here is a list of projects that accept bitcoin:

People who own bitcoin are passionate about the cryptocurrency community and supporting its growth Even if you don’t own any bitcoins yet, allowing your project to accept bitcoin will pique the interest of bitcoin owners and the media. Recently, two big online retailers started accepting bitcoin payments. Overstock processed $126,000 USD worth of bitcoin in 24hrs and TigerDirect processed $250,000 USD worth of bitcoin within 17hrs of their announcement in accepting bitcoin.

Accepting bitcoin for your project will help you gain exposure Media channels are craving stories on bitcoin. I was at Old Fitzroy Hotel in Sydney last week, buying beer for bitcoin when SBS News rolled in to interview the owner about his experience with accepting bitcoin.

ABC News Australia recently profiled Australian businesses like imbiss25, a cafe in Melbourne that accepts bitcoin. The Australian also covered bitcoin news, profiling consumers like Angus Florence who uses CoinBill to pay for his utilities and BitPay to accept bitcoin on his site

CoinJarPozible CoinJar is Australia’s leading bitcoin platform where users can buy, sell and trade bitcoin with low fees and withdraw bitcoin to Australian dollars (AUD). With over 20,000 users CoinJar is powered by the community through their interest in bitcoin. We want to help support the community that drives us. Over the next couple of weeks we will be actively looking at campaigns on Pozible to support with bitcoin.

If your project accepts bitcoin or you are thinking of accepting bitcoin, please let us know! If you have any questions about bitcoin, give me a shout at


Anne Wu is a Happiness Engineer at CoinJar. Aside from pushing bitcoin buttons, she is working on bridging the gap between the health and tech industry. You’ll often find her with a green juice in hand, exploring Melbourne lane ways. // @uwenna //

<![CDATA[Finally arrived - Self-Hosted Projects]]> Thu, 09 Jan 2014 15:13:18 AEDT We're excited to announce Self-Hosted Projects.

It's what it sounds like: you can now set up your project on Pozible, then take the code to host your crowdfunding project elsewhere online, on your preferred site or URL!

This is huge. We're the first major platform to deliver this level of control for greater crowdfunding independence and creativity.

You don't need to be 'techy' either, it's a simple cut and paste job.

What are the benefits?

  1. It is completely under your own website - your url, your colour scheme and your own layout.
  2. Keep your audiences, your supporters don't have to register with Pozible to pledge their support. When they click to pledge, the streamlined and secure payment portal opens right there on your site.
  3. Choose to accept PayPal payments or Credit Cards or both, you can download all supporter details as CSV from your Pozible backend.
  4. Support more than 20 currencies.

Who is this for?

Anyone with a regular, loyal online audience of their own, wanting to run their campaign independently.

Anyone wanting tighter control of their visual presentation. Pick your project colour scheme! The self-hosted project has a very plain look, suitable for many site designs. Clean. Neat.

Self-hosting even supports our new Subscription rewards receive ongoing pledges of support, directly on your site from your regular visitors.

Awesome! How do I set up my self-hosted campaign?

Simply start a new project on Pozible site and choose self hosted option.

Your project must still meet our Project Guidelines and you must still submit your project for review by our team. Once your project is Approved, you'll have access to the embed code you need to show your project on an external site.

Simply cut and paste this code from your Pozible project back-end to the right location on your external site (or email it to your webmaster if you're not the main site editor). Voila! You're all set.

We're looking forward to seeing how you, our amazing community, blow our minds with your bold and innovative takes on self-hosted crowdfunding. Get to it!

What do you think? Are you more inclined to crowdfund from your own site, or would you rather be on itself? Or both? We'd love to hear your thoughts in the comments below.


Can Self-Hosted projects reside on both your own website and Pozible as well?

No. The Self-Hosted campaigns are designed to be integrated with your personal branding on your website and do not require supporters to have a Pozible account.
If you'd like to host a project on your own site as well as Pozible, you can start a standard campaign and then use our Widgets for representation on your own website, this way you are able to capture both sources of traffic.
<![CDATA[Pozible is now live in Malaysia and Singapore!]]> Tue, 24 Dec 2013 13:43:05 AEDT We've spread our wings — and landed in our favourite Southeast Asian countries!
For the first time we will be providing creators in Malaysia and Singapore access to a global crowdfunding platform in their own currencies - Malaysian Ringit (MYR) and Singapore Dollars (SGD).
Our Southeast Asian adventure has kicked off the only way we know how: at the community level. For the past weeks, we have been not so secretly hosting crowdfunding workshops to educate, train and connect creatives in Singapore and Kuala Lumpur.
By showing them what we've done for the past three years here in Australia and elsewhere, we hope to inspire a great number of groundbreaking and exciting projects out of Asia very soon.
Once done hopping between Singapore and Kuala Lumpur we will soon land in Penang, Kota Kinabalu and other Malaysian cities with more workshops in stall.
With crowdfunding, where you are doesn't matter; great ideas do and we know there are many waiting to be brought to life Malaysia and Singapore. Having successfully turned great ideas into reality for the last three years here, we are now excited to let Southeast Asia know: It's Pozible!
If you have a project in mind, let us check your idea or simply start a campaign and we'll get someone to contact you and help you along the way.
<![CDATA[Crowdfunding For Research Now Live!]]> Fri, 18 Oct 2013 14:18:07 AEDT We've broken new ground launching our new Research category.

Providing a unique funding avenue for students, research projects can now be crowdfunded for the first time in Australia.

The launch follows a successful pilot project run in partnership with Deakin University which saw six-out-of-eight postgrad research projects successfully crowdfund more than $68,000 earlier this year.

Participants experienced the power of crowdfunding, not only for fundraising but also for facilitating connection between their research, the broader academic community and the public.

Projects launching now include research into using a fish to find a cure for Muscular Dystrophy, development of a detailed infographic on Melbourne’s food sources and the resources required to produce it plus an investigation into the impact of depression after a stroke, among others.

We're proud to be launching in partnership with Deakin University, The Florey Institute and Ballarat University and also encourage other research institutes and students around Australia come to embrace crowdfunding just as enthusiastically.

How it works on the site

For Researchers

• If you are already connected with a research Institution: approve your project for crowdfunding with the relevant decision maker at your Institution; select your Institution from the drop-down menu when setting up your project in the Research category on Pozible. Your project rewards will default to a DGR-receipt approved model

• If you are not connected with a listed research Institution: you will need to select 'Other' from the Institution drop-down menu. You will not be able to offer DGR tax-deductible receipts among your rewards.

To learn more, contact us

For Institutions

To become an official Research category affiliate, get in touch with our Partnerships & Marketing Manager

The Pozible Research category launches 12pm Monday 21st October.

<![CDATA[Being a Self-Managed Artist. Being an Artist. Just Being.]]> Wed, 02 Oct 2013 11:41:59 AEST

Guest blog by Sam Buckingham.
Sam is a Pozible past project creator, ambassador and self-manager musician.

I'm going to try and avoid the 'here's how to be a self-managed artist' vibe in this article because, although those things can be hugely helpful, informative, inspiring and insightful, I don't consider myself an expert on, well, anything.

I'm very aware I'm a singer, a songwriter, a musician, a human and somewhere along the line, at many forks in the road, I've chosen to dedicate my life to the pursuit of happiness, and the creating and doing of things that make my heart burst (in a good way).


So at some point I realised there was so much I wanted to do and there was this thing called time I never seemed to have enough of. At some other point I tried to do something or other and realised I didn't know how. At some other point I realised I needed money. And all along this road, I less-than-gracefully pirouetted between begging the universe to deliver me somebody else to do these things/know these things/earn money for me and boldly stating with-hands-on-hips 'I am an independent woman! I need help from no one!'

This is not a how-to guide on how to manage your time, get a publishing deal, crowdfund, book a tour or figure out your finances. This is just the truth about me, and some of my thoughts on being an independent, self-managed artist. On being an artist. On just being.

Before I get all 'these shoes on my feet, I bought 'em', let me point out there are two sides to this.

Firstly, I make my own rules. If I want to play, sing, release music, live, travel, learn, write, experience, grow, achieve, I can do that exactly in my own way, at my own pace, by my own rules. I realised a while ago that, while everyone else has opinions and suggestions as to what and how I should be doing things, ultimately it's my decision and I need to learn how to trust my own judgment above anyone else's. Listen, nod, smile, maybe even take some of their precious advice and then do whatever it is you want to do anyway.

The other side to all this is that whatever I want to do, I have to find the means to do it myself. I have to drive the bus, take responsibility, learn the lessons, fix the problems, and figure out how the hell to achieve what my heart desires. No one else will do that for me. Scary? I find it liberating.


Photo by Rosh Bak

I guess this isn't specific to being a self-managed artist. It's an artist thing; a human thing. Sometimes I think everyone else knows the rules to a game I'm not invited to play. The thing I've learnt about this is sometimes they do. And sometimes I'm NOT invited. And sometimes they're just figuring it out as they go, just like me. And sometimes there is no game. I'm just a little lost and trying to figure out where the hell I fit in.

I spent a really long time thinking if I just knew what everyone else knew then I would know everything/have everything I need and success would come in spades. Somewhere along the line I learned (and keep learning in new ways) I don't want to know what everyone else knows. I want to know what I know, and keep finding new ways to deepen that knowledge and somehow create my own story amongst everybody else's.

There's that moment when you realise if there's something you want to know or need help with, all you have to do is ask. There is a big giving musical community out there bursting with creative, caring, inspired and inspiring people, and there's always someone who wants to share what they know to keep the seeds growing.

Yeah, well, here's the thing about that. I started playing a game with myself whenever I felt like I would never have money again and the world was going to end. The game goes like this:

First, you list all the people that you know/know of that have at some point or currently had/have absolutely zero money. These are my favourites:

Leonard Cohen
Amanda Palmer
My dad's friend Kate
Neil Young
My parents
1/2 of the worlds population

Then you shake your head and get on with things.

I feel really strongly about this whole money thing because there seems to be an idea floating around that in order to develop your career and get anywhere in the arts, you have to pour all your money into a deep well of dark walls and black holes and hope something pays off and everything starts happening. You get a big break, start making squillions of dollars and then you've got it made. This makes me so mad. Sorry guys, there is no musical unicorn flying around with her magic wand just waiting to shit rainbows on your backyard and make it all ok.

What doesn't make me mad though, is realising that we have countless (and ever growing) tools and ideas at our disposal, and incredible opportunities to develop our careers/creative juices in new ways that never used to be possible.The old music industry model no longer exists. We, as artists, are shaping the new ways we do business. Did I hear someone say Crowdfunding? 1000 true fans? House Concerts? Artist Co-ops? tour swaps? DIY recording/filmmaking/distribution? Social Media? Street Teams?

The most important thing I'm learning as an artist is throwing money I don't have into recording/touring/promoting/insert-music-related-activity-here is not a viable business model. The second is learning there's always another way.


Huh? Sorry, what was that? I couldn't hear you over the whir of my laptop. I can't really talk right now. I'm too busy doing my bookkeeping, scheduling a tour and ... Ah fuck you want me to write a SONG!?

Finding balance is hard. It's really hard. It's an ongoing thing that's always changing and needs constant rearranging in my mind. I don't even have a family to support; it's just Kyle and me, figuring out how to live the life we want to live. I can't imagine what it's like for an artist with any more responsibilities. Actually, I can. I have many musician friends with kids, mortgages, people relying on them for financial and emotional support. But that's a whole other article for them to write.

For me, it comes back to this: I am an artist. Nothing else can happen unless I am an artist.

I need to run my business, I need to book my shows, I need to constantly make sure I'm managing my time and getting things done. I need to progress, but I only need to do all of this because I am an artist. Without that, all this other stuff doesn't even exist.

A while ago I decided to let go of desire, ego, the idea of success, fame and fortune and instead I asked myself, who do I want to be? What do I want to create? What more do I want to learn? How do I want to feel? For me, coming from this place opens up so many doors inside my mind and inside my heart. It allows me to focus on what matters to me most first, then make my business and career decisions in line with my creative and personal goals. I'm constantly balancing this with the practicalities of every day life and that stuff is very real... But I find that bringing things back to that focus really helps me to put all the other stuff into perspective, and makes it a hell of a lot easier to manage.

So if you're almost at the end of this and aren't ready to throw your electronic device of choice out the window, first of all, thank you for reading. I really hope there's something in here that resonates with you and helps you in some way - no matter how big or small. And, I'd really like to share a few pieces of practical advice that others have been kind enough to share with me:

If you're unsure of where you're heading or what you need to do, look around and ask yourself 'what's working for me?'. Do more of that.

Photo by Johnny Au with Renny Field, Kent Eastwood & Sarah Humphreys

Only surround yourself with those that will lift you higher. No, I don't mean use your friends to get you things. I mean surround yourself with people of a similar mind. Seek them out, create your own community and help each other out. Never be afraid to share what you know and what you have, and others will give you the same gift (unless they're a greedy jerk, in which case politely tell them to stick it).

Gone are the days where we 'need' the 'industry' to 'make it'. We are the music industry. Find your fanbase and nurture the hell out of them to help it grow. Apart from yourself, they are the people you need to keep happy.

If there's something you want to do, there's probably a way to make it happen. Get on the internet, talk to people, be inspired. It's amazing what some people are doing out there, on their own or with little teams full of like-minded people they've met along the way. These people aren't fearless, they don't have millions of dollars stashed under the mattress. These people are thinking forward and asking 'what's possible, and what can I do to make it happen?'.

Listen to my advice. Read it, nod, smile, even use some of it if you like. Just go ahead and do whatever it is you want to do.

Sam Buckingham is a self-managed musician based in Perth. She will be touring with Buffalo Tales in October for their East Coast Tour 2013. Her album 'I'm A Bird' is available for purchase on her wesbite.

Blog header photo by Daniel Craig at Matsu Photography

<![CDATA[Credit & Debit card payments now available for projects in USD]]> Sun, 29 Sep 2013 19:10:07 AEST We're very thrilled to announce that we are now able accept USD card payments (as well as PayPal payments) directly on Pozible.
If your project currency is in USD, you will now find an option for Stripe under the Payment settings tab when creating a project. Simply click the connect with Stripe button and follow the onscreen prompts to activated this payment option. Project creators are required to have a FREE Stripe account in order to accept card payment on Pozible.
Pledges are processed directly into the project creator's Stripe account when the project reaches 100% of its funding target. Simple. No conversion loss, and the same lower transaction rate you're used to for your local card purchases.
Previously, only projects in AUD could accept direct card-to-account payments, with international Pozible users having to rely on PayPal as their sole option for accepting pledges in non-AUD currencies. We are working hard to allow more currencies in the near future.
Stripe pledges incur a standard transaction fee of 2.9% + 30 cents per successful charge.
<![CDATA[Grinners are Winners: WIN 12K with Pozible and the Happy Project]]> Sun, 22 Sep 2013 10:59:32 AEST C'mon - get happy.


Not just because it feels good, man, but because you could pocket a cool 12 GRAND.


The Happy Project is seeking the coolest ideas, projects and initiatives aimed at meeting this simple brief: make the world a happier place.




We LOVE The Happy Project for a bunch of reasons. Mostly, because Pozible's own projects introduce people who come together around a crowdfunding project, where one cool idea unites a project creator and supporters in making something great together. We're totally in sync with the idea that happiness and community go hand in hand: feeling part of something is what makes crowdfunding such a great (and, generally, happy) experience for all involved.


Which is why we're collaborating with The Happy Project for no other reason than to help spread a little more happiness about.


It could be almost anything - a video, an art installation, a song, viral message, or something the judges haven't even yet conceived. If it spreads the kind of joy that plasters goofy, unselfconscious grins across all kinds of faces, it could net you a cool little payday of 12K, to be put toward making it a reality.


You need to get your idea in to them by October 15. They'll pick a few choice ones to run a project with us on Pozible and top the very best up - with an extra 12K. Now THAT's something to smile about!


Enter The Happy Project now

<![CDATA[Now possible with Pozible...]]> Wed, 21 Aug 2013 14:43:36 AEST Some of you may have noticed a number of changes to our platform recently. If you haven’t, here’s a list of the tweaks we’ve made to improve your Pozible experience.


  • Real-time Currency Exchange Rates

So you’re from Frisco and you want to pledge to your mate from Down Under’s Pozible campaign but you’re wondering how many greenbacks you’d be parting with. Well now there’s no need for you to Google a currency converter. Our platform will do currency conversion in real-time, saving you the hassle. Sweet!

Closeup screensot of the currency conversion

Closeup screensot of the currency conversion


  • Automated Facebook Login Sessions

Pozible loves you; Pozible recognises you; Pozible remembers that you logged in via Facebook to pledge to that band you love. So now when you’re logged into Facebook and you decide to check out what new and amazing projects others have launched on Pozible, you’ll be automatically logged back in via Facebook. Logging out of Pozible will log you of Facebook as well for extra security. Pledge safe.

Logout Highlighted

  • New Collections Pages

Pozible’s got a wide range of organisations we work with to support all sorts of meaningful causes. These are listed on the Collections page. A link can be found in the bottom navigation of the website. We’ve tweaked them a little to make them look prettier. Go check them out if you haven’t before. If you have, just check them out again. They look great!


We hope you like the changes and new features we’ve implemented. If you have any suggestions for further improvements or bugs to report, feel free to leave them in the comments below.

<![CDATA[Your Paypal account may be limited - What now?]]> Wed, 21 Aug 2013 11:40:20 AEST Your crowdfunding campaign just reached it's funding goal - Hooray! But hang on, PayPal has limited your account.

Why does PayPal limit my account?
PayPal relaxed the verification process to allow you to use your Paypal account straightaway. Now that you've reached your funding goal, a large sum of money is entering your account and our service fee is taken out from each transaction. PayPal needs you to verify your identity to make sure the funds are not fraudulent.

How do I remove the limitation?
1. Log in to your PayPal account.

2. Click Resolution Centre near the top of the page and follow the steps.

PayPal will aim to review the project within 48 hours. They will contact you once the limitation is lifted.

My PayPal limitation has been lifted. What do I do now?
To notify Pozible of the lifted limitation, go to My Stuff, Manage, Payment and click on "Limitation Lifted". This will trigger our system to capture the remaining paypal pledges.

screen shot of what the paypal limitation screen looks like for project creators

For more information about PayPal limitations, please visit their website:

<![CDATA[Ten Unique Pozible Projects!]]> Fri, 26 Jul 2013 16:00:06 AEST 1. Parma guy

James Bowers sought $22 to go down the pub for a humble parma and a pint, offering rewards like a photo of himself with said parma. Amazingly, he ultimately raised $259 and turned the project into a Parma Party, treating selected supporters to join him in his repast!

2. Tennis Grandma

Who said crowdfunding was just for the young and hip? At 83 years young, Margaret Fisher is still pretty spritely around a tennis court, and is currently the subject of a project to get her to the over-80s Tennis World Championships in Austria. Nice one, Madge.

3. Underbelly Arts - Delete the Harbour Bridge

Our 2013 matched-funding partnership with Underbelly Arts and the Keir Foundation saw some amazing submissions get matched dollar-for-dollar. Though all successful projects in the collection were mint, we loved the ambitious idea of "disappearing" the iconic Sydney Harbour Bridge (how do you even, wtf etc?).

4. IRL Shooter

The grand-daddy of them all, our biggest ever Pozible project started off humbly seeking a modest $10K for some mates to make a live-action zombie shoot-em-up game experience. Ticket pre-sales soon went viral and, after killing our servers (and nearly wiping out the project creators) took on a life of its own to raise a whopping 243K - almost a quarter of a million bucks.

5. Crowdfund Compassion

Projects around death and the dying needn't be morbid. Harpist and cancer survivor Michal Wright is a 'music-thanatologist, a musical therapist with a specific focus on alleviating stress and suffering for the terminally ill or those very close to death. Seeking 10K to study in the US with a pioneer in this emerging field of study, she has raised 16K so far and has nearly a month left to run.

6. Perm Magic for Miles Thomas

Miles Thomas' hair just lacked… a certain je ne sais quoi? Knowing what a universal source of ennui follicular distress can be, he cunningly played on the sympathies of the crowd, garnering $150 to transform his locks from a source of shame to one of unending curly delight.

7. Speedcube Kid

Look, we're all grown adults and we can't even solve a Rubik's Cube in like, a month. Sammy, aka "the Speedcube Kid" can do it in seconds. He's chasing $500 to attend the speed cubing world championships (yes, it's a thing) and he's killing it! We reckon kids embracing crowdfunding is super-rad**. NB: You have to be over 18 to run a project on Pozible, so parent/guardian consent is required.

8. Molly's Travelling Worm Show

Yep, a giant travelling worm. Narda Shanley and Melita Rowston got inspired after seeing a faded 70s photo from Moomba in a gift shop to make Karmai, a giant worm, and travel it around. $5000 is all it'll take to get this invertebrate show back on the road. Awesome unique rewards include "edible Giant Worm Poo" (not as bad as it sounds, may involve chocolate).

9. Pirate Pokaaaaaarrrrrgh!

Ever wanted to play Poker with more 'authentic' looking chips, maybe pirate-style 'pieces of eight'? Soon you may be able to. Pledge enough toward this 6K target and take home your very own treasure chest of exquisitely designed playing coins for your next gaming night. For the buccaneer in your life who has everything.

10. Six grand sand-castle?

Well, a sand sculpture. And not just any sand sculpture - it could be a world beater. Peter Wise and Lucy Warnock want to bring the paint at Sculpture By The Sea, Sydney 2013 - the world's largest outdoor sculpture event. And what says 'beach' better than an iceberg? That's right, they're planning on building a giant sand iceberg on Tamarama beach, built on a detailed fibreglass frame.

Did we miss a project? Tell us which project you think is the most unique!

<![CDATA["A small, intimate room can be your best friend" A Guest Post by Musician Alison Avron]]> Wed, 24 Jul 2013 09:42:51 AEST Putting on a show of original material for the first time can be an altogether daunting, confronting and exhilarating experience. My first performance as an original artist (beyond a forgettable jazz trio in the background of some corporate event) was a cacophony of forgotten lyrics and drunken ramblings. I'm certain a cat or a dog would've done a better job.

Four years on, I've done a few more gigs, drank less wine, and been lucky enough to share the stage with some pretty top-notch ‘know-what-they're-on-about’ artists like Abby Dobson & Monsieur Camembert. I also started my venue, The Newsagency, so I like to think I now know what makes a good show from start (booking the venue) to finish (“encore!”)

Make a Plan There's a lot involved in booking a show – particularly if you're independent and don't have a professional booking agent and promoter dealing with everything for you.

I'm a mega nerd when it comes to admin stuff, so I get a kick out of writing a “mind-map”/list of things to accomplish before the night of the show. I estimate how long each task will take and allocate space for it in my diary. If the task will take less than two minutes, I do it immediately. If it takes longer –dates with the venue, for example - I might allow two weeks. It's a super handy trick to take the stress out of the preparation.

Personally, I allow at least six weeks to prep for a show but eight to twelve weeks will give you ample time to get everything done without rushing.

Have a reason for doing a show It's all very well to want to put on a gig, but just playing an original set isn't enough to entice people to come along. Having an angle makes a show easier to promote. For example, it could be an EP/album launch, debut gig, charity gig or to showcase a new band line-up.

Find the right venue

A booking agent friend once said to me, “It’s better to play in a smaller room that looks packed than to play to the same amount of people in a bigger, more “prestigious” venue. Your audience will walk away with a much better feeling when it's packed than if it's an empty looking room.”

Additionally, if you're just starting out – a small, intimate room can be your best friend. People love intimate experiences and they're a great way to grow and connect with your fan base (these things take time!) without the huge pressures of putting 100+ bums on seats just to make sure the venue covers their costs. It's also about finding a space that suits your musical style. If you're a solo artist, a space that's a listening environment is better for you than a pub's band room. There's nothing worse than playing to a noisy room when you're pouring your heart out over a melancholic ballad.

Be clear and confident When first approaching a venue, make it very easy for them by outlining:

- Who you are and what you do (links to Soundcloud or Bandcamp are good)

- Why and when you want to do a gig

- How you will promote it

Find someone to share the night with I like to think of support acts as special guests. As an audience member, I am always keen to listen to the artist before the “main” act because it gives more insight into what kind of music they like and who they want to support. A support act should be matched to the main artist so the entire evening gels into one grand experience. Contrast is okay, but if it conflicts with the overall vibe, it can change the entire atmosphere. Sharing the evening also makes ticket sales something you do together rather than putting the pressure on someone else to pull their fan base along.

It is not the venue's responsibility to set up a night for you.

I get a lot of emails from young bands wanting to “support” at The Newsagency. It's a completely vibe-less situation if two bands are performing when they haven't ever communicated/met before the gig.

Listen to and contact artists you like on Triple J Unearthed or even better - start going to live shows of bands you think would be a good match for your show. Networking with other musicians/bands will get you much further than contacting a venue. Some of my best muso mates I've played with are as a result of being out at live gigs. You gotta be in the scene to be seen!

Start Promoting

Set a goal of how many people you want to come to the show. I've worked enough telemarketing jobs in my time to know that positive energy and having a goal is the absolute KEY to success. Most venues have a minimum amount of people they need to show up for them to cover their costs so this is always a good goal to start with.

If the venue doesn't already handle it – set up a pre-sale site. This is a great tool because it gives you something to link to on social media AND people will commit to coming.

- Have a good press shot (no, an Instagram “X-Pro” selfie does not count).

- Write a press release: If you don't know how, just Google it - Or if you're lucky enough to have a friend who is press-savvy get them to do it!

- Get a poster printed to put up around local cafes and, in particular, at the venue

- Send your press release to blogs/newspapers/radio stations. Look or ask where other artists of your style of music and fan base have sent their press release as an idea of where to send it.

