NALA Blush is a universal, melanin-first cream blush that fills a gap big beauty often ignores. Early demand proves its power. With $30K for production, packaging & testing, investors join us in building an inclusive brand with high growth potential.

Highlights

• Millions with melanin-rich skin lack inclusive beauty products.
• Foundation featured at Fashion Week, runways, TV, magazines, Rennaï Canada.
• Customers share strong testimonials, proving loyalty and brand love.
• Upcoming NALA Blush fills a gap with early excitement from users.
• Investment allows product expansion and global distribution growth.

The Business

Hi, I’m Tali Mason, founder of All Shades Matter Makeup. I was adopted from India and grew up in Australia, where I constantly struggled to find beauty products that matched my brown skin. For too long, people with deeper skin tones have been left out of mainstream beauty, and I knew this had to change.

That’s why I created All Shades Matter. Our first launch, The MATTERfying Foundation, proved the demand immediately—customers shared how, for the first time, they’d found a foundation that truly matched their skin. Our mission is simple but powerful: to create products that make people with melanin-rich skin feel seen, confident, and celebrated.

The Market

The beauty industry leaves millions of melanin-rich consumers underserved, creating a massive market gap. The global foundation market alone is projected to reach $20B+ by 2032, while inclusive beauty is growing 1.5× faster than the rest of the industry. All Shades Matter Makeup is built to meet this demand.

Our hero product, The MATTERfying Foundation, has already been used at Australian Fashion Week, on runways, in films, TV, magazines, and by customers worldwide. This proven traction shows both cultural impact and commercial potential, positioning us as a high-growth, inclusive beauty brand ready to scale.

Progress/Proof

All Shades Matter has gained strong traction since launch. Our first product, The MATTERfying Foundation, is now trusted by professional makeup artists and has been featured at Australian Fashion Week, on runways, films, TV shows, and magazine shoots, giving us both industry credibility and global visibility. It’s also stocked at Rennaï Canada, expanding our international reach.

Customers continue to share powerful testimonials about finally finding their perfect shade, reinforcing the demand for truly inclusive beauty. Building on this momentum, there’s already significant excitement around our upcoming launch, the NALA Blush—a universal, melanin-first shade that has received incredible early feedback and represents the next big step.

Objectives/Future

In 3–5 years, we see All Shades Matter Makeup as a leading voice in inclusive beauty—expanding beyond foundation into a full product range designed for melanin-rich skin, that are complexion essentials. We aim to be stocked with major Australian retailers, while growing global distribution in markets like the US, UK, and Asia, where demand for inclusive beauty is rapidly rising.

Our vision is to build not just a makeup brand, but a community-driven movement that redefines beauty standards worldwide. By focusing on innovation, authenticity, and representation, we will establish ASM as the go-to brand for consumers who want products that truly see them.

NALA Blush is a universal, melanin-first cream blush that fills a gap big beauty often ignores. Early demand proves its power. With $30K for production, packaging & testing, investors join us in building an inclusive brand with high growth potential.