ECO FRIENDLY CLEANING PRODUCTS
NZ$0
of $25,000 targetyrs ago
Closed on 14th Nov 2014 at 10:19PM.
The changing global mentality/thinking from profit focus to environmental care and responsibility. Today the world is more focused on environmental issues and how to protect it and as individuals each one has a responsibility towards this as it protects our well being also.
And as a business venture dealing in chemicals we needed to think along these lines and act responsibly in ensuring our products that we design, manufacture and launch in the market place are eco-friendly, non - toxic to the environment and the user(s) ie; consumers. Eco-friendly products do not harm the environment whether in their production, use or disposal. They help conserve energy, minimize carbon footprints or emission of greenhouse gases and do not lead to substantial toxicity or pollution to the environment, they are 100% biodegradable or compostable. Hence they do not harm the environment or upset the ecological balance when disposed.
The use of eco-friendly products is an important step in protecting the environment. Look at the world's consumption rate today. Things are being produced, used and then discarded at a super rapid pace. If we make no attempts to switch to eco-friendly alternatives now, in no time to come, we will be surrounded by the pollution and toxins caused by producing, using and disposing these non eco-friendly products. The recycling industry would also not be sustainable because there is little demand for recycling products.
And we will also face a serious shortage of resources and energy because much of these resources will be wasted in driving non- energy efficient equipments and producing new materials and things. Hence, it is important to be bear in mind that the use of eco-friendly products allows each and everyone of us to decrease the negative effect we create when inhibiting this planet.
OUR IN-HOUSE INDUSTRIAL CHEMIST.
PRODUCTS BEING FORMULATED IN OUR LABATORY.
INTRODUCTION IN OUR LOCAL NEWSPAPER.
STAGE ONE -FACTORY/PRODUCTION.
STAGE ONE - FACTORY.
OUR FIRST PRODUCT BAKING SODA DISHWASH LIQUID.
ANTI-BACTERIAL HAND SOAP- BAKING SODA.
ANTI-BACTERIAL AUTOMATIC DISHWASHER LIQUID.
PRODUCTS SOLD IN RETAIL OUTLETS.
The team behind Genesis Industry Limited shares a collective vision to help individuals improve by shaping their habits and encouraging the use of more user/eco friendly cleaners and believe innovation can help bring this change which will enable the consumers to be more responsible in their choices of cleaners, to reframe from using cleaners with harsh chemical composition that would be potentially be harmful to them and the on flow negative effect on the environment, thus affecting the future generation and their well being. The team comes from Britain, Bulgaria and Fiji; located in the thriving city of Auckland, New Zealand. The product development team have been working together for over 5 years at Genesis.
HERALD NAIDU.
Herald founded Genesis Industry Limited in 2012. He has been instrumental in the overall development of the venture, primarily in terms of customer acquisitions, product development and management of contract manufacturers.
ANDREY ANDREEV.
Andrey is a industrial chemical engineer by profession. Originally from Bulgaria (East Europe), is passionate about creating delightful eco/user friendly product experiences that embody aesthetics, interactivity and innovation. He possesses a delicate mix of imagination, design/development sensibility and keen sense for usability.
ROLAND FARMER.
Roland has a wide range of experiences in sales and marketing. He excels at generating and maximizing revenue and delivering unparalleled customer service. His 30+ years of experience/knowledge in sales and marketing provides him a easy pathway in launching new products in the market, attaining sales targets with excellent record in customer service.
And as a business venture dealing in chemicals we needed to think along these lines and act responsibly in ensuring our products that we design, manufacture and launch in the market place are eco-friendly, non - toxic to the environment and the user(s) ie; consumers. Eco-friendly products do not harm the environment whether in their production, use or disposal. They help conserve energy, minimize carbon footprints or emission of greenhouse gases and do not lead to substantial toxicity or pollution to the environment, they are 100% biodegradable or compostable. Hence they do not harm the environment or upset the ecological balance when disposed.
