Georgie Roxby Smith

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Get Hyper in the US of A! Australian New Media Artist Georgie Roxby Smith explores digital identity within the new cyber-social paradigm. Her most recent work, Hyperdentity, has been selected for the Art in Odd Places Festival in New York this October, to be projected along the length of 14th st from East River to the Hudson over 10 nights. 

During this Pozible campaign Hyperdentity was also accepted in Prospectives.12 International New Media Festival in Nevada from 18 - 19 October! You will now be supporting not one but TWO amazing career opportunities for an Australian artist!

With some fantastic rewards and exposure available, this is your chance to get behind Australia’s new media art scene.

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I'm still catching my breath from the excitement of getting into two festivals of such prestigious festivals, they are both such incredible career opportunities for me, but I can't participate without your help. What do I need to get there? Read on..

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View the selected work "Hyperdentity" here

What I Need to Do This

My budget to get this work to New York includes a $2000 flight, $1000 accommodation, $400 marine battery and $1200 projector hire. Wow! And that's using a cheap projector! More funds means more projectors, better quality projectors and a more dynamic work....Let's do it!

Breaking News - now the work has been accepted into Prospectives.12 in Nevada I also need to budget in acomm and equipment hire for Prospectives.12 International New Media Festival in "the biggest little city in the world!"

Click here to check out the equipment I need and instructions on how to projector bomb from Graffiti Art Lab

How it Will Be Installed

Taking inspiration from the fab street artists who I share a space with at Blender Studios Melbourne, Hyperdentity will be shifted up a notch in NYC! Moving it off the gallery walls and onto the streets of Manhattan calls for a more dynamic approach...Guerilla Projection! This means I will be taking a gel sealed marine battery, attaching it to a projector and speakers in some kind of a contraption built from a bike or a suitcase. I'll be moving along 14th st each night for the duration of the festival surprising commuters and those mad New York taxi drivers with some Australian new media art from 1st avenue to the highline, east to west.

Why do I love the idea of guerilla projection rather than a permanent installation? Rather than have the work become like a moving billboard, somehow disconnected from the street below, this method will allow me to work from sidewalk level - directly engaging pedestrians as they pass by or through.

What I Can Give to You

If you are not familiar with the Pozible model, the way it works is you receive a reward for an accompanying pledge in support of my project. The more you pledge the better the rewards & the better we all feel! Check out my plethora of gifts listed to the right and please accept my heartfelt thanks for supporting Australian Art. Get your good karma ON!

In partnership with artsHub, I am also pleased to offer my $50 rewards package for any supporter who joins artsHub during the duration of the project.

About Me

Employing three-dimensional computer graphics, networked spaces, live performance, installation and projection my practice explores the increasingly blurred border between materiality, reality, virtuality and fantasy in contemporary culture. 

You can check out my full bio under the project team section below or simply click here to visit my website 

About the Work

Hyperdentity is my first work since completing my Master of Fine Art (by Research) exploring identity and the new digital social paradigm. Originally installed at New Low Gallery in Melbourne  in March 2012, the work consists of six videos played simultaneously to create an aural chorus of our new identities in the digital world.

As a digital generation we seek instant gratification through constant communication across a multitude of platforms. The social networks of Facebook, YouTube, Twitter and other virtual worlds all provide outlets for us to reinvent the self through the screen. These networks are innately rich in social currency, and where there is social currency simultaneously there is a high value placed on identity and persona, resulting in a desire to create the perfect fantasised self. In my own disturbing 'ideal' cyber portrait, Hyperdentity uses the cries of these social media platforms - Like Me, Poke Me, Tag Me, Retweet Me, Friend Me, Follow Me - repeated endlessly and desperately from the virtual world to the real. 

Click here to read the catalogue essay

Installation Sample 

Single Video Sample 

Images and further information

A Message from Art in Odd Places

On behalf of the Art in Odd Places (AiOP) festival 2012 and in collaboration with Parsons School of Design and The New School for Social Research, I am writing this letter requesting your support for AiOP invited artist Georgie Roxby Smith’s project Hyperidentity.

By way of introduction, Art in Odd Places (AiOP) is an annual, 11-day festival that transforms the entire length of 14th Street in Manhattan into a progressive laboratory of visual and performance art in public spaces. Our mission is to expand the boundaries of artistic discourse in the public realm by presenting artworks in all disciplines outside the confines of traditional outdoor public space regulations.

Initiated by Founding Director Ed Woodham, AiOP has been active in New York City since 2005, and is gaining an international reputation as an innovator in the field of public art. An example of our growing recognition is the inclusion of AiOP in The Venice Architecture Biennale, 2012.

Last year’s festival, RITUAL, attracted hundreds of thousands of local and global attendees and was widely featured on television and in the print media such as: WNYC, Village Voice, Art Net, CBS/NY, TimeOut, and The New York Times.

This October 5-15, 2012, AiOP will pursue the theme MODEL with four additional guest curators and over 100 participating artists—our largest festival yet! Converting the 14th Street artery into a two-mile runway, AiOP 2012: MODEL will present transformative ideas, wearable visions of positive change, and walking theories, while working to expand preconceived notions of public space and art.

By collaborating with an established artist such as Georgie Roxby Smith, you will be an important benefactor in bringing contemporary art to an unlimited, accessible platform.

Edwin Ramoran / Guest Lead Curator / AiOP 2012: MODEL

About Prospectives.12 International New Media Festival

University of Nevada

The edgiest little media festival in the world!"

-Joseph DeLappe, Director , Prospectives '12

Prospectives '12 International Festival of Digital Art highlights the work of graduate and Phd candidates working across all disciplines utilizing experimental digital media in their creative endeavours.

The festival showcases the work of 40 artists and performers from throughout the United States and internationally. This event presents a unique opportunity to experience the cutting edge of digital production in the visual, performing and auditory arts. Artists working in and across disciplines were invited to submit works to be considered for five interrelated events: Exhibit; Present/Symposium; Project: A/V; Perform;and NetArt. Venues include: The University of Nevada, Reno, Sheppard Fine Arts Gallery, Joe Crowley Student Union, Fleishmann Planetarium and Science Center and the Nevada Museum of Art.

Prospectives.12 features a wide range visual and performative media incorporating digital systems, including but not limited to: interactive art, movement/dance, internet art, video art, generative systems, telepresence, computer gaming, electronic music and “mixed reality” performance art.

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