Project Goal: To take Social Peel stickers into retail stores world wide.

The Brand Creative team (www.brandcreative.com.au) have been developing the Social Peel stickers (www.socialpeel.com.au) for the past 6 months and are now ready to take the stickers to the world!!

We've set our minimum funds required to $5,000. This will enable us to purchase some new equipment. However the more funds we raise the more we can do to take our stickers into retail stores world wide.

To achieve this goal requires design and manufacture of retail packaging and display systems, bulk manufacture of stickers, marketing plans etc etc... all costing $$$

We've created some crazy creative rewards to make it fun to get involved.... so keep reading :)

WHAT ARE QR CODES & SOCIAL PEEL STICKERS?

Social Peel stickers enable you to connect with others in fun, interactive ways. Each sticker contains a unique QR (Quick Response) code (basically a 2D barcode that can store larger amounts and different kinds of data then a standard barcode) which when scanned by a Smartphone or tablet device redirects the user to a website address (or Facebook page, YouTube video etc). Pretty cool!

To interact with a QR code you need a QR code reader/scanner app installed on your device. There are many great QR code apps available and most are FREE. Just search for "QR Code Reader" in your devices app store.

There are 4 key benefits to using Social Peel's QR code stickers:

1 - Great range of designs. There are over 20 designs to choose from that cover a wide range of social networks including Facebook, Twitter, YouTube, Flickr etc. Each sticker is printed on quality vinyl and laminated for durability. The stickers can be used inside or outside and will last around 7 to 10 years if looked after.

2 - Dynamic QR Code. Each sticker is required to be activated online before it can be used. When you activate the sticker, you specify the website address (URL) that you want linked to the QR code. Here's the great part... You can update the website address (URL) at any time by re-following the activation process.

3 - FREE online services. In addition to online activation and dynamic QR code links, you can also view sticker usage statistics. The statistics will tell you how many times the sticker has been scanned, when, and what device was used. Great for measuring marketing campaign success.

4 - Custom designs available. The Brand Creative team can assist you in designing custom QR code stickers to match your brand. Custom colours, shape, size etc can be accommodated.

THE REWARDS... YAY!

Ok, here's the exciting part where you get to be involved in the project. Remember, while our minimum funds required is $5,000 we want to raise as much as possible to maximise what we can achieve.

Here's the plan, along with receiving some Social Peel stickers and other cool items, we are planning an event called 'THE WALK'. Not a very creative name, but the idea is!

Basically, Josh (co-founder of Brand Creative/Social Peel) has committed to walk a distance from Broken Hill to Adelaide based on the amount of funding raised. Nuts right? But true.

Josh will wear a sandwich board sign with supporters logos printed on it and complete 'THE WALK'. The walk will be filmed and progress published on the Social Peel blog, YouTube, Facebook etc so you can follow Josh's progress, along with regular updates on Social Peels world wide domination. Awesome!!

The sign Josh will wear will have a large QR Code printed on it (along with the supporters logos) to help raise awareness of QR Codes and their awesomness as Josh passes through different towns on his treck.

GO AHEAD... GET INVOLVED!

So here's how you get involved. Every $ pledged (in addition to supporting the world wide domination of Social Peel stickers) will add to the distance Josh will walk. It doesn't take much to add up. Let me expand (remembering we want to raise as much $$ as possible - in a fun way!).

$1,000 = 1km (good starting point, but not enough to even get Josh started)

$5,000 = 5km (the distance from one side of Broken Hill to the other... well nearly...)

$50,000 = 50km (the distance from Broken Hill to Silverton and back)

$500,000 = 500 km (the distance from Broken Hill to Adelaide)

$1,000,000 = 1000km (the distance from Broken Hill to Adelaide and back)

Any more then that and Josh will be nearly walking around Australia... and probably die in the process.

Take a look at the rewards listed on the right to see what other goodies you can get in return for your support.

Remember that this is meant to be fun. We thank you for your support and would love to see you get involved. Don't forget to make sure you watch the video at the top of this page for more information.

Thank you in advance for your support.

Brand Creative Website - www.brandcreative.com.au

Social Peel Website - www.socialpeel.com.au

FACEBOOK: Social Peel on Facebook - Click Here

TWITTER: Social Peel on Twitter - @socialpeel     

Note: When tweeting use #socialpeel tag to join in discussions