I am the founder and advertising specialist of The Essentiels Co. My goal in making this company is to further the knowledge and overall health of women just like me. Young women that also happen to have health and beauty issues. The Essentiels is the parent company of several businesses including Essential Nail Growth. Where I provide natural remedies to beauty and health issues like nail growth, while also providing a way to kick bad habits. 

Essential Nail Growth came about because I'm a nervous wreck. I've struggled with anxiety and nervous behavior such as biting my nails for years with no solution. I've tried the bad tasting nail polish and all the tricks in the book, but i wasn't really addressing the problem just avoiding it.  That's why I started this system. I searched for a way to attack the problem at its root instead of just ignoring it. The system was made to provide a convenient way to begin your nail journey and in turn begin your process of kicking your bad habits. Many people would be surprised to know that doing something as small as growing your nails could help fix your anxious behaviors, but it can. I am living proof! With a daily schedule, regiment, guide, and nail growth kit you will get all you need in my system. The regiment will focus your anxiety providing an outlet for your unintentional behavior(nail biting). In scheduling your days your life will become more organized and you will have more self awareness.  That is what makes this system important to your overall health. Your mindset will begin to change while growing healthy nails naturally. 

The system includes a ebook explaining my nail journey, giving consumers someone they can relate to and trust. The ultimate nail growth kit, a compact convenient way to grow your nails fast, its contents are the key ingredients used to grow nails. The Self Discipline 101 Audio & Video, The Healthy Habit Guide, Breaking Bad Habits in 5 Steps eBook, 110 Self Improvement Tips, The Power of Discipline Video Course, and Manicure Heaven Top Secret Articles are also included.  I plan to offer a subscription membership which will allow continued service for nail growth with monthly kits mailed to customers home, private groups for outreach and FAQs, and one on one coaching calls for even more support(membership only).  For the most part the system will be sold online but does have the flexibility  to be sold in store or serviced in spas. There is great philanthropic opportunity for the essential nail growth system as well. I can feature the nail growth kits in women shelters and hospitals for patients and women who have trouble with nail hygiene and growth due to illness or lack of resource. 

I've always striven to care for the needs of women through the essential tools we use everyday. This effort is no different. Our nails can help or hurt us depending on how we take care of them. Don't let them take a back seat to other things in your life, they're just as important as your skin & hair. I believe this system can help millions of people and deserves a grant that can help it grow into a great business. 

• Kit contains compact bottles of apple cider vinegar, olive oil, exfoliating scrub, hand lotion, a manicure brush, 2 nail soaking trays, nail hardener, and cuticle oil. This with a step by step guide to the process.  With a value of about $22 per kit including packaging. Projected retail price $63. With more funds I can fully stock my inventory and make bulk orders to bring physical product to trade shows, pop up shops, spa and store owners, local pharmacies, grocery stores, influencers, and health/beauty vendors.                                                                                                 Analysis 200 ct $4,700.00 return = $12,600 gross sale in 3 month span profit margin after fees $7,934 (shipping, website fees, seller fees
  
  

• There are many ways I plan to market this system. To start, i've create social media accounts for the brand to spark brand awareness and gain following of my ideas. With more funds I can run ads through facebook, tumblr, twitter, linkedin, and instagram to a strategic sales funnel that will take consumer through the purchasing process while also informing them about the brand. The ebook i've created may also be used as a marketing tool. It takes the reader through the process of how i achieved my goal and highlights the system as my solution. Providing a link to sales funnel as well. With more funds i can run sponsored ads on book selling platforms such as kindle amazon, barnes & noble nook, and itunes book store. With more funds I could also market to specific audiences that have health and beauty interest through podcasts and radio streaming sites such as pandora, spotify & iHeartRadio. I also plan to use banner ads on related websites to funnel more traffic to my site.  Analysis  $3,300 left for ads. With a daily ad spend of $36.60 a day for 3 month span to be distributed on each platform depending on testing and audience.
  
  

• In addition to marketing and beauty I have over 4 years of experience in E-commerce. I have ran 12 successful eBay, Amazon, Shopify, & Wix stores and still currently running a few. I coach live sessions and also offer services to run stores completely. With these skills I plan to create and sell the system efficiently on site. I will run traffic to listing through pay per click ads, traffic ads to site, and keyword search ads on bing and google. Each hosting site has a monthly fee which i plan to pay for with portion of profit. Analysis Clickfunnels $97, Amazon $39.99, eBay 10%  of each sale, shopify with seller support apps $60.95