The use of eco-friendly products is an important step in protecting the environment. Look at the world's consumption rate today. Things are being produced, used and then discarded at a super rapid pace. If we make no attempts to switch to eco-friendly alternatives now, in no time to come, we will be surrounded by the pollution and toxins caused by producing, using and disposing these non eco-friendly products. The recycling industry would also not be sustainable because there is little demand for recycling products.
And we will also face a serious shortage of resources and energy because much of these resources will be wasted in driving non- energy efficient equipments and producing new materials and things. Hence, it is important to be bear in mind that the use of eco-friendly products allows each and everyone of us to decrease the negative effect we create when inhibiting this planet.
OUR IN-HOUSE INDUSTRIAL CHEMIST. PRODUCTS BEING FORMULATED IN OUR LABATORY.INTRODUCTION IN OUR LOCAL NEWSPAPER.STAGE ONE -FACTORY/PRODUCTION. STAGE ONE - FACTORY. OUR FIRST PRODUCT BAKING SODA DISHWASH LIQUID. ANTI-BACTERIAL HAND SOAP- BAKING SODA.ANTI-BACTERIAL AUTOMATIC DISHWASHER LIQUID.PRODUCTS SOLD IN RETAIL OUTLETS.Product List - Designed/Manufactured.
These products as listed hereunder has been designed and launched, all water based, 100% biodegradable, eco/user friendly.
KITCHEN/HOSPITALITY RANGE.
1) Manual Dishwashing Liquid.
2) Machine detergent - For Automatic Dishwasher.
3) Bench top/Table top cleaner.
4) Sanitising Liquid.
5) Disinfectants.
6) Anti-bacterial hand soap.
AUTOMOTIVE RANGE
7) Car Shampoo.
8) Antifreeze/coolant.
KITCHEN/HOSPITALITY RANGE.
1) Manual Dishwashing Liquid.
2) Machine detergent - For Automatic Dishwasher.
3) Bench top/Table top cleaner.
4) Sanitising Liquid.
5) Disinfectants.
6) Anti-bacterial hand soap.
AUTOMOTIVE RANGE
7) Car Shampoo.
8) Antifreeze/coolant.
Product List - To Be Designed
The products as listed hereunder are yet to be designed and launched,are also water based and biodegradable, eco/user friendly.
KITCHEN/HOSPITALITY RANGE.
1) Range Hood / Chimney Cleaner.
2) Stove/Hot Plate Cleaner.
3) Glass/Window Cleaner.
4) Muti Purpose Cleaner.
5) Liquid Scourer.
6) Bleach (Caustic free, Chlorine Free, colour fast and odourless).
7) Natural Disinfectant (Tea tree oil based).
* Kitchen and Hospitality product range will have FOOD/SAFETY approval.
AUTOMOTIVE RANGE.
1) Car Polish.
2) Wash N Wax car shampoo.
3) Windscreen cleaner.
4) Upholstery / vinyl cleaner
5) Degreaser
FLOOR CARE.
1) Bio wash - A neutral high detergency floor cleaner.
2) Carpet shampoo - low foam with disinfecting properties.
3) Floor cleaner - General purpose ideal for lino, tiles and vinyls etc.
4) Floor Stripper.
BATHROOM CARE.
1) Toilet Bowl Cleaner - eco/user friendly.
2) Natural bathroom cleaner/disinfectants.
3) Moss n Mildew remover.
HAND CARE.
1) Hand cleaner - Citrus based, water borne gel with grit for domestic and industrial use. Harmless to skin.
2) Hand Gel - soft on hands/shin with antibacterial properties.
LAUNDRY CARE.
1) Fabric softener - antistatic with built in ironing aid and anti crease properties.
2) Wool Wash - detergent for wol and fine fabrics.
3) Laundry powder - phosphate / caustic free with optical brighteners.
