Benalla Wall to Wall Festival 2016
We are a small group of like-minded art loving locals from Benalla, a small rural city of 14,000 located 2 hours north of Melbourne on the Broken River in the High Country of NE Victoria.
We came together in 2015 with a vision and belief that we could bring Street Artists from around the world to paint murals on bare walls, some over 3 stories high, over a weekend in March 2015. Victoria's first Regional Urban Contemporary Street Art Festival called Wall to Wall was born. The event was funded through canvassing local residents and local business who donated over $20,000. The generosity and vision of the locals paid off.

We commissioned ex-local resident Shaun Hossack & Juddy Roller Studios to bring together a collective of home grown and international street artists to transform our town.
The weekend saw thousands of locals and 'out-of-towners' tour the various murals to watch the artwork appear in front of their eyes. The excitement, the buzz, the interest and the spirit of it all was tangible. The results are truly amazing and speak for themselves. 14 high quality colourful murals created by world reknowned street artists adorn once featureless walls. In November 2015 a piece by Adnate, was voted 8th best in the world earning international acclaim! Recognition that put Benalla firmly on the map as a Street Art destination - and that's cool! So cool in fact that we want to do it again this year.
Since the last festival we've been working really hard behind the scenes, finding walls, finding artists and finding the money to stage the event. As with any project there are challenges and we've had our fair share to overcome.

Wall to Wall 2016 is going to be bigger and better. We have a world first in the street art community - a festival with 50% female artists, which we are really proud of. Some amazing names confirmed to return in 2016 like Adnate & Guido, and some new names like Lucy Lucy will be having their Benalla debut. Here's where you come in - we need your help to make this festival happen!
What will we do if we raise more money?
If we exceed the amount then we'll not only be truly grateful for the support but we'll be in the enviable position of being able to pay for more walls to be painted. We have so many wonderful business owners in Benalla offering up their walls as canvas for our talented artists, but we just can't afford that many artists. The more money we can raise, the more of Benalla we can include.
We will also have a festival hub running on Bridge Street for the duration of the event, and we would love to bring a festival feel to the street with live music happening over the weekend. Extra dollars will go to paying our amazing musical artists and making the hub the place to be!
We would also love to explore some new and awesome ways of making the festival interactive for all our supporters, like live streaming areas of the festival. We want this weekend to not just produce amazing street art, but to involve the whole community.

Want to be even more involved?
Are you a large business looking for sponsorship opportunities? We are very happy to talk about the opportunities available within the festival including commissions, QR codes on walls, and naming rights for satellite events.
How The Funds Will Be Used

We want to raise funds efficiently, but also make sure our supporters are getting value for money with our rewards system.
The Challenges
A challenge we have faced throughout the entire process is planning permission. Large parts of Benalla are subject to heritage overlay, and we have faced many hurdles in obtaining permission from all relevant bodies for our chosen walls. This process is ongoing, but we are confident that we have the necessary framework in place to work through the system.
Another challenge has been our success! Following the amazing festival that we held in 2015, many local business owners have come forward offering their walls. While this enthusiasm is amazing and we would love to make Benalla the street art capital of Australia, we just don't have the funds or the manpower to make it happen. We are hoping that the success of 2016 will help to raise the profile in the community, leading to more donations and more involvement from local business.

Eternal Gratitude
We appreciate every single dollar that helps to make this possible. As such, we are going to set up a SPONSORS page on our website benallastreetart.com.au where your name will appear (or not, we're flexible if you want to keep your awesomeness a secret). Signing up for a reward means you will become a part of our mailing list, so you will be the first to know about any exciting news like new artists or walls.
Comic Book OR Poster
Want something to remember us by? We have fantastic Wall to Wall 2015 Comic Books designed by Kitt Bennett OR an awesome Wall to Wall 2016 poster to hang on your very own wall. Of course, this also comes with love, gratitude, your name on the website, and VIP access to announcements. You can pick up on the weekend, or we will post it out to you (if you live in Australia it's free, if you're overseas it's a few dollars more.)
Wall to Wall Cap
Want to support regional arts and look cool while doing it? Then this cap might just be for you! Printed with the Wall to Wall logo, this comfy black trucker's cap printed locally will announce your awesomeness to the world. Of course your name will be proudly displayed on our website, and while we can't guarantee anything, random people might just stop you on the street for a high five. Pick up on the day is free, if you need it posted it's just a few dollars extra.
Wall to Wall 2016 T-Shirt
The ultimate in Wall to Wall fashion! This comfy, high quality cotton t-shirt will be printed locally and will let everyone know what a wonderful, generous, sartorially savvy champion you are! Admiring looks are sure to be plentiful. Of course this includes your name up in lights, sorry, we meant on our website. Choose your size and pick up at the festival for maximum benefit, or we can post it out to you.
Bronze Sponsorship
You really want to help us make this happen? Well we really want to say thanks! This reward gets you a poster & t-shirt to take home, your name (or business name) on our website with your URL included, a shout out on Facebook (with a link to your business page), and a listing in the program as a Bronze Sponsor. If you are local to the Benalla area we will personally hand deliver your poster & t-shirt with a big smile.
Silver Sponsorship
Our sleek, sexy, silver sponsors package will deck you out in the best that Wall to Wall fashion has to offer with a cap and two t-shirts, as well as a poster to proudly display. Your name, or business name, will appear in the weekend program and on our website as a silver sponsor with your URL & logo catching the eye of potential customers. For the Facebook savvy we will also link to your page, exposing you to our 2000 fans! For local businesses, expect your goods to be hand delivered!
Gold Sponsorship
You want it all? You've got it! 2 Caps 2 T-shirts A 2016 Wall to Wall poster & 2015 Comic Book memorabilia Your name, URL, and logo on our website Your name & logo in our printed program A photo & link to your business on our Facebook page And best of all - a guided tour around the street art of Benalla. We are more than happy to hand deliver to local Benalla businesses, and while we can post out part of this reward you won't get the full experience without visiting Benalla!