BY RUNNERS FOR RUNNERS

The Bull Run needs your help - simple.  The Bull Run is an opportunity to run the unique and challenging course Tristan has designed.  But we need the following sequence of events to occur before we can put on this event.

Pledge --> Share (x 1,000,000) --> Build Runners (+1000) --> Earn PR --> Get Brand Support --> hit $400k = Let The Bulls Run. 

Your Pledge, your next Facebook share, your positive comments on this campaign page, your next run with friends where you mention this great event - it all counts.  We really value your support and hope you can help us get more.

GET IN TOUCH
Tristan and the team at The Bull Run are happy to engage with our Supporters and would-be sponsors.  If there is a category, service or idea you have for us or you want a straight answer about anything then get in touch.

Call us: 03 9028 5528
email us: [email protected]
join our FB page http://www.facebook.com/TheBullRunAustralia
Skype us: TheBullRun

WHO IS 'THE BULL RUN'?
The Bull Run is the brainchild of Tristan Miller. After completing 52 Marathons in 52 Weeks - Tristan Miller wanted to bring to Australia an event on the same scale as Comrades - so people could "raise the bar" and do what previously they thought was physically impossible.

In this inspiring TED Talk Tristan tells why he got into running in the first place and how that was a trigger to bigger and better things in his life.



WHAT IS THE BULL RUN?
The Bull Run is like nothing attempted in Australia to date.  Sure there are short events like City2Surf, Marathon-distance road runs and long trail-running events, but nothing like The Bull Run.  Taking in 75kms from the picturesque Yarra Valley to the heart of Melbourne and including sub distances such as the Marathon and Half-Marathon - it's going to be spectacular.



WHY SHOULD I PLEDGE?
There's a brave "Bull" in all of us.  The Bull represents the strength, determination and empowerment that we all thrive on.  This race is about giving you the opportunity to call on your inner Bull and use it's power to push you further and harder than you've ever been.

If you support this run, not only will you set a new benchmark for your life, but you'll change the game in long distance road running in Australia. 

They say: "It's too hard and too expensive to create a 75km race from the Yarra Valley to Melbourne"
You say: "This is the beginning of a new era.  The Bulls Must RUN!"

But, The Bull Run will not happen without a successful crowd-funding campaign between 15th of May and 30th of June.  We need to receive $400,000 in pledges (an Australian record) in order to get the money to close the streets and create the course.  Once we have the streets closed on the 8th December 2013, then we can sell the race to runners and their fees will cover the rest - another $400-$600k.

Now there is no way that we can do this without corporate support.  Traditional means of sponsorship are impossible for a first-time event like this - no brand will stump up the money without a guaranteed audience.  And a first-time event has no track record and therefore gets no funding.

The campaign we have put together specifically targets corporate and small businesses.  These businesses will only get on board when you do.  So the logic is: IF YOU SUPPORT THEN OTHERS WILL SUPPORT.

The more people that we can prove are 'in' for this epic "raising of the bar" then the more likely a big brand or two will step in and help make this crowd-funded dream a reality.

HOW CAN I HELP?
You can help in the following ways
1.  Pledge for some of the cool Rewards
2. When you have pledged, share what you have done on social media
3. When someone next asks you "what's new?" answer them with "have you seen The Bull Run on Pozible" and tell them about this project
4. Give us feedback - tell us what we are doing wrong (or right).

WHAT ARE THE REWARDS LIKE?
Yes it is true that an actual Bull is an actual Reward.  You can name the bull, see it grow and become strong (just like this event).




Rewards have been set for people who want to run - these are the early-bird rewards.  There are Rewards for people that can't run but want this project to go ahead.  There are Rewards for small corporations where they can have a "Golden Mile" of the track where they can advertise, promote or just plain decorate.  Then there are Rewards, which are similar in some ways to traditional sponsorship, whereby we give the brand-space, database access and experiential opportunities away in return for money. 



WHAT IF I WANT TO HELP IN ANOTHER WAY...
We really need people to get behind the campaign, but we appreciate that people will have questions or need to understand more of the benefits to pledging.  If this is you, get in touch using the contact details above.

The Bull Run is going to be a large community event and will have a big audience along the track, competing in the races and at the finish line(s).  We already have an active online community and we're open to working creatively on how we could engage.  For example, we need an Official Watch, but we can't exactly put a Reward on Pozible for Official Watch, so please get in touch.

Watch this great ESPN documentary on Tristan


HOW WILL MY MONEY BE SPENT?
The Bull Run will cost minimum $800,000 to put on which sounds like a lot until you consider that we are closing a 75km stretch of popular road and putting on a national first.  We have engaged with the cool folks that put on Moomba Parade, all the local councils and emergency services that would need to be signed off in order to put on this race.  They need $400,000 by June 30th (give or take a day).



All the money we raise here will go towards that set of bills.  That will then allow the race to go ahead.  We can then open it up to paying runners and expect a minimum of 6,000 runners, if we do good then we might get 8,000 - 10,000 runners.  This will cover the rest of the bills.

IS THIS FOR CHARITY
The Bull Run is supporting the Country Fire Authority and raising awareness about the fire season.  The running course travels through communities that have been affected by fires in the last few years and so it seems only natural that this run at the top level support this cause.

However, participants are encouraged to raise funds for charity based on their participation in this event.  Conservatively if every runner raises $200 dollars then we could see this event inject between 1.2 - 2 million dollars to charity. 

To do this you could setup your own Pozible campaign or use a site like www.gofundraise.com.au



WHAT HAPPENS IF YOU RAISE MORE THAN $400k?
This whole event is about "lifting the bar".  It will be an amazing thing to break the crowdfunding record in Australia at the same time as establishing a race of such epic proportions as The Bull Run.

If the community and business sponsors get on board and we receive pledges in excess of $400k these will go to covering the remaining race costs.  The crowdfunding component is pitched at covering 50% of the costs of the race, if the crowdfunded percentage is higher that would be GREAT.  There are many creative things that can be added to this event if budget permitted.

WHERE DID THE INSPIRATION FOR THE BULL RUN COME FROM?
This is a great video by the "Bulls" Tristan Miller and Scotty Nathan as they completed Des Sables (2011).  It is drawing from races and experiences like this that gave Tristan the inspiration to create The Bull Run.


DISCLAIMERS
1.  The images used in the rewards description are not the actual rewards, they are indicative only.
2. The Bull Run is a name.  There aren't actually any bulls running.
3. All your pledges are subject to credit card charges and commissions paid to Pozible (5%) meaning we will receive 93-95% of the pledged amount.
4.  We hope to add more Rewards based on feedback from you guys.  So check in regularly to see how the project is going.

PROUDLY SUPPORTED BY