- Create a Facebook event and invite all your friends, but never assume the people who say “yes” to the event will actually come. It is a great way to update everyone and generate awareness of your show but not an accurate gauge of attendance.

- Make sure at least your mum, dad, brother, sister, uncle or cousin twice-removed knows about the show so at least SOMEONE will be attending.

Make good art Once you've got everything confirmed and you're busy promoting the show it's time to get back to WHY you booked this gig in the first place: THE LOVE OF MAKING MUSIC.

Have a few rehearsals with your band (or even with yourself if it's a solo gig) so your set sounds SCHMICK for your audience.

I like to work out my set-list well in advance – sometimes even roughly working out what I'll say between songs (If I don’t plan, I tend to ramble off into something I probably should be sharing with a Lifeline counsellor, not a room full of people who've come to listen to me sing)


It's completely natural to be inspired/influenced by the artists you love, but it's TOTALLY boring for the audience to sit through a regurgitation of something they've heard before.

Get to know your voice &/or instrument. Identify your strengths/weaknesses and use them to your advantage.

The more you know your instrument, the less likely you'll have to rely on external influences to perform well. The shows I've enjoyed the most at The Newsagency are by artists who are completely comfortable with who they are on stage. Their voice isn't affected by trying to be Bob Dylan, Bon Iver or Amy Winehouse. They don't try to achieve false notions of “what people want to hear” or “how they'll be discovered”. There's an emotional honesty at work that can only be mastered through self-awareness, love and passion for their art. It's past an idea of who an artist wants to be and is simply who they are. I'm interested in sharing and being in a live moment that no-one outside the room will ever be a part of. Once the show is over, it will never happen again. That should be precious, whether you're an artist, venue owner or fan.

Above all, ENJOY EVERY MOMENT: the mundane tasks leading up, (potential) hiccups that happen along the way, rehearsals, and of course being up on stage doing what you love while sharing it with people who love what you do.

Oh... and always be on time for sound check – you don't want to piss off the person who’ll make sure you sound better live than you do in your bedroom.

Alison Avron is a singer, songwriter and piano player who also runs the New York-style intimate venue The Newsagency in Marrickville, NSW. She grew up in rural South Australia and amused herself by singing in community choirs and touring with opera companies. She has performed with Mahalia Barnes, Elana Stone, Abby Dobson, Monsieur Camembert and Kamahl.

Last year she ran a successful crowdfunding campaign for her new EP "By Your Side". You can listen to the EP on her website.



Photo of Alison with balloons by Yvonne Mullane

Submit your gig ideas to Pozible Gigs:

<![CDATA[Pozible Gigs - What Next?]]> Tue, 23 Jul 2013 13:57:35 AEST So you've sent us your submission for Pozible Gigs.

What next? What do you have to do now?

Good question. Here's a quick checklist:

1) Start building your project and reaching out to your fanbase on Pozible - hit Create and start drafting up your gig. Tell potential supporters about the venue, acts, the vibe or theme you're going for, and why your gig will be the most AWESOME.

2) Word up the venue you're interested in holding the gig at NOW - venues usually need to be booked well in advance.

3) Research crowdfunding a bit - start with some of the Successful + Music projects under Explore on the Pozible site:

4) Watch our webcast (don't worry, we'll mail you the details) for how to build your Pozible Gig.

5) Think about how you're going to promote your gig - what web communities are you part of (especially ones that revolve around music) - forums like FasterLouder or Mess+Noise; recording communities like Soundcloud or Bandcamp. Use any and all of them to get the word out.

6) Make a pitch video - it's not a requirement, but the best/most successful projects have one. Keep it under 3 minutes and give your audience an idea of what to expect from your Gig. Get as nuts/out-there as you like.

7) Tell all your friends to get behind your Gig project; there are so many cool prizes to be won, and if you can swing a victory in one of the prize categories, you'll be cashed up enough to throw a show so cool they will NOT want to miss it. Ask for pledges in return for rewards like tickets, backstage access, gig posters or whatever else you can dream up - the more creative the better!

Don't forget, Pozible Gigs is dishing out prizes for Most Funds Raised, Most Supporters, Pozible Pick, Fastest to Target and Most Social Media Shares - tons of categories and chances for you to make your Gig a reality…

Submit your gig ideas here:

<![CDATA[What's the best gig you've ever been to?]]> Thu, 18 Jul 2013 11:50:24 AEST From My Bloody Valentine to John Mayer, the staff at Pozible have varying tastes in music. We sat down together to talk about some of the gigs and musicians we love.

- What's the best gig you've ever been to?

- If you could have 3 artists at your own microfestival, who would they be?

Rick says:
My best one is this little bar in sydney with amazing pizzas and musicians can just stand up and sing as you want to every Tuesday evening. I like the flexibility and surprise that comes out of that.

Microfestival lineup? Yann Tiersen, Oliver Tank, Tom Dickins

Alan says:
OASIS 2002 in Londonderry (Northern Ireland) - Memories from uni days.

Microfestival lineup? Van-Anh Nguyen, Browhorn Orchestra, Stereophonics and Sam Buckingham

Joanna says:
I went to an after party of a fashion show launch during MBFW. It was in this run down warehouse but they had live projections of amazing black and white photography. We got to then nibble on sashimi and amazing canapés while the Temper Trap gave us a live performance.

Microfestival lineup? John Mayer, Madeline Peyroux, the High Highs.

Matt says:
Leonard Cohen because I grew up listening to him and he was every bit as incredible as I'd hoped for, even in his old age.

Microfestival lineup? Tupac. Notorious BIG. Nas.

Reuben says:
My Bloody Valentine was pretty epic - their first show in something like 15 years? I had waited my whole adult life to see them.

Microfestival lineup? You Am I, Teenage Fanclub and Guided By Voices. Think BIG!

Shu Shu says:
When I was 15, I won tickets to see Michelle Branch play at The Fox Rooftop. I was ecstatic because I love her music and it took a lot of texting and calling to win tickets. It was the first gig I'd ever been to and it was great fun.

Microfestival lineup? Tegan and Sara, Owen Pallett and Chopin.

Tell us all about the best gig you've ever been to in the comments!

Don't forget, submissions for Pozible Gigs close on August 12. Get your submissions in for your chance to win $10K in cash prizes for your next event!

<![CDATA[4 Pozible Fund Films at MIFF 2013!]]> Mon, 15 Jul 2013 11:18:08 AEST We love it when Pozible projects gain success outside of crowdfunding. We're so proud to hear FOUR film project funded on Pozible have made it into the prestigious Melbourne International Film Festival! Big congratulations to the teams and supporters involved. We can't wait to check 'em out at MIFF. 


The Cosmic Psychos: Blokes You Can Trust

Session times at MIFF:

In Bob We Trust

Session Times at MIFF:


Session Times at MIFF:

Hungry Man

Session times at MIFF:

<![CDATA["Running a Pozible campaign takes big furry balls" - A Guest Post by Kate Toon]]> Fri, 05 Jul 2013 15:32:08 AEST Pozible flop? Here’s 6 reasons why. Crowdfunding is awesome, right?

You create a project, add a few rewards, and then wait for people to chuck money at you. Easy-peasy.

But did you know nearly half of all crowdfunding projects fail?

That’s right. More than 44% of you hopeful Pozible people will walk away with nothing. Nada. ZILCH!

You see, crowdfunding isn’t for everyone. And I think it takes a certain type of person to make it work.

So here are my main reasons why I think your crowdfunding project could flop like a dying sea bass:

You’re disorganised I did zero planning for my first Pozible campaign. I just put it up on a whim and hoped for the best. Yes, I raised my target, but I was lucky. If you don’t prepare properly, you could find yourself in the fail pile. 

Running a successful campaign requires organisation and planning before, during and after the campaign.

Here are some things to think about:

- How many people can you reach through email contacts, Facebook, twitter etc.?

- If half of them (an ambitious assumption) donate the lowest possible amount, how much will your project raise?

- What rewards should you give? (Copy/adapt them from other campaigns if you can’t think of any good ones).

- Who will you contact? When, where and how will you contact them?

- What happens when the project finishes? When will your rewards be ready?

When it comes to crowdfunding, a little bit of planning and research go a long way.

You’re boring Make no mistake: raising funds via Pozible is a major sales job. And you need personality, ideas and enthusiasm to run a successful campaign.

You need to create sexy, attention-grabbing rewards, write engaging copy, and create a kickass video. You also need to keep the momentum going throughout your campaign.

So if don’t have much of a personality, consider partnering with someone who does.

You’re lazy Crowdfunding is (almost) a full-time job. For my current campaign I’m spending more than an hour a day updating our website, writing Facebook posts, posting images, thinking of fresh ideas, writing press releases and harassing my friends.

Pozible is not about setting and forgetting.

Crowdfunding is hard yakka, and you get out what you put in. If you think you can just sit on your bum and watch the cash roll in, think again.

You’re scared Running a Pozible campaign takes big furry balls.

It’s scary putting your creativity out there to be judged by the world. It’s nerve-wracking making a video of yourself. And it’s downright terrifying approaching friends and strangers and asking them for money. 
If you’re the timid sort, think about taking out a bank loan to fund your creative dream instead.

You’re greedy Setting the right target for a Pozible campaign is extremely difficult. Too little, and you’ll kick yourself. Too much, and you might fail to reach it.

When planning your budget, don’t forget to factor in:

- Your Pozible fee (5% of the total raised)

- Credit card and PayPal fees (2.4% + 30 cents per transaction)

- Postage. If you commit yourself to sending something as a reward, don’t forget to add the cost of stamps and packaging.

It’s best to ask for the bare minimum you need. You also need to be realistic about how much you’ll contribute yourself if push comes to shove. Remember: Pozible is an all-or-nothing affair. And in my book, 100% of $2000 is better than 0% of $10,000.

You’re miserable A friend of mine recently ran a Pozible campaign that failed. And I think the main reason for the flop was he was a total misery guts. 
 Every day he posted updates like, “Can’t believe no one has pledge yet ” and “Is anyone going to pledge to my campaign?’” It was depressing, and became increasingly desperate.

I pledged, but only to shut him up.

With crowdfunding, positivity and enthusiasm goes a long way.

I recommend you go for the, “We’ve already raised $80!!! Thank you so much” approach over the “Only $80 raised and so much left to go!” approach.

So there you go. Harsh? Yes. True? Pozibly. All that said, crowdfunding is a huge learning curve.

So even if you are miserable, greedy, lazy, boring, or disorganised I still think you should give Pozible go.

In the words of Jim Rohn said it better: “If you are not willing to risk the unusual, you will have to settle for the ordinary.”

And who wants to be ordinary?

Kate Toon is a writer, poet, and copywriter living on the Central Coast, NSW. Last year she successfully crowdfunded her poetry book "Gone Dotty". She's now crowdfunding her first children's book "Wobbly Jim: A Quirky Pirate Tale".

For more information about Kate's writing, visit her website


<![CDATA[The Importance of Now - A Guest Post by Film Maker Cassie Dart]]> Tue, 18 Jun 2013 11:26:14 AEST THE TIME WAS RIGHT

As a filmmaker, one of your biggest obstacles is financing. The cost of a low budget short film can be thousands. There are some grants in Australia, but for certain genres, government support is practically non-existent. Like any creative sphere, you’ve got to be in it for the long haul. There are always others working just as hard as you, so how do you stand out in the crowd? Until recently, we funded our short films with one off events, co-producing, or simply by saving up. So when we heard about online crowdfunding, we thought it could streamline the process, and you couldn’t find a more user friendly platform than Pozible.

Director Cassie Dart and DOP Paul Puccio on the set of What A Gun, with Christian Heath and Genevieve Brock.


Short films aren’t usually for profit, but they’re still serious business. They are the pebble you throw hoping to make ripples. Filmmakers use them to promote more ambitious projects, such as a series or feature film. They offer audiences and investors a sneak peek. Our project What A Gun was both a short film and series pilot. We pushed with long term goals in mind, and that helped our campaign.


Mid last year, we came back from our first trip to New York. A film we co-produced with Genevieve Brock made the Long Island International Film Expo. It was a small self-funded short, but it was a turning point for us. Seeing what filmmakers from around the world had done with crowdfunding was inspiring. I immediately started writing, and within a few months we found ourselves at a Pozible seminar. We were impressed by the complexity of the success stories. It was the first time I really had to think hard about marketing my film to audiences, and working to a deadline.


Plan your page in advance and refine it before launch. Most campaigns peak at the beginning and end, so you want to bolt smoothly out of the gate. Keep descriptions brief and concise. Even though most pledges will likely come from acquaintances, don’t assume people know you or your films. Be professional and confident, not cocky. People have to believe in the film and you. It’s a film, so visual material is a must. A pitch video could be a trailer, a scene, you discussing the film or a combination. Our film What A Gun is a comedy about a character called Bernie Brown. We decided our video should show off Bernie and our humour. We chose a combination pitch video, but whatever you do, keep it tight. In hindsight, we should have made ours a minute shorter.

When you decide on your goal and rewards, be realistic. Never choose an arbitrary figure. Budget for the film you want to make, including what you plan to spend promoting, any fees and cost of delivering rewards. Try to offer rewards that won’t take lots of time and money away from the film. Price them against expenses, say 10%.

Genevieve and Cassie on set for their Pozible pitch video.


If the budget’s done and you’re nervous about the figure, take out anything you can live without. Make the funding goal what you need to get it done because you can still raise more. When you’re happy with your Pozible project, schedule your campaign. Know what you need to raise daily, and have a strategy that can deliver. Lay ground work for your audience. As a company, we gave our website and facebook a complete overhaul, and invited friends to like our page. Most of our pledges originated from interactions on social media.

The two most important things I learned after we launched, was getting ATTENTION and the importance of NOW. Our campaign started slow. We assumed friends would just jump on board. It’s not they didn’t care, but no one understood the urgency. We sent group emails, posted on facebook and printed postcards. If you’re too passive, people simply don’t take the step to pledge. So we were direct. We went to film nights, played our pitch video and talked to people. We asked other filmmakers to spread the word. They understood and were happy to help.

Genevieve Brock as ‘Bernie Brown’ in What A Gun.


Campaigns build momentum. When friends see others pledging, they don’t want to be left out. Getting on a roll was tough, and one night I got desperate. Our goal was around $5,000, but after the first few weeks we had barely moved. I posted online I’d eat a raw egg on camera for the person who got us to $1,000. It became a gimmick. People started asking me ‘what are you eating for the next grand?’ Our food videos weren’t sophisticated – but they worked!

The importance of NOW goes for your film too. Our crew had a small window to shoot just after our campaign ended. It was do or die. So while we campaigned, we posted about locations, auditions, costumes, etc. We showed we were working hard, and when the cast came on board, we had a surge of support. I’d suggest casting before you launch, as actors love to promote. While it might seem nice to finish crowdfunding and worry about your film later, I feel that’s a mistake. Show you’re committed to the vision and people will get behind you.

Final day of production for the cast and crew of What A Gun.


Those campaign months were some of the busiest and most stressful days of my life, but seeing What A Gun on the big screen was worth it. Being forced to convince an audience your film is worth making is invaluable experience. If you want to fund a short film and get a crash course in marketing, then start building your Pozible page right now!

More on Dingo Cross Films and the Bernie Brown series at
Follow Cassie and the team at

Cassie Dart is a writer, director, producer and editor. She co-owns independent production house Dingo Cross Films with photographer partner Paul Puccio. Cassie works as a producer for the Nine Network, and recently ventured into promotional work for independent feature film and TV serials. She has a BA from the University of Melbourne, and a background in educational theatre.

<![CDATA[Build Your Perfect Team]]> Tue, 04 Jun 2013 17:07:53 AEST We've got two important new updates to Pozible functionality to share.


1) Your project duration is now selected when you launch your project.


In the past, you needed to give your project duration or end date at the time of setup.


From today, you need to select your campaign duration (1-60) when you launch. The countdown will begin from when you click the Launch button, and your project becomes live on the Pozible site.


PLEASE NOTE: You can NOT change your project duration once you have launched, so give yourself enough time to reach your target. Most Pozible campaigns run from 30-50 days and 60 is the maximum you can select.


2) Pozible Team Building is now live.


Have you ever wanted to help out a project, didn't have the cash, but thought you had skills or time to contribute?


Or maybe YOU are hosting a project, but you need help with an aspect beyond your abilities - maybe the project would be more appealing with better graphic design or a properly edited video?


We've now added Team Building functionality to allow you to collaborate with other Pozible users, even ones you haven't met yet.


Project creators in need of help with a particular aspect of their project can add a Seeking Team Member section to their profile, just below the official team details.



If a supporter has the skills to help out, they may inquire via personal message and see if they can assist the project creator with the particular skill or job.
The project creator can refuse or accept the offer. A role can be paid or unpaid, it may be in return for project rewards, or not - it's up to those involved to negotiate between themselves. As long as all parties agree, we don't need to be involved.
Our thinking is that productive collaboration can enhance projects, giving them a greater chance of success.
Pozible is all about growing community and fostering collaboration, so we're launching this pilot program because we feel it's the ultimate in introduction, involvement and co- operation between members of the Pozible community. Think of it as 'pledging resources - your time, or skills - instead of funds'. Skilled assistance can be as valuable to a campaign as funds, after all.
Mail if you need clarification around this functionality.
As always, we trust our community to communicate with courtesy and respect - go for it. We're dying to see what you can come up with!
Would you be keen to collaborate on a Pozible project? Or welcome someone with complimentary skills or talents into yours?
<![CDATA[Tag! You're it!]]> Tue, 21 May 2013 15:59:07 AEST We've introduced tagging to Pozible projects.


This will make it easier for your project to be found by those interested in projects similar to yours.


Tags work just like they do on Instagram or your other favourite social media sites - they work as a linking device allowing all users interested in the same topics or content to be able to find each other.


There are just three simple rules for tagging your Pozible project:


1) Tags must be unbroken whole words - no spaces. For example: "space monkey" is NOT a valid tag, but "spacemonkey" is ok.

2) You can't add any more than five tags to your project.

3) You can't use hashtags.

You will need to submit each tag manually, rather than separate them with a comma. We're obviously working on this to make it even more user-friendly so keep your eyes peeled for updates!

You add tags at the bottom of your project:
What are your thoughts? Will you be tagging your project(s)?
<![CDATA["I love inviting people into my world" - A Guest Post by Musician Sam Buckingham]]> Mon, 20 May 2013 14:57:48 AEST


When I first came across crowdfunding it seemed too good to be true. You mean my FANS will pay ME to make an album? But, of course, why wouldn't they? Music is an important and valuable part of our every day lives, and people who understand the value of it have no problems supporting the creative people and process to see it get made.

The key is having a great project people can get excited about, and making sure you're offering unique and valuable rewards to supporters. It's also really important to be realistic about your target. How many fans do you have? Are you engaging with them regularly online and at live shows? Are people already getting excited about what you're creating?

The distance between artist and fan is getting smaller, and the music industry is becoming more about direct communication, unique experiences, and mutual benefits for music lovers and music creators. Crowdfunding continues that conversation and invites music lovers to be a part of the creation process. It's a privilege for them but, more importantly, it's a privilege for us. The support and commitment music lovers show us need to be met with respect, gratitude, and a shitload of awesome rewards.


I did a lot of research before I launched my campaign. I looked at what artists of a similar success level to me were doing, and how they were running their campaigns, what their campaign targets were and what seemed to be working for them. I also looked at artists at higher success levels, and the rewards they were offering, what their fans were responding to, and then measured that against what I could realistically offer my fans, and what they might want from me. I spent a lot of time deciding on my rewards and price points, and made sure each price point was covered, so people with all budgets had a chance to pledge and get something great in return.

I made a short, engaging video with my music as a background. I targeted my campaign towards people who already knew me and were engaged in what I was doing. So, no long backstory of my dreams and ambitions and boastful stories to date *insert snore noise here*. I just stated what I was doing, why I was doing it, why it was so important and exciting, how they could help, and what was in it for them. The video was under 2 minutes long and visually and verbally moved pretty fast which I think was important. People have short attention spans!

Before launching my campaign I was writing songs, making demos, putting up YouTube videos of some of the new stuff. I was communicating directly with my fans about the creative process and what was going on in my world. I mainly used Facebook, along with my Mailing List. People have different opinions on this, but a recurring theme in today’s musical climate is the importance of connecting. I love inviting people into my world and giving them little pieces of me.

So, if you're embracing a DIY attitude and using crowdfunding to see a new project come to fruition, a good question to ask is: What am I already offering these people that i'm about to ask for money? Yeah, you have to provide great rewards in the campaign, but people kinda have to be already engaged and excited about you in the first place, and trust you'll make something great and deliver on your promise. Create great content, talk to your fans and give them stuff BEFORE you launch your campaign. That way, by the time you're ready to crowdfund, they already think you're awesome, and they just can't wait to give you some money to make even more awesome stuff.

It's hard to cover all points here, as each crowdfunding campaign is different, and each artist and fan has different strengths and needs. But, as a rule here's my crowdfunding tips:

LAY FOUNDATIONS – create a solid plan for your campaign. Know who you're targeting and make sure they know you, like you, trust you, and you have the tools to communicate your campaign effectively to them

BE REALISTIC – set a goal you know you can achieve, and offer rewards you can deliver on that are suited to your fans and what THEY want from you

DON'T BE GREEDY – give more than you get, offer great value rewards

STAY POSITIVE – share your successes, thank people for contributing and invite people to be a part of your campaign. Pleading for their money probably won't get the best results. Being excited, engaging and inviting them to get involved is probably going to be more effective

DELIVER ON YOUR REWARDS AND CREATE GREAT THINGS – after doing it once, you'll probably want to crowdfund again. Deliver on your rewards and create great things, and your next campaign will be an even bigger success

Sam Buckingham is a singer-songwriter and Pozible Ambassador based in WA. She ran a successful crowdfunding campaign in 2011 and raised over $11K to fund her sophomore album, I'm A Bird, which is out in July. 




<![CDATA[Happy Birthday To Us!]]> Thu, 16 May 2013 12:39:53 AEST PARTAYYYYYYY!!


You probably heard about our birthday party, right?

Heck, you were probably there. 


On May 5, Pozible turned three, so we threw a little knees-up on May 10 to celebrate, inviting all our friends (um, who could make it to Melbourne. Geography is a harsh mistress).

Drinks flowed, shapes were thrown and photos were bombed. Co-founders Rick and Al spoke briefly about their experience building Pozible up from nothing, and viewed a recap of their three-year journey put together by our own super-talented intern Elle Marsh. 


Oh, and we gave away three grand to one lucky project!
Event sponsor and friends The Awesome Foundation shortlisted three projects they thought were rad - Jonai Farms, Rising Sun motorcycle co-working space and Artbox portable video art player. We got attendees to RSVP by pledging $1 on our private Pozible campaign. Partygoers were given a Pozible badge on entry to the party venue/our HQ at HUB Melbourne, which they could drop in one of three bowls to cast their vote for a particular project on the night. 

... all of which went to organic pork butchery Jonai Farms on the night. Congratulations. 
We want to thank: all the kitchen and floor staff who kept the food and drinks flowing; our photographer Vinisha for capturing great moments and Imogen Coles from Hub Melbourne whose expertise in events and attention to detail has made our party extra special.
Special thanks have to go to our incredible sponsors Elance, Saasu, Awesome Foundation, Hub Melbourne, Energie Australia, Pause Festival, Flexicar - and Uber, who ramped up the VIP experience by ferrying people around in style on the night. Deluxe!

Check out our party pics here - and tag peeps you know if you see them.

Are you coming next year?
<![CDATA[Deakin Makes Research Pozible!]]> Tue, 14 May 2013 17:43:37 AEST

We love it whenever crowdfunding is used in innovative ways, but even more when we’re a part of it! Our latest exciting partnership with Deakin University is no exception.

In an Australian first, Deakin University and ourselves have launched a crowdfunding initiative tailored specifically around research. From investigating if maggots can cure Bairnsdale ulcers to researching seaweed as a sustainable food source, eight research projects from Deakin University from a diverse range of disciplines are participating.

The partnership gives supporters the chance to decide what research they think is worth supporting, and success will showcase crowdfunding as a viable and ready alternative funding method for research. This pilot program is more important than ever with recently announced government cuts to tertiary funding.

At the launch last Wednesday, we also announced new functionality. Pledges to any of the Deakin projects are easily tax deductible, right within the Pozible pledging workflow. This is the first time we’ve introduced functionality that allows project hosts to offer tax deductible pledges as something directly selectable (instead of rewards). Previously, supporters would have had to work this out on a pledge by pledge basis, making many emails or messages necessary for project creators.

Deakin’s Deb Verhoeven is the driving force behind this innovative new approach to research funding, and hopes it will inspire other universities and research bodies to follow suit, as well as raise the profile of research projects in the wider community.

“This initiative will establish new connections between researchers and the communities around them,” she said at last Wednesday’s launch. “The Deakin-Pozible partnership will ‘bring research home’ in the sense that it will encourage a greater community focus in research agendas and it will provide a unique opportunity for members of the public to support the research that matters most to them."

Pozible Co-founder Rick Chen and Deakin University’s Vice Chancellor Jane Den Hollander were also featured key speakers.

Project creators and researchers Euan Ritchie and Dr. Mel Thomson presented their Pozible ‘pitch’ videos to an excited crowd of 50 Deakin staff and supporters, who were then able to pledge live/immediately on provided tablets.

To explore the projects which are part of this initiative, check out Deakin University’s collection:

<![CDATA[Pozible Facts!]]> Fri, 26 Apr 2013 16:26:51 AEST Here are some facts about Pozible you didn't know...

