Rum Diary Bar Spiced Rum

AU$24,081
of $22,318 targetyrs ago
Successful on 9th Nov 2015 at 9:01AM.


The Rum Diary Bar is a little bar in Brunswick Street, Fitzroy, Melbourne, that you guessed it, loves rum! Ever since we started almost three years ago (how time flies when you're having fun!), we have created our own bespoke ingredients. We did this because we want to stand out from the crowd by creating and serving the best drinks around. One of our proudest creations is our House Spiced Rum. It has evolved since its inception, tweaked and changed to make it into the unique product we have today. Along this journey customers started to tell us "This is the best spiced rum I've ever had - I want to buy some to drink at home!!"


(Some of the Rum Diary family. We've been grateful to receive numerous awards - Nomination Victorian bar of the year '15 / Victorian bar of the year '14 / New bar of the year '13.)

So we began doubling the rum we needed for The Rum Diary, reusing and relabelling rum bottles, and started selling them online via our website and through the bar. From there things have escalated, we've gone from doubling, to quadrupling, to buying a 220 litre barrel of raw base product to keep up with demand. 

In just four months, we're now supplying over 20 Melbourne's best bars (Nieuw Amsterdam, Mr Wows, Collins Quarter, Franchesca's Bar - just to name a few) and 6 bottle shops in Melbourne PLUS 5 signature bars in both Sydney and Brisbane have been locked in. The response has been truly remarkable! Word is been spreading and people are talking about how great our rum is. 

I'm Hamish - Owner of The Rum Diary bar, educated in Business (BA Business - Marketing & International Business Swinburne University), history in advertising and marketing. Before I started The Rum Diary in 2012, I, with a couple of partners, opened a bar called Marmalade. Prior to that I was in account service in adverting agencies, and ran my own non-traditional media agency - The Media Shop. Underpinning all of these my love of hospitality has always strong and I've now come home to what I truly love.

I'm Suze, Hamish's trusty sidekick in this venture, and perhaps the reason Hamish actually gets things done around the bar! Like Hamish I have a strong passion for the hospitality industry and am currently dabbling in a career as a pastry chef. Hamish and I have forged a strong working relationship together since our days in advertising. My background in project management and operations help ensure that Hamish's wild ideas become real. 

Our dream is to make The Rum Diary Bar Spiced Rum THE go-to premium spiced rum on the market in Australia (and eventually the world!). 

How The Funds Will Be Used



The funds raised from this campaign will support us through our growth phase, allowing us to purchase three barrels of base rum from Trinidad & Tobago, our unique spice blend, as well as our new French imported glass bottles, and soon to be revealed new labels. This investment will take us to the next stage and ensure the business becomes self funding and will no longer require support from the Rum Diary Bar. It will also mean we'll be saved from having to reuse old bottles and having our labels printed at Officeworks! 



Your campaign pledges will help us reach our target of $22,318, this along with an additional 1/3 investment from The Rum Diary Bar will enable us to fully fund the purchase and production of a commercial batch of Spiced Rum and bring this great product to life.

The Challenges

The biggest issues we face are funding the purchase of, and the shipment times of the base rum. 

With reliance on sea freight to deliver our base rum (which means at least a two month wait), we need to be prepared to be able to consistently meet demand. To counter delays in shipping and increased demand, we need to purchase a greater quantity of base rum to ensure we stay ahead of requirements. 
 





WARNING
Under the Liquor Control Reform Act 1998 it is an offence To supply alcohol to a person under the age of 18 years (Penalty exceeds $8,000). For a person under the age of 18 years to purchase or receive liquor (Penalty exceeds $700).

