Yes We CAN Save the Reef!

Great Barrier Beer Australian Lager is a call to action to all good Aussie beer drinkers: Yes We CAN Save the Reef!

Go to pledge now to order a carton of Great Barrier Beer or a hand crafted "Have 1 For the Reef" t-shirt.

$49 Half carton of 12 cans

$79 Six pack and t-shirt  

$100 Full carton of 24 cans 

We will ship this awesome beer and beautiful limited edition t-shirts Australia wide!

Ten percent to the Australian Marine Conservation Society with every pledge - pledge now!

Through this crowdfunding campaign, The Good Beer Co - Australia's social enterprise beer company, aims to brew, can, package and deliver the first batch of a fantastic new Australian Lager and raise funds to expand environmental education and Great Barrier Beer sales around Australia.

This will generate vital funds for initiatives to support Australia’s long standing custodian of the Great Barrier Reef, the Australian Marine Conservation Society, with 10 percent of every carton going to the charity.

Now let’s be very clear upfront! The Australian Marine Conservation Society is NOT the organisation that received $443 million from the Turnbull government.

The Australian Marine Conservation Society (AMCS) is a charity that advocates to protect our Reef, with a small core team and volunteers who've worked tirelessly with stakeholders including local communities, the tourism industry and the government for over 50 years.  And they need our help now more than ever.

The Reef needs our help 

Our national and global treasure is in danger.

The Great Barrier Reef is one of the greatest natural wonders of the world.

But it is under rapidly increasing threat from warming waters caused by climate change, pollution and industrial development.

In 2016 and 2017, our Great Barrier Reef suffered two unprecedented severe marine heat waves, which means the warmer waters actually cooked and killed about 50% of its shallow water corals.

This is called coral bleaching because when the corals die, our beautiful rainbow coloured reef turns white.

These corals are the basis of all marine life on the reef; they feed, home and nurture all the beautiful diversity of fish and marine creatures we love. So when they die, the marine life has no choice but to move on to another remaining area of living coral. Eventually we will not have enough coral to sustain all the marine life and the ecosystem will break down.

The writing on the wall.

This unprecedented coral bleaching is being caused by climate change, which is driven by the continued use of fossil fuels which increase carbon emissions into our atmosphere.

If we continue burning fossil fuels at our current rate, instead of developing and using renewable energy technologies, then by 2050 severe bleaching events are likely to not just hit the Great Barrier Reef EVERY year - but also reefs across the planet. We could begin to see the breakdown of our delicate global ocean ecosystems in our lifetimes.

That could also spell the end of the Great Barrier Reef as we know it.

We need to seriously think about the big picture and the world we will leave for our children and grandchildren.

The good news is it’s not too late. Like many other grassroots movements, together we can mobilise people power to lobby our government and activate positive change.

That’s why The Good Beer Co created Great Barrier Beer – to support the Australian Marine Conservation Society and their Fight For Our Reef campaign. It’s a true David and Goliath battle with powerful mining companies to protect our national icon from climate change, industrialisation and pollution plus the 64,000 jobs and $6 billion it generates in tourism every year.

The Reef is a core part of who we are as a nation.

We CANnot let this happen!

That’s why it's up to good businesses, good people and now good beer drinkers to say Yes We CAN Save The Reef! 

Help us engage and mobilise Australians about this vital issue and hold our government to account.

How you CAN help

Help us raise the initial funds to expand nationally by pre-ordering:

•    A carton (or more) of delicious lager (400 available)

•    A ‘Have 1 For The Reef’ t-shirt (200 available)

What better way to support our reef than by cracking an ice cold can of our delicious new "Australian Lager", brewed for The Good Beer Co by award winning independent craft brewery Ballistic Beer Company in Brisbane?

Perfect for enjoying on the Reef, or anywhere else in the sunshine, this crisp and refreshing 4.5 percent Australian Lager is brewed with all Australian ingredients. 

"This is an absolutely cracking Australian Lager. We're stoked to be brewing this revolutionary beer for The Good Beer Co."  

Lachy Crothers, Head Brewer, Ballistic Beer Co.

James Grugeon enjoying a cold Great Barrier Beer with Lachy Carruthers, Head Brewer at Ballistic Beer Co (and The Beeries "Best Brewer" 2018)

Our target : 400 cartons + 200 T-shirts

AU$50 - Tshirt 

Special Limited Edition "Have 1 for the Reef" top quality AS colour t-shirts.

AU$100 - Carton of Great Barrier Beer Australian Lager

A fresh carton of 24 x 375ml cans of the first batch of Great Barrier Beer - 4.5 percent Australian Lager. Hand crafted with all Aussie ingredients.

This crowd fund closes at 5pm on Monday 15th October.

Straight after, the team at Ballistic Beer Company will get to work! By mid-November, they will have brewed, canned and cartoned up the first delicious batch of Great Barrier Beer Australian Lager. 

Then the team at Sendle, our carbon neutral Banksia Sustainability award winning delivery partners, will lovingly deliver your parcel pronto. So remember to double check you've given us the correct email, mobile phone number and delivery address.

A good beer that gives more than it takes

You can be sure that it's not just a beer that's doing good - it's brewed good too!

As a social enterprise, The Good Beer Co puts looking after our environment at the top of its priorities.

