Secrets of Aussie Entrepreneurs

A$320
of $7,700 targetyrs ago


WHAT IS IT:
A new 30-minute Online TV Series

GENRE:
Business Chat Show – think ‘Oprah’ meets ‘The Gruen Transfer’.

WHAT'S THE SHOW ABOUT:
Discover how Australia’s hottest online entrepreneurs turned their ideas into millions…and how you can too.



Whether you’re looking to build or sell an online business, or get tips on how to create a crowd-funding video that goes viral, or create a systematic plan to bring your online business idea to life, this TV show is for you. We show you how to do all that, and more.

This show is about the amazing success stories occurring right here in Australia; about the incredible Aussies kicking goals on the world stage.

We've asked Australia's top online entrepreneurs the tough questions that we thought every business owner would want to know: how they did it and why, what they did right, what they did wrong, what they'd do differently and more.

You’ll also get to hear a bit about their personal side – what drives them, how they manage overwhelm, how they delegate, how they manage work/life balance and much more.

WHY "AUSSIE" ONLINE ENTREPRENEURS?

We've all heard about the American start-up stories (Mark Zuckerberg, Elon Musk, Salman Khan etc) – all great stories - but they’re American, not Aussies.

We wanted to shine the spotlight on our local heroes doing amazing things right here in our own backyard because, well, we do things differently here and we wanted to show the next crop of young (and not so young) up-and-coming entrepreneurs that they don't have to leave Australia to achieve global, online success.




WHO HAVE WE INTERVIEWED ALREADY:



Matt Barrie, CEO, Freelancer.com, (2011 BRW Entrepreneur of the Year ) on how he got his business up and what his $30 million ‘unofficial’ MBA taught him.

Naomi Simson, Founder, Red Balloon, (2011 E&Y Entrepreneur of the Year Category Winner) on how she got started on $20,000 to build her gift-giving juggernaut.

Chris Adams – CEO, Spondo (ex Facebook, Amazon, co-producer of films, An Inconvenient Truth, Syriana) on how to raise money and attract investors.


Rick Chen, founder of Pozible.com, on what it takes to make a great crowd-funding campaign.


Dean Ramler, (co-founder with Ruslan Kogan) of Milan Direct on how he built his empire on $10,000 and how it now sells more furniture than Freedom online.


Simon Griffiths, Social Entrepreneur and founder of 'Who Gives A Crap', an environmentally-friendly toilet paper and how he sat on a toilet for 48-hours to raise $50,000 through crowd-funding.

James Tuckerman, founder of Anthill Online, on how he took a print-based business magazine and turned it one of Australia’s most successful online publications.


Yvonne Adele, founder of Ideas While You Sleep, an outsourced creative brainstorming service using the services of a global Twitter workforce.


Dave Slutkin, Co-Founder of Flippa on his success with co-creating Australia’s top marketplace for buying and selling websites.

D
Jason Sew Hoy, Co-Founder of 99 Designs on how he and his team built a crowd-sourced graphic design business that has changed the face of outsourcing creative services.


Stephen Mayne, the founder of online newspaper Crikey.com and The Mayne Report on what not to do when launching an online business and how to avoid getting sued.

HERE'S WHO THE SHOW IS FOR:

·Actors, writers, film-makers, musicians and other creative souls who want to get their websites cranking and sell loads of tickets, books, CDs, DVDs, etc.

·Would-be entrepreneurs with a cracker business idea but no idea how to get started, how to raise money, how to build a website or create a customer base.

·Established business owners who have an existing business but want the know-how to take it online and make it go ballistic.

·Online business owners who already have a business but want the advanced secrets that only those who’ve already ‘been there, done that’ can provide.

If you have even the slightest interest in learning how to build an online business and make money from it, our TV show “Secrets of Aussie Online Entrepreneurs” is for you.


HOW FAR DOWN THE TRACK ARE WE?

We already have distribution through the Fairfax TV network. The great guys at Fairfax Digital Media have seen our pilot, love the concept and have taken it on as one of their long-form shows. It’s very exciting and it validates the show and the concept as being of value to the business community.

The online version of the show will be seen on Australia’s most respected journalistic mast heads websites including:

·www.theage.com/tv (the TV channel for The Age)
·www.smh.com/tv (the TV channel for The Sydney Morning Herald)

Now we just have to create the series for them – and of course, that takes money.

So, yes, the show is real, it’s happening, we have support, we have distribution, we have content – we just need funding now to put the series together.

LIVE STAGE EVENT:

To gain awareness and build a community for the show, we created the stage event: “Secrets of Online Aussie Entrepreneurs”. It’s being hosted by the wonderful folks at Glen Eira Council. Here’s the flyer for our first show which took place in August. Our next event is on Tuesday Oct 29th , 2013 at the Glen Eira Town Hall in Melbourne. Download the Brochure






How The Funds Will Be Used

SO WHY DO WE NEED YOUR HELP?

Creating high-quality video content is expensive. Cameras, crew, lighting equipment, studio facilities, researchers, producers, editing, post-production facilities, green screens, animations – the list goes on.

We need to deliver on our promise to create a series of episodes for our distribution partners at Fairfax and we’d love your help to do that.

As you can see, we’ve been working furiously behind the scenes to make it happen - writing, recording, editing and bringing it together, in our spare time, in between other paid projects.

Now we just need to pay for the editing and post-production work to put the episodes together - and that’s why we need your help!

We’re not seeking charitable donations or pity pledges (although they would be nice!).

We’re inviting you to be involved because we want to give something of value, that you actually want.

We will share this priceless information with you and help you connect with other like-minded people so that you can get the know-how you need to build your business.