Ever struck up a creative partnership somewhere unexpected? Tell us in the comments!

<![CDATA[Pozible Approved for Annotated Youtube]]> Fri, 26 Apr 2013 16:22:19 AEST You can now annotate your YouTube videos to link directly to your Pozible project page.

It’s a pretty big deal - not all organisations are approved to be linked to from YouTube videos because of the potential for abuse (being sent to an untrustworthy site etc).

We’ve been vetted and checked by the YT boffins and we’ve passed muster as an approved fundraising site.

Annotations appear in YouTube videos as a small box containing a link to an external site. You can add one to your video while logged in to YouTube.

1. Click on Annotations.

2. Click on Add Annotation

3. Choose your preference (we used Note)

4. Find a spot for where you want it and type in the text and link. Make sure it's hyperlinked.

Users who click your annotation are immediately taken to your chosen link - in this case obviously your Pozible project page.

This means that viewers can easily get to your Pozible project and pledge from anywhere your YouTube video is hosted.

The potential for your project is huge; should your video ‘go viral‘ your project could be seen by hundreds, thousands, even millions - and help you reach your target much more quickly.

You can find detailed step-by-step instructions here

<![CDATA[Pozible Changes: Private Crowdfunding & 60 day limits]]> Tue, 09 Apr 2013 10:49:44 AEST

The new functionality just keeps coming!

We’ve introduced Private Projects.

Private crowdfunding allows you to run a crowdfunding campaign, but restrict the audience to those you want to share the project with.

This might sound a bit backwards - after all, crowdfunding works by attracting a crowd - but it can be useful in certain situations, where secrecy matters.

Ever wanted to do a whip ‘round for a surprise for a friend or relative but you couldn’t talk about it in social media because they’d find out? Or maybe it would be awkward for an ex or someone you work with to find out about the creative stuff you do on the side?

Or, if your target is low and you know it can be reached with a small number of supporters, limiting the ‘crowd’ could work to your advantage, as you can emphasise the ‘exclusivity’ of a certain goal or reward.

There are two levels of privacy: link-only and link plus password. A link-only project might be useful when you’re not worried about if the word gets around a certain amount, but you don’t want the whole world knowing about it; link plus password can be used in situations where you need to be absolutely sure your project is only known to specific people.

To set up a Private project, simply set up your project as normal, click on Campaign Type and select the relevant check box.

If you wish to create a password, your project will be private to those who have the password.

All Private projects are subject to the same Project Guidelines as any other Pozible project.

What types of projects do you think would be suited to a Private campaign?


Starting from 09/04/13, Pozible campaign durations will now be limited to 60 days at the longest.

We’ve now monitored thousands of campaigns and see certain inherent difficulties in sustaining a three month campaign. It’s more work for you (doesn’t really make a difference for us) and cuts out some of the urgency that can really fuel a strong crowdfunding launch.

We’re considering the possibility of opening up longer time frames to sufficiently large projects, say 50K+. What are your thoughts?

<![CDATA[How to Successfully Use Crowdfunding for Your Book Project by Emma & Margo Gibbs]]> Wed, 27 Mar 2013 15:32:07 AEDT Yay, our first Pozible Ambassador guest blog post from the lovely Emma Gibbs, who, along with her mum Margo, raised over $6000 for her eBook Mirabella the Mermaid Detective.

Crowdfunding, the process of raising a targeted amount of capital through numerous individual donations, is arguably one of the most empowering ways to fund an idea. No other approach enables you to engage directly with your audience while you’re developing, honing and creating your product.

Last year, my mother Margo and I decided to crowdfund for our eBook Mirabella the Mermaid Detective. The first in a series of eBooks for 7 to 11 year olds based on a story mum used to tell me growing up.

Mirabella is a mermaid who loves exploring, solving puzzles, helping others and going on adventures with her two best friends, Seamese the lionfish and Luna the cuttlefish. Set in the fictitious underwater city of Muria on the Great Barrier Reef, the Mirabella stories are full of fun, color and excitement. Strong-willed, smart, loyal, caring and passionate, Mirabella is an engaging role model who just happens to be a mermaid. We’d written the manuscript and chosen a fantastic illustrator, but because we wanted to self-publish we needed some financial support. So, we decided to raise some of the money that we needed through crowdfunding. After a month of relentless campaigning through and thanks to some incredibly generous support, we were successful. However, we had to work really hard to reach our target. Here are some of the lessons we learned along the way.

Crowdfunding is not ‘easy money’

There seems to be a misconception out there that crowdfunding is a simple way to raise money; that all you need to do is create a project profile then sit back and wait for the cash to roll in. It’s the opposite. Every day campaigners must think of new ways to promote their project, whether it’s call outs on social media, personalized emails, artful pleading with a media outlet to support your campaign project or a flashmob, there's always going to be something more to do. The projects that fail are the ones that don’t engage with their audience but expect their audience to engage with them.

Connect, don’t broadcast.

One of the mistakes a lot of crowdfunding campaigns make is broadcasting the plea for money. Picture this, you have a campaign you’re running with someone, you're both on Facebook, and the campaign has a Facebook page. Now imagine sharing the same status across those three profiles twice a day, remembering that most of your friends will be connected to at least two or three of those pages. That’s a lot of news feed saturation, which can quickly become very annoying.

The best campaigns call supporters to action, with a funny quip, a meme, or a personalized story. With Mirabella, we released update videos throughout the campaign, and gave supporters a sneak peak of illustrations and the introduction to the book. We showed them what their support was enabling us to do. Find your angle, personalize your approach and always remember to connect.

Plan your campaign.

Crowdfunding takes real commitment. You’ll become a compulsive checker of emails and consume all conversation with talk of your campaign. That’s why it’s important to plan. Decide how much time you can commit to your campaign, without it taking away from actually developing the project you're trying to fund. Weigh-up how long you think it will take you to reach your target, how much time you can commit to promoting it and identify a good end date (Sunday’s are normally bad, as are public holidays).

Identify and create a promotion schedule, establish who you’re going to contact and in what way you’re going to contact them before you get started. Essentially it’s like marketing any product, without a plan you’re unlikely to gain traction with your audience.

For Mirabella, we campaigned for a month. We managed to raise our money and in reality couldn't have campaigned for any longer, but it came right down to the wire because we set our target higher than was necessary.

Set a realistic goal.

Most crowdfunding platforms run on the all-or-nothing model, which means that a campaign doesn’t get anything if it fails to reach it’s target in the allotted time. Whilst this seems like a stressful situation, it has a lot of positives. All-or-nothing means that your supporters have a greater sense of urgency to see you succeed, so they’ll share it with their networks because they love the idea and want to see your success. It’s like a ticking clock device in the movie.

With this in mind, it’s important to set a realistic financial goal. Ask yourself, ‘What is the minimum amount of money I need to do this’? Whatever your answer, that’s the amount you should aim for. It’s really easy to get carried away likening your idea to huge success stories and chances are your idea is probably as good. Unfortunately, there is no sure-fire way of ensuring that your idea reaches as many people or resonates in the same way. Have a realistic aim because it’s always better to be pleasantly surprised, than to be too ambitious and walk away with nothing more than the experience.

Mirabella’s goal was $2,000 more than we originally intended to aim for, and it got right down to the wire. We were expecting the idea to take off and resonate with people well outside of our social networks but unfortunately that didn't happen. Thanks to some really supportive friends and family we got there, but only just. If we had stuck with our original target of $4,000, about 2/3 of the way through the campaign we would have hit our goal, enabling us to gain more promotion as a success story and likely raise more money than we did.

Think about your audience.

Who do you want to connect with and why? Mirabella is for 7 - 11 year olds but it’s very difficult to market directly to them. Instead we chose to focus the parents, highlighting the human interest story of being a mother-daughter writing team, Mirabella being a strong role-model, and also the environmental and reef conservation elements woven throughout the story. Parents told their kids and friends, who in turn told their friends and this ultimately saw our campaign become successful.

As a successful crowdfunding campaigner, few things give me the same pleasure as supporting a campaign I believe in. It’s addictive, because it enables me to see an idea be born and evolve thanks in part, to my contribution. With crowdfunding, I get to be part of something and see wonderful projects succeed.

Crowdfunding is one of the most intense ways to raise capital, because to be successful a campaigner must give themselves to their audience. There’s no third party to be a buffer, no taking time off and no games. If you want to succeed, you have to show your market how much you love what you’re doing by the time and effort you put in. You must make them want to be part of your brand/product/creative story. If you succeed and continue to communicate with your backers, you’ll have an audience of supporters for life.

Crowdfunding is hard, but it is the most rewarding money you’ll every raise.


Emma Gibbs is a Pozible Ambassador and the daughter half of the mother-daughter writing team behind Mirabella the Mermaid Detective.

Margo & Emma Gibbs are a mother-daughter writing team from the Sunshine Coast in Queensland, Australia, who have been creating stories together ever-since Emma was very little. They both love reading, exploring the magical natural world around them, and secretly both wish that they were mermaids. Mirabella the Mermaid Detective is their first book and you can buy it here-

This blog post first appeared on Chapter Book Challenge and has been edited and republished with full permission from the author.

<![CDATA[Introducing the Ambassador Network!]]> Fri, 22 Mar 2013 13:59:18 AEDT

Big news – today we launch the Pozible Ambassador Network. 

What's that?

Think of it as a team of experienced crowdfunders here to help give your Pozible campaign the best chance of success.

We put the word out to a group of people who all ran amazing, kick-arse campaigns (not just on Pozible, either). A great bunch who continue to show amazing generosity by sharing their time and knowledge about crowdfunding long after their own campaigns have ended.

We want to reward their enthusiasm, highlight their strong example to other Pozible users and get their help with linking up the Pozible community. This will move feedback from the community to us more fluidly, helping us deliver great customer support, better user experience responses and making Pozible the best and most enjoyable tool it can be.

Every Pozible Ambassador has successfully run a major crowdfunding campaign, and is an invaluable resource. Listen to them.They know their stuff.

So what will Pozible Ambassadors be doing?

Pozible Ambassadors will help us spot potential projects to earn themselves rewards. They'll also assist first-timers running Pozible campaigns by answering basic queries and providing general advice and encouragement (as their own creative schedules permit). 

They can also highlight Ambassador Picks for a new front page section and get your project trending quicker...

And, once you've run a successful campaign, YOU may be eligible to become an Ambassador yourself.

Feel free to reach out to our first group of Pozible Ambassadors – they want to help you succeed.

For a full run-down on all the ins and outs of the Pozible Ambassador Network, check out the video.

Introducing the Pozible Ambassador Network from Pozible on Vimeo.

Join our Ambassador Network today:

PLEASE NOTE: The same common sense and courtesy applies while communicating with Ambassadors as you would when running a campaign. All Pozible Ambassadors are volunteers; respect their time and boundaries. 

What do you think? Would you get an Ambassador to help you with your campaign? Do you want to be an Ambassador? Comment below!

<![CDATA[Pozible project videos now on YouTube]]> Tue, 19 Mar 2013 12:02:19 AEDT

Since the beginning, we've asked the Pozible community to use Vimeo for hosting video content for their projects, as well as hosting all our own content there.

Now you can use YouTube too.

Obviously, we know that the whole world uses YouTube for viewing and sharing video content. Our reasons for going with Vimeo were partly about ensuring premium video quality for our many film projects, and partly because we still needed to work out a few things with the peeps at YouTube.

But now you can pick whichever platform suits your project best.

The workflow is very much the same.

When you log into Pozible to edit or upload your project video, simply select Vimeo or YouTube as appropriate:

… and make sure you copy only the relevant part of the video's URL into the Pozible window (don't worry if you don't remember this, there are prompts in the interface, too).

What are your thoughts? Do you have a preference for which video platform you host your motion content on? Happy to have a choice of sites? Let us know in the comments!


<![CDATA[Now you can launch your project!]]> Thu, 07 Mar 2013 11:50:39 AEDT

Howdy, Pozible people.

We have news about changes to how we provide feedback and go about approving projects, plus something many of you have asked for: control over when your project launches.

This new method of approving and launching projects not only gives you absolute control over when your project launches but it allows us to give you quick and detailed feedback about your project, if needed.

How it works:

If we think your project is ready to launch, we’ll approve it. We’ll send you an email to notify you and you can launch your project whenever you want.

To launch the project, log in to your Pozible account as normal, go to My Stuff > Manage and click the big blue Launch button. Easy.

You cannot put the project back into draft mode once it's approved, so make sure your project is ready to go.

If your project requires feedback, we'll email it to you AND display it in your My Stuff interface. You'll see it at the bottom of the project itself (don't worry, it disappears from public view - no-one sees it but you).

It's totally up to YOU to decide how much effort to put into following up on our feedback. You may need some very minor changes, you may need to start again from scratch. We can't run your project for you, but after hosting nearly 3000 projects, we do have a good idea of what works.

As always, if you have any issues during the process, you can mail us at

<![CDATA[A Pozible Story...]]> Tue, 05 Mar 2013 15:13:11 AEDT We're lucky enough to be a part of helping a lot of really talented people get their stories out to supporters who can help them reach their goals, but we also get to work amongst them, too. We love sharing crowdfunding stories so we've created a series of short videos focusing on project creators and their exciting projects. 

Our talented interns Elle and Carolyn have whipped up these short but sweet vids about our successful projects. Check them out!

Like it, share it, comment - tell us your thoughts. 

What Pozible Stories would you like to see more behind-the-scenes info on? Hit us up at





Good Grief




The Kustom Kommune




Pure Pop Records



Laura Imbruglia



Nick from Tram Sessions


<![CDATA[Pozible: now in your pocket]]> Mon, 25 Feb 2013 13:29:54 AEDT  

Banner mobile image

Going mobile! 


Some big news - we’ve launched our new mobile site!


We’re always listening to what you’re telling us about how to improve your experience using the Pozible site with tablets and smartphones. 


Based on your feedback, we came up with a gorgeous, smooth interface that looks just like the web experience you know, but designed to function as smoothly as possible on your iOS or Droid devices. 


The mobile site makes it easier to pledge to projects. For creating a project of your own, you’ll probably still need to be at a computer so you have all your tools and files to hand. 


We think this is a better way to go for mobile Pozible users than releasing an app.



- there’s nothing for you to download
- the experience is the same on all devices
- supporters coming to your project from facebook (or elsewhere) will not have to log into or be forced to download an app THEY don’t have, it’ll be a seamless online experience 


Let's take a look at the screen flow shall we?

A project page looks like this on your mobile device: 


Main page mobile


The actions page looks like this - you can navigate to the description, find out who has supported already, read comments or pledge from this page:




When you pledge, the screen will look like this (as you can see, it's all very similar to the website experience): 


Pledge page


... and, finally, you will need to connect via your social media profile or log in to complete the pledging process:


log in


It looks absolutely gorgeous on iPads (any size!) and Droid tablets.

What do you think? How do you prefer to use Pozible?  


UPDATE: There is a known bug - with facebook login only - for iPhones running Chrome browser (no issue with iPads, only iOS *phones*). You can get around this bug easily; just use Safari instead. 

<![CDATA[Adelaide, Here We Come!]]> Fri, 22 Feb 2013 16:14:49 AEDT

Wow - it’s been a while! Apologies for the downtime, we’ve had a hectic start to the year.

One thing we’re busy with is our Let’s Talk Crowdfunding workshops. We ran packed presentations in Melbourne on 21st Jan and in Sydney on the 21st of Feb.

Next week is Adelaide’s turn. We’ll be there for the live Pozible Pitch at AIDC DocWeek and then we’re running yet another Melbourne workshop on 28th Feb.

If you’re in South Australia and keen to find out more about how to give your Pozible campaign its best shot at success, sign up and we’ll see you at The Box Factory Community Centre on Friday March 1 at 6pm.

We look forward to busting some myths and answering your questions about Pozible’s whys and hows. Preparation is absolutely the key to a strong campaign; if you fail to plan, you plan to fail.

Stephanie Lyall from Brink Productions will talking about her crowdfunding experience. She successfully raised over $15K for the production of Bryony Lavery's "Thursday".

We have plenty of other exciting stuff in store in the coming months, but we won’t blow it all in one blog post... keep an eye on our Facebook Page and Twitter for the latest news.

We promise to update more frequently in the coming weeks, but feel free to comment below now on anything you think we should or could be doing better, tips and advice you have for Pozible users or simply share with us: what’s exciting and motivating you right now?

More info on LTC Adelaide:

Melbourne crowdfunding workshop:

AIDC Pozible Pitch Collection:

<![CDATA[Happy Holidays From Us + 2012 Pozible Milestones]]> Thu, 20 Dec 2012 17:08:03 AEDT

2012 is coming to a close and we couldn't be happier with how the year went. It's been a really great year for crowdfunding. From raising $5.8 million in pledges this year alone to launching the first matched funding initiative with ScreenWest, we can't wait to see what 2013 has in store for us! Crowdfunding is growing more popular and we look forward to hitting more milestones in the new year! To wrap up this great year, we want to share our success with you. None of this could have been possible without your support!

We wish everyone a safe and restful holiday season! See you next year!

<![CDATA[Tom Dickins - A Pozible Success Story]]> Wed, 05 Dec 2012 11:00:58 AEDT


Here at Pozible, we are dedicated to inspiring our project creators and offering all the help we can to make the amazing ideas and projects we receive everyday, become a reality!


Meet Tom Dickins - A true Pozible success!


The Australian Singer Songwriter from Melbourne was blown away at the response his project received on Pozible, as he managed to raise THOUSANDS to fund his album.


Pozible was delighted to touch base with Tom and hear what he had to say about exceeding his funding goal through Pozible…





As a truly dedicated and talented artist, Tom was quickly able to build the funds he needed, through crowd funding, to be able to concentrate on developing his career as a musician and open up new opportunities for the making of his album. 


The usual fears Tom encountered before embarking on his project; the funding target, whether or not they would reach their target and creating rewards to suit the pledgers, soon melted away, as feedback and support from fans started to build the project and exceed all of Tom's hopes and dreams as everything fell into place!


Tom is driven by the simple fact that practicing artists deserve to make a living from their work. Pozible allowed him to put this idea into action and create an example of how drawing from a collective source is great way to achieve your dreams whilst getting others involved.


Check out Tom's project below where you can also purchase your very own copy of the album Tom created with the funding he raised through Pozible!



<![CDATA[STREAT scores matched funding from Melbourne Central]]> Tue, 20 Nov 2012 17:46:20 AEDT

We're proud to announce STREAT's crowdfunding campaign has not only reached its funding goal, but will be matchfunded by the GTP Group!

STREAT, a social enterprise dedicated to stopping youth homelessness in Melbourne, will have their funding goal of $40,000 matchfunded by The GPT Group, who own and operate Melbourne Central, helping them raise $80,000! This will help build their new cafe in Melbourne Central and help turn many young, disengaged lives around through employment and specialised training.

Matchfunding is a technique on the rise, where established businesses or foundations match the funds raised by the crowd on Pozible, dollar for dollar, or more. This means every dollar pledged on our platform for this campaign will be matched directly, doubling the impact of each pledge.

Justin Shannon, General Manager at Melbourne Central, shed further insight on what their generous gift to the community entails, “We are delighted to support STREAT's new cafe at Melbourne Central with $40,000 and a five-year tenancy agreement. We know this will substantially increase their revenue and ability to train and support many more of Melbourne’s homeless and disengaged young people.”

Working with Six Degree Architects, STREAT intends to swiftly build an environmentally friendly cafe which will be operational by December 2012! If you're around Melbourne, support your community this holiday season by grabbing a cuppa!

This would not have been possible without the continual support of everyone who pledged or has ever bought one of STREAT's coffees. This is further proof that crowdfunding and matchfunding work!

More on STREAT:
STREAT opened its first little food cart in Federation Square in March 2010. It now has three cafes and a boutique coffee roasting business and has provided over 30,000 hours of training and support to the 52 young people who have been in the STREAT program. These trainees have helped serve more than 300,000 meals and coffees to Melbournians who, with every mouthful, are helping stop youth homelessness. Five full classes of young people have now graduated from STREAT with the majority finding jobs – most for the first time in their lives.

If you're an organisation or business interested in matchfunding with Pozible, please contact Rick Chen on +61430188776 or email him on rick[at] .

For further information on STREAT, check out:
STREAT's website:
STREAT's Pozible campaign:
STREAT's press release:

<![CDATA[Pozible and AIDC Joining Forces for Documentary]]> Mon, 12 Nov 2012 12:00:00 AEDT

Pozible is proud to announce we’re joining forces with the Australian International Documentary Conference (AIDC) to create a live pitching competition for crowdfunding campaigns as part of DocWeek in March 2013.

This Australian-first initiative is your chance to pitch your developed documentary idea to a live audience of documentary lovers (and fellow filmmakers and industry heavyweights), supported by a live crowdfunding campaign.

The lucky documentary filmmakers chosen to participate in the Pozible Pitch will pitch their film ideas to an audience at DocWeek in a bid to boost their crowdfunding campaigns, raise funds, build buzz and gain audience support.

You can also come to AIDC’s marketplace to meet broadcasters, distributors, film agencies, sales agents and others.

So you’ll be able to leverage the success of your crowdfunding campaign to try to attract that elusive marketplace attachment, pre-sale or broadcast deal!

AIDC has joined forces with Pozible, the crowdfunding platform, to create the Pozible Pitch.   This is your chance to pitch your developed documentary idea to a live audience of documentary lovers during Doc Week, supported by an online Pozible campaign. This is an opportunity to raise funds, create hype around your project and gain audience support.  This live pitch is a fantastic way to boost your campaign.

How does it work?

Filmmakers who participate in the Pozible Pitch, will receive  a number of benefits: 

  • a mentoring session with a staff member from Pozible who will explain the best way to prepare your social media and online campaign
  • an opportunity to address a live audience at the beginning of a DocWeek screening, and pitch your project to them.  If audience members wish, they can make pledges on the spot.
  • Your Pozible Pitch project will appear on both the Pozible and AIDC websites, increasing your audience reach.

  • Promotional support from AIDC for your Pozible Pitch project.

Excited? Here is how you enter:

AIDC is calling for submissions. Here is what you need to do to be considered:

Step 1: Read the regulations/guidelines on the AIDC site.
Step 2: Prepare to submit your idea. You’ll need to provide:

  • Biography - max 100 words
  • Short Description of your film project - max 96 characters
  • Synopsis - max 300 words
  • Expected running time of the completed documentary
  • Producer's details and any previous credits
  • Director's details and any previous credits
  • Total expected budget
  • How will you use the funds that you receive from donations
  • What type of rewards would you like to give to those who donate
  • Vimeo link to your project trailer

Step 3: Complete the online submission form - click here

The deadline for the Pozible Pitch is November 2012.

<![CDATA[It's #AllPozible Photo Contest]]> Mon, 12 Nov 2012 12:00:00 AEDT

Here at Pozible HQ, we're inspired by witnessing dreams come to life. Countless projects birthed from fleeting moments of inspiration, victoriously achieve funding and are brought to fruition. New project creators we meet everyday, beaming with creativity and passion in the face of adversity, serve as tireless reminders that anything is possible.

Now, we want to set off sparks of inspiration across the world!

Do you have a creative eye? Here's your chance to provoke imaginations! Be it a close up portrayal of something you find special, an intimate reflection from the studio, or a captivating moment from travels- share what you love, find inspiring, or gets your creative juices flowing.

Enter to win a mystery Pozible Play Pack by submitting your inspiring photos via Instagram or Twitter.

Here's How to Enter:
1 - Follow @Pozible on Instagram + Twitter
2 - Take a photo of what inspires you using hashtag #AllPozible
to give us permission to repost on our Instagram and Facebook feeds.
3 - Include a brief caption to shed some poetic insight into your muse.

We want to see the world through the lens of our awesomely imaginative community.

Show us what you find beautiful!

The winner will be announced on December 17, 2012.


1. La Sardina 8Ball camera from Lomography Australia.

We're excited to announce we're giving away a gorgeous La Sardina 8Ball camera, thanks to the awesome people at Lomography Australia!

Sophisticatedly dressed in its textured black coat, the La Sardina 8Ball is the sexiest companion you can choose to shoot with. This snapper will have you experimenting with wide-angles and multiple exposures from now until forever!

The La Sardina 8Ball boasts an elegantly textured all-black body, with an 89° field of view wide-angle lens to take in all the action. With an easy action MX switch, multiple exposures have never been this easy!

The La Sardina is perfect for long-exposure experimentation; just switch to Bulb setting and you can hold the shutter open for as long as you’d like!

Load the La Sardina 8Ball with any kind of 35mm film you’d like – It’s the kind of film you can pick up and develop in your local store.

For information, check out the Lomography website.

More prizes will be revealed soon!

In the meantime, check out the entries so far, below:

<![CDATA[We are hiring - Applications have closed]]> Mon, 15 Oct 2012 17:59:29 AEDT

Do you get excited by social media and internet technology? Are you active online with Twitter, Facebook, Instagram or even Pinterest? Are you a great communicator, do you possess strong organisational skills and would you define yourself as entrepreneurial? If you answer yes to most of these questions, our Melbourne office have an exciting role to offer you.

As a full time Marketing & Communications Manager for Pozible you will be:

  • assisting our clients with marketing activities, implementing campaigns and coordinating company promotions
  • managing client communications and coordinating operational activities
  • opportunity to travel nationally and internationally, organise workshops as well as speaking at conferences.
  • working closely with the Directors on the development of marketing plans

What we are looking for:

  • confident, able to work under pressure
  • team player and a “can do” attitude
  • Strong consultative, negotiation and writing skills
  • Ideally be degree qualified in marketing or similar fields
  • Excellent writing and verbal communication skills
  • Highly organised with strong project management skills
  • Think strategically; prioritise workload and execute plans with clear outcomes

Why Pozible?

