Canterlot University
Attention everybody! We have started a second campaign here: www.indiegogo.com/projects/canterlot-university/x/4356791
-----------------------------------------------------------------------------------------------------------------------------------------------------

The year is 2012. A video signal travels across oceans and continents from a camera in New York. Rina-chan’s voice echoes through speakers and the beginning of BronyCon is brought to computer screens all over the world.
This was a moment of amazing joy for all of us. We cheered and we yelled, we hastily calculated costs for the trip there.
Many of us paused and sighed at our bank accounts and wallets as we realized that we could never afford to fly over and stay for more than a day.
Brony conventions have been around for three years and are blooming in the West. Not so much in the East.
Now is the time for us to step up to the plate and make Singapore an even more noticeable little red dot than before!
That’s right! We’re bringing the party to YOU!

Canterlot University will be Singapore’s FIRST My Little Pony: Friendship is Magic convention for bronies by bronies. It’ll be two amazing days of ponies, friends and fun! From the 21st to the 22nd of June, Canterlot University will be a party you do not want to miss (bring your friends too! The more the merrier!)
Not in Singapore? Don’t worry because you’re still invited! Everypony is welcome to join in the fun at
Canterlot University.
Perks
Extended Play
An Extended Play is like a small version of a normal Album. For example, a normal album would have 11 songs whilst an Extended Play may only have up to 6 songs. This is an ideal perk for those who love music but are on a budget!
Honorable Mentions
For pledgers under $70, we will include your name on our webpage under the Honorable Mentions Tab. For the people who pledge $70 and above, you get your name written in Calligraphy on a Dean's Wall. You may take pictures next to your name during the photo-taking sessions. This is to ensure that nobody vandalizes the Dean's Wall. You will also have the option of requesting a Dean's list certificate for you to keep. However, requesting for a certificate will cost you SGD5.
Comic
Our comic book will be completely fanmade. Some of our participating artists are lobelia2440, nabiRAR, PauWijNg and FallenInTheDark. Refer to "Some of my other work" to see their works of art.

Being a Dean of the 4th Wall brings you:
- A VIP pass
- A set of button badges
- An autographed copy of our comic book
- A Notebook
- A deck of Canterlot University playing cards
- A Limited Edition T-Shirt
- An autographed copy of Coming True: Deluxe Edition featuring bonus tracks
- A Limited Edition poster
- A signed limited edition handcrafted postcard
- An Element of harmony keychain
- You get immortalized in our comic
- A Hand crafted Plushie
- You get immortalized in our playing cards
- A Painting by the Con Chair, Polly
- A Limited Edition Canterlot University tote bag to keep it all inside
Ticketing
The Challenges
Venue:
Venue was a huge problem for many of the conventions that didn't turn out too well. Some got overcrowded, some didn't have a venue whilst others had a venue too extravagant for their con-goers
We have considered all the convention venues available in Singapore and picked 3 out of the numerous venues. Just in case one venue backs out, we still have 2 other venues to choose from. This ensures us a venue for the convention. Secondly, we will use this campaign to gauge the amount of con-goers that will be attending. We won't be using the exact value here, but we will estimate a slighty higher value and ensure our venues can accommodate the expected turnout.
Money:
Some conventions which ended up badly either racked up huge amounts of debts without any plans of paying, didn't estimate their budget very well or assumed that they'd get the funds through merchandise sales during the convention. This led to their inability to run the convention and/or a disaster that others had to clean up.
A convention which didn't manage to materialize released some information about their convention. Apparently, when they estimated their budget, they did not leave any leeway for incidental costs or unexpected costs. They also assumed that they'd recoup losses from merchandise sales.
Our committee members in our accounting department has clocked in several hours, looking for the realistic prices for our perks, set up costs etc. They have crunched the numbers and after rounding up the numbers, we have reached the minimum set up cost of 28,000 Singapore Dollars (SGD). From there, our committee decided to host many fund-raising events to help fund the convention. This was to ensure that we'd get enough funds and possibly a surplus.
We also made sure to appeal to those not in the brony community by including slightly pony related music in our album. We will be performing some of the songs live at various venues in Singapore and possibly Malaysia. This will be done to alert the closet bronies and to get more people to buy our album which will contribute to the con.
