Cody Neumann

📖 STORY

C.R.E.A.M. — Cash Rules Everything Around Me
This isn’t hypewear. It’s streetwear built from the ground up—raw, self-funded, and rooted in independence.

I launched C.R.E.A.M. with $920.
Release 001 bought 100 shirts and brought in $2,000 in revenue. With 35% of stock remaining for sales at markets. That first drop wasn't about profit—it was proof. A test of identity, message, and product. I now hold the remaining stock to showcase the catalogue at upcoming markets—because I’m committed to putting this brand in front of people, in person, every weekend through Release 010.

Release 002 is the real scale-up.
It includes 6 products, 3 colourways, and 1,500 units total. The kind of drop that can carry me out of a job and into full-time ownership. But without funding, I can’t produce it at the level the vision demands.

This is where you come in.

Your support funds:

• Full production of the Release 002 catalogue

• Professional content (photo + video)

• Packaging and physical brand materials

• Paid marketing and a growth buffer

In return, you’re not just getting clothes.
You’re helping build a movement based on creative control, cultural critique, and community presence.

🛠 PROJECT OUTLINE

• Product Count: 6 designs across 3 colourways

• Units: 250 units per product (1,500 total)

• Production Cost per Unit: $9.20

• Retail Price Point: $35

• Sales Channel: Weekly IRL market stalls + online store

• Timeline: Manufacturing begins on full funding; drop launches within 60–90 days

Category                     Estimated Cost               Details

📊 Total Target Budget:

$17,000 – $18,000 AUD

This covers the entire drop from production to launch, with a small buffer to stay agile.