Brand Summary

Tarn Outdoor Apparel (TOA) is currently looking for funding to begin the prototyping and marketing of our eco-concious clothing line. founded by a hiker for fellow hikers in the community after noticing a gap in the industry where the hiking apparel sold in most stores failed to combine the feelings of comfort, quality, durabilty and everyday wearability. Struggling with this lack of comfort in well made hiking gear to be worn both at home and on the trail I've set out to build a business that could occupy this market gap.

TOA aims to create durable and sustainably sourced fashion for on and off the trail that retains the integral spirit of adventure so clear in the hiking community while trying to preserve the natural landscapes around us for generations to come by sourcing materials from farmers with environmentaly concious farming practices while also contributing 10% of all profits to the restoration and replanting of the worlds many wild frontiers damaged through human intervention. 

We aim to make our gear:

- comfortable

- sustainable

- durable

- & fashionable

so that we can make our lives and the lives of other hikers more expressive and comfortable on and off the trail with unique designs and trail specific apparel along with unique, stylish hiking gear with a more practical aproach.

Project outline

TOA is looking for funding so that we can begin the process of marketing and prototyping our products encompassing:

- Embroided short sleeve t-shirts

- Caps

dependent of funding availabilty for the final business launch an organic woolen midlayer may be produced shortly after launch should the funding be conducive to it's development

Funding will allow TOA to move from concept to prototype, test materials and designs, refine product quality, and begin building brand awareness within the hiking and outdoor community. Our long-term vision is to establish TOA as an outdoor apparel brand that bridges the gap between technical trailwear and everyday fashion—creating clothing that people genuinely enjoy wearing wherever their next adventure takes them.  

Marketing

TOA will put the majority of it's budget into the photography equiptment nescecary for high quality marketing content however we will also be investing into a michrophone for social media content and improved veiwer engagement of our content and a professional photo editing software

Sony Alpha Nex-7 (Camera)                                                                                                                                                          $500

Luminar Neo Desktop (Photo Editing Software)                                                                                                                         $200

DJI Mic Mini (Microphone)                                                                                                                                                              $70

Graphic Designer                                                                                                                                                                            $1000

Prototyping

Material samples and protoryping of products is a costly endeavour when working with sustainably sourced material as is the initial design of the products to ensure they come out looking polished because of this we are looking for a further two thousand dollars of investment to help us overcome design challenges as they come up and hopefully have a bit of spare money so that we can begin designing those woolen midlayers that we talked about earlier if less money in needed for the prototyping of the launch products.

Contingency

Finaly as a small contingency TOA will be seeking a further two hundred and thirty dollars to help pay for the crowdfunding platform fees which should equal to around two hundred and ten dollars

Total:                                                                                                                                                                                                $4100