4) Laundry Liquid - phosphate/caustic free with optical brighteners.
5) Bleach - chlorine/caustic free extra strength and thick.
MARINE CARE.
1) Marine detergent - eco/user friendly all round marine cleaner will work in fresh/salt water.
2) Marine polish.
3) Non toxic marine antifreeze.
PET CARE.
1) General Cleaner - germicidal for stall, barn, kennel area cleaner.
2) Extra strength disinfectant for kennel use.
3) Pet shampoo - concentrated germicidal low / high suds shampoo with antibacterial properties.
4) 2 in 1 Shampoo and conditioner.
KITCHEN/HOSPITALITY RANGE.
1) Range Hood / Chimney Cleaner.
2) Stove/Hot Plate Cleaner.
3) Glass/Window Cleaner.
4) Muti Purpose Cleaner.
5) Liquid Scourer.
6) Bleach (Caustic free, Chlorine Free, colour fast and odourless).
7) Natural Disinfectant (Tea tree oil based).
* Kitchen and Hospitality product range will have FOOD/SAFETY approval.
AUTOMOTIVE RANGE.
1) Car Polish.
2) Wash N Wax car shampoo.
3) Windscreen cleaner.
4) Upholstery / vinyl cleaner
5) Degreaser
FLOOR CARE.
1) Bio wash - A neutral high detergency floor cleaner.
2) Carpet shampoo - low foam with disinfecting properties.
3) Floor cleaner - General purpose ideal for lino, tiles and vinyls etc.
4) Floor Stripper.
BATHROOM CARE.
1) Toilet Bowl Cleaner - eco/user friendly.
2) Natural bathroom cleaner/disinfectants.
3) Moss n Mildew remover.
HAND CARE.
1) Hand cleaner - Citrus based, water borne gel with grit for domestic and industrial use. Harmless to skin.
2) Hand Gel - soft on hands/shin with antibacterial properties.
LAUNDRY CARE.
1) Fabric softener - antistatic with built in ironing aid and anti crease properties.
2) Wool Wash - detergent for wol and fine fabrics.
3) Laundry powder - phosphate / caustic free with optical brighteners.
4) Laundry Liquid - phosphate/caustic free with optical brighteners.
5) Bleach - chlorine/caustic free extra strength and thick.
MARINE CARE.
1) Marine detergent - eco/user friendly all round marine cleaner will work in fresh/salt water.
2) Marine polish.
3) Non toxic marine antifreeze.
PET CARE.
1) General Cleaner - germicidal for stall, barn, kennel area cleaner.
2) Extra strength disinfectant for kennel use.
3) Pet shampoo - concentrated germicidal low / high suds shampoo with antibacterial properties.
4) 2 in 1 Shampoo and conditioner.
TEAM / VISIONARIES
The team behind Genesis Industry Limited shares a collective vision to help individuals improve by shaping their habits and encouraging the use of more user/eco friendly cleaners and believe innovation can help bring this change which will enable the consumers to be more responsible in their choices of cleaners, to reframe from using cleaners with harsh chemical composition that would be potentially be harmful to them and the on flow negative effect on the environment, thus affecting the future generation and their well being. The team comes from Britain, Bulgaria and Fiji; located in the thriving city of Auckland, New Zealand. The product development team have been working together for over 5 years at Genesis.
HERALD NAIDU.
Herald founded Genesis Industry Limited in 2012. He has been instrumental in the overall development of the venture, primarily in terms of customer acquisitions, product development and management of contract manufacturers.
ANDREY ANDREEV.
Andrey is a industrial chemical engineer by profession. Originally from Bulgaria (East Europe), is passionate about creating delightful eco/user friendly product experiences that embody aesthetics, interactivity and innovation. He possesses a delicate mix of imagination, design/development sensibility and keen sense for usability.
ROLAND FARMER.