  • Basic salary negotiable based on experience + bonus + potential Pozible share options + Hub Melbourne unlimited membership + awesome coffee from Kinfolk cafe :)
  • Young, energetic, fun, cutting edge & fast growing tech company
  • We are a socially responsible business and we want to make a real difference
  • Creative envionment and be part of our family
  • Hub Melbourne membership and instant connection of 4000+ valuable members both locally and globally in over 20+ countries
  • Work side by side with some of the coolest brands in Melbourne including Yammer, TEDxMelbourne, kinfolk, Illumination, Happy Studio etc
  • Based in Melbourne - the most livable city in the world

Please email your resume to rick [at] and tell us why you would like this position, please note you must have Australian working rights to be considered for this opportunity. Applications close 29th October, 5pm.


<![CDATA[Be a Part of Our First T-Shirt Competition!]]> Wed, 19 Sep 2012 12:23:00 AEST

We are proud to announce the winner of our t-shirt competition is Kal Englishby! Kal's entry was:

Congratulations Kal! You've won a $250 pledge to a project of your choice and 2 Pozible t-shirts!

Due to the great response of the competition, we're giving away a t-shirt to 10 runner ups. They are: Erin Collins, Kate Toon, Jai Hallam, Tim McGee, Kylie Gusset, Steve Lee-Burman, Fi Dalwood, Nancy Pansy Hairy Mary, Louisa Hope and Kate Llewellyn.

Congratulations everyone! Please email info[at]pozible[dot]com to let us know what colour (black or white), style (man or woman) and size (SML) you'd like your t-shirt and your shipping address!

We’re proud to announce the first Pozible t-shirt competition!!!

Since we believe in crowdsourcing ideas, we thought we would ask you - the lovely people out there in the interwebs - to give us your suggestions for what you’d like to see on our t-shirts.

In 15 words or less, tell us your suggestion for the best quote, tagline or one-liner with the word “Pozible” in the title.

“even my mum pledged to pozible”

All you need to do is to enter your suggestion is tweet us to @pozible or comment on our Facebook page.

All entries must be received by Midnight EST Friday September 21 2012.

If your entry is chosen as the winner, you’ll win:

$250 to spend on any Pozible campaign you like. If you nominate the campaign you want to support, we’ll chip in the moolah on your behalf and you’ll get the rewards!


TWO of your very own Pozible t-shirts (in black or white, and in a size of your choice) shipped to you anywhere in the world

FIVE runners up will receive:

Your very own Pozible t-shirt (in black or white, and in a size of your choice) shipped to your anywhere in the world.


The Pozible Team


<![CDATA[Say Hi to the Pozible Shop!]]> Wed, 29 Aug 2012 17:49:11 AEST

Finished your campaign? Wondering what to do next?

Why not turn your Pozible project into an online shop!

After you’ve finished your successful campaign, Pozible will now allow you to turn your Pozible campaign page into an online store for your project.

This new function will let you continue to sell your rewards as well as the final product of your project, drive traffic to your project and engage new and current audiences.

You’ll also be able to continue updating your existing supporters and keep your easy URL active as a digital portal for your project.

It's free to list your rewards for sale, you’ll just pay the same low service fee (usually 5%) on rewards.

All transactions are handled through our secure payment system using PayPal and Pozible automatically processes and transfers all payments from shop purchases directly to your PayPal account. Paypal transaction fees vary (typically 2.4% + $0.30) - more PayPal info here

So if your campaign is finished and your album tour is about to start, you can now use your Pozible page to sell tickets, digital downloads or even copies of the album.

Please note, you can only use Pozible Shop to sell rewards that are ready to be delivered immediately.

Setting Up Your Shop:

  • To run a Pozible shop, you need to have finished running a successful crowdfunding campaign on Pozible
  • Add new rewards for purchase just like you did when you added rewards for your crowdfunding campaign. You can set limits on the number of rewards and add shipping costs on top.
  • Click on Open My Shop and your shop is ready to receive its first purchase.

For information about the Pozible Shop, check out the Pozible Shop page:

Happy shopping!

<![CDATA[ScreenWest gives $250,000 to crowdfund films]]> Wed, 25 Jul 2012 15:50:08 AEST

Aussie-first government agency gives 3:1 funding for crowdfunded films

In an Australian first, Pozible is very proud to be partnering with ScreenWest, the West Australian screen agency, as part of a bold new initiative that will match and incentive crowdfunding through government funding.

The 3 to 1 initiative will see ScreenWest contribute $250,000 towards West Australian filmmakers making exciting new screen content for digital audiences.

As an incentive scheme, ScreenWest will kick between $15,000 and $150,000 for each film that manages to successfully crowdfund a quarter of their total budget.

In other words that means for every dollar you raise, ScreenWest will give you three bucks!

Here’s how it works:

Step 1: Apply to be part of the exciting 3 to 1 program

If you are a West Australian filmmaker, apply to ScreenWest before November 12. Screen West will officially put the call out for applications in a few weeks.

Your idea should be a standalone narrative screen project that can be fully funded through 3 to 1, preferably a project that is intended for a digital audience.

If you’re an emerging or established filmmaker in WA, and you’ve got an idea for a web series, a short film, an interactive documentary or any great screen project, here is your chance.

For the full guidelines, visit the ScreenWest website.

Step 2: Attend a 3 to 1 workshop

ScreenWest and Pozible together will invite filmmakers who’ve already run successful crowdfunding campaigns to give you the low-down on how to get the most of out of the crowd.

The first workshop will be held on August 15 in Perth.

Step 3: Launch your Pozible campaign

In December, ScreenWest will launch all of the Pozible campaigns for the projects.

Every project will be featured on ScreenWest’s 3 to 1 collection page, and film lovers will be invited to pledge support for the films, and receive great rewards.

Each project that successfully reaches its target (from $5000 to $50,000) from the general public will automatically be awarded ScreenWest.

It’s a race to the finish though, because the ScreenWest funds will be awarded on a first in best dressed basis.

To be eligible for ScreenWest funding, each project must have:

  • At least 40 individual supporters
  • With a maximum of $2000 for any individual supporter

Visit ScreenWest to get started.

If you are a funding body, corporate or philanthropic organisation interested in match funding, please get in touch:

Email: info[at]pozible[dot]com

Phone: +61430188776


<![CDATA[Pozible Internship]]> Tue, 17 Jul 2012 10:48:28 AEST

Arts Management / Events Management / Publicity / Marketing / Social Media

Pozible - Australia’s largest crowdfunding platform for creative people and ideas - is looking for an intern to join our small, young, energetic team based in Melbourne.

Pozible is a website catering to filmmakers, musicians, artists, performers, festivals, writers, designers, gamers, software developers, entrepreneurs and a wide range of emerging and established practitioners across a range of disciplines.

Since it was founded in 2010, Pozible has hosted over 1500 projects and raised over $3 million, and has a rapidly growing online community.

The intern will be working directly under our head of marketing, and will gain wide-ranging experience in arts management, events management, publicity, social and digital media as well as admin.

Pozible is looking for a final year undergraduate student, postgraduate student or recent graduate studying in any of the following disciplines including creative arts, humanities, marketing, media/communications, law or business.

    We are looking for an intern who can demonstrate the following:
  • Passion and knowledge of the arts sector (ideally in any of film, music, performing art or visual art)
  • Excellent communication skills and strong writing skills
  • Initiative and savvy
  • Organisational skills
  • Social media and web-savvy

Previous experience or internships in relevant areas will be highly regarded, as will previous grants or crowdfunding experience.

This is a fantastic opportunity to gain hands-on experience liaising with a wide variety of working artists and arts organisations from funding bodies to festivals to mainstream media.

The internship will be based in Pozible’s offices in Melbourne CBD, starting from August / September 2012.

The internship will be for three months, ideally three days per week (20-25 hour week), with the hours and starting date to be flexible around study/work commitments.

The internship is unpaid, but there may be scope for future employment opportunities for the right candidate.

Pozible is also willing to accept applications from students seeking to gain university credit.

To apply please send a resume (max 3 pages) and a cover letter (max 2 pages) to

Applications close: August 3rd 2012


<![CDATA[A Match Made in Heaven!]]> Wed, 11 Jul 2012 17:40:50 AEST

Pozible is delighted to be partnering with artsHub - Australia’s leading online resource for the creative arts.

If you join artsHub and run a campaign on Pozible, artsHub will help connect you with their networks and online community of Australian art lovers and arts professionals.

The whole idea behind the partnership is to help connect artists with supporters, and collaborate as an arts community to help make cool stuff happen.

artsHub connects to more than 33,000 artists, arts practitioners and companies and can facilitate wide promotion for fundraising projects nationally and internationally

If you are an artsHub member, artsHub will offer:

  • One complimentary classified advert promoting your campaign
  • Consideration of a feature story about your campaign (minimum 400 words)
  • Priority promotion via a dedicated artsHub bulletin, 'Crowdsource Quarterly' showcasing artsHub members crowdfunding projects, as well as via artsHub's social media outlets
  • An exclusive discount on our service fee for artshub members to launch a Pozible campaign
  • Incentives for supporters to your project negotiated on a case by case basis

If you are an artsHub member with a big (or small) idea you’d like to crowdfund, email attaching a completed form, including your contact details, campaign idea, financial target, rewards and promotional blurb for the campaign.

artsHub will be in touch to discuss how best to sell your idea to our networks. Launch your campaign with Pozible and we'll kick start promotion for you. It's that simple.

If you’re not a member of artsHub, there’s never been a better time to join artsHub here.

artsHub offer members from less than $20 a month, and you get access to all their arts news, reviews, job listings and much more. Not to mention, you get access to all artsHub’s member benefits.

<![CDATA[Pozible Gets More Social!]]> Wed, 27 Jun 2012 17:31:40 AEST

Have you always wondered what projects your friends are supporting or if some long lost friend is running a crowdfunding campaign?

Well, here's something that might interest you! Pozible are now launching our new Social Function which allows all Pozible users to see what projects their friends are supporting or running.

It is really easy to set up! All you need is a Pozible account and a facebook account.

How do I set it up?

On the menu bar, there's a button called "Social Off". Hover your cursor over the button and a box will drop down. The box will ask you to link your Facebook to your Pozible account. Click on "Link".

Once done, the page will refresh and all the projects in our current listing pages will be ranked according to how many Facebook friends are supporting the project.

You can always turn off your social function by clicking on the "Social On" button. You can also unlink your Facebook account from your Pozible account by logging in and going to My Profile. Scroll down and there be the option to unlink your accounts.

We strongly urge project creators to use this function as it can increase your project's ranking and prove the legitimacy of your project.

We think this is a win-win for both project creators and project supporters! Tell us what you think in the comments section below!

<![CDATA[Let's Talk Crowdfunding Auckland!]]> Wed, 20 Jun 2012 17:20:25 AEST

We're hosting our second international Let's Talk Crowdfunding event in wonderful Auckland, New Zealand!

Thanks to our friends at The Edge for hosting us, join Pozible's Anna Whitelaw and Biz Dojo's Phil Williams, along with Sarah Larnach, whose Pozible project raised over $6600, 265% of her initial funding goal. This is your chance to learn more about how crowdfunding can help you and New Zealand's creative industries.

It will be a wonderful night of crowdfunding and mingling. We hope you get a lot out of it!

WHEN: Wednesday July 4th, 6pm - 9pm

WHERE: Limelight Room 2, Aotea Centre, The Edge. 50 Mayoral Drive, Auckland

WHO: Pozible's Anna Whitelaw, Auckland artist Sarah Larnach and Biz Dojo partner Phil Williams


Spaces are strictly limited, so please rsvp at

<![CDATA[$3 Million in Pledges & Updated Crowdfunding Facts!]]> Wed, 20 Jun 2012 14:01:14 AEST

When we raised $2 million in pledges within 5 months of hitting our first million, we were beyond excited.

Today, we are pleased to announce we have smashed $3 million in pledges in only 3 months!

Some of our recently successful projects include Tom Dickins, Ben Abraham and Zombie project Patient 0, who have all raised beyond their initial funding goal. Patient 0 is currently sitting at $94,862 funded, beating their goal by 902% – a first of Pozible! These three projects alone have raised a combined $137,562!

Once again, this would not have been possible without the continued support from project supporters. It is you guys who make crowdfunding work!

In celebration of this terrific milestone, we have updated our Pozible Crowdfunding Facts! We feel these statistics are not only interesting, but will come in handy to project creators. If you've always wanted to know which pledge amount is most popular or which are our top traffic sources, then keep scrolling down!


<![CDATA[Kia ora, New Zealand! We’re crossing the Tasman :)]]> Tue, 05 Jun 2012 15:52:55 AEST

Good news to our friends in New Zealand, Pozible has now launched in New Zealand. Now it is even easier to start a project on Pozible - or support one - since we accept NZ$ so you can set your target or pledge money easily.

To celebrate the launch, we spoke some of the creative minds behind our successful projects in Aotearoa...

Barnaby Bennett, Chur Chur: Stories from the Christchurch earthquake

Barnaby Bennett was based in Melbourne when he decided to launch his book project, telling the stories of Christchurch during and after in the devastating 2011 earthquake. For him, crowdfunding on Pozible allowed him to raise money quickly to do something to support the victims of the Christchurch quake. “Using Australian dollars and accessing the Australian market seemed like a good way to support Christchurch,” he says. He was able to raise $1670 in just 14 days.

Kat France, Kia Kaha

Documentary filmmaker Kat France also turned to crowdfunding to fund her independent documentary Kia Kaha about the aftermath of the Christchurch quake. The short film focuses on four Christmas residents struggling to cope with the process of rebuilding, and the constant aftershocks. She turned to Pozible when she realised that the government film funding would not go far enough. She raised $390 from 14 supporters, from an initial goal of $300. “Independent filmmakers are always looking for ways to fund the production of their ‘next big idea’ and whilst government support exists, it is extremely competitive and requires specific criteria to be met,” she says. The film has now been accepted into eight festivals in Australia, New Zealand and Canada so far (many more to come!), premiering at the Shorts Film Festival in Adelaide. She said she underestimated the power of crowdfunding, and advised fellow creatives to think about ways to reach supporters through fundraising events. “Taking the time to think about who your target supporters will be is incredibly important as well as what methods you will use to get support. Facebook posts and personalised emails are never enough,” she says.

Serena Bentley, Wall of Seahorsel

Wall of Seahorsel was a major exhibition of work by New Zealand artist Yvonne Todd held at the Centre for Contemporary Photography in February this year. Her first solo show in Melbourne featured a series of photographs with fake businessmen, and a brand new series called Seahorsel, featuring a fictitious community enacting a nonsensical dance. When it came to bringing the exhibition together, exhibition organiser Serena Bentley also saw crowdfunding as a way to finance the show, where traditional arts funding was not available. She urges other creatives to use social media, but also keep people updated with progress reports from Yvonne’s studio. She also suggests focusing on a single outcome - in this case producing a catalogue of Yvonne’s work that could be sent out to supporters. She also targeted individuals, rather than spamming her entire contact list. Nevertheless, Bentley says: “Crowdfunding is hugely important - in fact, it's a game-changer. It means that a lot of projects that mightn't see the light of day because they don't fit into certain funding parameters can now come to fruition”.

Natalie Clark, Faux Pas

Natalie Clark, and her fellow performers Shani Dickins, Sofia McIntyre and Taofia Pelesasa wanted to put together a live performance for people who might not otherwise see dance or theatre. So they came up with Faux Pas, a 10-minute “pop up” dance-theatre performance they aimed to perform in cafes as part of the 2012 Dunedin Fringe Festival. When they received $1500 in funding to take Faux Pas to the festival, they didn’t have quite enough for the show. Rather than fork out money out of her own pocket, she decided to crowdfund the project, and will do it again in Auckland. Although she believes the concept is still relatively new, she says she has already seen other NZ-based dance projects. “I think it will become an important source of funding, though I worry funders will quickly become fatigued by multiple campaigns. An NZ$ option will definitely make it more attractive though.” While she fears New Zealanders may support high-profile projects like Taika Waititi’s campaign for beloved film Boy, she is keen to see how other dance groups do.

Eleonora Sparagna, Sator Arts Project

Sator Arts is a “unique publishing adventure in the world of arts”, says Eleonora Sparagna. A catalogue of actual artworks, with articles, videos and pictures available online. She says Pozible was “the best marketing and test we could have!” Sator Arts changed and adapted the project based on the public’s response to various offers and presentations. “Finally we found and developed a product that works,” she says. Now, Sator Arts are negotiating distribution deals all over New Zealand and around the world, with distributors lined ip in Monaco, Italy and Brazil.

For more on projects from Aotearoa, visit our Kiwingenuity collection.

<![CDATA[Say hello Singapore!]]> Thu, 31 May 2012 16:09:33 AEST

We’re launching globally, and as our first step, we are coming to visit Singapore.

We are inviting you - our members and friends, and anyone interested in finding more about crowdfunding - to join us for our first international event, Let’s Talk Crowdfunding Singapore.

Thanks to our friends at the Kennel in Singapore for hosting us and Hub Singapore who are partners with Pozible, our co-founder Alan Crabbe will be talking to Singapore’s creative community - including filmmakers, artists, designers, performers, writer, entrepreneurs and changemakers - about crowdfunding in Asia, and how it can benefit you.

Come along and join us for drinks afterwards.

Tuesday June 12th @ 6pm

The Kennel
Blk 8D Dempsey Road,
Singapore 24967

Spaces are strictly limited, so please rsvp to lin[at]inthekennel[dot]com or visit to register your details.


<![CDATA[June 6th: Lower Fees & Easy Application Process]]> Wed, 30 May 2012 17:47:22 AEST

Everyone’s invited!

From Wednesday June 6th, we are rolling out our new application process. Potential project creators will no longer need an invitation code to launch a project. This means no more waiting for us to send you an approval email and no more invitation codes getting lost in your junk mail!

Starting a project will be as simple as filling out the details on the site, and you’re good to go.

Once your project is ready to start accepting pledges, it will be reviewed by the Pozible Team before it launches to make sure your project complies with our project guidelines.

We’re dropping our fees!

In celebration of this, we are introducing a new fee structure to ensure project creators get to keep as much of the funds raised as they can.

From Wednesday June 6th, Pozible’s fee structure will be changed to:

Standard Service Fee: 5%

Special Service Fee: 4% (for our partner organisations & previously successful project creators)

Of course, as before, it is completely free to put a project on Pozible, and our service fee does not include credit card transaction fees.

Please note this new fee structure still applies to projects who launch before June 6th, as long as the project start date is on or after June 6th.

Pozible invitation

Pozible invitation codes will still work with our new system. Anyone with an invitation code will qualify for a discounted service fee of 4%.

You can still obtain invitation codes from our partner organisations as well as previously successful project creators.


<![CDATA[Let’s Talk Crowdfunding ... Hobart!]]> Tue, 22 May 2012 15:31:45 AEST

After successful runs with Let’s Talk Crowdfunding in Melbourne, Sydney and Brisbane, we are very excited to announce our next Let’s Talk Crowdfunding information session will be at Hobart’s Salamanca Arts Centre!

This will be a free event for anyone interested in learning more about crowdfunding and how to use crowdfunding to successfully fund their creative projects!

Co-hosted by Wide Angle Tasmania, our exciting panel of experts consist of:

  • Pozible’s Head of Marketing and Communications Anna Whitelaw
  • Film Maker Rebecca Thomson, whose project The Jelly Wrestler raised 137% of their funding goal
  • Performer Fiona Stewart who fully crowdfunded her first play, Bijou’s Secret

Please join us for a fun and informative night of crowdfunding. Pozible's Anna Whitelaw will be there to answer any of your crowdfunding questions.

Seats are limited, so please send your RSVP by 21st of June, 6pm.

WHAT: Let’s Talk Crowdfunding Hobart

WHO: Pozible’s head of marketing and communication Anna Whitelaw, and successful project creators Rebecca Thomson and Fiona Stewart.

WHEN: Thursday 21st of June, 2012.

TIME: 6:00pm - 9:00pm

WHERE: Peacock Theatre, Salamanca Arts Centre 77 Salamanca Place, Hobart, Tasmania, 7004

RSVP: Please RSVP at


<![CDATA[Now Accepting Multi-Currencies!]]> Fri, 18 May 2012 15:19:10 AEST

We’re going global!

Since we were founded in 2010, Pozible has grown to become Australia’s biggest crowdfunding platform.

Already, Pozible has helped artists, filmmakers, musicians, performers, designers, writers, software developers, social change makers, event organisers and entrepeneurs to make their dreams come true.

We’ve supported over 1300 projects, and raised over $2.5 million in funding.

Now, Pozible is very proud to be spreading its wings and launching internationally.

Whether you are

A photographer in Buenos Aires...
A dancer in Singapore...
A stand-up comedian in Edinburgh...
A festival organiser in Hamburg...
An artist in Tokyo...
A filmmaker in Mumbai...
A music producer in Montreal...

Pozible is now your platform to raise funds and fulfill your dreams locally and globally.

With Pozible, you can now crowdfund projects, and garner support from anyone anywhere.

Pozible will:

Accept multiple currencies

You will now be able to set funding targets, set rewards and pledge money in all major currencies so wherever you are in the world you can use your local currency, including:

$US Dollars
$NZ Dollars
€ Euros
£ Pounds
C$ Candian dollar
$SGD Singapore Dollars
RM Malaysian Riggits
¥ Japanese Yen
฿ Thai Baht
R$ Brazilian Real
CHF Swiss Francs
Czech Koruny
kr DKK Danish Kroner
kr NOK Norwegian Kroner
kr SEK Swedish Kroner
HK$ Hong Kong Dollar
Ft Hungarian Forints
₪ Israeli Shekels
$MXN Mexican Pesos
Php Filipino Pesos
Polish Zloty
NT$ Taiwan New Dollars

Offer Paypal

We are partnering with the world’s favourite payment method Paypal in order to offer convenient, safe payment methods in multiple currencies from anywhere in the world.

All you need to do is register a premier or business PayPal account (or upgrade your existing Personal account) and you can start a project on Pozible.

For Australian projects, you still have the option to include credit card payments. For everywhere else, Paypal will be the only payment method available for now.

Support artists all over the world

We will now accept projects from creative people and organisations no matter where you are in the world.

All you need is a photo ID, your name and contact details to start a project, and a premier or business PayPal account.

From supporting individual artists and their campaigns right through to partnering with established and influential arts organisations, Pozible aims to support, promote and facilitate making cool things happen the world over.

Have fresh new look

To celebrate our international launch, we will be having a makeover. Nothing too drastic, just a nip here and a tuck there.

The new site has all the features of the old site, and a whole lot more in a clean easy-to-use format.

We hope you love it as much as we do.

Tell us what you think by emailing or following us @pozible on Twitter. For more information, check out our FAQ page


<![CDATA[Let's Talk Crowdfunding Brisbane!]]> Mon, 26 Mar 2012 13:59:13 AEDT

We are really excited to announce we are taking Let’s Talk Crowdfunding to luscious Brisbane!

This free event is for anyone interested in learning more about crowdfunding and how to use crowdfunding to successfully fund their creative projects.

Joining us on our panel of experts are:

  • Pozible co-founders Rick Chen and Alan Crabbe
  • Jazz musician Lauren Lucille who successfully funded her new album
  • Documentary film-maker Jason Bray, who ran two very successful projects for the documentary Street Dreams with fellow film-maker Mike Crowhurst
  • Performer Emma Serjeant who co-created new circus company Casus and used crowdfunding to help out their debut show, Knee Deep.

Please join us for a fun and informative night of crowdfunding. Pozible co-founders Rick Chen and Alan Crabbe will also be there to answer any of your crowdfunding questions.

Seats are limited, so please send your RSVP by Thursday 19th April 2012, 12pm.

WHAT: Let's Talk Crowdfunding Brisbane

WHO: Featured speakers include Pozible co-founders Rick Chen and Alan Crabbe, and successful project creators Lauren Lucille, Jason Bray and Emma Serjeant

WHEN: Thursday 19th of April, 2012

TIME: 6:00pm- 9:00pm

WHERE: Turbine Platform, Brisbane Powerhouse 119 Lamington Street, New Farm (continuation of James Street)

RSVP: Please RSVP at


<![CDATA[Hello $2,000,000. That Was Quick!]]> Wed, 21 Mar 2012 16:42:46 AEDT

We at Pozible are so proud to announce we have reached $2 million in totoal pledges since launch! Not only is this an amazing feat, but we did this within 5 months of raising our first million in October 2011.

“We are continually surprised and delighted by the passion that Pozible and the idea of crowdfunding invokes in people. Pozible is a living, breathing example of what people can achieve if they work together for a common goal and we are so very proud of hitting the $2million mark so quickly. We would not have met this amazing milestone without the dedication and enthusiasm of our supporters and project creators, and for that we are incredibly grateful,” said co-founder Rick Chen.

Some of our recent successful projects include The Melbourne Cabaret Festival, Wastelander Panda and Gayby Baby, who have raised a combined total $57,000. Each project has smashed their funding goals by several thousand dollars.

Pozible is becoming one of the most popular and effective funding options available. This would not have been possible without the massive support from every single member on Pozible. It is you who have turned Pozible into a supportive and nurturing community. Give your yourselves a big pat on the back!

You can download a full press release here.

