Johanna Baker-Dowdell

Launceston

A$6,410

of $6,000 targetyrs ago

Successful on 8th Oct 2012 at 1:00AM.

*PLEASE NOTE THIS IS A NEW PROJECT TO RAISE FUNDS TO PUBLISH BUSINESS & BABY ON BOARD. THE FIRST ATTEMPT FAILED ONLY $320 FROM TARGET*

Have you ever wondered what is behind Naomi Simson's RedBalloon, the secret recipe in Carolyn Cresswell's Carman's Muesli or what it's like to write a best-selling book in your PJs?

I've stripped back those layers to find out what make these - and 17 other amazing business mums - tick. It's up to you to help share these incredible business stories. So look at the list of rewards on your right and make a pledge, or read on to find out more.

About Business & Baby on Board

Almost one million Australians operate a business from home. Many of these businesses are run by mothers who are trying to create the lifestyle they want with their family while contributing to the family income at the same time.

While there are many books and guides to help people wanting to start a business from home, there’s not much available specifically to help entrepreneurial mothers. Mothers in business face all the usual start-ups issues such as market research, business registration, taxation and marketing, but they also have to make all this work around their family, so have limited time, suffer from mother guilt and may even need to factor in the housework as well!

So why do it? The answer is simple – many women don’t want to be “just a mum” or finish their career as an employee. They want to experience success they have created themselves. These women are mistress of their own destiny and have an armoury of skills which can be utilisedwhile they are bringing up the baby.

This book looks at all the steps involved in planning, starting and building a successful business, but all through the eyes of business mums. Each chapter discusses an important aspect of business, including an interview of an expert business mother on that topic. But it will also include her own case study explaining how she started her business, issues she faced, her triumphs and advice she has for readers.

I have woven each successful business mother’s story throughout the facts to provide an informative how-to guide for business start-ups, but with inspiration and extra tips to help mums who want to have the family, the business and the lifestyle – and be successful at all three.

Using my own experience starting a service-based business from home with a baby as a base, this book has been written as the business mum’s bible.

Budget
Editing $1500 (I will be paying for this myself)
Cover $1500
Self publishing 1000 copies $4500
Total needed: $6000

Evidence

I am in the last stages of editing Business & Baby on Board before handing the manuscript over to the editor. I have interviewed the following amazing business mums:

• Janine Allis, Boost Juice

• Rebecca Mezzino, Clear Space Organising

• Naomi Simson, Red Balloon

• Polly McGee, StartUp Tasmania

• Alycia Edgar, Roaly Group

• Alli Price, Motivating Mum

• Sarah Allen, Sarah Allen Consulting

• Sara Redman, Sara Redman & Associates

• Celine Egan, TCY Coaching & Training

• Janet Beckers, Wonderful Web Women

• Kristy-Lee Johnston, Footprint Recruitment

• Annalisa Holmes, The Transcription People

• Amanda Cox, Real Mums

• Anita Lincolne-Lomax, Babes in Arms

• Amanda Gonzalez, Untangle the Web

• Renee Mayne, Bra Queen

• Susan Pearse, Mind Gardener

• Kaz Cooke, Women’s Stuff author

• Carolyn Cresswell, Carman’s Muesli

• And me!

The marketing plan has already been written and many copies are pre-sold. I just need some help to turn this Word document and cute image into a book and ebook!

To find out more visit the blog, Facebook and Twitter.

BOOKMARK Receive a special Business & Baby on Board bookmark featuring the cover girl and her son. Your name will also be included in the acknowledgements page.

1 chosen

Est. delivery is Nov 12

Buy an electronic version of Business & Baby on Board in your chosen format from Editia. http://editia.com/books/business-baby-on-board/

0 chosen

Est. delivery is Jun 13

DIY MEDIA RELEASE TEMPLATE Receive a media release template guiding you step-by-step to create your own publicity piece. Your name will also be included in the acknowledgements page.

8 chosen

Est. delivery is Oct 12

SIGNED BOOK Receive one signed copy of Business & Baby on Board. Your name will also be included in the acknowledgements page.

38 chosen

Est. delivery is Dec 12

Grab a your own print copy of Business & Baby on Board. Price is $19.95 + $8 postage and handling)

0 chosen

Est. delivery is Jun 13

SIGNED BOOKS Receive two signed copies of Business & Baby on Board. Your name will also be included in the acknowledgements page.

14 chosen

Est. delivery is Dec 12

Two print copies of Business & Baby on Board are yours. (Price includes $34.95 for the books + $8 postage and handling)

0 chosen

Est. delivery is Jun 13

STRATEGY SESSION A one-hour chat in person (in Launceston), over the phone or via Skype to strategise with Johanna and formulate your marketing goals. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

5 chosen / 5 available

Est. delivery is Dec 12

COUPON ADVERTISEMENT Connect directly with mums reading Business & Baby on Board with a limited time offer. There will be three pages of coupons (six per page) located after the Business Toolkit resource section at the back of the book/ebook. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

5 chosen / 13 available

Est. delivery is Dec 12

MEDIA RELEASE A half hour consultation with Johanna so she can research and write a media release for your business and present it ready to send to your target media. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

0 chosen / 5 available

Est. delivery is Dec 12

PERSONAL CONSULTATION Johanna will come to your business* and spend a day working out a complete PR strategy, including ideas for media releases, articles, blogs and social media. * Consult in person in Launceston or over the phone or Skype for other areas. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

3 chosen / 2 available

Est. delivery is Dec 12

HALF-PAGE ADVERTISEMENT Reach mums reading Business & Baby on Board directly with a half-page advertisement inside the book/ebook. This is your chance to grab one of the very limited number of commercial spaces offered within the book. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

1 chosen / 1 available

Est. delivery is Dec 12

FULL-PAGE ADVERTISEMENT Only one of these ads available so make sure you grab it! Share your business with mums reading Business & Baby on Board by taking an exclusive full-page ad within the book/ebook. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

0 chosen / 1 available

Est. delivery is Dec 12

IN-PERSON CONSULTATION Johanna will come to you to spend a day in your office (or chosen venue) working out a complete PR strategy, including ideas for media releases, articles, blogs and social media. You will also receive a signed copy of Business & Baby on Board and your name will also be included in the acknowledgements page.

0 chosen / 2 available

Est. delivery is Dec 12

VIP ROUND TABLE Invite nine of your favourite business mums to join you for your own private Mumpreneur Bootcamp workshop presented by Johanna. Each attendee will receive their own signed copy of Business & Baby on Board. Your name will also be included in the acknowledgements page.

0 chosen / 1 available

Est. delivery is Dec 12