Roland has a wide range of experiences in sales and marketing. He excels at generating and maximizing revenue and delivering unparalleled customer service. His 30+ years of experience/knowledge in sales and marketing provides him a easy pathway in launching new products in the market, attaining sales targets with excellent record in customer service.
COMMUNITY CHARITY
It has always been our vision to reinvest certain percentage of the profit from this venture back into the community. We decided to invest our profits into helping disadvantaged children irrespective of colour, creed and religion. So help us in order for us to help others.
ps. View our video.
ps. View our video.
How The Funds Will Be Used
Appended hereunder is the dispersement breakdown of the funds being raised for stage two of the project;
1) $15000 plus tax (15%) - $17250.00 purchase of filling line for liquids.
2) $2360 plus tax (15%) - $2714 .00 purchase of one (1) stirrer with 3 phase motor.
5) $3500 plus tax(15%) - $4025.00 design and launch website and online shop
6) $880.00 plus tax (15%) -$1012.00 purchase of magnetic stirrer for the Laboratory.
TOTAL $25000.00
1) $15000 plus tax (15%) - $17250.00 purchase of filling line for liquids.
2) $2360 plus tax (15%) - $2714 .00 purchase of one (1) stirrer with 3 phase motor.
5) $3500 plus tax(15%) - $4025.00 design and launch website and online shop
6) $880.00 plus tax (15%) -$1012.00 purchase of magnetic stirrer for the Laboratory.
TOTAL $25000.00
The Challenges
Genesis, in the design/manufacturing process inevitably encountered a lot of difficulties and unpredictable problems which will undoubtedly give us a great challenge.
General cleaners are readily available, and many has adverse impact on the environment and the end users ie; consumers. Complaints of headaces and skin damage and other allergies are quite common and this is due to use of harsh ingredients and high alkalinity and this also has ecological and biological consequences in the long term.
Above all from the consumers view point most products pricing structure is set at the high level which becomes unaffordable to those at the medium to lower income brackets as such they resorts to buying budget branded products which are cheap for a reason. We at Genesis believe that a quality product should be made affordable for all income brackets so all can take advantage of it and be safe and contribute to the safe keeping of the environment.
Of course, we have all the solutions to these;
1) PRODUCT DIFFERENTIATION.
When designing Genesis cleaners we agreed that all our products will have the following characteristics to eliminate the foregoing effect on the environment and the consumers;
a) 100% Biodegradable, eco-friendly and user friendly.
b) 100% water based products (use of harsh ingredients or solvents not permitted).
c) Products designed will be different from the norm.
d) Packaging used will be 100% recyclable.
c) pH will be balanced (alkalinity will be neutralised).
The products designed and launched;
a) DISHWASHING LIQUID (MANUAL)
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda based - safe.
- cleans in cold and hot water.
- Has disinfecting properties in it for extra hygiene, very rarely you get this in other brand dishwashing liquids.
b) MACHINE DETERGENT (AUTOMATIC DISHWASHER).
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda based - safe
- Harmless to equipment components and seals etc.
- Has rinse aid and disinfecting properties, rarely seen in other branded products.
- 100% water based product.
c) CAR SHAMPOO (CAR WASH).
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda and xanthum gum based - safe all food grade ingredients.
- Caustic and Phosphate free.
- Harmless to vehicle paints.
- Has rust inhibitor properties for added protection against rust.
- 100% water based product.
d) RADIATOR ANTIFREEZE/COOLANT.
- 100% Biodegradable, eco-friendly and user friendly.
- Antifreeze is manufactured in general by a very highly toxic ingredient, highly harmful to the users and environment. We at Genesis have come up with a product that is harmless to the user and the environment and is manufactured from food grade ingredients and has a freeze protection upto -48 degrees celcius and a boiling range of 112-182 degrees celcius. This product can be used in the food/hospitality industry in refrigration and the marine industry by the boating fertinity.
- 100% water based product.
e) LAUNDRY BLEACH.