<![CDATA[Crowdfunding & The Film Industry]]> Wed, 14 Mar 2012 13:31:45 AEDT

Since Pozible's launch, we have seen numerous film projects reach and exceed their funding goals and move on to unimaginable success. It has led us to wonder how crowdfunding is helping Australia's new and current batch of film makers and explore the impact of crowdfunding on Australia's film and arts scene. We want to offer two perspectives on how crowdfunding benefits our film industry. We interview film maker Charlotte McLellan, who ran the Gayby Baby project on Pozible with director Maya Newell and FanDependent co-founder Thomas Mai, who mentors film makers on how to connect with their audience via social media.

Interview with Charlotte McLellan

Tell us about Gayby Baby

Gayby Baby is a project Maya (Newell, the director) and I have been developing for about a year. Maya has two mums and had met a number of kids who were also growing up with same-sex parents, and who were asking the same questions she had asked growing up in the 90s. All these years later, and the kids were still grappling with many of the same issues! We realised that while there has been lots of coverage about LGBT couples conceiving and raising kids, there has never been a study of what life in these families is like, for the children. So we wanted to make that film. A film that would explore the experiences of kids growing up - as we say - culturally queer. But as much as it's a film about gaybies (as we're calling them), we also wanted this to be a film that speaks to the wider community. It is, after all, a film about family. In that sense Gayby Baby is a film about all of us, and how we see family in the modern age. Is it about genetics? Environment? Love?

How did you come across Pozible?

I had heard of crowdfunding projects in the US through the Kickstarter website, and about that time a friend of mine ran a small project through Pozible very successfully. That's when I started keeping up to date with what Pozible is doing.

How has/will Pozible help with your project?

Pozible will basically help us keep the project going. We've been working on it for a year all on our own resources, and sadly they can only get us so far. Specifically, we're using the money raised to get us to Alice Springs and Darwin to film a young gayby who lives there for two weeks. We're also using the money to gather a large (for us!) crew to film the Mardi Gras parade, in which 4 of our Sydney gaybies will be marching.

What part of your crowd funding campaign worked and what part didn't work?

We reached our target (10,500) in nine days, so we're feeling overall that the campaign was an enormous success. It's still going for another week. Our video worked really well - the gorgeous kids in it seemed to have a wonderful effect on people, and we had numerous supporters writing to us about how much they loved it. We have used social media a lot throughout the campaign and that has been a great way to get the word out. If I had my time over, I would probably start the Facebook and Twitter page a few weeks before the campaign, to start generating buzz about the project before you start asking people for money.

Can you tell us more about your mentorship with Thomas Mai?

I'm not sure how much I can say at this point except that Thomas Mai has been a wonderful source of information and support throughout the process. He understands social media better than anyone I know, and appreciates that it has the potential to completely change the way filmmakers approach developing and making their art - a terrifically inspiring thought!

What advice would you give other project creators thinking about using a crowd funding platform like Pozible?

I'd tell them to plan plan plan! Pozible is a great resource but it's not a case of simply uploading a project and letting it sit. You need to be constantly keeping the project 'alive' and making it an exciting page for newcomers. That means lots of talking to fans, interacting with your target communities and thinking up new ways to get the word out there about your project. Scheduling when and who you contact is also really important I think. Some people might be better to target at the start of the campaign, while others can be approached towards the end.

What future plans do you have for Gayby Baby?

The plan is for this to be a feature documentary but we need to film for a while longer to make that happen. So we'll be looking at grants and crowdfunding in the future to make that happen. We're also still trying to find some dads with kids who might like to be involved, so if you know anybody people can contact us on or by email.


Interview with Thomas Mai

What does FanDependent do and how did it start?

FanDependent helps filmmakers connect with their audience before, during and after they have made a film. FanDependent helps with financing (crowdfunding), marketing (Social Media) and distribution (digital distribution ie Four walling, iTunes, Amazon, Hulu, Netflix etc) in a social media connected world. Filmmakers have been trained to pitch to film funds, sales agents, distributors and TV stations but it is a whole new game to be able to pitch and communicate directly with your audience. The goal for any filmmaker in the 21st century is to build and maintain a healthy database of fans that can help with financing and marketing of each film. We are going from "independent" filmmaking to "FanDependent" filmmaking. FanDependent as a concept was born late 2011 and was lucky to win the Innovative Distribution Grant from Screen Australia in 2011 allowing us to work with 10 Australian filmmakers over the next 2 years.

What is the importance of crowdfunding to the arts and film scene?

Crowdfunding has several significant importances.

  • First of all crowdfunding is an early "test screening" of a film idea or concept allowing filmmakers to get direct feedback from the audience that matters, this can determine early on if filmmakers should proceed with a project or let it go, in the "old days" there was never such an important tool unfortunately, allowing for loads of films to be made that never had an audience.
  • Second of all crowdfunding is a great marketing tool (that you get paid for if you are successful) as it is a great way to build awareness for a film that has not been released yet allowing you to connect with fans, friends and followers. By promoting a film project on a crowdfunding site the film becomes more "real" as a concept because it can now be judged by a very broad circle of people.
  • Third, it allows you to gather financial resources from your fans enabling you to make a film that is meant for them, completely bypassing traditional gate keepers such as film funds, TV stations, sales agents and distributors.
  • Fourth, you can maintain 100% control of your own film project if you are successful in raising money through crowdfunding. Crowdfunders are not owners or investors in your film that require a say or percentage. They simply buy and get a t-shirt, coffe mug, credits or dinner with the filmmakers etc.
  • Fifth and last, crowdfunding is not exclusive financing. In fact, a successful crowdfunding campaign will make it easier to secure traditional financing as you now have proven that there is a real market, audience and appetite for your film project.

What role does crowdfunding play in the future of Australia's film industry?

I think that the next generation of filmmakers will embrace this concept more than established filmmakers as it allows them to get a film made sooner rather than get in line and wait for their turn for funding. Look at the Australian film The Tunnel from 2011 they crowdfunded the financing, allowing them to make the film here and now on their terms, as opposed to the terms of a gate keeper. The producers of The Tunnel won the Breakthrough Producers of the Year Award at SPAA 2011, how is that for not waiting in line?

Can you tell us a bit about your mentorship with Charlotte McLellan and Maya Newell?

We met with Charlotte and Maya about their great and important project Gayby Baby and immediately fell in love with the project. They needed to shoot the upcoming Mardi Gras for their film so we workshopped a trailer, in less than 2 weeks, that delivers the premise of the film, captures the spirit while making an emotional connection with the audience. We reached the goal of $10,500 in 9 days and have now surpassed the original goal. We will come back and do a bigger crowdfunding campaign later at for the rest of the financing. Nobody has said that you need to raise all the money at once. Just remember to be completely honest with your audience. We will now have more footage that we can show for the next crowdfunding stage. Gayby Baby is the first of the 10 projects that we will do over the next 2 years. We have found 3 projects so we are still looking for 7 more projects.

Are there any tips you have for young film makers interested in crowd funding?

Be honest, be yourself, look the camera in the eye and tell your future audience WHY you need to make the film.


<![CDATA[Pozible Video Tips]]> Thu, 01 Mar 2012 10:59:59 AEDT

Want to make a pitch video for your crowdfunding campaign, but kind of stumped on what to do? Never fear: anything is Pozible!

Videos are not only a great way to lure potential supporters to check out your amazing project and encourage personal connection, but they serve to show off your talents and highlight your passion for the project.

    We recommend the style of your Pozible video:
  • Have you and your core team talk about your project face-to-face with the camera, like you would talk to an old friend
  • Cover who are you, where are you from, why are you doing this, why it is important to you, what do supporters get out of this and where will the funding go
  • Show evidence of previous work, current work and experience related to your project. If you want to include existing videos such as a film trailer or music video in your pitch video, make sure it's at the end of the video. You want your supporters to know about the project and its goals upfront. Any supporting material should come after this information
  • Be 3 - 5 mins long
  • Be totally transparent about your goals
  • Be creative, funny and engaging and most importantly, have lots of fun!

Here are some examples of some of our favourite pitch videos on Pozible!

Jeremy Kool's Video

Sam Buckingham’s Video

Gayby Baby’s Video

Woody’s Video

Justine Gaudry’s Video

For more information on to start your campaign, check out our Pozible Handbook!

<![CDATA[#LTCSyd a MEGA Success!]]> Mon, 20 Feb 2012 17:11:58 AEDT


We hosted our second Let’s Talk Crowdfunding session in Sydney last week and we are proud to say it was a mega success! Over 200 creative individuals rocked up Sydney University’s Faculty of Architecture, Design and Planning, ready to be inspired by our hand-selected crowdfunding success stories. Co-founder Rick Chen opened the night with a presentation on crowdfunding.

Check out his talk here:

Kicking us off was the charming Sam Buckingham, whose funny Pozible campaign video and continued interaction with her supporters has helped her raise over $10000 to fund her new album. Her experience in crowdfunding has also seen her mentor current Pozible project creators.

Check out Sam's talk:

The hilarious Kate Toon amused us with her witty anecdotes and offered her thoughts on crowdfunding and self-publishing. Kate’s Pozible campaign has already exceeded double her funding goal, which will help her publish and promote her poetry book “Gone Dotty”.

Check out Kate's talk:

Wrapping us up was the delightful Karen Beilharz, whose Pozible project Kinds of Blue reached its funding just three days after launching!

Check out Karen's talk:

It was a fantastic night of crowdfunding love, with lots of beer, nibbles and networking. We want to express special thanks to the lovely Bek Lambert from Unashamedly Creative for her outstanding work in organising this event. Let’s Talk Crowdfunding would not have happened without her hard work and her slick events management skills.

We also want to extend our thanks Sydney University and John Elliot for allowing us to use the Faculty of Architecture, Design and Planning for our event and Steve Hopkins from The Awesome Foundation.

Last and certainly not least, we want to thank every single person who came to the event. Let’s Talk Crowdfunding would not have been successful without every one’s continued support. Once again, thank you so much! To check out the photos from the night, visit our Facebook page!

For more information on starting your crowdfunding campaign, check out the links below:

The Pozible Handbook

What is Word of Mouth?

How to Inspire Contributors

12 Tips to Crowdfunding success

Aussie Crowdfunding Facts

Make Your Project Flow

<![CDATA[Join us to build something epic.]]> Thu, 09 Feb 2012 14:51:23 AEDT

Do you get excited by social media and internet technology? Are you active online with Twitter, Facebook, Instagram or even Pinterest? Are you a great communicator, do you possess strong organisational skills and would you define yourself as entrepreneurial? If you answer yes to most of these questions, our Melbourne office have an exciting role to offer you.

As a full time Marketing & Communications Coordinator for Pozible you will be:

  • assisting our clients with marketing activities, implementing campaigns and coordinating company promotions, both locally in Australia and globally in the future
  • managing client communications and coordinating operational activities
  • working closely with the Directors on the development of marketing plans

What we are looking for:

  • Strong consultative, negotiation and writing skills
  • Ideally be degree qualified in marketing or similar fields
  • Excellent writing and verbal communication skills
  • Highly organised with strong project management skills
  • Think strategically; prioritise workload and execute plans with clear outcomes

Why Pozible?

  • Young, energetic, fun, cutting edge & fast growing tech company
  • We are a socially responsible business and we want to make a real difference
  • Creative envionment and be part of our family
  • Hub Melbourne membership and instant connection of 4000+ valuable members both locally and globally in over 20+ countries
  • Work side by side with some of the coolest brands in Melbourne including Yammer, TEDxMelbourne, kinfolk, Illumination etc
  • Based in Melbourne - the most livable city in the world

Please email your resume to rick [at] and tell us why you would like this position, please note you must have Australian working rights to be considered for this opportunity. Applications close 9th March, 5pm.


<![CDATA[You're invited to "Let's Talk Crowdfunding Sydney"!]]> Thu, 02 Feb 2012 16:19:47 AEDT Let's Talk Crowdfunding Sydney
Sydney, now it’s your turn.... Let’s Talk Crowdfunding!

After a successful Melbourne event in late 2011, Pozible now brings “Let’s Talk Crowdfunding!” to Sydney. This free event is for anyone who wants to learn more on crowdfunding for creative projects or simply for people interested in self funding through platforms like Pozible. Join us for a helpful, informative and passionate discussion on crowdfunding your dreams and ideas with like minded individuals.
The evening is aimed at giving anyone with an interest in crowdfunding invaluable advice, tips and tricks on how to bring your project to a successful funding conclusion. Listen to inspiring stories from musician Sam Buckingham, graphic novel creator Karen Beilharz from Kinds of Blue and poet Kate Toon on their crowdfunding journey whilst also meeting the creators of Pozible, hearing about their plans for 2012 and networking with other creative and socially innovative people just like you!
Project Creators (Past, Present or Future!), and those interested in crowdfunding their project are encouraged to attend an evening to maximise their project's advancement, and to network with other likeminded project creators.
Seats are limited, so please send your RSVP by Wednesday 15th February 2012. Beer, wine and refreshments are provided.
WHO: Featured speakers include Pozible co-founders Rick Chen and Alan Crabbe, and successful project creators Karen Beilharz and Sam Buckingham and Kate Toon
WHAT: Let's Talk Crowdfunding Sydney
WHEN: Thursday 16th February, 2012.
TIME: 6:00pm- 9:00pm
WHERE: University of Sydney, 154 City Road (Tin Sheds Gallery), NSW, 2008 Faculty of Architecture, Design and Planning building next to Seymour Threatre)
RSVP: CLICK HERE TO REGISTER VIA EVENTBRITE by Wednesday 15th February 2012.


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<![CDATA[An Interview with Sam Buckingham]]> Tue, 20 Dec 2011 13:56:39 AEDT  

Pozible were lucky enough to chat to the lovely Sydney-based songstress Sam Buckingham about crowdfunding, her amazing Pozible campaign, and what she's got planned for the future!

How did you come across Pozible?
Friends of mine 'The Falls' raised money for their EP on it. I didn't know there was an Australian crowdfunding site so was very excited to stumble across it.

How has Pozible helped your project? How has it helped you beyond funding?
Through fans and friends sharing the link it's definitely gotten more people interested in my music and what I'm doing. It shows people that I'm proactive and not just sitting around waiting for someone to come along and do everything for me which I think people really respond to as well.

Did you use any other activities to fund your project? What were/are they?
Nope, just Pozible!

Now that you have been successful with your crowdfunding component, what are the next steps for your project?
We start recording in a week, which will go on for a few months (not solidly... a few days here, a few days there) and once that's done, I get back on the road to play the songs live!

Where can we see the finish product?
Well it's not finished yet so I don't know! But the plan is that it will be on iTunes, in record stores and everywhere I go play a gig.

If you could give any advice to other creative practitioners out there in relation to crowdfunding, what would it be?
Be authentic, thank your supporters, be realistic in what you're asking and offering and never beg. People love to be a part of something exciting and if you're excited about your project and communicate it well, they will be too.

What inspired you to do your project? Why is this album special to you?
This album is full of songs that I've been writing for the past 2 years. It's been in my mind and in my heart throughout Cambodia, Malaysia, Italy, France, England, Germany, Spain, on the road playing gigs and in my little Sydney home. It tells stories of the life, love and people I've experienced along the way. I've been playing music for as long as I remember but, going through this process over the last 2 years I finally feel like I'm an artist – being completely true to who I am and what I'm saying and that is a liberating and scary thing! This album is so special to me because it wraps all of those thoughts and feelings up in a collection of songs that are very close to my heart.

What would be the best possible outcome from your project that you could think of?
That whoever hears it thinks it's beautiful.

You used some pretty cool rewards such as special edition covers, coming and playing at people’s places and even “name your reward” sorts of things. How did you come up with the ideas and which ones worked the best?
I talked to my sister a lot about it – bouncing ideas back and forth, pros and cons, pricings etc and I felt really comfortable and excited with everything I came up with. I thought about who my fans are and what they like about me and what I thought they might like from me. Then, I asked them. The CD packages worked really well – there was 'Pre order the album + my past releases' or 'Pre order the album and get bonus B-Sides and Covers albums' – and then the package that had all of those things together. I was really surprised as well at the response I had for 'Let's write a song together'. And I'm very excited about meeting all these people and finding new creativity in myself and helping bring out theirs.

We are curious- why the tour around to people’s houses?
Why not!? It's intimate, it's practical and it's really fun. For me, music is about connecting with people so I find any way I can to do that. Once you've hosted a house concert you'll never go back :)

How did you go about finding people to help you with the project?
You mean people to help me make the album? I asked around, I gathered my friends, I trusted my instincts. I think first I had to know what I wanted the album to be – then finding the right people to help me do it was easy.

If you could do your crowdfunding journey over again, would there be anything you would change?

What would you like to say to those who supported your project?
Oh god, there is not enough room on this page for me to go on and on about what their support means to me. I've said thank you to each and every one of them probably about twenty times. But thank you never seems like enough.



<![CDATA[#LTCMelb a Great Success!]]> Wed, 14 Dec 2011 12:44:16 AEDT

We hosted our very first information session “Let’s Talk Crowdfunding” last Friday to a wonderful crowd of creative individuals. Braving the sticky heat, 70 of our guests rocked up to Hub Melbourne to listen to our successful project creators Jeremy Kool and Kylie Gusset talk crowdfunding.


Jeremy discussed the importance of using social media to your advantage. Jeremy’s project 'The Paper Fox' raised double the intended funding goal!

Kylie graced us with her dazzling pink hair and knowledge on networking. Kylie single-handedly raised over $38,000 for her Pozible project 'Ton of Wool'!

Together with the delightful Vanessa from the Awesome Foundation, we announced our very exciting partnership with the Awesome Foundation, giving our wonderful project creators an extra helping hand to reach their funding goal.

It was a great night for mingling, wine and delicious cheese. We want to thank Jan Stewart, Ehon Chan and Brad Krauskopf of Hub Melbourne for their continued support and for allowing us to host our event at Hub Melbourne, Jeremy Kool and Kylie Gusset for their very informative and entertaining talks on crowdfunding, and most of all every single person who made it to the event: we couldn’t have done it without your support! Thank you so much!

Rest assured we will be hosting “Let’s Talk Crowdfunding” around Australia so stay tuned! We look forward to meeting you all!

<![CDATA[An Awesome Collaboration]]> Tue, 13 Dec 2011 10:54:48 AEDT

Great achievements in history start with strong connections and this is no different. Pozible is very excited to announce our new partnership with the Melbourne chapter of the Awesome Foundation!

Founded in the United States, the Awesome Foundation is a global network of individuals dedicated to “forwarding awesomeness in the universe”. Every month, The Awesome Foundation gives a $1000 grant to achieving and creating “awesomeness” around certain topics of interest. A group of trustees distribute the funds without any financial interest – just good, old fashioned generosity.

While this new partnership is fantastic for Pozible, the real benefactor is you!

The Awesome Foundation wants to give Pozible project creators the chance to be considered for a $1000 grant every month. This means one lucky Pozible project could be given a $1000 pledge towards their project, helping them edge closer to their funding goal.

What you need to do:

Once you’re about to launch your new project, you will be asked if you would like to be considered for The Awesome Foundation this month. Tick this, and your project will be put in The Awesome Foundation’s pool of consideration. You can only put your project up for consideration once.

And here’s another great thing:

Pozible will not be taking a service fee from the $1000 grant, and if you don’t make your funding goal, you get to keep the $1000 grant, no strings attached.

How awesome is that?

For more information on the Awesome Foundation, visit


<![CDATA[Pozible wants to hear from YOU!]]> Thu, 08 Dec 2011 12:26:10 AEDT Survey Time

In an effort to improve our services, Pozible have created a survey. Why?, you may ask.
Well, the team at Pozible would love to know about you. Whether you're a past or current project creator, generous project supporter or crowd-funding newbie, we want your thoughts! Pozible want to know what makes their audiences tick, as well as making it a site tailored to your needs.
So give us your HONEST opinion: this is your chance to sing our praises, or vent your spleen!
Once you're done, why not share it with a mate, or someone who's visited Pozible? After all, sharing is caring.
We're excited to hear about what you have to say- so let the surveying begin!
Visit the Pozible Survey today!
<![CDATA[You're invited to Let's Talk Crowdfunding!]]> Wed, 23 Nov 2011 17:05:20 AEDT  

Let's Talk Crowdfunding



You are invited to join Australia's first ever crowdfunding information session for an informative night about crowdfunding, and how it can benefit your creative or artistic project.
Join Pozible co-founders Rick Chen and Alan Crabbe, who will provide advice on how to help your project gain more supporters and help guide your project's campaign. The event will also feature successful project creator Kylie Gusset, who managed to raise over $38,000 for her project "A Ton of Wool" and Jeremy Kool, who is due to reach his project deadline on 30th November for "The Paper Fox" project.
Project Creators (Past, Present or Future!), and those interested in crowdfunding their project are encouraged to attend an evening to maximise their project's advancement, and to network with other likeminded project creators.
Seats are strictly limited, so please send your RSVP by Wednesday 5th December 2011. Beer, wine and refreshments are provided.
WHO: Featured speakers include Pozible co-founders Rick Chen and Alan Crabbe, and successful project creators Kylie Gusset and Jeremy Kool.
WHAT: Let's Talk Crowdfunding
WHEN: Friday 9th December, 2011.
TIME: 5:30pm- 7pm
WHERE: Hub Melbourne (Level 3, 673 Bourke Street  Melbourne VIC 3000)
RSVP: Via Eventbrite by no later than Wednesday 5th December 2011.

<![CDATA[Crowdfunding: the experience and its future]]> Mon, 14 Nov 2011 12:09:09 AEDT

By Peter Ghin

The ‘crowd funding’ concept is still in its relative infancy in Australia, so much so that even the spellcheck on my Mac seems a little confused by the phrase; is it two words or one? or maybe it has a hyphen?

Crowd funding is an idea that taps into the collective generosity of people to leverage funds to finance a project. The platforms available in Australia generally support initiatives that have either a creative (Pozible, The Awesome Foundation) or social (Start Some Good) bent.

There’s no doubt that in a very brief space of time businesses like Pozible and The Awesome Foundation are changing the arts funding landscape, though they each adopt different approaches. They’re filling a gap that the highly competitive philanthropic and antiquated government sectors are unlikely to ever satiate.

Speaking from personal experience, my project (Walk the Talk) wouldn’t have got off the ground without Pozible - well that’s not quite true, I could have done it the old fashioned way and upped my credit card limit. But Pozible’s existence did more than simply help fund my project; without this platform I would never have had the opportunity to bring my friends, family and peer networks along for the creative development ride with me.

One of the best things about Pozible’s crowd funding approach is its potential to develop and deepen relationships with your networks. Walk the Talk was modest in scale so there was the very real feeling of an intimate relationship with my supporters. It often felt like they weren’t just making a financial contribution but an emotional one too.

The generosity can be unexpected and overwhelming. Contributions came from quarters I had never anticipated and in amounts that sometimes left me speechless. If you are someone more used to giving than receiving, the decision to crowd fund your project can be a personally confronting proposition. Early in my campaign, I received a phone call from someone telling me they believed in my idea so much they would make up the difference of whatever I didn’t raise. In my hours of self-doubt, and there were many of those, this kind of support gave me the strength I needed to believe in my idea.

But its not all love and fairy dust. Sometimes there’s disappointment to contend with when the support doesn’t eventuate as you envisaged. I had to come to terms with the fact that the world wasn’t revolving around my project, or the personal difficulty I was sometimes experiencing in giving birth to it.

The reality of Pozible’s ‘all or nothing’ model means that only about 35% of projects are successfully funded. That’s a lot of crushed dreams but I suspect it’s a necessary attrition. There are some hard yards to do when you launch your project; a good idea and youthful enthusiasm alone will rarely be enough to get you over the line. You need sound management and entrepreneurial skills under your belt, and you need to be able to show a healthy respect for your networks.

While the Pozible team does have some cursory checks and balances in place, the crowd funding philosophy relies heavily on trust. It’s the reputation of the project sponsor and the importance of their ongoing relationship with peer networks that replaces the traditional funding agreement.

We haven’t yet heard the stories of people who have abused this trust, either inadvertently or otherwise. Project sponsors who perhaps haven’t delivered their promised supporter ‘rewards’ or may not have used the money in ways they originally said they would. There’s no ‘acquittal’ process in place, so the onus lies squarely with the project sponsor to deliver. This lack of accountability is one of the potential pitfalls of the Pozible model from a project supporter’s perspective.

Although crowd funding in itself is not a new concept, the infancy of this iteration of the model means that we really have no idea what kind of impact it will have on the arts funding landscape in the longer term. As it becomes more mainstream, the technology savvy people behind the web platforms will need to work closely with users, creative thinkers and researchers to determine what works and what does not, and to identify who is in fact using the platform. There is a collective wisdom currently being generated about the experience of funding creative projects through this portal, and it’s a wisdom that will be important to harness as the concept develops.

More broadly, we need to understand if this new arts funding paradigm has any unintended consequences. How, for instance, will it impact on the demand experienced by traditional funding bodies? One perverse effect that comes to mind is the pressure that may be brought to bear on creators to adopt the model if they want their government funding bid to be considered favourably. And what will we do when, God forbid, the bureaucracies start planning their own crowd funding platforms in the name of capital ‘I’ Innovation?

And what of contribution fatigue? I rode the crowd funding wave while it still had a relatively low profile, so my networks were happy to support me. But what of the months and years ahead when it becomes so mainstream that we all start receiving weekly requests from our mates to support their latest idea? Sure, I’ll contribute $50 toward your short film about a guy who makes origami swans while holding his breath underwater in a bathtub. I can feel some awkward conversations ahead. I’m glad I got in early.

Peter Ghin is the director of the Melbourne-based consultancy Cultural Value. He recently part-funded his project “Walk the Talk” through Pozible as part of the 2011 Melbourne Fringe Festival.


