Our Story

My name is Louis, and like many immigrants, I came to Australia with a suitcase full of dreams, a deep love for Vietnamese culture — and the memory of street food that was fresh, warm, and always made with heart.

For years, I watched friends, tradies, students, and everyday workers struggle through lunch with few options: overpriced sandwiches, greasy takeout, or skipped meals altogether.

And I couldn’t help but think...

"Why can’t lunch be fast, fresh, and actually good?"

That’s when Rollin’ Rolls was born.
Not as a restaurant, not as a brand — but as a movement.

A movement to bring the spirit of Vietnam’s street food to Australia’s streets — not just for foodies in laneways, but for the hardworking people in warehouses, construction sites, port zones, and campuses.

Who We Serve

Rollin’ Rolls is built for people who wake up early, work with their hands, and keep this country moving — tradies, truck drivers, forklift operators, and students hustling between shifts.

They don’t have time for 30-minute queues or $20 poke bowls.
They want something hot, fast, and wholesome — and they deserve it.

That’s who we serve — and why we built this model to be simple, scalable, and satisfying.

At Rollin’ Rolls, we believe in doing more with less — and we’ve designed every dollar of our $60,000 crowdfunding goal to launch a lean, scalable, and high-impact food business. 

🔧 What the Funds Will Be Used For:

• 🚛 Food Truck Deployment (2 Units) – Fit-out, signage, and basic equipment to serve industrial zones in Melbourne and Sydney

• 🍳 Central Kitchen Prep – A streamlined kitchen setup for clean, efficient food production

• 💻 Digital Tools – POS, QR menu, and ordering systems for fast service and franchise tracking

• 📦 Ingredients & Packaging – Initial stock of high-quality ingredients and eco-friendly supplies

• 📢 Launch Marketing – Content, ads, and local campaigns to attract our first wave of loyal customers

• 🎓 Training Systems – Video SOPs and onboarding kits to enable future franchisees

• 💡 3-Month Operating Buffer – Wages, fuel, and essentials to ensure stable, confident rollout

Why This Budget Works

• Proven model – Costs are based on real tests, not guesses

• Lean team – Designed for 1–2 person operations

• High-margin menu – Over 60% gross margin with <2 min order time

• Franchise-ready – Every dollar builds toward a brand that can scale