Guests and hype:
A particular convention did not materialize because they lacked hype and attention. Though they contacted show guests and many organizations, they were forgotten either because they didn't maintain contact with them or simply because they were so forgettable. Due to this, they didn't have much funds to go on, there was no star appeal and this therefore led to their inability to operate.
Our Public Relations Officers have been keeping constant contact with the show guests, sending them e-mails every few weeks if they get no replies for an extended period of time. We have gotten a lot of hype from our Something Awesome Is Coming hype-builder project. We have also gotten affiliation with PonyVille Live, The MBS Show and Collateral Damage Studios. We periodically send them updates and new banners (if necessary) to keep the hype and awareness in the brony community. We have also posted on reddit and derpibooru to alert bronies of other regions too.
ENTRANCE EXAM -------------------------------------------------------------------- We'll give you a shoutout on our Twitter account!
FOUNDATION IN FRIENDSHIP -------------------------------------------------------------------- You will receive a digital download of the Coming True EP, a sampler of our fundraising album
You get a digital copy of our Fund-raising Album
MAGIC PRACTICE CERTIFICATE -------------------------------------------------------------------- Welcome aboard! You get a one-day pass to Canterlot University.
You get to choose from the following: EQUESTRIAN GENERAL CERTIFICATE OF SECONDARY EDUCATION (EGCSE) IN MUSIC You will be graced with a physical copy of the full Coming True fundraising album or EGCSE IN ART You shall be awarded with a special Canterlot University poster or EGCSE IN ENGLISH Takes notes in style with a limited edition Canterlot University notebook, all yours with this perk! or EGCSE IN MATH Nail yourself an exlusive set of 5 unique Canterlot University buttons!
BACHELOR OF MAGIC (MATERIAL CONSTRUCTION) -------------------------------------------------------------------- No dropping out! You get a full convention pass that grants you admission to the convention for both days. or CLOUDSDALE PRE-UNIVERSITY -------------------------------------------------------------------- Show some varsity pride wherever you go! You get yourself a Canterlot University T-Shirt. Available in XS, S, M, L, XL and XXL
BACHELOR OF MUSIC (HONS) (ONE-PONY BAND) -------------------------------------------------------------------- Treat your ears to a physical copy of Coming True: Deluxe Edition featuring bonus tracks, autographed by some of the musicians who contributed to it!
You get to choose a major of your choice: BACHELOR OF WEATHER STUDIES (RAINMAKING) You get- - A special Canterlot University poster - A deck of limited edition Canterlot University playing cards - A copy of our Deluxe Album or BACHELOR OF WEATHER STUDIES (CLIMATE ENGINEERING) You get- - A special Canterlot University poster - A weekend pass or BACHELOR OF WEATHER STUDIES (SNOWCRAFTING) You get- - A button badge set - A Canterlot University Notebook - A copy of our convention comic book
BACHELOR OF CONFECTIONERY (SPEED BAKING) -------------------------------------------------------------------- Pinkie Pie will cook up, and bring you the following- - A full convention pass - An honorable mention on our Twitter account - A special Canterlot University poster - A deck of limited edition Canterlot University playing cards
BACHELOR OF FLIGHT (EMERGENCY PEGASSISTANCE) -------------------------------------------------------------------- Mayday will drop this emergency package on your door- - A full convention pass - An honorable mention on our Twitter account - A physical copy of Coming True, our fundraising album -A Limited Edition Poster
MASTER OF MAGIC (SHOW MAGIC) -------------------------------------------------------------------- THE GREAT AND POWERFUL TRIXIE will bestow upon thee- - A full convention pass - An honorable mention on our Twitter account - A deck of limited edition Canterlot University playing cards - A Canterlot University T-shirt - A Limited Edition Canterlot University Poster
MASTER OF FLIGHT (ADVANCED AERODYNAMICS) ------------------------------------------------------ Your generosity will be repaid with- - A full convention pass - An honorable mention on our Twitter account - A Limited Edition Canterlot University poster - A deck of limited edition Canterlot University playing cards - A Limited Edition Canterlot University tote bag to keep it all inside
MASTER OF WEATHER STUDIES (RAINBOW WORK) ________________________ Your donation will bring you: - A full convention pass - A Limited Edition T-Shirt - An honorable mention on our Twitter account - A Canterlot University notebook - A physical copy of Coming True, our fundraising album - A Limited Edition Canterlot University poster - A deck of limited edition Canterlot University playing cards
