Bernadette Walsh

'THE LOTUS' project

As a small group of passionate marketing students, we are focused on bringing awareness to a phenomenal charity "Blue Dragon Children's Foundation" - a non-profit organisation started by Australian school teacher Michael Brosowski in 2004.

Registered in Australia, based and operated from Hanoi, Vietnam, Blue Dragon rescues children in crisis every day, many are victims of human trafficking. The charity works hard to integrate the children back into society. This is not an easy task as most require food, accommodation, counselling and an education to get them back on their feet. This can take years.

Blue Dragon are a "family" - there to protect, nurture, love, give guidance and hope to walk the path from darkness to light with each child.

Blue Dragon - www.bluedragon.org

'THE LOTUS' story

To help build awareness of what Blue Dragon does, we have created an innovative visual campaign entitled 'The Lotus'. The important work of the organisation is brought to life as a child’s story through sand animation, a unique, mesmerising performance-based art in collaboration with original music. The Blue Dragon, the emblem of the foundation, is the main character who journeys through the countryside seeking to rescue children in peril. The story is brought to life using the symbolism and imagery of the lotus flower. It is a story of hope and revival. 

Help us, help them. Let's create something special together that can be shared, build awareness on a global scale and help the tremendous programs that support these children.

CREATIVE TEAM

This campaign would not be possible without the generosity of these artists working with us.

KSENIYA SIMONOVA - Sand Animation Artist                                                            KATE WALSH - Storyboard/Watercolour artist

                               Watch                                                                                                                                                 View

        ROBERT JOHN SEDKY - Film Composer

Listen

BUDGET WILL GO TOWARDS

#  Employing the services of the sand animation artist & film composer

#  Sponsored online ads on facebook & instagram promoting the video

#  Custom made Blue Dragon pop-up cards - materials only as www.colorpopcards.com.au are donating their time

#  Watercolour on canvas - materials only as Kate Walsh is donating her time

MONIES RAISED 'BEYOND' THE INITIAL TARGET

# Additional funds will go towards Blue Dragon Foundation, rescuing & supporting at least 550 more children in the coming 12 months. Below is a snapshot of where the extra contribution will go towards. Updates will be provided.

OUR CHALLENGE/OUR GOALS 

To reach as many people as possible via social media that will result in: 

1.  Increased awareness of the Blue Dragon Foundation and the wonderful work they do

2.  Encouraging people to share 'The Lotus' video with their friends and family

3.  Capturing the attention of the media to help spread the good work of Blue Dragon

4.  Securing pro-bono advertising spots to extend our reach globally

5.  Introduction of new donors

Blue Dragon's CHALLENGE

Blue Dragon faces even bigger challenges on a daily basis. 

Below is a snapshot of the impact Blue Dragon Foundation has had on their community thus far....