Brisket and Pickle

Our Mission 

We all love food, but we love going out for food to enjoy the atmosphere, community, energy and theatre. BBQ is not just about meat - it's about fire, food, music, laughter and being with friends.  This is something we value now more than ever before, this project is about community, food and fun and exceptional BBQ.

To support, click the purple 'pledge now' icon. 

Project Proposal

I want to bring BBQ to you.  The ongoing expense of this business is sustainable and perpetual from week one of operating, the cost is in the setup.  Unlike bricks and mortar, there is no ongoing rent, and the opportunities already exist to partner with businesses like cafes and pubs who can benefit from the extra foot traffic and additional sales from patrons staying and eating, and the traditional food truck model works. I would love for you to pre-pay for your experience.  This is scalable and will be outlined in the rewards offering, and ranges from buying a pack or two to a private catering experience. 

Where and When 

We will start off in Greater Melbourne (late 2021) and Greater Sydney (early 2022), from there we will look at places in between and around in early 2022.  This will include Merimbula area and Great Ocean Rd, around Torquay. 

The Pledge, The Rewards

The design of our campaign is simple.  You are pledging (payment only comes out once the campaign is active) a chosen amount to get a pack of amazing slow cooked BBQ.  Essentially it is advance payment for your unique BBQ experience, great things are in your future.  You can order as many packs as you want... you may have to space them out.   

When you pledge your support your account won’t be deducted and receiving your chosen reward won’t be guaranteed - until our target is reached.  That means if you want BBQ, you'll have to share this with your friends and get them to jump on board too. 

The simple formula is as easy as Click, Reward, Share:

• 1)  Click the “Pledge Now” button at the top of this page.

• 2)  Choose your pledge amount and your reward.

• 3)  Share our project link with everyone - together we can make this happen!

Menu Concept

Think traditional BBQ meets Modern Australian cuisine.  Australia is full of a diverse blend of cultures, and we want to celebrate all of them. My ideas for a kick-off menu include the following:

• Brisket with celtic sea salt and Australian native Pepper Berries
• Tri-tip, smoked and braised in coconut milk and served with smoked rice
• Pork neck infused with asian spices and served with slaw
• Lamb shoulder with salt bush rub
• Beef shin slowly cooked with pomegranate molasses

If this makes you hungry like it does me, remember - Click, Reward, Share

Why and How

I always think of the Knafeh food truck experience when I think of fun food, even sitting in your car because of Covid lockdowns, they still make it fun. BBQ is about sharing a meal as a community, having some laughs together and telling stories - in person and over socials.  I've been inspired by some great community engagement during these 'interesting' times, and it made me realise I want to feed people and be around the community. 

My supply line is second to none.  I love my network and because of this amazing group of people, we have been able to form relationships with the best in the country when it comes to product quality, ethical treatment of livestock and price point.  We are talking open range stock that never see a truck ride, Angus x Wagyu briskets, award winning lamb, award winning rare breed pork, paired with organic and biodynamic fresh produce for pickles and sides. YOU WILL NOT EAT AVERAGE BBQ.  When you experience this BBQ, you can be confident every aspect of it has been thought through.  

We want to share BBQ together in your community, whether you are in Melbourne, Sydney, Brisbane, Perth, Pambula or Alice Springs.  If we can get this off the ground, we will deliver you a BBQ experience you'll never forget.  The more stretch targets we achieve, the better this model gets. 

Who is this Tom Spinks

I have always loved food and have spent most of my life cooking and learning new cooking styles, as well as travelling around Australia.  The last 5yrs have been a chance for me to fine tune some skills and identify a niche.  Since Covid hit and changed the face of hospitality forever, I see the ability to be mobile, flexible and scalable as the key to succeeding.  My passion is in food, but my profession has been in sales and marketing.  I believe I have the capacity to not just cook great food, but to leverage the marketplace and grow my passion project into a very successful venture... But I need your help.  

Scalability and Milestones 

Noting that bricks and mortar means being tied to an area (in covid times this is difficult) a BBQ trailer is the most viable option.  It means that our BBQ can come to a town or suburb near you - did someone say 5kms... 

Due to council requirements and certifications, to ensure we have full flexibilty to go anywhere and be what is needed, this is the type of setup we are going for:

The minimum target is set to get off the ground.  Our aim though is to reach the second milestone, as this creates a little more flexibility to produce more from the outset.  

We'll be kicking our business acumen into action to make sure we get the most bang for buck once the campaign is live.  Negotiations are under way with suppliers from the smoker to the meat and timber, as well as locations. Every aspect of our campaign and future business is focussed on quality, longevity and sustainability.  

In Conclusion 

Remember - Click, Reward, Share:

• 1)  Click the “Pledge Now” button at the top of this page.

• 2)  Choose your pledge amount and your reward.

• 3)  Share our project link with everyone - together we can make this happen!

Our journey begins now.  With each pledge we get closer to the project coming to life.  This is what crowd funding is all about, our community making exciting things happen.  Every bit matters, every pledge counts and all of your involvement in this comes with so much thanks and gratitude from me. I cannot wait to see what comes from this, thank you, you are awesome. 

Best ,

Tom  

Each of these elements is scalable.  As we reach each target, we will invest in a larger smoker or a more agressive marketing campaign. Any money that is secured from this campaign will be used to set up the business and ensure that it lasts.  Based on the minimum launch costs, this will mean I will make a sizable investment also in launching and maintaining the business in its early days.  

Minimum Project Launch - $20,000

Smoker Deposit - $14,500 (min 30%)

Certification - $2,500

Marketing, Admin and Website - $2,000

Initial stock, wood etc - $1,000

First Stretch Target (Proposed)- $30,000 

Smoker $24,000 (50%)

Certification - $2,500

Marketing, Admin and Website - $2,500

Initial stock, wood etc - $1,000