<![CDATA[$1,000,000 Pledged, Thank You All!]]> Mon, 24 Oct 2011 09:34:10 AEDT

We are excited to announce that we hit $1 million in total pledges on Pozible last week. This was make possible through the support of thousands of Project Supporters, Project Creators, Promoters and through the help of our Network Collaborators, so Thank You!

We feel very lucky and fortunate to be involved in Pozible and it is amazing to see and hear about projects that might not have existed without the Pozible platform.

We don't get much time to look back at our achievements but to celebrate this milestone we've decided to put together a timeline for Pozible to demonstrate how we got here. The timeline highlights the unforgetable moments and recognises the projects that have made Pozible possible.

If you're reading about us for the first time, we welcome you to Pozible and we hope you will get involved and share our vision for new creative projects. Whether you are an artist, musician, filmmaker, journalist, designer, social change maker, entrepreneur, inventor, event organiser, software developer or someone that wants to be part of a great idea, we have the the platform to make your dreams and aspirations happen.

<![CDATA[What is WOM [Word-of-Mouth] worth?]]> Sun, 09 Oct 2011 15:15:51 AEDT

Crowdfunding is a pretty amazing thing. Watching one dollar add to another dollar and another until a target is reached just shows how much every little bit counts. But what most people may not realise is that even when you don’t have any money to spare, you can still manage to support a project and create a positive outcome. And there is a group of these people already that have made a huge in-direct impact to projects.

Pozible has always been aware of a group of unsung heroes who raise the profile of projects and expand the network reach for particular projects but it's always difficult to track the impact of these people.

Back in Sept 2010, we launched the Pozible Promote function (previously FundBreak Promote) to track how Pozible members share projects and the value of this contribution in dollar terms.

See info:

A year later we want to share with you some stats that might surprise you. Of course, this list does not take into account the number of non-Pozible members that have spread the word about a project but gives you a little insight to its worth.

Check this out…
- Our Promoters have helped raise over $30k in total funds
- Our top 50 Promoters have helped raise over $17K for projects
- Our top 100 Promotors have attracted an average 73 visitors to a project
- Total 2200 Pozible Promoters and growing every day

Can you imagine how many people they must have reached out to overall and how many people who have seen information about each project who haven’t kicked in? That’s truly powerful word spreading! That word-of-mouth is also multiplied as others share their own support through social media and helps create a buzz on the internet for circles outside of crowd funding to hear about projects!

Promoters are the people who share projects on Facebook or Twitter, Blog about projects, share the Project Widget, send emails to friends and generally do whatever they can to help you in your crowdfunding mission.

Project Creators.
If you are running a project, Pozible suggest taking the time out to thank these guys on your crowdfunding journey because even if they may not always be in a position to kick in funds themselves, they rally other people behind you who can. Mentioning them in your posts on and off the Pozible site or sending an email to say thank you is just one of the ways you can recognise your promoters.

To all of the Promoters who go onto highlight and share projects from people you don’t know, or ones who have their mates back and help market their project across the channels to get them both exposure and funding, we at Pozible would like to say a very hearty thank you! Your efforts help someone reach their goal and help get them to their dream- and that certainly makes you a hero and a very helpful friend indeed.<

Join our growing list of Pozible Top Promoters that are spreading the word and making great things possible.

Special mention to: Abbey Hunt
Alex Kelly
Andrew Yager
Ben Baker
Casey Briggs
Deb Verhoeven
DJ Fitzgerald
Felicity Freeman
Jess Miller
Jessica Craig-Piper
Justin Morrissey
Kym Kani
Lawrence Ashford
Luke Launer
Lynne Vincent McCarthy
Marcus Westbury
Michael Fuller
Michelle Hovane
Miriam Lyons
Nathaniel Cosford
Sundari Carmody
Todd Keys
Zoe Bowman
..and many many more Pozible promoters that spread the word every day!

Have you shared a project with your friends and followers yet?

For more information on how to set up your crowdfunding campaign, check out our Pozible Handbook!

<![CDATA[Kinds Of Blue Interview]]> Fri, 01 Jul 2011 10:56:11 AEST

Successful Project Kinds of Blue

Pozible was recently honoured with supporting a unique artistic and writing project, Kinds of Blue, which deals with what it is like for people living with depression. This amazing book is a must read for anyone who wishes to understand, who loves someone with depression, or struggles with depression themselves. We would like to thank Karen (the creator) for taking time out of her schedule to talk to Pozible about this exciting project. Here is her journey and advice, her influences and her project for sharing with the Pozible community.

Crowd funding-specific a) How did you come across Pozible?

I was investigating crowd funding platforms. I knew about Kickstarter through Twitter—more specifically, through Neil Gaiman (who is one of my favourite writers of all time) because he got behind a Kickstarter project by Christopher Salmon (to turn one of Gaiman's short stories into an animated film) and was asking people to support the campaign. Unfortunately, however, you can't start a Kickstarter campaign unless you're in the US. So I started looking at other options, like IndieGoGo. However, I preferred the Kickstarter model—which is that no one is charged any money until the funding goal is reached. IndieGoGo doesn't operate that way. Then my friend Bec (who is heavily involved with Kinds of Blue) sent me the link to Pozible. I checked it out and discovered that it suited our needs perfectly. I also liked that Pozible is Australian and uniquely suited to the Australian context.

b) How has Pozible helped your project? How has it helped you beyond funding?

Being able to use Pozible to crowd fund has just been fantastic! I love that it makes integration with email and social media very very easy, and that it does thing like provide code for widgets that I can use on our website. I found the articles on how to run a campaign very useful. I was also extremely grateful for the way the staff at Pozible offered assistance and promoted us—both through social media and also on the front page of the Pozible site.

c) Did you use any other activities to fund your project? What were/are they?

We didn't do anything else to to raise finances. We pretty much decided that if the support wasn't there for Kinds of Blue through crowd funding, then it wasn't worth it proceeding with the print side of the project.

d) Now that you have been successful with your crowd funding component, what are the next steps for your project?

At the moment, we're working on proofreading and fixing up the layout of the book so that it's ready for printing. Once that's done, we'll book in the print job, double check the proof and get the stock delivered. Then it's a matter of organising and promoting the launch (which will be in Sydney sometime during the latter half of this year), amending our website so that it's set up to take orders, and promoting and selling the remaining copies of the book that haven't been snapped up already by supporters. We plan to book Artist's Alley tables at Supanova Pop Expo in Brisbane, Melbourne and Sydney next year, which will hopefully give us access to a greater audience.

e) Where can we see the finish product?

You can read the full contents of Kinds of Blue on our website, but the print edition won't be out for another couple of months.

f) If you could give any advice to other creative practitioners out there in relation to crowd funding, what would it be?

  • Be realistic about how much to raise and what you will put the funds towards. Do a budget and crunch the numbers. (For us, we figured out that we only had to pre-sell around 200 copies of the book for printing it to be viable.)
  • Know your target audience and how to reach them.
  • Make use of all the networks you have—friends, family, related interest groups.
  • Follow Pozible's advice on crowd funding; it's very good! (One thing that worked really well for us was their advice about asking people to promote and support you personally; most people we approached were more than happy to do that. We even got a retweet and a blog mention by comics legend Scott McCloud, who will be coming to Sydney in August for the GRAPHIC festival.)
  • Make sure you have a couple of extra people who can help you with the campaign while it's running—to write thank you messages, answer questions, promote it alongside of you, and so on. A large part of the success of our campaign has to do with my co-conspirators, Bec and Guan, who really helped carry the whole thing through—particularly in the first few days after we launched.
  • We didn't do this, but have some sort of marketing plan that spans the duration of the campaign. I've heard that most funds are raised at the beginning and at the end, so put things in place to keep the momentum going, or to inspire a big push perhaps towards the middle and/or towards the end so that people who haven't quite decided whether or not to contribute are reminded and motivated to do so.
  • Figure out what to do if you do reach your goal!

About your project a) What inspired you to do your project?

I love comics, and have wanted to create them for some time. I follow a number of comics professionals on Twitter, and they would sometimes tweet advice about making them—the most important piece of advice being “Just go out and make comics!” That encouragement wasn't enough, however; it really took something that Kieron Gillen (writer of Phonogram, S.W.O.R.D., Thor and Uncanny X-Men) wrote on his blog to inspire me to action—namely, that five pages was pretty much the maximum that you could ask an artist to do for you for free. The pieces fell into place: suddenly I had the idea of creating an anthology of five-page comics. I wrote a bunch of scripts and asked all these artists I knew to work with me on them.

I chose the theme of depression to unite the anthology because depression is something that both my husband and I have struggled with a lot. I felt I had a great deal of material that I could use and write truthfully about. Another plus is that depression is a broad topic that encompasses a number of different facets—hence the pieces on depression and music, depression and food, depression and work, carers, and so on. The theme also suited my co-conspirators Bec and Guan as they have also tangoed with the black dog at different times in their lives.

b) What would be the best possible outcome from your project that you could think of?

At the beginning of the campaign, I just hoped that we would be able to pre-sell 200 copies of the book. I thought that we would be lucky to raise 25 per cent of our goal in the first couple of days, and that we would need to do a big push in the middle and towards the end of the campaign. The fact that we managed to raise the full amount in just under three days is just staggering, and is far more than I could have hoped for!

c) Your book touches on a sensitive subject: depression. Why do you think there is a need for such a subject to be discussed?

Melancholia is still one of those areas that isn't generally understood. Things are further complicated by the fact that people with depression may not be able to communicate what the darkness is like for them. When you live with it every day, it seems normal and even inconceivable that there are people out there who have no experience with the black dog. And yet there are many who don't quite get it. Even if they do, they're not sure what they can do or how they can help. Kinds of Blue attempts to communicate and talk about these things to a general audience.

d) What made you decide to use such a unique format for your project?

As I said earlier, I've always loved comics. But I've only started reading them seriously over the past eight years or so. Being exposed to works such as Neil Gaiman's Sandman, Craig Thompson's Blankets, Brian K Vaughan's Y: The Last Man, Scott McCloud's Understanding Comics, Kieron Gillen and Jamie McKelvie's Phonogram, and so on made me glimpse the possibilities of what you could do with that medium. As the professionals keep saying over and over, comics aren't just about superheroes; they're for telling stories, expressing ideas and persuading people of a particular point of view. For me, comics is the synergy of two things I love most of all: words and art. That combination, when done right, is just magic.

e) How did you go about finding people to help you with the project?

My friends Bec and Guan are also writers. One thing we've tried to do semi-regularly over the last couple of years is meet up in a cafe on Tuesday afternoons for 2-3 hours to work on stuff. As you'd expect, some days would be more productive than others. When I had the idea for the anthology, they were the first people I shared it with, and they liked it so much, they decided to come on board. Bec, who has a background in graphic design, even offered to lay out the whole thing for us!

I'm also friends with a lot of different people who are artists—many of whom I met through church, the Fellowship of Evangelism in the Visual Arts (FEVA) (which I used to be involved with) and Comix 35 (a Christian organisation devoted to comics that ran a workshop on comics-making in Sydney six years ago). I knew that a few of them were interested in making comics, so then it was just a matter of getting in touch with them, pitching what I had in mind, persuading them to come on board and then collaborating with them.

f) What would you like to say to those who supported your project?

We are so grateful to everyone who supported us, promoted us and contributed a pledge towards the campaign. We've been absolutely blown away by the response to Kinds of Blue and the personal messages that we have received from various people who have read it. So thank you to all our supporters, and a massive thank you to Pozible for making the seeming impossible possible!

<![CDATA[Aussie Crowdfunding Facts]]> Thu, 23 Jun 2011 13:27:18 AEST

Pozible has been up and going for over a year now and we would like to share some interesting facts from the platform to give you an insight into crowdfunding in Australia. The results are collected from the Pozible database and please note that this is not an official report, just a data visualisation of some interesting statistics.

Some of the statistics surprised us and we think some of the facts are particularly useful for project creators to understand a little about how people are supporting projects in Australia.
Although we concentrated on providing some useful Australian statistics, we'd like to recognise that people are supporting Pozible projects from over 20 countries around the world.

If you have any questions regarding to the data visulisations, feel free to leave a comment below

<![CDATA[How to...inspire contributors on Pozible]]> Tue, 14 Jun 2011 16:14:51 AEST

So you have your wonderful idea bubbling away in the back of your mind, and now you need the funds for it to reach the next stage of its development. You stumble across Pozible and know this is the right place to gain your funding. So, how do you make the most of your time on Pozible? By inspiring contributors! Here are a couple of tips and tricks on how to help make that inspiration flow!

FIRST and FOREMOST: Treat your time on Pozible like a project within itself
Creating enough verve and excitement so that people wish to support your project takes time every single day your Pozible campaign is running. Just like a creative project, it requires time and effort and attention to detail. Part and parcel of making your campaign a success is making sure you have the time and effort for the following:

a) Getting over the stigma of asking for help. That may sound silly, but especially if this is your first project, it can be really intimidating plugging yourself to your friends and colleagues, let alone asking them to support your project financially. Make sure you are able to do so without cringing, stalling or giving up otherwise you significantly decrease your chances of success. Be brave, believe in your idea and be assured that if you know you’re on the right track, people will follow you if you project that.
b) Using Social media. Don’t just assume going onto Twitter once and a while or occasionally linking your project on Facebook will cut the mustard. It won’t. You need to allow time to identify proper targets on Twitter who may be interested in sharing your project and establish contact with them. You also need to Tweet and Facebook every day as a minimum, but also make them count. Use social media prior to your campaign to ask people about what rewards you should give, to tell them what you are doing, to ask them if they will back you if you are on Pozible. Use it during as a way of thanking people, updating on progress and generally keeping them involved in the process.
c) Creating and following a marketing plan. Think of your marketing and plan it out before you kick off your campaign. That way you can manage the lifecycle of your project on Pozible more efficiently. Take into account things that may tie in during that timeframe and make use of them. Don’t just get to a stage where you need crowdfunding and then just jump in without planning it out. Marketing is a creative pursuit and the ONLY way you will stand out is if you use creative and innovative ways of tapping into an audience you understand and can speak to. If you don’t think of it in the proper terms and do it “just because” as you go along, you will not reach the audience you want in the way you intend.
d) Blogging, updating and thanking. As your supporters begin to drop coin into your project updating them, blogging and thanking them becomes part of not only taking care of those who have contributed to your project, but also inspiring others to do more of the same. It can be great to talk about your journey thus far with your project and explore aspects of it with people, or you can equate the current dollar amount of your funding total with what that provides for your project. Or you can simply share how the support makes you feel and what it inspires you to do in the future. Tell your story!
e) Being a little bit obsessed with your project. Live it, love it, become it. When something asks you what you have been up to or how you are, relate to your project. If someone gives you $5, shower them with praise and love as soon as you can. Keep following your marketing plan but also be in tune enough to know what your audience is responding to in case you need to change tack. Think of new and creative ways to get the social media word out there. Become a champion of your own cause.

SECONDLY: Push the envelope

Guess what? Being successful creatively means either being a shameless self promoter, or getting someone to do it for you. At this point in time, it’s up to you! But there is no shame in adopting the following ideas to get the word out there about your project:

a) Going to events that tap into your project and promoting it
b) Leveraging old contacts from previous creative projects and letting them know what you are up to
c) Emailing old uni, school or work buddies and telling them the “where are you now?” story of the awesome project you are doing
d) Plugging into the old alumni. University’s love hearing stories about ex-graduates- write your own press release and send it to your favourite lecturer (no matter where they teach now), your old uni, the department you did your degree under and the uni newspaper telling them what you are up to
e) Contacting places where you have done short courses or volunteer/intern work
f) Telling family not to give you birthday or Christmas presents, sending your project URL and asking for a contribution instead
g) Speaking to your boss and create a “swear” jar at work which can be given in the company’s name as support to your project
h) Approaching community radio and TV, SBS and ABC and let them know about your project. You’d be surprised at how many will help with some publicity
i) Creating “Super Supporters” amongst your potential supporters. The more people who have incentive to push your project for you, the wider your net will get- so don’t be afraid to offer a reward for getting the word out there (it works for Tupperware!)
j) Creating your own line of “support me” stickers, badges and tee shirts that you and the people involved in your project can wear. Any Spotlight store has all the kit and caboodle you need to make yourselves a temporary team uniform
k) Baking cupcakes with your projects name on it and giving them to people who contribute at places like work, school or uni and making a show of it
l) Making people feel awesome because what they have done for you is a huge favour... it is!

THIRDLY: Remember it isn’t over til it’s over. In the immortal words of Yoda “there is no try!” Be prepared to commit yourself to the funding lifecycle and go, go, go. The worst thing that can happen is you don’t reach your target, the best is that you exceed it. So make the most out of the time you have. Keep plugging away as much as you have to in order to get the desired result.

After all, isn’t that what being creative is all about?

For more information on how to set up your crowdfunding campaign, check out our Pozible Handbook!

<![CDATA[Street Dreams Interview]]> Tue, 07 Jun 2011 11:56:42 AEST

This is not a usual working day, even for Pozible. I am staring into the abyss of a computer screen, with Skype pouring out the story of Mike and Jason, two Adelaide based film makers, and their latest project, Street Dreams. Mike has been kind enough to offer Pozible an interview before he and Jason leave for Asia, where their journey of truly capturing the stories of young Asian sex workers begins. What can you say to someone who is about to capture the foundations of a truly poignant story for their documentary? Is there a little bit of admiration and awe seeping into my voice with every question I ask?

Mike tells me Jason (who is absent from the interview) and he are Red Earth Films. Both are very much interested in social justice- with Mike interested in issues such as Fair Trade, sustainability and injustice and Jason more into documentary film making and looking at the plight of other human beings. The inspiration, if you can call it that, for Street Dreams comes from working on a previous documentary in the Philippines some 12 years ago, when Jason met girls in brothels as young as 12 trying to pass themselves off as legal age, mature sex workers. The girls came from different backgrounds with the same ear marks of poverty, limited choices and subservience to their lot coming through. But something else was detected. Like any child or young woman of their age, the girls all possessed the same wishes and desires other kids hungered for. Each one of the girls our intrepid film maker spoke to had their own dreams of what they wanted for their life, despite being on the streets. From here, the idea of Street Dreams was born.

Pozible became part of the mix as Jason and Mike looked at the various funding options available and stumbled across the portal in yet another search online. Back in the day when Pozible had just started and was listed as FundBreak, it seemed like the logical choice for their funding needs.

“It was a good way of centralising everyone into one place. (Pozible) was a helpful tool for sharing the focus of our fundraising efforts, but also helped us raise awareness and get attention so that people would and could participate,” explained Mike.

Already, Mike and Jason had already investigated and exhausted funding routes such as film making grants, documentary funding, and humanitarian funds and spoken to bodies that had an interest in the stories of human trafficking or highlighting the suffering of children with the sex industry. Jason, himself an active member of the Uniting Church, rallied many of his peers and friends behind the project and together with both of the film maker’s friendship networks, their exposure to other film and documentary makers and mailing lists from previous projects and some momentum with social media, they were able to reach their target of $13,500.

For anyone who donated to Street Dreams, there is a lot of gratitude. Your efforts have given Mike and Jason the ability to go to Asia, conduct interviews and film footage which will then be turned into the documentary and trailer needed to gain further investment in the film for marketing, distribution and screening. Their aims are not small, but their hearts are very big and their heads strong.

“We want to raise awareness and expose these stories to the rest of the world. Human trafficking is big business- it is drugs, arms and sex. If we can expose this to a wider audience and get people to act on it, turn interest into positive action, then it will be worthwhile,” says Mike.

In order to make use of their time to promote their campaign on Pozible, Mike and Jason worked very hard. They held talks about their project in front of established groups interested in supporting human rights and humanitarian issues, they set up booths at events demonstrating their project and what it hoped to achieve. They used social media, email and talked to anyone who would listen about their endeavours. On using crowd funding itself, Mike had this advice to offer:

“You really have to be vigilant and focussed on the task. If you think putting your project up on a crowd funding portal it will just do its thing (and automatically gain funding), well, it’s just not going to happen. You have to keep funnelling your friends and contacts to the project. You have to keep people informed. Use social media, blog about it, keep your info up to date and be comfortable about it.”

Mike and Jason are also determined to return to Pozible for further stages of funding as the project progresses. I for one will certainly be glad to see what unfolds in the stages to come. As interviewer, I was struck by this odd sense of hopefulness in what Mike and Jason are setting off to do. Street Dreams is not your usual ‘the horror, the horror’ documentary on children in sexual slavery. This is about realising that the girls in this industry are just like our sisters, daughters, nieces and kids down the street. They are just like any of us when we were young as we dreamt of being famous actors or firemen, doctors or business moguls, vets or ballet stars. And that is what Mike and Jason hope to share with the world. They hope by sharing those dreams, maybe someday these girls could get the chance to fulfil them back.

The Pozible team wish them the best of luck and look forward to seeing Street Dreams as it unfolds.

To follow the journey, head to

<![CDATA[What determines which dreams will see the light of day?]]> Tue, 31 May 2011 20:06:20 AEST This blog post includes a subset of a recent graduation speech by TED Curator Chris Anderson. I thought i'd share it on the Pozible blog because it answers a question i've been asked numerous times over the past 12 months.
Question: "What will determine which of the dreams here present today see the light of day, and which will languish unfunded, forgotten, ignored?"
"Well, usually a single person can't make a big idea come true (unless they have extremely rich parents). In almost every case an idea need multiple backers. So it must first spread from one brain to many, spreading excitement as it goes. So what makes THAT happen? It certainly helps if the idea itself is powerful. By which I mean some combination of beautiful, ingenious, and... affordable. But there's something else. It needs to be communicated with power. One of the most tragic things in the world is a powerful idea stuck inside the head of someone who can't actually explain it to anyone else. At TED over the years, we've had a lot of architects come and share their visions with us, and a good number of them have been absolutely... awful. How can that be? They have the most compelling subject matter imaginable. Giant designs at a scale that impacts thousands or millions of people... Yet when it come to articulating them, they descend into gibberish - the abstract, over-intellectual language of architectural criticism that makes an audience's eyes glaze over and their brains numb. This is an utter tragedy! Whatever else you do in the coming years of your life, I beg you, I truly beg you to find a way of sharing your dreams in a way that truly reveals the excitement and passion and possibility behind them."
By Chris Anderson The speech is targeted at recent architecture graduates but I do believe it applies to the creative industry as a whole. Read the full graduation speech post here

<![CDATA[Creative Commons Licensing on your project - now available]]> Sun, 15 May 2011 10:44:43 AEST With help and advise from Creative Commons Australia, the Pozible Platform now provides Project Creators a function to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.
Creative Commons is a world wide project that encourages copyright owners to allow others to share, reuse and remix their material, legally. They offer a range of free licences that creators can use to manage their copyright in the online environment, each providing its own specific protections and freedoms. We have built upon the “all rights reserved” of traditional copyright to create a voluntary “some rights reserved” system.
Attribution means:
You let others copy, distribute, display, and perform your copyrighted work - and derivative works based upon it - but only if they give you credit.
Noncommercial means:
You let others copy, distribute, display, and perform your work - and derivative works based upon it - but for noncommercial purposes only.
No Derivative Works means:
You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.
Share Alike means:
You allow others to distribute derivative works only under a license identical to the license that governs your work. CC Licensing Options when creating your project:

Appears on your project description:

<![CDATA[Rewarding your supporters]]> Thu, 12 May 2011 23:18:03 AEST Issuing rewards for support of your project is part and parcel of having a successful project on Pozible. But it can also be one of the hardest things to work out for you and your project group prior to launch. In this “How to...” the Pozible team share a few tips and tricks that will make setting your rewards a hassle free process!
1. Every little bit counts
One of the most common mistakes made on Pozible is setting the rewards limits beyond the reach of people who contribute smallish amounts. Whilst you may wish to encourage people to give higher amounts to get to your target quicker, you might actually intimidate some of your potential audience by making their contributions seem unworthy. Think of your funding as a bucket you want to fill with water yet you do not have a tap or hose. If you place a bucket out in a rain storm, no matter how light or heavy, remember each of those tiny drops combines together to fill the bucket. So too do smaller contributions to your campaign.
2. Think about your audience
As we have talked about before previously, crowd funding is more fan or peer funding, in that it is generally your peers or fans who will back your project and spread the word. With that in mind, think about what would appeal to your friends, colleagues and other people in your creative field as a reward and offer something that entices them to participate or stretch their support a little further for an even cooler reward. Ask yourself what (beyond the warm and fuzzy feeling) would be a draw card to you? Measure your rewards in those kinds of yard sticks and your rewards will seem more personalised, appealing and meaningful.
3. One size doesn’t fit all
Our lifestyles, tastes, income level and how we were raised all determine the true meaning of words such as “generous”, “affordable”, “lots” and “a little bit”, and you need to take that into account when setting up your rewards. Your rewards act as a spectrum that allows people to feel encouraged to participate financially in your project, but it won’t necessarily determine how much you receive. Think of it this way- $25 donation might mean one less CD to you, but it could mean an entire week’s transport to work to someone else. Another person may see that $25 as a tip, another as something they need to save for a few weeks to have as ‘spare’. The reality is people will give within their own means to what they believe in and what is little to one person could be a very big deal to another.
4. Be inventive
Your project is a reflection of who you are - so make your rewards an extension of that personality too! You might not be able to give everyone a copy of your album or free tickets to your show, but you can think of a meaningful way to say thank you to a person who supports you! Ask yourself if you were going to support a friends project financially how you would like to be rewarded and add a dash of creativity. It can be as simple as a hand written thank you note or as grand as their name forever associated with your creative projects journey. What matters is the sentiment attached.
5. Mega Supporters do exist
There have been cases in the crowd funding world where some projects have received support from people who have paid 50% or more of the funding level. The reality is people looking to fund creative works on a larger scale are increasingly choosing to look at their options through crowd funding as opposed to angel investment or other traditional means. So here you should also cater to these kinds of supporters/sponsors. For example- if you are producing a film that has a $10K budget, if a Mega Supporter wants to cover most of that, is there any harm in offering a producer credit in the titles as their reward? Your reward doesn’t give someone entitlement to your work, you are simply recognising the reward they give you with the appropriate thank you- and if they help you a lot, shouldn’t the thank you be big too?
6. Share the Love
Everyone who supports your project is doing it because they believe in you and what you are doing. So another way to encourage more rewards from people is to make use of the update feature to thank your supporters on your Pozible project page as they come in. Doing this and carrying it across to social media such as Facebook or Twitter can also be a great way of not only acknowledging the support you get straight away but also encouraging other people to do the same.
So, in short, when it comes time to set your rewards remember to:
- Offer small, medium, large and mega rewards to cater for all kinds of supporters
- Think about the kinds of rewards your supporters would find meaningful, fun and enticing
- Reflect your project and your creative personality in what you give
- Support comes in all shapes and sizes - and so should your 'thank you' for that support!
List of Reward ideas
- Tickets to Performance
- Early bird discounts
- Limited edition
- Signed copies of CD / DVD
- Box sets
- Digital copies
- Appear in end credits
- Acknowledgment on website
- Opening night exclusive / Premiere / Launch party
- Private cast and crew screening
- Dine with the crew / Group photo with team
- Private performance
- Complimentary drink with cast.
- Prints / Printed still frames
- Framed painting / illustration
- Sketches / Script & Storyboard
- 1hr session to learn how to …
- 12 mth membership / subscription
- Corporate sponsorship / logo display / association
- Free advertising
- Gift package / Experience
- Escorted tour
- T-shirt
- Handmade items
- Vouchers / Coupons
- Post card
- Certificates
- Named credits - Producer
- Character naming
- Access to the build and design process
- Regular updates and progress

<![CDATA[Pozible and “Crowdfunding for Good”]]> Wed, 20 Apr 2011 12:37:42 AEST

Recently, Pozible co-founder Rick Chen had the privilege to be a part of a panel discussion in Melbourne alongside StartSomeGood and the Awesome Foundation. Here, in front of a full house, Rick not only spoke about Pozible but also gained some valuable ideas and insight for the Pozible team and community at large on how to gain funds we’d like to share.

