BLOODLESS – we're revolting
A$7,562
of $7,000 targetyrs ago
Successful on 2nd Dec 2013 at 12:00AM.
SHOP THE NEW COLLECTION NOW – www.bldlss.com
Welcome to the Bloodless revolt.
Bloodless is a streetwear label that gives rebels a cause.
We are a social enterprise that will use fashion to start conversations and raise funds for causes that matter.
Every month from now 'til March, we are releasing a limited edition run of graphic t-shirts connected to a local Spark* entrepreneur working for change in one of the poorest places on the planet. Once the tees are sold out, the local hero will receive the cash they need to supercharge their initiative into reality. And young Australians across the nation will roam the streets as sneaky messengers. A rat pack spreading the disease of the Bloodless revolt.
Our t-shirts are the kind of stuff that will make you look hot as hell, and feel as fresh as a packet of Mint Slice; 100% Australian made with organic cotton and a whole lot of ethical good-vibery.
Geddit, you dirty rat.
'Make Lemonade'
When street smart street kids need cash fast, you know what they do? Set up a lemonade stand. Squeeze a few yellow ones, erect a few signs, flash a few toothy grins and... voila. Raking in the dough. Classic streetside fundraiser.
Our plan to fund 'One Step Closer' revolves around our first limited edition collection – 'Make Lemonade'. We've designed a whole bunch of citrus-fruit-inspired tees, caps and accessories as fresh as a 25c cup of the good stuff in 1996. Plus, we love the idea of young entrepreneurs in PnG developing their business acumen to make lemonade out of the proverbial lemons that life has thrown their way.
Once the 'Make Lemonade' collection is out and about on your persons, Charles will receive the moolah he needs to make One Step Closer a reality. So you'll be looking good, doing good and spreading good all at the same time. Hawt dayum. Who knew you could.
Happy Birthday, T-Shirt.
FUN FACT: This year is the 100th birthday of the t-shirt.
For its second century, we think that it's about time the tee stood for something that matters.
After years of working in the Australian nonprofit sector, we became worn out by awareness and fundraising methods which didn't seem to be resonating with large segments of our generation. We also got fed up with watching Australians invest $5.1 billion and loads of creative talent into a broken fashion system built on modern day slavery. We were then vexed by the dichotomy between 'ethically made clothes' on the one hand and the stuff we actually wanted to wear.
That was when we took notice of the t-shirt – a timeless, classless garment that's been carrying stories across torsos and borders since the early 20th century. And we realised it could be used for much greater things. To carry and champion the stories and causes of dead set legends like Charles.
JOIN US.
For its second century, we think that it's about time the tee stood for something that matters.
After years of working in the Australian nonprofit sector, we became worn out by awareness and fundraising methods which didn't seem to be resonating with large segments of our generation. We also got fed up with watching Australians invest $5.1 billion and loads of creative talent into a broken fashion system built on modern day slavery. We were then vexed by the dichotomy between 'ethically made clothes' on the one hand and the stuff we actually wanted to wear.
That was when we took notice of the t-shirt – a timeless, classless garment that's been carrying stories across torsos and borders since the early 20th century. And we realised it could be used for much greater things. To carry and champion the stories and causes of dead set legends like Charles.
JOIN US.
How The Funds Will Be Used
See below.
See below.
See below.
See below.
See below.
See below.
See below.
The Challenges
Making all our merch over here is an expensive process. But totally worthwhile. We're talking high quality local cotton, super fresh cuts, clear consciences and unique stories embedded in every tee.
For us to pull this off every month, we'll need to order in bulk. To order in bulk, we need big-ass orders. To get big-ass orders, we need your help spreading the word.
We'll need to hit roughly $6k with each collection to support our changemaker, manufacture our streetwear, mail it to you ratbags and handle all that other stuff (rent, packaging, web hosting & labour costs).
If this crowdfunder works out, we'll know that the Bloodless revolt is possible. If this crowdfunder doesn't work out, Charles will be a step back from building 'One Step Closer' in Papua New Guinea (and we'll probably hide from the internet for about five years).
But we're up for the risk and ready for the challenge.
We're ready to make lemonade.