DOCTOR OF FLIGHT (RAINBOOM LOGISTICS) _____________ Want it all on a budget? This is what you get- - A one-day convention pass (upgradeable) - A complete set of Canterlot University badges - A copy of our comic book - A Canterlot University notebook - A Canterlot University T-Shirt - A digital download of Coming True, our fundraising album - A special Canterlot University poster - A deck of limited edition Canterlot University playing cards - A Canterlot University tote bag to keep it all inside
DOCTOR OF MUSIC _______ An offshore option for those who want to support but can't make it for the con. - A set of Canterlot University badges - A copy of our comic book, autographed by the artists - A Canterlot University notebook - A Canterlot University T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A special Canterlot University poster - A deck of limited edition Canterlot University playing cards - A Canterlot University tote bag to keep it all inside
DOCTOR OF MAGIC Everlasting memories of an awesome convention even before it begins! - A Crystal pass - A set of Canterlot University badges - A copy of our comic book, autographed by the artists - A Canterlot University Notebook - A Canterlot University T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A special Canterlot University poster - A deck of limited edition Canterlot University playing cards - A Canterlot University tote bag to keep it all inside
Professor of Generosity -------------------------------------------------------------------- You will receive a fabulous package containing: - A weekend pass - A set of button badges - An autographed copy of our comic book - A Notebook - A Canterlot University T-Shirt - An copy of Coming True: Deluxe Edition featuring bonus tracks - A Canterlot University Poster - A Limited Edition poster - A deck of Canterlot University playing cards - A Canterlot University tote bag to keep it all inside
Professor of Kindness -------------------------------------------------------------------- You will receive: - A weekend pass - A set of button badges - An autographed copy of our comic book - A Notebook -A Limited Edition T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A deck of Canterlot University playing cards - A Canterlot University tote bag to keep it all inside
Professor of Honesty -------------------------------------------------------------------- You're gonna get: - A weekend pass - A Canterlot University Poster - A set of button badges - A copy of our comic book - A Notebook - A Canterlot University T-Shirt - A copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A deck of Canterlot University playing cards - A Limited Edition Canterlot University tote bag to keep it all inside
Professor of Magic -------------------------------------------------------------------- - A weekend pass - A set of button badges - An autographed copy of our comic book - A Notebook - A Canterlot University T-Shirt - A Limited Edition T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A deck of Canterlot University playing cards - A signed limited edition handcrafted postcard - A Canterlot University tote bag to keep it all inside
Dean of Equestrian History _________________________________ - A Crystal pass - A set of button badges - An autographed copy of our comic book - A Notebook - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A deck of Canterlot University playing cards - A signed limited edition handcrafted postcard - An Element of harmony keychain - You get immortalized in our comic - A Limited Edition Canterlot University tote bag to keep it all inside
Dean of Crystal Ponies -------------------------------------------------------------------- You will receive: - A Crystal pass - A set of button badges - An autographed copy of our comic book - A Limited Edition T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A signed limited edition handcrafted postcard - An Element of harmony keychain - You get immortalized in our comic - A Hand crafted Plushie
Dean of Loyalty _______________________________ You will get 20% cooler in 10 seconds flat with: - A set of button badges - An autographed comic book - A Notebook - A Limited Edition T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A special deck of playing cards - A signed limited edition postcard - An Element of harmony keychain - You get immortalized in our comic and playing cards - A Limited Edition Canterlot University tote bag
Dean of Love - A VIP pass - A set of button badges - An autographed copy of our comic book - A Notebook - A Limited Edition T-Shirt - An autographed copy of Coming True: Deluxe Edition featuring bonus tracks - A Limited Edition poster - A deck of Canterlot University playing cards - A signed limited edition handcrafted postcard - An Element of harmony keychain - You get immortalized in our comic - A Hand crafted Plushie - A Limited Edition Canterlot University tote bag to keep it all inside
Dean of the 4th wall -------------------------------------------------------------------- There were too many perks, we couldn't fit them under the character limit! Refer to the Description to see the perks!
A Pony Everypony Should Know: -------------------------------------------------------------------- Get your OC featured in our animation which will be screened during the Opening Ceremony!