#🍔❤️ Burger Love Food Truck Launch
AU$3,180
of $20,000 targetyrs ago
Closed on 5th Apr 2018 at 2:00AM.
WHO ARE WE @ Burger Love (#🍔❤️ ) ?
We opened our first location in South Melbourne as #cafe51 six years ago, where the #burgerlove concept was born.
The queues at #cafe51 began, the fan base began to grow and it was obvious a star was born!
Soon the name changed, the queues grew even bigger and the #burgerlove brand gathered a monumentous following online - 92k followers on Instagram started watching our every move. All the while the fresh, unique and quality product remained the same - #justgreatburgers #🍔❤️.
We have since added two more stores to our tribe in Melbourne and we want to keep that ball rolling.......
WHY THE #🍔❤️ CAMPAIGN ?
We want to #sharetheburgerlove with the masses far beyond those already graced with it and get our much anticapted #🍔❤️ Food Truck on the road (our little #lovmachine as we call her in-house) #🚌❤️ .
We have a plan.....a plan with a van...and we want YOU to be a part of it, we need you to show her some #burgerlove to get her moving.
THE #🍔❤️ REWARDS ?
If the fine print is not your thing but no-brainer rewards are, then just look to your right and check out our rewards for your generous pledge -------------------------------------------------------------------------------------------------->>>>>>>>
If the fine print is in fact your thing, then here goes.......
WHY A FOOD TRUCK @ #🍔❤️ ?
Becuase the good people of Melbourne need it!
The #burgerlove tribe have spoken, we have listened and we will deliver (literailly we'll be delivering from the truck also!).
We want to pop-up with our #lovemachine in as many Melbourne suburbs as we can and with the help of #UberEats we could very well be deliverying to your door, no matter where you live. #burgerloveontap
WHERE DO YOU FIT IN @ #🍔❤️ ?
We want you to help us grow and unleaseh our burgers to the masses.
With our #lovemachine campaign you will get the opportunity to be a part of something big at the ground level, something exciting that brings #burgerlove to so many souls......you'll happen to score plenty of free burgers and sexy rewards along the way too! Boom!
We don't just want to reward you for helping get our #lovemachine on the road, we want to give you "no-brainer" deals that have you #sharetheburgerlove with your mates.
For the people, by the people... true hospitality, true #burgerlove
WHAT NEXT @ #🍔❤️ ?
Once we get out #lovemachine on the road we want to open more stores near you and beyond.
Help us get off the ground and bring the burger to the people #watchthisspace
Check out the rewards over ----------------------->>>>>>>>>
Budget Overview
So we've purchased a #preloved Food Truck and adopted it into the #burgerlovefamily.
Without bogging you down with the #boring numbers we're up for the list expenses below with more to come.
With your help we'll have the #lovemachine flipping burgers near you very soon!
Food Truck Purchase - $45,000.00
Rebranding of the Food Truck by Supreme Graphics- $2,750
Port Phillip Council Permit - $146.73
Insurance Year 1 - $1,643.83
POS System Year 1 - $1,966.07
Cold Storage Year 1 - $2100.00
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Total - $53,606.63
We have a heap more expenses to get this moving but if you the good people of the #burgerlovefamily can help us get going we'd be wrapped - and of course we'll sling you some awesome rewards for doing so!
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Potential Challenges
We're facing an avalange of mediocre #burgerjoints around Melbourne and we want you to fight with us againt mediocracy.
Bringing the #burgerlovemachine to the masses will stamp out mediocracy one flavourless pattie at a time! #🍔❤️
The #🍔❤️ Legend Reward
Just because you think we are awesome and want to see the #lovemachine moving. Let us know your Instagram handle and we'll tell our 92k followers you're a totes LEGEND! #burgerlegend
3 chosen
Est. delivery is Apr 18
Cheeky Cheese 2 for $10 - WTF?!
The dire-hard Burger Lovers know the pleasure a Cheeky Cheese can present - well imagine how TWO Cheeky Cheese will make you feel! Pledge knowing you are getting the Burger Love Food Truck rolling, let two Cheeky Cheese make you feel like you're floating on a cloud and invest the $8 you saved in an unknown Crypto-Currencey thus securing your future kids retirement! #nobrainer Redemm at any of the 3 stores or at the Love Machine Food Truck if you bump into her somewhere.
0 chosen
Est. delivery is Apr 18
#🍔❤️ Cheeky Cheese Burger Reward
It's one of our favourites and for being such a generous bugger we're going to sling TWO Cheeky Cheeseburgers your way. With this $15 pledge you will save $$$ AND gift yourself the pleasure of #legendstatus for helping us out. Redeem your Burgers at one of our 3 locations or straight form the #🍔❤️ Food Truck #burgerlovers outside of VIC beware, this one is only redeemable in one of our 3 VIC stores or from the #🍔❤️ Burger Truck. Vouchers will be sent out one week after the campaign ends
0 chosen
Est. delivery is Apr 18
#🍔❤️ Hot & Saucey
It's a #nobrainer Pledge $20 to get these wheels moving and we'll send you a bottle of our finest #MelbourneHotSauce worth $20. You go to bed tonight knowing you are a legend for getting #🍔❤️ on the road AND you sleep tight knowing you have supported the legends at Melbourne Hot Sauce. BOOM! #NoBrainer Dispatch will be one week after campaign ends and we'll post anywhere in Australia - because we are legends, dead set legends!
0 chosen / 50 available
Est. delivery is Apr 18
#🍔❤️ Meataxe Burger & Hot Sauce
Another #nobrainer Drop into any #🍔❤️ store, get stuck into a Meataxe burger and leave with a bottle of Burger Love's very own #MelbourneHotSauce #🍔❤️ Save Dollars #🍔❤️ Support the #lovemachine #🍔❤️ Feel like a legend Vouchers will be dispatched one week after campaign ends.
0 chosen / 50 available
Est. delivery is Apr 18
#🍔❤️ Official Launch Party @ Hawkers Brewery
Beer & Burgers on tap for a night and we'll sling you a bottle of Burger Love Hot Sauce on the way out too! Pledge only $75 to grab a spot at our launch party @ Hawkers Brewery in Melbourne. We'll open the taps for 3 hours and pour as many Hawkers beers as we can and sling you two of our famous Burgers per ticket. Easy peasy. The Hawkers crew might even tap a keg of something VERY special on the night! #fancy Date TBC
2 chosen / 198 available
Est. delivery is Apr 18
#🍔❤️ Catering Package - 50% Discount #nobrainer
Need a food option for your next Corporate event? Or simply want to treat the crew to Friday knock-offs and a #🍔❤️ Juicy Lucy? The deal is simple - pledge $500 and we'll provide a catering package worth $1000 at your event #simpleburgermaths Holding a larger event? Just pledge in multiples of $500 and we'll double your spend in a catering package. Easy. Become "Chief Executive Legend" after booking #lburgerlovemachine for your staff.
6 chosen / 24 available
Est. delivery is Apr 17
#🍔❤️ Naming Rights
Take a bow legend, you've got your name in lights! Pledge $5000 on we will name a burger after you and stick it on the menu for a whole year! When we do we'll shout it from the rooftops to our 92k Instagram followers (get creative marketeers!). We'll throw in 12 months supply of your very own burger (1 per week sound fair?) and shout you a beer if you're in one of our licensed venues. Note: We'll be exercising our "common sense" policy on this one so no funny business burger lovers!
0 chosen / 5 available
Est. delivery is Apr 17