For us to pull this off every month, we'll need to order in bulk. To order in bulk, we need big-ass orders. To get big-ass orders, we need your help spreading the word.
We'll need to hit roughly $6k with each collection to support our changemaker, manufacture our streetwear, mail it to you ratbags and handle all that other stuff (rent, packaging, web hosting & labour costs).
If this crowdfunder works out, we'll know that the Bloodless revolt is possible. If this crowdfunder doesn't work out, Charles will be a step back from building 'One Step Closer' in Papua New Guinea (and we'll probably hide from the internet for about five years).
But we're up for the risk and ready for the challenge.
We're ready to make lemonade.
RATGRAM Drop us a tenner and we'll tag your sweet, sweet name somewhere on the streets of Sydney or Melbourne. Then, when the time is right, we'll Instagram that sweet sweetness to the world. Insta-street-cred unlocked. @bloodlessthelabel
8 chosen
Est. delivery is Nov 13
RAT PACK Want to join our pack but can't grab any merch just yet? Well fear not, little rat, this one's just for you. We've got a stack of crisp 'Stay Deadly' A3 gloss prints and, if you can give $25 to help us launch, we'll ship one straight to your door. Plus we'll throw in an embroidered iron-on Bloodless badge (to slap on your fav vintage denim) and a slick sheet of lemon stickers (because, LEMONS). A ratbag full of swag for ratbags like your fine self. Add $10 for International Orders.
3 chosen
Est. delivery is Dec 13
'MAKE LEMONADE' FIVE PANEL CAP Oh, the five panel cap. From the back alleys of Brooklyn, to the mean streets of Bondi, this streetwear staple provides more safety than any bike helmet ever could*. Don one of our limited edition 'Make Lemonade' crowns and no-one's messing with you. Bad ass. You've got a lemon on your head. Look, now you're invincible. *Note: False. + Sneaky sheet of 'Make Lemonade' stickers One size fits all. Free shipping in Australia. Add $10 for International Orders.
19 chosen
Est. delivery is Dec 13
'MAKE LEMONADE' TEE THIS IS IT. The tee with more pop than a popsicle. Throw this on for instant and everlasting freshness. Oh hey, Summer. As you know, we're doin' this one for Charles. This here is a garment with an epic tale to tell – PnG street kids empowered to find their feet and envision a new future. Imagine your outfit provoking that kind of a conversation. Sure beats the hell out of weather-related-small-talk. Free shipping in Australia. Add $10 for International Orders.
30 chosen
Est. delivery is Dec 13
'REVOLTING' TEE (Crowdfunder Exclusive) This tee is for the filthy ratbags who call the urban jungle their home. It is a symbol of your allegiance to the streets, of your kinship with all who thrive amidst the concrete. Also suited to pleasant suburban types who do brunch. This is a one-off 'supporter tee' which we really dig. A crowdfunder exclusive to help us get things started/get you ratted out. Long live the Bloodless revolt. Free shipping in Australia. Add $10 for International Orders.
7 chosen
Est. delivery is Dec 13
DAT RAT PACK (Crowdfunder Exclusive) The only rats for this reward are the mad ones. The believers. The builders. The leaders of The Pack. You've got our back and, as is right, we've got yours (literally). To celebrate this mutual back-having, we will mail you the following; + 'Make Lemonade' Tee + 'Revolting' Tee + 'Bloodless' Five Panel Cap + 'Stay Deadly' Print + 'Revolting' Badge + VIP Ticket to the 'Rat Alley' launch party Free shipping in Australia. Add $15 for International Orders.
22 chosen
Est. delivery is Dec 13
ULTIMATE RAT PACK You don't follow fashion icons. You're a fashion iconcoclast. Ever on the front paw. Part Pied Piper. Every other rat follows suit. You don't care about being first in line. Yet you are. How are you even real? + Bloodless Summer Subscription (priority delivery of the next three tees for Dec, Jan and Feb) + 'Make Lemonade' Tee + 'Revolting' Tee + 'Make Lemonade' Five Panel Cap + 'Bloodless' Five Panel Cap + 'Stay Deadly' Print + 'Revolting' Badge + VIP Ticket to 'Rat Alley'
12 chosen
Est. delivery is Dec 13