Entitled “Crowd funding for Good”, the discussion was geared towards giving people who are particularly interested in seeing their projects come to life the opportunity to learn new ways to raise funds. This inspiring event was organised by Sarah Stokely from TACSI - the Australian Centre for Social Innovation and Pozible were honoured to take part.

Talking on a panel is just so damn delicious when you are with co-contributors like these...

In their own words “provides social entrepreneurs with a platform to raise start-up funds and build a community of supporters -- all in a fun, engaging and community-driven way.” StartSomeGood uses the same methodology as Pozible, only they base their efforts towards looking at issues surrounding social problems and seeking solutions through providing people who wish to work in this space access to crowdfunding. StartSomeGood is for anyone who has ever looked at a social issue and thought “something needs to change”.

What the Awesome Foundation offers is the opportunity for 12 projects a year (that’s one a month) to receive a no strings attached grant of $1000 courtesy of a board of micro-trustees where each chapter of the Awesome Foundation is located. It’s as simple as submitting a proposal for an idea and the micro-trustees like it enough for you to receive the monthly award as the Awesome Foundation are about supporting whatever they think is a plainly awesome idea.

And finally, here is a recap on what Rick had to share on behalf of Pozible...

Pozible not only work in the crowd funding space, but we live it and love it too. And we learn as we go along. Part of the process of the panel discussions is to learn what the burning questions from our audience are and sharing the responses to help make your project journey a successful one:

As Tom from StartSomeGood so eloquently put it and Rick from Pozible agrees crowdfunding is in reality peer funding. That is, the people who respond to your project will more often than not be likeminded individuals- your peers.
As simple as that sounds, it highlights the need to always keep in mind who your audience is, and to know things about them such as what they respond to, where they go for information, and how to communicate with them about your project effectively- and to put that knowledge into action for the lifecycle of your project crowdfunding experience. Gaining traction with your project is still hard work. Don’t be as naive as to think simply having your project on a crowdfunding site the money will roll on in. You still need to promote your project, use social media, be vocal about what you need and above all else, get your friends and family behind you in your endeavour.
Keep in mind traditional ways of fundraising still help you to get where you want when raising funds, it is very worthwhile to combine old methods like fundraiser or events with crowd funding initiatives. It also helps broaden your publicity opportunities to adopt this approach.
Make sure you are realistic about your crowd funding goals- a great way to do this is to check out projects of a similar nature and see what targets other people set and reached. Remember, you can always receive more than your target goal, but if you do not reach it, the pledges are not given and the captured funds are not deducted from your supporters under the “all or nothing’ crowdfunding model.
The more you talk about your project, the more likely you are to attract financial supporters and the higher your profile will be for anything else associated with the project once you have finished with the crowdfunding process. There is no shame in publicising your efforts!
Unfortunately, Pozible cannot accept projects that are about raising funds to donate to formalised charities as we cannot verify the legitimacy of your association with them. Your best course of action if you want to raise funds for places of a charitable nature is to contact the charity that interests you directly offering your support.
Pozible cannot accept projects that will give the supporters of that project a direct financial return. In other words, your supporter reward cannot be monetary. Also, we can help you raise funds for your creative projects and other endeavours to come into fruition, but we cannot fund you as a person to practice your creative art. Pozible is open to projects of all different kinds from creative through to environmental, social innovation and more. We encourage you to review our categories, previous projects and check out our site and see how it can work for you.

Pozible would like to thank everyone who came to the Melbourne seminar. It was great to see so many enthusiastic people in the one space! Make sure you check out our friends at Start Some Good and Awesome Foundation and stay tuned for more happenings soon.

<![CDATA[Pozible Wall {discontinued - now integrated into the platform}]]> Thu, 24 Mar 2011 00:39:53 AEDT

“Pozible Wall” is our exciting new project feature. Each project will have the option to allow supporters and sponsors to appear on the front page of their project. Project Supporters can choose to pick up a profile box and add a link as a reward for supporting the project and get instant recognition for being part of the project.
We think this is equally great for both the Project Supporters and the Project Creator.
See the thinking behind it below:
Benefits for Micro-sponsors / Supporters:
- visible association with the project
- weblink to the website / blog (forever)
- all or nothing advertising for local business and sponsors
- recognition for angel supporters / recognition for supporting the arts
- instant and direct recognition of support
Benefits for Project Creator:
- better recognition of supporters and the associates of a project
- provide an instant reward for supporters
- fun and visual way to recognise supporters
- encouraging first supporters (the angel supporters)
- encouraging local business / sponsorship through advertising on the project
- increased project credibility
- the size and cost to pledge can be updated at any time

See what it looks like

How does it work?
Project Creator
It's quite simple, the project creator chooses:
1. how many boxes are available (in multiples of 6)
2. the minimum pledge amount required to choose this reward
For Example:
18 'Pledge Me' boxes (3 rows of 6 boxes)
Minimum pledge $50 for reward.
Project Supporter
Step 1: Pozible Member clicks on a box

Step 2: Choose the "Appear on my Pozible Wall" & Complete the payment process

Step 3: Update Profile (if necessary)
If the supporter has not already uploaded your profile image/logo or if they need to update the profile name, clicking the "My Profile" option in the menu bar opens the profile form:

<![CDATA[Make Your Project Flow]]> Mon, 28 Feb 2011 13:22:31 AEDT

Introducing guide to making your project flow as smoothly as possible- The Pozible Project Flow! From the moment you dream up your awesome idea, you can use The Pozible Project Flow to chart your progress, get valuable advice on how to approach important decisions and make your crowdfunding journey a positive one.

The Pozible Project Flow is a MUST for any crowdfunding project and is a highly recommended resource for any project you undertake. Click on the image and zoom in to see the details.

<![CDATA[We're making things Pozible!]]> Sun, 20 Feb 2011 23:54:24 AEDT

You may have noticed some changes in the wonderful world of crowd funding recently, the most notable being FundBreak’s name change to Pozible. Rest assured loyal fans, followers and friends, your favourite crowd funding platform is still at heart the one you know and love. It’s just that we have decided to up the ante a little at our HQ and made a decision to make things Pozible! Confused? Let’s take some time out to demystify our new identity.

We still are basically the platform you are familiar with. We provide the same service of giving creative practitioners and innovators the chance to gain much needed funds in order to follow their hearts desires through practical community support. We still allow our members to support people and groups they believe in as well as be a part of a community that cares about nurturing and fostering new endeavours. What has changed is after only six months of being operational, our team has realised just how vital our platform is to a lot of very incredible people. So we are putting ourselves out there to make crowd funding work for you as much as we possibly can. And this is why we have moved to our new name as Pozible.

Pozible is about creating a culture of creativity. Pozible will remain a place for crowd funding, where you can put your projects up for financial backing through audience participation. However we also want to add value to the Pozible experience and process through making use of our presence to build a community, encourage interest in your projects from the business world and help more and more people get to their end goal of a successful project.

So how do we plan to do this?

Building the Pozible community begins with our consolidation to centralised points of contact through social media. We’ve settled on our Facebook Fan page as our central point of contact. This means when you want to follow our adventures on Facebook, you should do so here . We will also continue to bring you Tweet updates via . To help build more of a sense of community we will be beefing up our offerings in social media and our main site blog to incorporate more advice, tips, tricks and articles about how to make ANY creative project a success as opposed to just focussing on our Pozible journey. A huge part of this is hearing from you- we want your comments on our content, your suggestions, debating, discussions, you name it we want it! Whether you have done a Pozible project or not, we know our audience is full of proactive, clever and inspired people who are just itching to share with others just like them. So we want you to be a vocal Pozible community sharing and learning!

Attracting the business world can help all of us achieve our goals. Any smart business can benefit from supporting the creative community because we are the people who innovate, create and share our stories with the wider community on a regular basis. Any smart creative practitioner knows gaining funding and access to a business’ customer base can open many exciting doors. So we have brought the supportive companies together with the savvy creative people under one very simple initiative- LikeBreak. This is as straight forward as the name suggests- any business sponsoring a project will match a Facebook Like with a set dollar amount. If your project is successful, you get the money from the company who gets the Likes and the business gets not only the warm and fuzzy feeling of helping out a cool project, they also get a tasteful logo at the top of your page to encourage the Likes and show who they are. How awesome is that?

Helping more people have a successful project is what Pozible is all about. To this end, over the coming weeks and months, we will be documenting the learning and experiences others have had using crowd funding and creating a virtual Pozi-pedia of this knowledge to assist our community with practical, real world experiences. We have also made a commitment to expand Pozible into arenas beyond just creative projects to help a whole host of people realise their dreams. Not only that but we have huge plans to make 2011 the year of letting the world know exactly what Pozible is to attract more people to fund projects, help our loyal fans make their mark and if we have time, create a crowd funding revolution in Australia and beyond.

This is why we are now Pozible. We believe we will make a new kind of creative community Pozible, make fruitful relationships with business Pozible and make more projects than ever before Pozible. Because at the end of the day, we believe anything is Pozible. Wouldn’t you agree?

<![CDATA[Pozible | FundBreak is now Pozible]]> Sun, 20 Feb 2011 23:54:24 AEDT

We are excited to release the new version of FundBreak with a new name - "Pozible".

Why change our name to Pozible?

It was a extremely difficult decision to change our name but we learned that using the word 'Fund' in our name could be seen as misleading, especially in other countries.

If it is not obvious to you, the name Pozible comes from the words Possible and Possibilities. We think these 2 words best describe the Pozible platform and what we are all about. If Pozible appeared in an english dictionary, this is what you would find:

– adjective
1. that may or can be, exist, happen, be done, be used, etc.
2. that may be true or may be the case, as something concerning which one
has no knowledge to the contrary: It is possible that he has already gone.

– adjective
1. that may or can be, exist, happen, be done, through the power and wisdom of the crowd
- noun
1. a crowdfunding platform for creative projects and ideas

Over the past month, we have been working very hard on upgrading the platform and making some major enhancements to cater for larger projects. These enhancements include a more robust, faster and effective payment system that did not rely on Paypal. Your feedback was very valuable when designing a better solution for everyone.

Many of the changes may not be immediately obvious to people browsing the website but project creators and project supporters should appreciate the value adding enhancements.

Below we have listed 2 key Pozible functions that differentiate Pozible from the old FundBreak platform:

1. Pledges made on Pozible will only be processed when a project reaches its funding goal at the project deadline. Previously, FundBreak returned funds to supporters if the project failed to reach its funding goal.

2. The project time frame has been extended to a maximum 90 days. Previously, the 50 day restriction was off-putting for larger projects. We still recommend a 50 day time frame for projects.

Apart from the changes mentioned above, Pozible will operate no different to FundBreak. Please be aware that our Terms and Conditions and Privacy Policy have been updated to reflect the changes mentioned above. If you need any further assistance please check out the FAQ's.


<![CDATA[LikeBreak - Share and Connect with Business]]> Thu, 18 Nov 2010 19:40:20 AEDT

About LikeBreak
LikeBreak is our first initiative for businesses, corporate sponsors and advertisers to get involved and help raise funds for Pozible projects.
LikeBreak is an initiative to incentivise people to share great projects with their social network while at the same time for businesses, sponsors and organisations to be associated with a project.

How does it work
It's very simple, a business/sponsor/advertiser will match the Facebook "Like" count with the dollar amount.

Our Recommendations:
A maximum dollar limit be set
A project should only receive the reward if the project reaches it's funding goal.

What's in it for Business?

Appear on everyone's Facebook News Feed and Wall

List your logo at the top of the project(s)

The business/sponsor/advertiser will display a short sentence, web link and logo at the top of the project – this is placed here for maximum exposure. Everytime someone clicks on the Facebook "Like" button, the sponsor name will be displayed on their Facebook News Feed and Wall together with the project name. More importantly, this is viewable to ALL of their Facebook friends.

All or Nothing Sponsorship

Pozible works on an "All or Nothing" funding model, if the project fails to meet its funding goal the sponsor and Pozible is NOT obliged to provide the project creator the sponsorship reward. Note: LikeBreak sponsorship funding does not count towards the project creators funding goal.

List on Pozible as a Creative Sponsor

Your business/organisation will have a sponsor profille and a logo displayed as a "Creative Sponsor" on the Pozible Profile page. This provide a backlink to your website. LikeBreak is open to everyone, from business owners to individuals.

More Information
If you are interested in finding out more please contact Rick or Alan on
Click to see LikeBreak Terms and Conditions

<![CDATA[RoadTrip – FundBreak Tour of Europe]]> Wed, 10 Nov 2010 22:11:38 AEDT

RoadTripFundBreak tour of europe


I'm just on my train journey back from Sheffield Documentary festival to London. I'm taking the time out to share with everyone the key things I will take away from the 2 weeks i've been in talking and most listening to people in Ireland, Scotland, England and the Netherlands. It's true what they say, travel helps to broaden the mind.


Throughout the trip I gained new perspectives on crowdfunding and I also realised the responsibility of crowdfunding platforms to look longer term. I will talk about this sometime again but I generally refer to the alternative for the “all-or-nothing” crowdfunding model and also to the open for everything crowdfunding platform.


These are the 4 re-occurring subjects throughout the trip


Sustainability in tough times

Partnership and Alliance


Public Engagement


I hope I haven't put you off this post already but i'll try to use examples as much as possible.


Sustainability for my work in tougher times


It was very evident in Amsterdam that government policy changes were going to significantly impact the well subsidised creative industry. The digital pioneers initiative who invited me to discuss crowdfunding was winding up itself. Also, the UK announced significant spending cuts for the arts – an increasingly difficult situation for many individuals and organisations in the industry.


Is the creative industry too reliant on subsidies? And what are the solutions?


Partnership and Alliance


This was a very interesting subject for me and I want to discuss this more in detail in the future. With so many DGO's operating in the Netherlands, in the UK and even in Australia, there are numerous opportunities for individuals, groups and organisations to strategically align their vision through partnership. What on earth does this mean?? Take for example a DGO's thats mission statement is to provide training services to unemployed youngsters. Is there a project you are working on that could involve a keen apprentice? I recently spoke to PIIP in Sydney about this exact topic.


Key advantages:

Engages local community

Social purpose and socially responsibility

Share marketing and promotional activities

Tap into new networks and audiences


I see this as a huge growth area for creative endeavours – especially for crowdfunding efforts.


Action Point: Find an organisation with your shared values and vision then talk to them and find out if a partnership or alliance could be mutually beneficial (especially for marketing and promotion).


Is this not collaboration??




In this post I refer to collaboration as an effort by a group of individuals that combine a complimentary skill set for a project.


I am a very strong advocate for collaboration. FundBreak would not be possible if it was not for the mutually beneficial skillset of the FundBreak team. Like any creative project and in its simplest terms, the FundBreak project brings together skills in web design, web development, customer service and marketing. The FundBreak team is a collaborative effort and each member has a role to play.


For a typical crowdfunding effort, a successful pitch requires a broad mix of skills and talent. Collaborative projects that involve people from very different backgrounds usually develops into something more creative and provides a much wider appeal.


It is also essential for project creators to built an audience to target a campaign. The more people you collaborate with the larger the instant network and audience (fanbase).


Action Point: Start building your dream team now


Public Engagement


Engagement, Engagement, Engagement – the word of my euro road trip 2010.. It's nothing new but I think the so called “Facebook generation” are shifting the mainstream audience to online social media. The question is, how do we leverage this for a sustainable future?


Interesting I watched an excellent trans-media documentary yesterday that combined a fictional story; a gaming element and a documentary about conflict and war. For me this was one of the most user engaging and revolutionary pieces of work I have ever seen. I'll post the link soon.


I also listened to a psychologist today about crowd psychology. I found it very interesting that he observes a crowd as a group of individuals with their own independent values and beliefs. A crowd effort is initiated only when there is a shared interest or common motive. The simple example used was a group of people sitting on a train carriage. Whilst the train is operating normally, individuals typically sit and only interact with people they know. Once the train is delayed for 2 hours, the crowd becomes a collective and shares a common interest and effort. The people refer to the group of individuals in the train carriage as “we” - due the circumstance. Ie “We have been waiting here for 2 hours” and “We need to find out what's happening”


Without a common interest or shared sense of identity, the crowd does not have a bond. In the context of crowdfunding, a project creator speaks for the crowd and should refer to the campaign as a collective effort. Personally, I think this reverses the needy aspect sometimes inflicted on crowdfunded efforts.


Also, building public engagement into a crowdfunding project is a key element to motivating the people to share, connect and inspire others.


Action Point: List the ways you currently engage your fans and audience. What is the common interest and motivation of your audience and how do you build on this?


Closing Comments & Outcomes


As a creative organisation, FundBreak has already started investing time in making partnerships & alliances; collaborating with organisations and increasing client engagement (typically with our project creators). We ask that you contact us or leave a comment if you are interesting in learning more.


Finally, I want to take this chance to acknowledge each and every individual I spoke with throughout my roadtrip in Amsterdam, Belfast, Edinburgh, Sheffield and London. I had the pleasure to meet some of the smartest, wittiest and experienced people along the way. I especially look forward to sharing a beverage with everyone again soon – maybe in Australia ;) I hope everyone take something away from this post and I value your comments and suggestions.

<![CDATA[Plum Jungle Retrospective]]> Fri, 22 Oct 2010 15:28:52 AEDT

This year Sydneys Hyde Park celebrates its 200th Anniversary. Life on Top of Hyde Park is a multimedia tribute by Plum Jungle commemorating this event. Featuring the talents of Pete Longworth (photography) Michael K. Chin (music) and Chris Baron (film), Plum Jungle secured an 'Official Selection' at the New York Independent Film Festival. The funds raised through Fundbreak allowed for the group to travel to New York for the festival. After already being exhibited at the Festival de Cannes, screened at the Court Metrage and receiving an 'Official Selection' at the End of the Pier, Plum Jungle was awarded best 'International Experimental Short Film' and the 'Audience Award'. "I wish we had raised money to physically get us to the other festivals," Michael says "just being at there really publicised us and our work."

Plum Jungle at the Sydney Apple Store

Currently available for purchase on iTunes is the soundtrack, composed by Micheal K.Chin, Life on Top of Hyde Park. The soundtrack features Yama Sarshar on tabla and Phil Sander on Steinway piano. On the 7th October 2010 Life on Top of Hyde Park was released on iTunes. To coincide with this Plum Jungle were at the Sydney Apple Store giving their retrospective on their work.

The event attracted Plum Jungle fans of all ages, especially their main demographic early thirty men and woman interested in multi-platform art. "We made some early relationships with Apple and they were really excited by our work. Both visually and musically" says Michael. "Being on iTunes has definitely increased our fan base." According to Pete "iTunes, much like FundBreak, is an essential building block that helps in its own little way."

Plum Jungle and FundBreak

To raise the money needed to travel to America Plum Jungle advertised their project on FundBreak. "We worked on our current individual fan bases which naturally tripled when we collaborated. Pete had various clients who bought his artworks and I had fans of my music" Michael says. E-mail was their biggest tool used to gather support. They would send out a primary e-mail alerting fans and then a reminder e-mail was sent afterwards. "Consistent contact with those people supporting you was a key to how we got so many supporters. It keeps the interest levels up" Pete believes. These e-mails were sent out in waves rather than continuously to create an ongoing energy for their cause. "We did little JPEGs and PDFs about our FundBreak page and sent them to family, then friends, then acquaintances. We also had little blinks which would lead people to our page. We also used worldwide social networks like Twitter and Tumbler and these really worked for us. People all the way in New York were donating and offering us places to stay. By the time we got there there was already a buzz about us and out work" Michael says.

According to Pete, rewards also played a big part in Plum Jungles FundBreak success. "A lot of time went into the rewards. Decent rewards let people be a part of the process rather than them just being people funding a project. Rewards are there because you have to help people along and convince them." Michael agrees that the reward system plays a crucial part in gaining supporters. "Big money should equal big rewards. Personalising the rewards is a good move because it lets people be more involved." Even though they raised the money to fund their trip looking back both Michael and Pete felt that some things could have been done differently. "If we had more time I would have liked to have done more video blogs that were updated continuously. Just to let people know what was going on" says Michael. "I would have loved to have used different forms of media," says Pete, advertising on the radio and stuff like that. But it all happened so quickly."


  • - Keep up communication with your fan base and contacts.
  • - Make sure the rewards are worthwhile and if possible personalise them.
  • - Social networking and e-mails are the best and cheapest way to gain support.

Plum Jungle and the future

Plum Jungle will soon be touring the US displaying Life on Top of Hyde Park in the Australian embassies, starting with Washington. Nights in Tokyo is one of the several projects this group is currently working on and will be a series of stills that use traditional and contemporary Japanese artists. The plan is to take both major works on tour in Japan.


<![CDATA[FundBreak Promote - Recognising creative champions]]> Tue, 14 Sep 2010 21:53:14 AEST


We are excited to announce the launch of FundBreak Promote - probably the most innovative feature of any crowdfunding platform in the world. 
FundBreak Promote essentially recognises the help and support individuals and organisations provide to project creators for spreading the word about their project. 
Quite often we ask people to share projects they love with their social networks but we sometimes fail to publicly recognise the people who have gone that extra mile. Until now!
Basically, FundBreak Promote tracks where the project web link came from ie. Facebook Like, Widget, etc.. 
We hope project supporters and promoters can share the FundBreak experience.


<![CDATA[Pozible Collections - The art of good business]]> Wed, 21 Nov 2012 14:51:05 AEDT

Do you want to market your company/brand to our growing social media-savvy, creatively minded audience and community on the site?

Our new feature Pozible Collections is a dynamic sponsorship opportunity for your business / corporation, big or small, to directly support crowdfunding campaigns and engage with our growing creative community and audience.

What are Pozible Collections?

A Pozible Collection is a fully customised online portal that showcases the projects you sponsor and support.

By running a Pozible collection, your company will not only be publicly supporting people’s dreams, you will also be marketing your brand to our growing creative and youth-oriented community.

Business Collection

Complete our 10 question survey to learn a little about how corporates and businesses support local arts and community projects in Australia, and for the luckiest participants we have 10 double cinema tickets and a mystery prize to give away!

Who uses Pozible Collections?

Pozible Collections are designed to meet the individual needs of your Organisation / Corporation. That is why we offer both a Business Collection and Partner Collection.

Business Collection: is a customisable page showcasing the projects your Businesses / Corporation support. The Collection acts as a landing page for your company to draw traffic, drive social media and even run major campaigns.

Partner Collection: is a page designed for Partners, whether you are a film school, festival, or a funding agency, to showcase your affiliated crowdfunding campaigns.

Why have a Pozible Collection?
Pozible Collections convenient, easy and an ideal way to publicise your support and engagement with the arts and with community projects.

Collection’s maximise brand exposure by offering:

- A branded and customised Collection Page with your own background, header, logo, and banners.
- Your branding placed on projects you’ve supported.
- Prominent brand placement on our homepage and collections pages.
- Your brand featured in our fortnightly newsletter and EDM (over 80,000 subscribers).
- The ability for projects to apply for inclusion in your page.
- Promotion on our Social Media Network (with over 20,000 fans and followers).


Business Collection


How to set up a Collection

Setting up a Pozible Collection is super easy:

For a Business Collection:

1. Register or Login
2. Pre-purchase credit here. (minimum credit applies*)
3. We will contact you to set up your customised branded collection

For a Partner Collection:

1. Email with a brief
2. We will contact you to set up your customised partner collection

You can start sponsoring projects which will automatically be featured in your collection page.