Liquor Licence %23 31920685

Shot +High five +shoutout

Thanks for your pledge! You get a tasting glass or shot of Rum Diary Spiced Rum down at The Rum Diary, a high five and a shoutout on our social media

2 chosen

Est. delivery is Nov 15

Cocktail + High five

You're helping to make this happen! So we'll give you a High Five and a cocktail made with our very special Spiced Rum down at The Rum Diary Bar, and a social media 'shoutout' across our Facebook and Instagram pages :)

0 chosen

Est. delivery is Nov 15

200ml Hip flask

RRP $25 and contribute to our dream. Receive a individually numbered, hand wax dipped, 200ml bottle of our first commercial batch of Rum Diary Spiced Rum. There are only 100 bottles so get in fast.

12 chosen / 88 available

Est. delivery is Nov 15

Rum Diary Spiced Bottle

With RRP $75 and contribute to our dream. Receive a individually numbered, hand wax dipped, 700ml bottle of our first commercial batch of Rum Diary Spiced Rum!

50 chosen

Est. delivery is Nov 15

Spiced rum gift pack

Probably the best present you could ever give - our Rum Diary Spiced Rum gift pack - Two rocks glasses - Mini cocktail book created by The Rum Diary bar, so you can make some great drinks at home - 700ml bottle of Rum Diary Spiced Rum RRP$75, individually numbered, hand wax dipped

15 chosen / 10 available

Est. delivery is Dec 15

Personalised RD Spiced

Receive a specially labeled bottle (this will only be available with this Pozible campaign) with your name or a loved ones name. A thank you message and signatures from all The Rum Diary team, hand wax dipped, 700ml bottle - a great momento or gift :)

6 chosen

Est. delivery is Nov 15

Masterclass + Bottle

Learn from our rum professionals at The Rum Diary Bar about the production, history and most importantly how to make cocktails at home with your Spiced Rum for yourself and friends! This reward includes a bottle of Rum Diary Spiced Rum RRP $75

2 chosen / 34 available

Est. delivery is Nov 15

Northside Launch

Attend our RD Spiced Rum launch party, exclusive invitation via this purchase only, at The Rum Diary Bar and meet the team and celebrate! * Enjoy canapés and cocktails from 6.30pm-10.30pm on the 3rd of December 2015 - this truly memorable event! * Take home a special 200ml bottle of Rum Diary Spiced Rum ($25 value) to continue the party at home. If you know us then you know this will be a no holds bared party, so be part of our night and help us celebrate the start of something truly special!

4 chosen / 56 available

Est. delivery is Dec 15

Southside Launch+bottle

Southside Launch+Bottle Attend our launch party, exclusive invitation via this purchase only, at The Nelson. Enjoy canapés and cocktails at this truly memorable event. Take home a special 200ml bottle of Rum Diary Spiced Rum (RRP $25) to continue the party at home. If you know us, then you know this will be a no holds bared party!! Date in Early December - TBC

0 chosen / 60 available

Est. delivery is Dec 15

Corporate gift x 12bt

RRP $900 Give you favourite clients or your staff a bottle of Rum Diary Spiced Rum as a gift for Christmas with YOUR company Branding / Logo on the bottle. At $75 p/bottle plus a contribution to the campaign of $100 this gift shows great value and provides continuous corporate branding.

0 chosen

Est. delivery is Nov 15

Exclusive @ Rum Diary

This is your opportunity to pledge to our campaign and have an exclusive party at The Rum Diary Bar! Your night will include a bar tab of $2,200 to enjoy on any of our award winning cocktails and rum, actually anything behind the bar - this is your event! *We can run a masterclass & tasting *Plus 1 bottle of Rum Diary Spiced Rum (valued at RRP $75) Enjoy the hospitality of our great bar for up to 60 guests - share in the knowledge you are being part of our campaign - and have a party!

0 chosen

Est. delivery is Nov 15

Lets talk business...

Lets talk business

0 chosen

Est. delivery is Nov 15

Spiced Rum Bottle - EARLY

With RRP $75 Receive a individually numbered, hand wax dipped, 700ml bottle of our first commercial batch of Rum Diary Spiced Rum. This early-bird price is for the first 50 bottles only.

50 chosen / 0 available

Est. delivery is Nov 15