When you buy a reward, you'll receive value far in excess of the dollar amount. We’ve spoken to our networks and they’re all donated their products and services that will give you real, tangible benefits that will help you build, or make better, your online business.

Please share this campaign with your friends and colleagues and let them know the great prizes that are available by being part of our community.


The Challenges

WHAT ARE THE CHALLENGES:

We wholeheartedly believe that this project has an audience and that the information we offer is incredibly valuable. Our enemy is time, so we're looking to you for help so that we can get the editing done now and get the episodes sent to Fairfax.

* A 36-page e-book: "How To Write Headlines That Sell", outlining the top 20 headline formulas all professional copywriters use to write instant, results-oriented headlines. Perfect for websites, blogs and social media copywriting. * A 218-page e-book: 'It's That Easy! Online Marketing' featuring detailed case studies of Australia's top online marketers and success stories of how they got started. For a blue-print on what to do, what not to do and how to get started, this will be your bible.

4 chosen / 96 available

Est. delivery is Dec 13

You get: • A 125-ebook: 'How To Build Your Own Perfect Wordpress Website'. This illustrated e-manual helps you build a perfectly structured, self-hosted Wordpress website for brilliant blogging. Written by Sandy McDonald, one of Australia's most successful bloggers. • An e-copy of 'Clans: Supercharge your Business' by Sandy McDonald. Learn how to make money from blogging and how to build a community at the same time.

1 chosen / 19 available

Est. delivery is Dec 13

* Get the $40 Reward AND * Get the 'Secrets Of..." Online Video Series delivered to you 'hot off the press'. Episodes 1, 2 and 3 of the Online TV series will be delivered to your inbox. * Prefer to READ the success stories? Get the full transcripts of each episode in an easy-to-read ebook. * Discover how crowd-funding expert Simon Griffiths, from 'Who Gives A Crap' created a viral crowd-funding video campaign that went global. This 1-hour webinar outlines in detail the steps he took.

4 chosen / 196 available

Est. delivery is Dec 13

You get: •“How To Make ‘You Tube’ Videos To Promote Your Business” – Learn how to write, film, edit, score and upload your video to your own You Tube Channel. (2-part online tutorial series). PLUS • A Facebook Shout Out to our Entrepreneurial Community – we’ll post your business name, logo and a one-liner about your business to our community to promote you and your business. Normal price $375

0 chosen / 200 available

Est. delivery is Dec 13

You get: • 3-pack DVD box set of The ‘Secrets Of...’ delivered to your door PLUS • A ticket to ‘How To Write Headlines That Sell’– a best-selling 2-hour live, online workshop with Bernadette Schwerdt PLUS •A digital copy of ‘Clans: Supercharge Your Business’– a guide on how to blog for profit PLUS • ‘How to Build Your Own Perfect WordPress Website’– A 125-page illustrated e-manual. Learn to build, host & profit from a WordPress site PLUS •A Facebook Shout Out Normal price $620

0 chosen / 200 available

Est. delivery is Dec 13

You Get: • A ticket to ‘How To Market Your Small Business’, a 3-hour workshop conducted in Melbourne by Bernadette Schwerdt, Copywriting Coach. Discover the step by step process to setting up your business (online or off), how to write copy for it, how to create a USP and make money while you sleep. Workbook and slide deck included. •A 10-pack DVD set of ‘Copywriting: Writing For Profit’ (30 hours of training on how to write copy plus set up a freelance writing business) Normal Price - $680

0 chosen / 100 available

Est. delivery is Dec 13

You get: Exclusive Meet and Greet with the Producers, Cast and Crew • Sit in on the shooting of the show • Get a ‘Meet and Greet’ with the Online Entrepreneur interviewed that day • Drinks and ‘Q&A’ with producers and crew • Ask the Online Entrepreneur your top 3 burning questions PLUS • 3-pack DVD box set of The ‘Secrets Of...’ PLUS • "How To Make ‘YouTube’ Videos To Promote Your Business”. Learn how to write, film, edit & upload your video to your own YouTube Channel Valued at $1500

0 chosen / 20 available

Est. delivery is Dec 13

You get: The $350 Reward - ‘Exclusive Meet and Greet with the Producers, Cast and Crew’ package PLUS ‘The Writing For Profit - Home Study Course’- includes 750-page Copywriting Bible on how to market & profit from your copywriting business PLUS The 10-pack DVD ‘Copywriting For Profit’ package– includes 30 hours of expert copywriting tuition PLUS *3 x 45-minute One-One Phone Coaching Sessions with Bernadette Schwerdt to get your copywriting & online business off the ground RRP: $2800

0 chosen / 10 available

Est. delivery is Dec 13

Exclusive private webinar with Siimon Reynolds, Australia’s ‘Bad Boy’ of Advertising and Online Marketing. PLUS: ‘Entrepreneurs Content Creation’ Pack: •Don't Have Time To Write Web Content? Don’t Want To Write? Spend 90 minutes with us and we'll create a suite of beautifully-written, professionally produced materials to help you promote your business. You get: •1-hour Webinar •5 Blogs/Newsletter for the website •2500-word Ebook •5-page FAQ •10 Blog Headlines RRP: $5000 + gst.

0 chosen / 5 available

Est. delivery is Dec 13

You get: 'Entrepreneurs Content Creation' Pack (as above) PLUS •"How To Make ‘You Tube’ Videos To Promote Your Business” – learn how to write, film, edit, score and upload your video to your own You Tube Channel. An essential skill for online entrepreneurs wanting to go global. (2-part online tutorial series). PLUS •Exclusive “The ‘Meet and Greet’ with the Producers, Cast and Crew” Package Valued at: $5400

0 chosen / 5 available

Est. delivery is Dec 13