For more information visit the Collections Page, or email us at


*Credits are only available in AUD and there is currently a minimum credit purchase of AU$1,000

<![CDATA[Facebook Login]]> Wed, 18 Aug 2010 15:04:12 AEST



Facebook login is now available for creative users on FundBreak. Now users do not have to register with Fundbreak, as you can just login through Facebook Connect - making the whole process much faster and more enjoyable.


Facebook has enabled third-party websites to use Facebook’s login and authentication system through a program called. Facebook Connect allows users to take their Facebook identity, network, and privacy settings with them as they browse and interact with FundBreak. We now provide an option to login to Facebook directly from FundBreak. When you see this, you should make sure that the login opens in a separate browser pop-up window, and that the Web address (URL) for the pop-up contains the proper "" domain. If it does, you’ll know that it’s a legitimate Facebook page and not a phishing attempt, and you can log in safely and securely.


The platform features seamless, one-click authentication, Facebook friend account linking, distribution back into Facebook streams, and the full power of the Facebook REST-like API and FQL.enable users to easily share FundBreak content and the actions users take on it with their friends on Facebook.

This means that if you’ve blocked a user on Facebook, that user will not be able to see you on a "connected" site. When other users connect with FundBreak, those users will not be able to see information you’ve added through Facebook that they wouldn’t otherwise be able to see simply by browsing Facebook. You can decide what types of information your friends’ applications can access from the "Applications and Websites" section on the Privacy Settings page. So the entire process is very secure and you don't have to worry.

<![CDATA[12 Tips to Crowdfunding Success!]]> Wed, 18 Aug 2010 12:51:17 AEST


Crowdfunding – a new era in raising funds


This evolution in fund raising is taking the financial risk out of running that creative project or idea that you've been battling with.

Here are 12 crowdfunding tips from Pozible, the crowdfunding platform for the creative industry.


1. Plan your project and set yourself a goal


It is very important to set yourself a funding target. This target should be realistic and achievable. Typically you have a time limit to raise the funding target, so we recommend you set your goal to the minimum you need to get your project started. There is usually no upper limit to how much you can raise using the “all-or-nothing” crowdfunding model.


2. You're inviting people to be a part something


You should never feel awkward, afraid or shy to ask someone to support your creative project or idea. You are not a charity and you are not begging for money. You are inviting people to be part of something great. A life experience they should appreciate.


3. Collaboration


Look around you. Is there someone who might be able to help with your crowdfunding effort? We're not talking about financial support. Is there someone or some organisation with the creative skills or expertise to compliment you and your project, giving your project the best chance of success?


4. Influencers


People tend to follow a trend. So imagine how valuable it would be to have a celebrity, respected industry leader or publisher endorse your project. You should exploit any exposure and endorsement you receive for your project because this builds credibility. This is a key focus.


5. Learn from others


Do some research before you start your crowdfunding effort. Crowdfunding has become a point of discussion online. There are loads of articles and advice from people who have been successful and more importantly, from people who have been unsuccessful.


6. Be Sociable


Make the most of every opportunity to tell people about your project. This might take you out of your comfort zone, but you will never know who you might meet. Put yourself out there and meet new people. Learn about upcoming events, festivals and local community activities  – find as many ways to talk about your project and idea.


7. Share and connect online


Crowdfunding platforms have been developed to integrate with your online social networks ie. Facebook, Twitter, Myspace, etc. Be active on your personal page and constantly remind people about your project. Give people updates about your project and always encourage friends to share your project. Try not to sound needy.


8. Another day, another dollar


No one said raising funds for your project was easy and it takes passion and commitment to be successful. Don't expect your project to reach its funding goal the very moment you tell the world. You need to build momentum for your project and this takes dedication. Keeping in constant contact with your audience demonstrates your determination. People appreciate this and typically more people will support your effort.


9. Say thank you


This might seem obvious, but never forget to show your appreciation. A personal message of thanks and recognition can go a long long way.


10. Without an audience, you’ve got very little.


Without an audience you've next to nothing, so take an interest in them and get to know them. It's worth your while. Simply, ask your supporters and followers what they would find most valuable in helping fund your project. This might simply be a signed album or postcard.


11. Reward your supporters


Be creative with the tangible and intangible perks your supporters receive in return for funds. These are incentives for people to support your project and can be tailored for different groups of people. eg. A $5 postcard reward for a friend or a $30 signed copy of the album reward for a passionate fan.


12. A story to tell


So, what makes you're project different from the next one? Explain to your audience what makes your project unique and share where the idea for your project came from. Everyone has a story to tell and believe it or not, people want to learn about your stories. People need to connect with you and this is one of the most important ways to do this.

For more information on how to set up your crowdfunding campaign, check out our Pozible Handbook!

<![CDATA[Subscription Crowdfunding now available in Beta]]> Wed, 20 Nov 2013 10:37:29 AEDT We are excited to released our Beta for Subscription Crowdfunding. In order to use this function, a free Stripe account is required to link to your Pozible project.

Now available for projects in

Australia AUD ( please contact us to set up Stripe )
United States USD ( Available now )
United Kingdom GBP ( Available now )
Ireland EUR ( Available now )

You can now offer Subscription-based rewards - where the funds are collected on a regular (weekly, monthly, annually) basis. Each of your rewards can be subscription-based or they can be a combination of subscription-based rewards or one-off standard rewards. For example, you can offer a $5 per month reward alongside a one-off $25 reward.

What kind of projects would this be great for?

- Membership organisations like co-working spaces & workshops, galleries, clubs and societies including alumni of universities, and schools, sporting clubs and associations.


- Publications including online and traditional journals, magazines, blogs and ongoing sponsorship.


- Consulting, coaching, mentoring, training courses, coaching and mentoring rolled out in stages.


- Food and beverage orders, i.e. small goods, craft beers, boutique coffee roasts, curated parcels, rental services.


NFP or charity organisation providing ongoing services and support.


- Lifestyle apps and web tools, games, premium tech offers (open source software & SaaS).


- Regular events including workshops, meet-ups and networking.


How to setup Subscription Rewards

1) When setting up your project rewards (Create > Rewards tab), simply select the "Subscription" from the Reward Type drop-down menu, as well as the billing schedule (weekly, monthly or annually).


Setup Subscription

2) Then click on the Payment tab to link your stripe account. Stripe is available for free in US, UK and Ireland. For projects in Australia, please contact us to set up.

Please Note. If you have a subscription reward setup, you can only accept payment through Stripe.



How does it work?

Supporters pledge and are charged for their first payment when the project reaches its funding goal. Please Note, only the first subscription payment will be counted towards the project total. E.g. for a $25 per month reward, $25 will be added to the total amount.

Once the first reward is delivered, the supporter will be charged for their next payment at the rate and interval specified (weekly, monthly, yearly etc).



This process is a pre-paid subscription: the supporter pays for the next reward in advance. This process continues until the supporter opts out or project creator cancels it.

To learn more about Subscription Crowdfunding, check out the FAQ.

What are some other uses you can think of for recurring rewards and subscription crowdfunding?

<![CDATA[Miss Australia]]> Fri, 30 Jul 2010 15:57:25 AEST  


Natasha Dwyer’s dazzling costume for the national costume portion of the Miss Universe event was revealed the other day with mixed responses from the critics.


Today Tonight invited the viewers to compare former costumes to Dwyer’s, trying to figure out what is Australia’s national costume. Initially they labeled Dwyer’s costume a ‘true blue shocker’. They paired this with snippets from interviews with a single ‘commentator’ (with no specification of their specialized area) calling the costume a “real national embarrassment”. Although, this ‘commentator’ continued to further express their lack of enthusiasm for all of the other Miss Australia costumes worn in previous years. Even though Jennifer Hawkin’s costume helped her win the 2004 pageant.


However, towards the end of the segment the tone seems to change. With Jesinta Campbell, Miss Australia herself expressing her upmost confidence in the costume saying, “I really love it and I’m proud to wear it” as the catalyst. Even the Australian Director of Miss Universe stated that the harsh criticism is “mean”.


Today Tonight finished the segment with the relatively optimistic conclusion that the more memorable the costume, the greater the success. Dwyer’s costume will certainly be memorable from all the confusing hype the media has drawn to it - which ultimately seems to be a tribute to Dwyer’s ability to incorporate all the elements that make Australian culture.


Proof of this is the sudden increase in demand for the high-heel Ugg boots featured in Dwyer’s costume, which also happened to be the main focus of criticism by skeptics.


Obviously all of us here at the FundBreak team are massive fans of Natasha's talent. We think that any harsh criticism from random 'commentators' will only bring a bigger fan base together for our lovely Natasha. Rather than jumping out of the windows of the dislike-Miss-Australia’s-costume-because-a-‘commentator’-said-so bandwagon as it crashes and burns, when Miss Australia wins this years pageant!


Congratulations Natasha on such a remarkable costume! Keep up the good work!

<![CDATA[New Functions - “Start Date” & “Follow”]]> Sun, 18 Jul 2010 20:04:18 AEST new features


In response to the feedback we received over the last 2 months, we have released two new functions on FundBreak today. The information below describes the very useful functions and why we added them.

Project Start Date

This allows all future project creator to set a start date for their project. The project creator can still start the project immediately but we also allow a future date to be selected. Prior to the project launch, the project can be viewable by the public and registered members have the opportunity to “Follow Project” (see below for further details).

We choose to add this function after receiving feedback from project creators regarding the 50 day funding limit. Below are the main reasons we chose to allow project creators to set a future project start date:

1. Build up interest, exposure and awareness of the project prior to project launch and during launch.
2. Encourage larger projects to use our platform.
3. Gauge demand prior to project launch (see function “Follow Project” below).
4. Give project creators time extra time to prepare and upload a video.

Prior to project launch, the public will not be able to view the funding goal but they will be able to see all other projects details (including rewards).

Follow Project

Prior to project launch, all projects with a future date will have a button named “Follow Project” (instead of “Support Project”. Registered members will have the option to follow a project and receive project updates, notifications and reminders about the project and its launch.

The “Follow Project” is not available after the project is launched but members still have the opportunity to “Unfollow” the project.

Below is a few of the main reasons we added this feature:

1. Help engage with the public prior to project launch
2. Gauge demand for the project
3. Learn about your first supporters

<![CDATA[Crowdfunding Advice From Daz Chandler]]> Wed, 14 Jul 2010 16:21:00 AEST



Daz is the project creator of ‘RadioLajee’, and successfully raised $4603 from 85 supporters. I caught up with Daz a few days ago at a really nice Cafe in Darlinghurst and we talked about her crowdfunding experience. I asked her if she had any tips she could share with current project creators after her great success.


She responded, "there is a lot of potential in the concept of crowdfunding but you really have to work hard". Daz delicated an average of 3 hours per day during her campaign and spent much of her time communicating with people to get the project out there. She found personal emails work really well. Writing even a single personal paragraph is very inviting and is much more engaging.


Daz Chandler's top seven tips.


1. Record a video specifically for your campaign, explain what the project is about and exactly what you are doing.


2. Start the campaign with the people around you first, so friends and family are very important at the start. At a certain point strangers will start to support the project.


3. Post Facebook and Twitter updates regularly and let people know how the campaign is going. The crowd tends to follow the trend.


4. It is helpful that people around your network start to put your widget up and share your page on Facebook. 


5. Rewards. Project creators should just assume you are going to meet the goal and start preparing their rewards. Don't wait till the end - it will become a huge job.


6. Put a cost estimate in your project description to simply let people know where the money is going to be used.


7. Get connected with your community and your industry offline. Participate in local events and find as many ways to tell people about your project as possible. Always ask people to spread the word for you - people are more willing to help if you ask them to.

<![CDATA[And the survey says…]]> Tue, 08 Jun 2010 15:55:14 AEST And the survey says… We recently conducted a survey to gauge peoples opinions on crowdfunding and their experiences with Pozible so far. We didn't expect the level of participation we received and it has provided Pozible a very valuable insight into how people have adopted the model (particularly in Australia) and how it's perceived in the industry. We'd like to take this chance to thank each and every person who participated in the survey. You will realise the value of your feedback when you start reading the responses we share with everyone. We have tried to split the responses into a series of blog posts to make it relevant to different people. The first article in the series will cover "What i like about Crowdfunding" [from a project creators perspective] So……"What i like about Crowdfunding" [from a project creators perspective] "Tell me whether or not a project has 'legs'". I like the idea of getting people involved, and they seem to like it too. Feel like it is time for me to find other ways to fund projects, freeing up grant money for new artists. Bypasses the grant funding cycles which are out of our control. More flexible and responsive than gov funding, easier than chasing corporate sponsors! Effective way to raise small amounts of investment great way to essentially pre- sell the album through pledging and rewards. As a solo performance artist, generate some income that i cannot cover out of my own pocket I'm not eligible for grants, scholarships, etc due to visa. Also, finding a job is made doubly hard. Great idea for emerging artists to gain funding. I am still studying so it is hard for me to live and pay for art materials at the same time My project doesn't fit in their funding structures of the arts funding bodies. I have heaps of online marketing ideas, but I can't afford the risk of trying all of them out. If people commit in advance to buying the product, then I know there is a market. Funding from financial sponsorship creates an unreasonable expectation by 'consumers' of the arts who expect to have their access or ticket prices subsidised by these considerable financial sponsorships I like that you can quickly turn a project around, and it doesn't have to fit the agendas of a funding body. The lag between having an idea and (successfully) funding it means that a lot of projects never come to light. I like the fact that people just give because they like an idea I love the idea that our people can be a part of my dream. I need to supplement my own paltry income with support from my friends in order to tell my stories. Opportunity to produce work on their own terms as well as simultaneously gauge audience response I'm not into the idea of corporate sponsorship A way to acknowledge people in a different way It gives me the opportunity to make work which will show funding bodies etc that I am worthy of funding and a capable artist. Keep the momentum going Provides an indication of possible support and audience numbers for the project/event It's a way of topping up, or polishing off projects My projects are too small for gov funding bodies to care about. There is virtually no funding assistance for artists who want to study overseas. Crowd funding is a means. Avoid the three ring circus of government funding Want to own control of projects, also tired of chasing money from companies When your a struggling artist and you have a dream, it's nice to get people interested and invested.. It gives more connection to the art.. "What i like about Crowdfunding" [from a supporters perspective] I can participate in other peoples projects by showing support. Seeing outcomes larger than my contribution. Gives the audience a stronger voice and enables them to support the kinds of work they wish to see more of. Help out individuals like myself. Can quietly go about helping who i think deserves it. I want to help other people get there when they're trying to do interesting and cool stuff. Crowdfunding for me is a way of helping (even if only in a very small way) to make exciting things happen in my home town (Perth). Crowdfunding seems more personal; it gives the personal touch. Friends using it. Investigate options for my own projects and friends' projects in future. Good karma and awareness of worthy causes I am a supporter - not a creative but I like the idea of not being the only one I believe it is philanthrophy in the 21st Century I enjoy being able to help others achieve their goals and to facilitate the creation of new work through only a small contribution. It feels great to know that my small donation has made something come to life. I like the idea of individual philanthropy. Being a part of the creational process and making it possible for bonds between fan and artist. It ensures the projects that people actually want, get the funding and not what advertisers want us to want. I like that the support is tangible, both for me and the project creator. Like supporting local initiatives For me it's about supporting things I'm personally interested in rather than giving to some cause and not knowing what the funding is actually going to accomplish. It is a user-pays option for supporting projects - unlike council rates etc, which may support projects I don't agree with. I enjoy helping others fund their dreams and projects. Great way to help creative people get past that financial barrier! I like the fact that I can give small amounts of money that I can afford to a much bigger project. The fact that you can fund something you actually like, or would want to see. Benefits to the wider community Those who don't necessarily go to the theatre etc or who can't attend a performance can contribute this way. ** we had a few responses that fall under either supporters or creators so we've added these in at the bottom. It is very liberal It's what the arts in Australia has needed for years. I like the collaborative elements Like the idea of testing the waters for my own creative projects and gaining support without having to invest a lot of money upfront. Market work to people via a central location. That rocks! Offers a real and viable alternative for the right projects. Provides the opportunity to see what the creative industry is aspiring to achieve, and what obstacles are being faced. And then to help transcend those obstacles. There is a serious exclusivity in the sense that only a number of people get to consume, appreciate and be part of whatever the project. View opportunities available to use crowdsourcing for technology development Based around what communities and individuals want. Brings the ability to create something that is maybe not otherwise possible. Community power is strong - all it needs a focus, and the practical means to make a difference – crowdfunding provides this. Enables artists to build a more involved community of fans/supporters Get a community behind our next game before we release it. Giving the opportunity for people to start, establish and grow their ideas from the ground up. Help to build my fan base. I can inform others (I work in the arts) of an alternative I love the fact that it's democratic. I'm interested to see what the creative community is like, and this is an easy way to get involved without already knowing "the right people". It enables projects by connecting them with individuals who are willing and able to fund their projects It is a sustainable way of getting funding for any project. It is new and exciting. The music industry is changing all the time and I like to follow new things like this.

<![CDATA[Australian References - Tax Accounting Legal]]> Tue, 08 Jun 2010 15:55:13 AEST Pozible provides the following information as a reference for anyone using our service. Pozible cannot and does not offer tax-related advice to any Members of the Site, Application and Services. Additionally, please note that each Project Creator is responsible for determining local indirect taxes and for including any applicable Taxes to be collected or obligations relating to applicable Taxes in Listings. As agreed in our terms and conditions, you understand and agree that you are solely responsible for determining your applicable Tax reporting requirements in consultation with your tax advisors.

Relevant references and articles for individuals on the Australian Tax Office website: Is it a business or a hobby

Australian Business Number (ABN) Entitlement

The information below is referenced directly from the Australian Business Register website at The section below refers to individuals but there is more information for companies and partnerships here.

Individuals (sole traders)

If you are an individual applying for an ABN, you should check your entitlement to register here. You are entitled to an ABN if all of the following statements are true. Your activity is carried out in the: form of a business nature of trade, or form of a regular or continuous grant of a lease, licence or interest in property. Your activity is carried out in Australia or you make supplies that are connected with Australia. You have a reasonable expectation that a profit will be made from your activity. You are not entitled to an ABN if any of the following statements are true. Your activity is carried out as an employee or in connection with earning payment as a company director, office holder or under a labour hire arrangement. Your activity is a private recreational pursuit or hobby. Your activity is conducted as a member of a local government body, for example, as an elected member of a city, town or shire council.

Australian Tax Office

Pozible Members should refer to the following link for information on Australian Tax obligations:

Contact Details here.

GST Policies

Due to government enacted legislation, from 1 July 2000 items bought and sold by Australians may be subject to a goods and services tax ("GST"). Pozible strongly suggests that members contact the Australian Taxation Office ("ATO") or their taxation advisor for information on the GST. The Australian Taxation Office can be contacted at the following address: The following is provided for information purposes only. If you require advice in relation to GST issues, Pozible strongly advises you to seek the services of a tax or accounting professional. You might also like to contact the Australian Taxation Office (“ATO”) ( and/or the Australian Competition and Consumer Commission (

<![CDATA[FundBreak at Creative Sydney Event]]> Tue, 08 Jun 2010 15:55:14 AEST

With a great atmosphere and multitudes of fuelled creative persona's, FundBreak successfully participated in the Right-Brain Business Models last night for the Creative Sydney Festival.

Located in the Museum of Contemporary Arts, Alan Crabbe (along with other creative and innovative speakers) brought the FundBreak dream to life, by displaying the fundamentals of crowdfunding and the synergy these fundamentals have with Fundbreak.

Alan chose 4 key factors in running a successful crowdfunding campaign:

1. True Fans - the importance of identifying your 'dedicated fan-base' and getting to know them. True fans will spread the word and get the momentum started.

2. Engage your supporters - keeping your profile, projects, rewards and ultimately project updates interesting and alive, shows supporters your commitment and dedication to your project.

3. Exposure - tell the world about your project, send out press releases and take advantage of any media coverage.

4. Community - Whether it's your students union, your local pub or Saturday knitting group, communities play a vital role in your project. Getting your online networks involved, and telling every Facebook friend and twitter follower to support your project. "Remember your not asking them for money your inviting them to be part of something awesome!"

There is still one more open opportunity for people interested to catch up and say "Hello" to the FundBreak at Creative Sydney 2010 and of course gain some valuable information about using crowdfunding in creative ways. See details below.

Date: Saturday 12 June 2010
Time: 11AM - 5PM
Where: Museum of Contemporary Arts, The Rocks.
Price: FREE

For more infomation, just follow the link

NOTE: If you do not register yourself for the event, you won’t be allowed entry. Follow the above link and register!

To be part of this experience is a blast and the FundBreak Team endeavour on more creative opportunities in the future.

There are still some more fantastic events being held on behalf of Creative Sydney, Check out the link

<![CDATA[Pozible Network Collaborator]]> Wed, 14 Jul 2010 16:21:00 AEST
Aims Pozible Network Collaboration is a non financial relationship aiming to build a thriving community for creative projects and ideas.
Objectives Our objective is to develop the Crowdfunding process specifically for the creative industry and provide tangible benefits to creative individuals, groups and organisations. We offer this to creative groups and organisations who share our vision and want to encourage local creative talent. Pozible is Australia's first and only crowdfunding platform for creative individuals and organisations, we provide an alternative funding method for the creative industry. We have been operating for a year and we have provided the platform for 130+ creative projects to raise funds for their projects. Amounts varying from $24 to $175,000.
What do Network Collaborators get out of this? * Free presentations / talks / round table events about crowdfunding, microfinancing and how these can be used in the creative industry.  * Dedicated section on our platform once you reach a certain number of projects ( if required ) * Logo listing exchange and appear under the 'Profile' page * Easy platform access for your organisation & your members and a discounted service fee of 5% (typically 7.5%) * Free Pozible platform support and project consultancy service * Preapproved NC's will be able to generate invitation codes What does Pozible want in return for all this? * Logo listing exchange * An introduction to your members about Pozible & Crowdfunding (ie. through an article / blog on your website and/or newsletter. Currently our Network Collaborators include Vibewire, ANAT, Crafts Victoria, Melbourne Fringe, Metro Screen, Brisbane Creative, Information Culture Exchange, YPAA, Sydney film school. Please visit the link below to find out who has come on board recently: Please contact if you would like to become our Network Collaborator or if you would like to find out more.

<![CDATA[Let's Talk Crowdfunding Dublin]]> Thu, 28 Jun 2012 09:55:19 AEST

Pozible and Exchange Dublin are very proud to present Let's Talk Crowdfunding Dublin!

Pozible co-founder Alan Crabbe will be talking about how crowdfunding can help your project and impact the future of arts funding.

Learn and share ideas about how crowdfunding can support Dublin's creative community. We hope you get a lot out of it!

WHEN: Monday July 2nd, 6:30pm - 8:30pm

WHERE: Exchange Dublin - Unit 1, Exchange St. Upper Temple Bar, Dublin 2. Dublin

WHO: Pozible's co-founder Alan Crabbe and Exchange Dublin


Spaces are strictly limited, so please rsvp at

For more information on Exchange Dublin, check out:

<![CDATA[How to use PayPal with Pozible]]> Thu, 24 May 2012 13:23:44 AEST
If you don’t have a PayPal account...

Step 1. Sign up with PayPal

Visit PayPal to create a PayPal account.

Step 2. If you are a project creator, select Premier. If you are a project supporter, select personal. Both options are free.

Step 3. Register your personal details

Step 4. Choose your payment method

If you choose to pay using your credit card, you can start using your account immediately so we recommend you register a credit card.

Don’t worry you can always add a bank account later.

Step 5. Enter your credit card details.

It’s as simple as that! You are now ready to use PayPal.

Verifying your account

While it is not necessary to verify your Paypal account before you start your Pozible campaign, we strongly recommend you do so.

Unverified Paypal accounts have limits imposed on them. They will not be able to receive or make pledges that are over US$2,000.

For more information on how to verify your account, please visit Paypal.

If you already have a PayPal account and want to launch a project on Pozible...

Upgrade your Personal account to a Premier account.

Due to our crowdfunding system, PayPal requires users to have a Premier account to launch Pozible projects, instead of their existing Personal Account.

If you already have a PayPal account you use for online shopping, you will need to upgrade your account.

Don’t worry, it’s easy and free.

Step 1. Log in to Paypal

Log in to your existing PayPal account.

Step 2. Check if you have a Personal account

Just below your name you can check your Account Type. If it says Personal, click on Upgrade.

Step 3. Follow the prompts to Upgrade your account to Premier.

Step 4. If you already have a Premier account, PayPal will tell you.

Once you’ve got your Premier PayPal account ready to roll, log in to Pozible and register your PayPal account with us.

And then you’re done!

<![CDATA[WHAT.HOW.WHO - About Pozible]]> Sun, 02 May 2010 13:13:14 AEST

What is Pozible?

Pozible is a crowdfunding platform and community for creative projects and ideas. Developed for artists, musicians, filmmakers, journalists, designers, social change makers, entrepreneurs, inventors, event organisers, software developers and all creative minded people to raise funds, realise their aspirations and make great things possible.

How does Pozible work?

Pozible provides project creators with a platform to present their ideas to a worldwide audience. If anyone likes the idea, they can support it by pledging money to the creator's project. In return for support, the project creators will offer rewards depending on the level of funding; essentially differentiating itself from the normal funding process.

Who is the Pozible team?

The Pozible team is made up of four energetic, tech-savvy, eccentric team members, situated in both Sydney and Melbourne.

Whether you are a part-time photographer or an inspiring xylophone musician, Pozible is here for you. ]]>