THE LABEL
AARLI is an Indigenous Australian street wear label that specialises in women’s sustainable + ethical fashion and accessories.
We're a fashion with a conscience. We care about where and how our garments are made, the connection to our mother, to the concept that the actions you and I take affect many peoples and systems. We choose to not be made in China. We follow ethical and fair trade principles.

AARLI is the only Indigenous fashion label to have a dead stock partnership with a major Australian brand – NoBody Denim. 
AARLI is the only Indigenous fashion label to receive Ethical Clothing Australia accreditation.

www.aarlifashion.com
www.facebook.com/aarlifashon
www.instagram.com/aarlifashion

PROJECT BACKGROUND
Having commenced an upcycled fashion business in 2013, the business needs to enter the commercial market place. As an emerging label, we need to find a fashion agency to gain new stockists to generate order/sales to begin the production of our current collection. 

PROJECT DESCRIPTION
AARLI needs your help to take this collection to the next level both commercially and creatively.

We will be approaching a fashion agency to coordinate the PR %20 marketing of SS15/16 collection, access to agent's client database to obtain new stockists, approaching fashion retailers %20 buyers to generate pre production sales and development of ecommerce.

The marketing action plan to launch our new online marketing campaign, engage a fashion agency, fashion agent to approach  fashion retailers/stockists, fashion agent to secure %20 confirm orders to commence production and have products delivered and in stores/ online by SS 2015/16.

Fashion agents I will be approaching:

1) Street life
http://www.streetlife.net.au/

2) Barry Silbert Marketing
http://www.barrysilbertmarketing.com.au/

3) Ellis Agencies Fashion Establishment
http://www.ellisagencies.com.au/

Pozible funds will be used to employ a Fashion Agent to promote the Urban Warriors Collection and generate sales orders to enable production to begin to have the clothing available in the marketplace by end of this year.

BUDGET BREAK DOWN
Fashion Agency  $2000.00
Pozible’s commission for providing an awesome platform to launch - $250.00 
TOTAL FUNDS NEEDED: $2250.00

EXTRA FUNDS
Any extra funds will be used towards pre-production costs including ECA Swing Tags, AARLI Swing Tags, AARLI woven labels and AARLI Care instruction labels.

The risks and challenges that AARLI faces with this creative project:

1) COLLECTION
AARLI has previously released this collection and been promoting same collection that won't be released into shops until late 2015. The main reason why designers don't expose new collections too early is that they are concerned that designs may be copied and that the public will no longer see them as new.

AARLI doesn't want to be another fashion label entering into the industry creating “fast fashion” to be mass produced overseas which eventually turned into waste / added to landfill. AARLI hopes their customers appreciates that we won't be mass producing our products making them 'Limited Edition' and every product being made sustainable and ethically in Australia.

AARLI will only be producing a small run (ten garments from range). This will include the production of total of 200 products (10 garment = 20 products per sample = 5 products per size =  sizes ranging from S, M , L, XL).


 2) LACK OF TECHNICAL SKILLS  +  LACK OF FUNDS
I am beginning to overcome the challenges of lack of start-up funding and technical skills, by understanding my strengths and my weaknesses. I have been using my existing skills to source funds, learning when to delegate to skilled professionals in the areas where I have a lack of technical skills. I have been seeking the expertise, guidance and mentoring of diverse people working within or related to the industry.

The challenge of the current financial climate makes bank loans for any start-up small business a rare commodity. To solve this I have looked to generate funding through other sources. These include WA Government Department Fashion Grants, Fashion Awards, sponsorship, in-kind support, donations, Investors and crowdfunding (Pozible). I believe that with a combination of these sources I will be able to begin production to have the clothing available in the marketplace this year.

In advance - please accept our most sincerest thank you - AARLI’s journey continues thanks to your support and belief!