We are used to bleach which has chlorine and caustic in it and has that punjent smell that causes headaces to some and is not user/ eco friendly. We at Genesis are designing laundry bleach with the following characteristics;
- Chlorine free.
- Caustic free.
- Odourless.
- Colourfast.
- High disinfecting properties.
- 100% Biodegradable, eco-friendly and user friendly and water based.
This product will eliminate the adverse effect on;
- consumers (health and allergies).
- environment.
- damage to garments.
2) COMPETITION.
Being a chemical blenders there are obstacles, such as out sourcing materials. We regularly purchase our packaging materials from suppliers such as; cartons, labels, plastic bottles, pallets etc. and these purchases are built in to our products pricing structure. We in the business to make money ethically," cutting corners" and comprising business standards is not our forte. We manufacture eco- friendly cleaning products taking into account our responsibility to our environment and the consumers. With regards to consumers we would provide a quality product at a reasonable and affordable price, and this can be achieved if only we can have a control over prices of the materials we source externally. This will take effect as we implement stage two (2) and three (3) of our business plan.
We have the ability to design our own labels, as such the need to invest in a labelling machine as we implement stage two (2) of our plan. This will see the business saving on design and printing cost and strengthens our competitive edge in the market place.
We intend to design and launch a company website and online shop to build product awareness and increase sales through our online shop.
In our stage three (3) of our plan we intend to invest into a plastic blow moulding plant so that all our bottling needs is met in- house rather than out sourcing them, this move will no doubt establish/ boost the company's competitive edge as it will be in a better position to offer matter pricing structure for a quality product.
3) Market Penetration.
Being a manufacturing venture our concern was with distribution, question we asked ourselves was HOW!!!. How we going to market and sell our productions. We realized that should we engage ourselves in sales and marketing for mass distribution than being production will be affected. As such we agreed to appoint distributors , reputable companies with nationwide distribution network. We now have formed a mutually beneficial alliance with two major distributors of our domestic range of products.
4) Pricing structure.
We invested time in researching the competitors pricing structure before launching our products. Necessary price adjustments was implemented on our part to ease market penetration. Our products are fairly priced compared to our competitors.
General cleaners are readily available, and many has adverse impact on the environment and the end users ie; consumers. Complaints of headaces and skin damage and other allergies are quite common and this is due to use of harsh ingredients and high alkalinity and this also has ecological and biological consequences in the long term.
Above all from the consumers view point most products pricing structure is set at the high level which becomes unaffordable to those at the medium to lower income brackets as such they resorts to buying budget branded products which are cheap for a reason. We at Genesis believe that a quality product should be made affordable for all income brackets so all can take advantage of it and be safe and contribute to the safe keeping of the environment.
Of course, we have all the solutions to these;
1) PRODUCT DIFFERENTIATION.
When designing Genesis cleaners we agreed that all our products will have the following characteristics to eliminate the foregoing effect on the environment and the consumers;
a) 100% Biodegradable, eco-friendly and user friendly.
b) 100% water based products (use of harsh ingredients or solvents not permitted).
c) Products designed will be different from the norm.
d) Packaging used will be 100% recyclable.
c) pH will be balanced (alkalinity will be neutralised).
The products designed and launched;
a) DISHWASHING LIQUID (MANUAL)
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda based - safe.
- cleans in cold and hot water.
- Has disinfecting properties in it for extra hygiene, very rarely you get this in other brand dishwashing liquids.
b) MACHINE DETERGENT (AUTOMATIC DISHWASHER).
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda based - safe
- Harmless to equipment components and seals etc.
- Has rinse aid and disinfecting properties, rarely seen in other branded products.
- 100% water based product.
c) CAR SHAMPOO (CAR WASH).
- 100% Biodegradable, eco-friendly and user friendly.
- Is baking soda and xanthum gum based - safe all food grade ingredients.
- Caustic and Phosphate free.
- Harmless to vehicle paints.
