Fresh Air is Australia’s only International Festival of Games - and it's completely free to attend!
Pop Up Playground and Federation Square launched Fresh Air in 2013, aiming to present the best pervasive games, street sports and constructive play from around the world. We've hosted works by designers from the UK, the US, Canada and Copenhagen, as well as local designers from NSW, WA, Tasmania and Victoria, and commissioned two all new pervasive street games:
Outside Line by local designers No Show in 2013, and
Spirits Walk, an international collaboration with UK designers Serious Business in 2014.
We're running this Pozible campaign to make this year's Fresh Air even bigger and better. It will feature four full days of new games in and around Federation Square with more ways to play than ever, including some international guests!
Already joining us from the UK is Gwyn Morfey, Director of Fire Hazard games. Gwyn will be running Fire Hazard’s particular brand of anarchic street sports as part of our day time program. We also have another guest or two waiting in the wings; we hope to be able to confirm and announce them before the campaign ends!
And, just as exciting, we’ll be featuring new games and experiences by local artists and designers - including a bespoke puzzle adventure experience by the team from Escape Room Melbourne, designed just for Fresh Air!
Who are Pop Up Playground?
Pop Up Playground is among the first, the best known and the most innovative immersive live entertainment and games companies in Australia. Established in 2011, Pop Up Playground has made street games and pervasive performances for the State Library of Victoria, Freeplay Independent Games Festival, White Night Festival, the Melbourne Symphony Orchestra and Bell Shakespeare and toured street games to w00t festival in Copenhagen and Come Out and Play festival in New York.
Pop Up Playground are:
Freelance playwright, director and academic Robert Reid (Artistic Director).
Award winning public artist Sayraphim Lothian (Constructive Communities Director).
Actor, comedian, writer and game designer Ben McKenzie (Game Mechanic).
Interdisciplinary artist Jess Kilby (Pervasive Play Developer).
Producer and arts manager Anastasia Ryan (Administrator).
Veteran educator Malena Martens (Developmental Play Coordinator).
Our existing funding from Federation Square already covers our basic running costs: materials, props, equipment hire and insurance. But we do all this on a fraction of the money spent by other festivals of a similar size, and even with this campaign we'll still be running things lean and mean. If we are to grow, we need your help!
Your pledges from this campaign will primarily go towards the costs of bringing our international guests to Australia, but will also allow us the freedom to make better props, bigger games and bring all the people we need on board. And of course we'll be covering the costs of delivering your rewards and the Pozible and credit card fees.
Another goal for 2015 is to pay our artists and designers something closer to a professional fee, so any money we make over our target will go towards paying all our hard-working actors, artists and designers more for the many many hours they put in.
Fresh Air faces the same challenges as any large-scale event or festival - scheduling issues, logistical problems, crowd management and staffing.
But this isn't our first rodeo! With four previous festivals under our belt, and decades of production experience amongst the team, Pop Up Playground is well experienced in dealing with planning and logistical issues, and the Pozible funding is aimed at addressing any potential staffing challenges.
Our real challenge this year is to grow our presence in the space, and increase awareness of the festival. To make Fresh Air 2015 as inclusive and exciting as possible we want to keep growing the range of games and styles of play on offer, and bring you the best of international street game design. But with your help, both in terms of your pledges and helping to spread the word, we're confident we'll succeed!