That's why the Good Beer Co is working hard to become Australia's first carbon neutral beer company. Great Barrier Beer will be its first carbon neutral beer.

In fact, The Good Beer Co and the Australian Marine Conservation Society's partnership has recently been recognised by the prestigious Banksia Sustainability Awards, where we are proud to say that Great Barrier Beer is a finalist in the Banksia Minister for the Environment's Awards 2018.

"Great Barrier Beer has that “X” Factor, it demonstrates a unique approach to tackling environmental problems and has the ability to communicate to a wider audience about the importance of protecting the reef .  It is clear that this project showcases true passion for a cause that is so important to our country”  

Banksia Sustainability Awards Judges

Where your support will go

We need to build some momentum to get this great beer into the hands of CAN-do Australians everywhere in 2019. By supporting this crowd funding campaign, you will fund four important immediate activities to: 

1.    Help fund the AMCS’ vital work to protect our Great Barrier Reef right now: 10% or $10 from every carton and $5 from every t-shirt goes straight to them

2.    Enable The Good Beer Co and Great Barrier Beer to achieve a carbon neutral status to reduce our impact on our environment

3.    Enable promotional activities to educate Australians about the work of the AMCS and raise funds through Great Barrier Beer sales in the run up to Christmas

4.    Enable us to develop an app and platform to harness our people power and help The Good Beer Co and the AMCS supporters to spread the word about this important work and raise even more funds. 

So with your help, from early 2019, Great Barrier Beer will be available through The Good Beer Co website and could also be back on sale via previous stockists, including Woolworths (BWS) and as many good independent bottle shops, bars, restaurants, hotels and resorts on the Reef as possible.

The Good Beer Co. Story

The Good Beer Co's Great Barrier Beer "Vote for the Reef" at Heritage Exchange, Townsville during the 2016 Federal election

James Grugeon sharing a cold one for the Reef with Darren Kindleysides, AMCS Director

James Grugeon delivering kegs of Great Barrier Beer to Brewski in Brisbane for the pilot campaign launch 2016

"We all know our Reef needs all our help right now. Every time someone drinks a Great Barrier Beer they are raising a glass  to a better future for our Reef."  

Darren Kindleysides, Director, Australian Marine Conservation Society

The Good Beer Co - Australia's first social enterprise beer company - was launched in Brisbane in November 2015 after Founder James Grugeon set out to prove that good beer can help change things for the better.

Last year, The Good Beer Co. created a wave of love across the nation for its Love2 beer when thousands raised a toast to love and important funds for Australian Marriage Equality.

And James has taken his good (beer) work to the UK too, with the Great Get Together Pale Ale for the Jo Cox Foundation in 2017.

James is passionate about action to tackle climate change and the power of social enterprise – people power - and beer - to do good.

Frustrated by a lack of action from the Australian government on climate change and the Great Barrier Reef, James found a fantastic charity partner in the Australian Marine Conservation Society - and Great Barrier Beer was born.

You CAN join 5,000 good beer drinkers!

Rest assured, Great Barrier Beer has been thoroughly ‘road tested’ in many fantastic bars, restaurants, hotels, resorts and bottle shops across Queensland for your enjoyment.

The Good Beer Co took the new Great Barrier Beer Australian Lager to Beer InCider 2018 to road test it on over 15,000 festival goers.

The beer was so popular it sold out and two extra kegs had to be delivered to keep up with the demand. That festival, over $1,500 was raised for the AMCS.

James and Ilha from the AMCS with Marty Keetels, Beer InCider Founder, at Beer InCider 2018

Sabine, Ilha and Anine from the AMCS and Fight for Our Reef joined The Good Beer Co at Beer InCider 2018

"The best part about it is the beer is bloody delicious. Why wouldn't you drink it, because it's tasty and it's helping protect our Great Barrier Reef!" 

Marty Keetels, Founder, Beer InCider Festival

Anine from AMCS and Fight for Our Reef signing up festival goers at The Good Beer Co stand at Beer InCider 2018

"Could drinking beer save the Great Barrier Reef? The unlikely marriage of hedonism and philanthropy seems quintessentially Australian. "

Guardian Australia

Thanks to every one of these legends that made this possible:

Darren and the team at the AMCS | David and Lachy and the team at Ballistic Brewing Co. |  Piet and the team at Brother & Co  | Adam and Steve and the team at OBM O'Connels | Jock and the team at  Little Tokyo Two | Wade Curtis | Marissa Cooke | Marty Taylor | Inga Williams | Emma Orton | Amanda at Brand Savvy Consulting | James's wife Jo | Alan and the team at Pozible | + countless other good mates and suporters

Our target : 400 cans + 200 Tshirts

By supporting this crowd funding campaign, you will fund four important immediate activities to: 

1.    Help fund the AMCS’ vital work to protect our Great Barrier Reef right now: 10% or $10 from every carton and $5 from every t-shirt goes straight to them

2.    Enable The Good Beer Co and Great Barrier Beer to achieve a carbon neutral status to reduce our impact on our environment

3.    Enable promotional activities to educate Australians about the work of the AMCS and raise funds through Great Barrier Beer sales in the run up to Christmas

4.    Enable us to develop an app and platform to harness our people power and help The Good Beer Co and the AMCS supporters to spread the word about this important work and raise even more funds.