- Has rust inhibitor properties for added protection against rust.
- 100% water based product.
d) RADIATOR ANTIFREEZE/COOLANT.
- 100% Biodegradable, eco-friendly and user friendly.
- Antifreeze is manufactured in general by a very highly toxic ingredient, highly harmful to the users and environment. We at Genesis have come up with a product that is harmless to the user and the environment and is manufactured from food grade ingredients and has a freeze protection upto -48 degrees celcius and a boiling range of 112-182 degrees celcius. This product can be used in the food/hospitality industry in refrigration and the marine industry by the boating fertinity.
- 100% water based product.
e) LAUNDRY BLEACH.
We are used to bleach which has chlorine and caustic in it and has that punjent smell that causes headaces to some and is not user/ eco friendly. We at Genesis are designing laundry bleach with the following characteristics;
- Chlorine free.
- Caustic free.
- Odourless.
- Colourfast.
- High disinfecting properties.
- 100% Biodegradable, eco-friendly and user friendly and water based.
This product will eliminate the adverse effect on;
- consumers (health and allergies).
- environment.
- damage to garments.
2) COMPETITION.
Being a chemical blenders there are obstacles, such as out sourcing materials. We regularly purchase our packaging materials from suppliers such as; cartons, labels, plastic bottles, pallets etc. and these purchases are built in to our products pricing structure. We in the business to make money ethically," cutting corners" and comprising business standards is not our forte. We manufacture eco- friendly cleaning products taking into account our responsibility to our environment and the consumers. With regards to consumers we would provide a quality product at a reasonable and affordable price, and this can be achieved if only we can have a control over prices of the materials we source externally. This will take effect as we implement stage two (2) and three (3) of our business plan.
We have the ability to design our own labels, as such the need to invest in a labelling machine as we implement stage two (2) of our plan. This will see the business saving on design and printing cost and strengthens our competitive edge in the market place.
We intend to design and launch a company website and online shop to build product awareness and increase sales through our online shop.
In our stage three (3) of our plan we intend to invest into a plastic blow moulding plant so that all our bottling needs is met in- house rather than out sourcing them, this move will no doubt establish/ boost the company's competitive edge as it will be in a better position to offer matter pricing structure for a quality product.
3) Market Penetration.
Being a manufacturing venture our concern was with distribution, question we asked ourselves was HOW!!!. How we going to market and sell our productions. We realized that should we engage ourselves in sales and marketing for mass distribution than being production will be affected. As such we agreed to appoint distributors , reputable companies with nationwide distribution network. We now have formed a mutually beneficial alliance with two major distributors of our domestic range of products.
4) Pricing structure.
We invested time in researching the competitors pricing structure before launching our products. Necessary price adjustments was implemented on our part to ease market penetration. Our products are fairly priced compared to our competitors.
G.STARTER PACK .
Experience the difference with our limited range domestic cleaners. 100% water based, Biodegradable, Eco/User Friendly. A BETTER FUTURE, A SAFE ENVIRONMENT - YOUR RESPONSIBILTY. Includes a company promotional CAP!!!.
0 chosen / 1200 available
Est. delivery is May 15
G. STARTER - EXTRA PACK
Experience the difference with our starter extra pack, limited range domestic cleaners and limited range automotive cleaners. 100% Biodegradable, Eco/User Friendly. A BETTER FUTURE, A SAFE ENVIRONMENT - YOUR RESPONSIBILITY
0 chosen / 1200 available
Est. delivery is May 15
G.STARTER PREMIUM PACK .
Experience the difference with our starter premium pack, mixture of domestic, automotive, bathroom and hand care cleaners. 100% Biodegradable, Eco/User Friendly products. Protect yourself and the environment from the adverse impact of harsh chemicals ingredients used in cleaners. A BETTER FUTURE, A SAFE ENVIRONMENT - YOUR RESPONSIBLITY.
0 chosen / 500 available
Est. delivery is May 15