There are numerous rewards associated with this crowdfunding thingo. Here’s a philosophical way of looking at it, though:

For contributors: if you feel you derive great joy from writing, you might consider what sort of writer you are, and what value you place on it.

You love the fun of it – $1 per week. A pre-purchase of the Almanac eMag might be just the thing for you?

You are developing your craft - $2 per week. Maybe the Almanac eMag but also a KD Walters membership so you can really get into it?

You write to escape – the equivalent of a Fraser Island holiday. Time to get yourself immortalised in oil or join John Harms for a round of golf and Lunch for Australia?

You are addicted to writing and reading the Almanac – a packet a day. Oil painting? Harms? Maybe even a couple of $500 bills thrown our way just for the hell of it?

For readers:

20 cents per week – $10. A mention on the Honour Board?

50 cents per week – $26. More reading with the eMag and some Footy Almanac merchandise thrown in for good measure?

$1 per week – $52. Get yourself the eMag and a 2014 Footy Almanac book (200,000 words of reading pleasure)?

The following words have been taken directly from the comments on www.footyalmanac.com.au. They come to you unedited, as the authors intended. 

"Because it’s about Footy and Footy People. It’s about the glue that holds us together, yet celebrates our differences. It’s chock-a-block full of wisdom and wit. And in a troubled world it talks to the truth, and while it doesn’t pull any punches, it talks without rancour."
~ The Wrap

"In 2005 just as the Sydney Swans were running onto the ground I received a phone-call from a theatre-company in Melbourne saying they were putting on a play I had just written. The first play in fact after just having ideas running around in my head but no opportunity to have a play performed. The elation I felt that day is similar to the way I feel every time I submit something to the Almanac and receive positive feedback in the comment’s section."
~ Neil Anderson

"Pound for pound, is there a site out there that enriches as many lives??"
~ T-Bone

"The footy almanac is a place where everyday Australians who are passionate about sport and their footy team can write what is on their mind and how they feel about a game, an issue in sport or something to do with life in general. What is written on the footy almanac comes from peoples heart and is not written or edited just to sell papers or get ratings. That’s why I love reading it in the morning before I go to work or throughout the day when I have a spare minute. Because of the stories that people have written I have laughed, cried and expanded my mind and I look forward to seeing a footy almanac email pop up throughout the day wondering what this next article is going to be all about."
~ Andrew Weiss

"I like the footy almanac because of the many unfiltered voices. Because of the welcoming nature. Because of the writing. Because of the ideas. It’s a crucible of creativity... I write here for lots of reasons. It’s a thrill to think that others may be interested in what I’ve thought about. And while we could (each of us) post ideas on our own blog accounts instead, there’s a feeling of achievement in knowing a piece has been through an editing process and that it’s thought worthy of a larger collective. A form of quality control, I guess. And one that provides a feeling of collective. The comments, too, add a great deal to the whole experience."
~ E.regnans

"I think the thing I like the most about the Almanac is that it’s so welcoming and non-judgemental. There are plenty of sites for footy discussion out there, and mostly all of them are populated by idiots trolling. Likewise there are plenty of football reporting publications out there, most of which are filled with boring, banal, and populist material only good for wrapping chips in. The Almanac is an island of thoughtful, constructive, interesting, humorous and thought provoking football chatter amongst all of that."
~ Ben Footner

"I came for the articles and stayed for the comments... There are no barriers to entry and we (see I am even saying we) still have such a great community feel on the site here. It seems everyone approaches the site in the same positive way."
~ djlitsa

"[It's] all done with humour... irreverence, no malice, but plenty of pathos at times." 
~ Dr Goatboat

Don’t worry, the Almanac will not change. It will retain its essence.

It will continue to:

1.  Be a thriving community website which celebrates all contributions
2. Publish The Footy Almanac
3. Publish other collections (Like Footy Town 2 and Cricket Town)
4. Publish a quarterly eMagazine
5. Produce podcasts
6. Have lunches and launches and other social gatherings
7. Work hard to encourage the involvement of kids

We are determined to keep the site free.

But we also need to find sufficient revenue each year to cover costs, so that we can share the workload (which, as those close to it know, is considerable).

The Almanac is such an uplifting community to be part of, and I thank all those involved. I really hope we can find a way to comfortably sustain this great thing that we've started.

~John Harms
Co-Founder – The Footy Almanac